Papers on "Mass Media and Professional Football" and similar term paper topics

Paper #058639 :: Mass Media and Professional Football
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This paper discusses the influence of mass media on professional sports, focusing on football. Includes three-page outline.

Written in 2005; 3,775 words; 0 source; MLA; $ 103.95

Paper Summary:

The research studies the changes that have developed in sports over the past decades and argues that globalization and capitalism are responsible for this change. The mass media has brought these matches into the homes, and this means that the excitement of viewing them live is no longer just limited to those who can afford a ticket or find one. In this way, especially with the development of satellite channels, the whole world is the audience of a football match. This has placed tremendous pressure on the players to perform to the best of their ability and more. The paper shows that media coverage of sports may have caused many players to retire early or to live insecurely due to death threats against them or their families, but it appears to have improved the quality of such games as football. To prove this, the writer look at statistics on the performance of the top players before the media age and top players in this media age. It proves that media has improved the quality of sports, but has removed from it the idea of clean competition and even player loyalties to their clubs or national teams. These players now go after the highest bidder, and it is difficult to keep track of who is playing for which side. Accordingly, the media has transformed sports into a financial game, and it is no longer an athletic one. As a support for the argument that money rather than playing well for the love of the sport itself is the main motivation of the performance of players and clubs, the writer finds statistics on the profits that clubs make through winning and the losses that they suffer by getting beaten. Furthermore, it finds statistics on the salaries of the top players and how their performance affects the terms of the renewal of their contracts. Additionally, the writer finds out how much sponsors and advertisers pay for the presence of their ads during games or their logos on the players' clothes.

From the Paper:

"We are now living in a world of instant media communication in which the way that different countries and people interact with each other has greatly changed. The mass media has entered every area of life and covers almost all events, whether large or small. Sports are one area that has received a great amount of media attention, and that attention has changed the nature of some sports such as football. Essentially, that change can be described as the internationalization, or the globalization of football in the sense that the characteristic of the national team has changed forever through the inclusion of foreign players. Media's concentration on football and its live coverage of games has globalized this sport, or made it international. The consequence has been the improvement of the quality of the game, and the potential development if closer cultural understanding between different ethnic groups as a consequence of the diverse ethnic composition of teams and supporters. Some, however, such as the anonymous author of "An English Case Study," published in The Economist, argue that globalization has weakened the development of local footballer talent in countries as the United Kingdom but, on the contrary, the import of foreign talent has improved the performance of many teams, increased their clubs' profits, and uplifted the quality of the game, further rewarding deserving players with experience and money."

Tags: club athletes money globalization

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