Papers on "Lonely Planet Publications" and similar term paper topics

Paper #027894 :: Lonely Planet Publications
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This paper is a business and industry assessment of Lonely Planet Publications which publishes tour books for value-seeking tourists.

Written in 2002; 5,340 words; 1 source; MLA; $ 131.95

Paper Summary:

This paper states that Lonely Planet Publications is a highly successful organization that has successfully grown and developed in a niche market providing high quality and highly factual travel information on a global basis. The author believes that the company has a very solid reputation and wishes to continue its growth without sacrificing the internal culture that has been a cornerstone of its success. The author underscores that both the Five Forces and Strategic Group Models de-emphasize the role of innovation and the significance of individual company differences while overemphasizing the importance of industry and strategic group structure as determinants of company profit rates; therefore, in analyzing Lonely Planet specifically, this can lead to dangerously erroneous conclusions.

Table of Contents
Executive Summary
Introduction/Opportunity Statement
Opportunity
Situation Analysis
SWOT Analysis
Threats
Industry and Competition Analysis
Competition
Approach
Potential Competitors
Rivalry Among Established Companies
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products
Role of the Macro environment
Strategic Groups within Industries Model
Limitations of the Five Forces and Strategic Group Models
Company Analysis
Mission
Business Operations
Business Level Strategy
Structure
Leadership
Stakeholder Analysis
Problems Identified
Alternative Options
Reasons for Rejecting Other Options
Recommended Option
RE: Maintaining Growth
RE: Sales and Inventory Control System and Better Information
RE: Lots of Things Happening

From the Paper:

"Lonely Planet, for the most part, was protected against these industry trends and really leveraged the travel market niche by providing readers with highly factual (and highly accurate) information. They did not try to compete on an entertainment level, nor did they go out of their way to endorse outside products, go overboard on advertising, or any other approach that would de-focus the message they were trying to convey?Lonely Planet is about providing factual and highly accurate information to the traveler. Many readers were know to tear out pages perceived to be of little value, to ?skin down? the book and make it lighter, smaller, more easily packable. By catering to this market niche, they were able also to make themselves more resilient to the effects of recession."

Tags: niche creativity culture growth competition

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