Papers on "Ethics of Marketing to Children" and similar term paper topics

Paper #053104 :: -- Temporarily unavailable

This paper outlines research to determine the ethics of marketing to children and to identify boundaries within which organizations should maintain their marketing efforts

Written in 2004; 1,860 words; 9 sources; APA; $ 59.95

Paper Summary:

This paper explains that, regardless of who holds responsibility for the behavior of the nation?s children, direct marketing to children, online or through traditional techniques, is developing a new profitable channel for business sales. The author points out that direct marketing to children expanded to schools through the entry of vending machines and corporate-sponsored products and events. The paper outlines two research approaches: a review of current regulatory policy to identity specific guidelines and a qualitative survey of teachers to collect their perceptions of current marketing practices.

Table of Contents
Introduction
Purpose of This Study
Literature Review
Research Methodology
Ethical Considerations
Timeline

From the Paper:

"The economic value of marketing to children extends beyond the amount of money in their collective pocket at any one time. Children are determining their own personal spending patterns, and developing brand identity which could influence a lifetime of buying habits. For this second reason, children are profitable targets of business marketing dollars. When a child established their own purchasing habits, businesses can have a customer for the rest of the child?s life."

Tags: direct survey schools sponsorship regulatory

More papers on "Ethics of Marketing to Children"

1. Paper #052976 :: Corporate Codes of Ethics and Marketing Practices ( 2,256 words; 19 sources; MLA )
2. Paper #075162 :: Ethics and Multinational Marketing ( 2,100 words; 11 sources; MLA )
3. Paper #088946 :: Ethics in Marketing ( 4,500 words; 6 sources; )
4. Paper #014265 :: Ethics Of Internet Marketing ( 1,800 words; 8 sources; )
5. Paper #101864 :: Ethical Marketing ( 2,621 words; 7 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Ethics of Marketing to Children

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Ethics of Marketing to Children", Essays on "Ethics of Marketing to Children", Research papers on "Ethics of Marketing to Children", Student papers on "Ethics of Marketing to Children", Book reports on "Ethics of Marketing to Children", Dissertation on "Ethics of Marketing to Children", Thesis on "Ethics of Marketing to Children", Summary of paper on "Ethics of Marketing to Children", Articles written on "Ethics of Marketing to Children".