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Paper #023265 :: Interpreting Jack Daniels
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An analysis of a Jack Daniels ad in a special collectors? edition of "Rolling Stone" magazine.

Written in 2002; 646 words; 4 sources; MLA; $ 23.95

Paper Summary:

This paper first describes the magazine; its demographics and target market. It then analyzes the whiskey ad and gives possible interpretations.

From the Paper:

"The November edition of Rolling Stone Magazine is quite eye-catching. They have printed special collectors? editions with not one, but three different covers. All covers use characters from ?The Simpsons? television cartoon.
The magazine I purchased features the backside of character Homer Simpson. He is in a pose much like that of music artist Bruce Springsteen?s ?Born in the U.S.A.? release. Homer wears a white t-shirt and has a red baseball cap tucked into his rear pocket. It was a well-remembered album cover, which is important to note because the other magazine covers also reflect memorable albums. Nirvana had a cd cover of ?Nevermind? with a baby under water, eyes wide-open and reaching out to grab paper money in front of him. Rolling Stone used Bart from ?The Simpsons? to duplicate this idea, grabbing a dollar bill with Krusty the Clown pictured on it. The third collectors? cover features the entire Simpsons family walking across the British crosswalk, as in the Beatles? ?Abbey Road? cover."

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