Papers on "The Likert Scale for Measuring Attitudes" and similar term paper topics

Paper #059933 :: The Likert Scale for Measuring Attitudes
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A critical discussion of the Likert Scale's approach to defining and measuring attitudes.

Written in 2005; 1,965 words; 17 sources; MLA; $ 62.95

Paper Summary:

This paper outlines the steps involved in constructing a Likert (1932) scale to evaluate university students' attitude towards vivisection and addresses issues both within the scale itself and in the broader context of all measurements of attitude. Ultimately, it questions the usefulness of attitude scales in light of their unavoidable limitations given the complexity of the hypothetical construct they seek to evaluate.

From the Paper:

"Reliability interacts with validity and where reliability is high ("equal to or more than .80" - Oppenheim, B, 1988), as with the Likert scale, validity will tend to be also, but its fundamental shortcoming, which it shares with other attitude scales, is that construct validity of the attitude concept itself is questionable. No external factual criterion exists against which declared attitudes may be defined and calibrated: for example, group membership or voting habits - seemingly objective measures - may be mediated by situational or pragmatic factors (Oppenheim, 1966). Declared attitude, as measured by self-report rating scales, may not wholly - or at all - correspond to the attitude held and thus it follows that predictive validity also tends to be poor."

Tags: vivisection thurstone

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