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Paper #092099 :: The History of McDonald's
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A discussion regarding the history of the McDonald's empire.

Written in 2006; 850 words; 2 sources; MLA; $ 30.95

Paper Summary:

This paper takes a look at the McDonald's empire, reviewing it's history and discussing the factors that turned it into the success it is today. According to the paper, McDonald's was started in 1940 by two brothers, Dick and Mac McDonald. Today, McDonald's owns or franchises approximately 30,000 restaurants that serve nearly 50 million people each and every day, all from the humble beginnings of two brothers and one restaurant in San Bernadino, California.

From the Paper:

"The McDonald's brothers had already experimented with limited localized franchising, however Kroc approaches the brothers to open new restaurants as the company's first real franchisee. One year later, in 1955, Kroc opened the Des Plaines, Illinois location, in suburban Chicago. Kroc founds McDonald's Systems, Inc. this same year, which is often referred to as the beginning of the company, despite the fact that the McDonald's brothers had founded the business 15 years earlier. Five years later, McDonald's Systems, Inc. was renamed McDonald's Corporation ("McDonald's", n.d.).
In 1961, Kroc purchases the business rights from the McDonald brothers, for $2.7 million. The brothers are allowed to keep their original restaurant, in the deal, but do not retain the name. The brothers are forced to rename their restaurant "The Big M" until Kroc opens a McDonald's unit just one block north and drives the original restaurant out of business ("McDonald's", n.d.). Although the McDonald's chain was successful, it would be when they changed their marketing direction that the company would really begin to take off."

Tags: hamburger milkshake fillet-o-fish fast food Kroc big mac

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