Papers on "Public Relations" and similar term paper topics

Paper #097149 :: Public Relations
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This paper explores public relations with a focus on crisis management.

Written in 2007; 2,296 words; 9 sources; MLA; $ 70.95

Paper Summary:

The paper discusses how crisis management has grown and evolved since public relations was first conceived in dealing with organizational and governmental crisis management. The paper provides a literature review and shows how new and strategically suitable methods for coping during crisis management are required by today's public relations management. The paper explains that an effective public relations manager will turn to those in the legal department and other departments throughout the organization through establishment of an ongoing dialog. The paper demonstrates how this increases the likelihood that the manager will have the benefit of a multi-dimensional perspective during the management of the crisis.

Outline:
Objective
Introduction
Discussion and Conclusion

From the Paper:

"The work of Mark Schannon entitled: "Issue Management: Trying to Create Rational Explanations in a Non-Rational World" states that millions of dollars are spent each year in the attempt to answer the questions that are asked in relation to crisis management by the organization. Schannon states that: "Sophisticated research, econometric analyses, media analyses, NGO analyses, and past and future trends are scoured" in the attempt to answer questions of crises management. Schannon reviews the convention issues management model which was used by many organizations and specifically used by the Public Affairs Council until about 2001."

Tags: dialog communication multi-dimensional perspective

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