Papers on "Customer Relationship" and similar term paper topics

Paper #098889 :: Customer Relationship
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This paper looks at the importance of good service and a good relationship with customers.

Written in 2007; 1,255 words; 3 sources; MLA; $ 42.95

Paper Summary:

In this article, the writer discusses that one of the most important elements within good business practice is finding and maintaining strong relationships with customers. The writer explains and describes a detailed log of service experiences in a variety of industries, that was reported over seven weeks. The writer notes that some of these experiences were exemplary while other places offered such bad service that the writer will probably never use their facilities again. In this evaluation, the writer looks at what exactly made these experiences either good or bad and analyzes how different retailers can shape their experiences to better suit their customers. The writer concludes that the provision of strong service is essential to the success of businesses and companies need to start realizing that having a great service experience is just as important, if not more so, than having a great product itself.

From the Paper:

"The most important elements of a strong service encounter is a blending of many different factors. These factors include the human aspect of those who are in the actual servicing such as waiters, greeters and attendants. It also takes into account the marketing aspect because this is what is most important in establishing credibility and expectations before going to a retailer or company. Finally, how well the infrastructure and operations of the business goes is also one of the most important factors as well. In general all of these factors contribute to how we understand and interpret the level of service that is being offered. Since all three of these factors work in conjunction with each other when one of them is not congruent with another than the overall experience and our service assessment decreases."

Tags: consumer experience product impression

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