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Paper #073004 :: Print Advertising
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This paper selects key words from a print advertisement and explains their purpose.

Written in 2004; 900 words; 0 source; MLA; $ 31.95

Paper Summary:

This paper examines the print ad "Bikini Touch," and selects several key words from the ad. The author then discusses why they were used and what images they evoke in the minds of potential customers.

From the Paper:

"The purpose of this particular advertisement is to sell a new product called "Bikini Touch," a painless hair remover. In addition, since this is a relatively new product, another purpose of the print advertisement is to explain the benefits of this system over other hair removal products such as razors. The purpose of the text of the advertisement is to convince potential buyers that this product is the proverbial better mousetrap. The manufacturer wants consumers to believe that the technology employed by this product is revolutionary..."

Tags: Advertising, print media, word choice, connotations, positive and negative implications

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