Papers on "TV Guide Corporation ? Case Analysis" and similar term paper topics
Paper #007744 ::
TV Guide Corporation ? Case Analysis
Buy and instantly download this paper now
In this case analysis, the current business situation of the TV Guide Corporation is investigated.
Written in 2002; 1,035 words; 5 sources; MLA;
$ 36.95
Paper Summary:
In this case analysis, the current business situation of the TV Guide Corporation is investigated. This analysis is done from a marketing perspective, and assesses and applies marketing concepts to a real-life situation at TV Guide magazine. In this case study, a situational analysis, which reviews TV Guide corporation, and its main product, TV Guide, along with additional offerings is shown. A brief history of TV Guide is given; the corporation?s current business situation is assessed. A comprehensive SWOT analysis is given. This analysis lists the Strengths, Weaknesses, Opportunities, and Threats (SWOT) that are faced by TV Guide. A comprehensive recommendation for the marketing strategy is given for TV Guide. Finally, a conclusion summarizes the important information given in the other sections.
From the Paper:
"Interestingly, TV Guide corporation is much more than its most well known product, the TV Guide. Since the publication of McDonald?s article TV Guide has become much more diversified, and global. It operates four main business units. These are: TV Guide Television Group, TV Guide Interactive Group, TV Guide Magazine Group, and United Video Group. TV Guide markets and distributes products to over 100 million cable and satellite homes each and every week.
Perhaps the biggest news in the TV Guide area is the formation of Gemstar-TV Guide international on July 12, 2000. This company formed when Gemstar International Group merged with the TV Guide Company. Gemstar-TV Guide International now has television listing products licensed to over 180 companies, in industries like cable, satellite, Internet, personal computers and consumer electronics."
Tags:
iGUIDE Prevue Networks
More papers on "TV Guide Corporation ? Case Analysis"
-
Paper #070012 :: TV Guide (
1,610 words; 7 sources; APA )
-
Paper #070011 :: "TV Guide's" Marketing Strategy (
1,610 words; 5 sources; APA )
-
Paper #041278 :: Corporate Governance and Corporate Law (
2,900 words; 5 sources; )
-
Paper #033378 :: Business Electronics Corporation vs. Sharp Electronics Corporation (
650 words; 2 sources; )
-
Paper #069279 :: Corporate Governance: Alltel Corporation (
1,380 words; 4 sources; APA )
About AcaDemon
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.
 Look for more research papers, essays and book reports on
TV Guide Corporation ? Case Analysis
|
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
- Papers written from scratch, according to your specifications.
Every paper is UNIQUE - Guaranteed
- Professional, top-notch writers
- All topics covered
- Any deadline
- Your satisfaction guaranteed
Place a Custom Research order now
Find out more about Custom Research
|
|
|
