Papers on "Marketing Tools" and similar term paper topics

Paper #028386 :: Marketing Tools
Buy and instantly download this paper now

This is a research proposal for designing a test to determine whether subjective evaluations of a product can be influenced by a spokesperson?s perceived expertise of the product.

Written in 2002; 2,113 words; 16 sources; MLA; $ 66.95

Paper Summary:

This paper suggests a research methodology to isolate and examine the hypothesis that the use of experts as spokespeople can positively influence the subjective evaluation of consumer towards product quality.

From the Paper:

"To what degree does the perceived expertise of a product spokesperson influence subjective evaluations of tangible products by consumers? What value does using ?experts? in the marketing process confer to the communication of how company A?s product is better then company B?s product? Many people believe that all you have to do to persuade an audience that product A is better then product B is to declare yourself an expert in the general product category. This ?expertise? has been in the U.S. for many years for marketing everything from wine to snake oil. Studies have been done supporting the theory that expertise has a large impact in persuasion (Harmon & Coney, 1982) whereas other studies have found that expertise has little impact (Benoit, 1991)."

Tags: communication research

More papers on "Marketing Tools"

1. Paper #089181 :: Travelocity Marketing Tools ( 675 words; 1 source; )
2. Paper #089825 :: Marketing of Power Tools ( 900 words; 4 sources; )
3. Paper #087153 :: Animals as Marketing Tools ( 900 words; 3 sources; )
4. Paper #090503 :: E-Marketing Tools Analysis ( 1,125 words; 2 sources; )
5. Paper #058730 :: Marketing Mix ( 1,103 words; 4 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Marketing Tools

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing Tools", Essays on "Marketing Tools", Research papers on "Marketing Tools", Student papers on "Marketing Tools", Book reports on "Marketing Tools", Dissertation on "Marketing Tools", Thesis on "Marketing Tools", Summary of paper on "Marketing Tools", Articles written on "Marketing Tools".