Papers on "Consumer Marketing Techniques of Modern Airlines." and similar term paper topics

Paper #037741 :: Consumer Marketing Techniques of Modern Airlines.
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This paper covers some of the marketing strategies in use by today's airline companies to target new customers and to retain old ones.

Written in 2002; 1,900 words; 6 sources; $ 71.95

Paper Summary:

This paper explains the appropriate strategies for large and small domestic carriers and international airlines. The author addresses how technology has challenged airline marketing,. The paper questions whether service-oriented marketing (e.g. the "friendly skies") is being phased out by marketing that emphasizes ease of use.

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