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Paper #071885 :: Case Study: Brighton Accessories
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This paper is case study about the possible overseas expansion of a single U.S. retail store Brighton Accessories.

Written in 2004; 3,390 words; 13 sources; APA; $ 119.95

Paper Summary:

This paper describes Brighton Accessories. The author points out that the company has identified Mexico City, Mexico; Beijing, China or London, England as potential locations for expansion. The paper explores the obstacles, risks and benefits of each of these options.

From the Paper:

"Brighton Accessories plans to enter one of three possible markets by opening a retail store in Mexico City, Mexico; Beijing, China or London, England. The Brighton brand was launched in with a single collection of belts. Brighton has expanded its product offerings and it now sells a selection of leather goods, wallets, watches, footwear, fragrances, jewelry, home accessories and eye-wear. The purpose of this single retail store is to convince senior management at Brighton of the feasibility and the profitability of ..."

Tags: Entering a foreign market, demographics, political stability, exchange rate, consumer tastes, consumer goods, NAFTA, Mexico, Australia, China, Government regulation, GNP

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