Papers on "Sexual Innuendo in Advertising" and similar term paper topics

Paper #021264 :: Sexual Innuendo in Advertising
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A research proposal to determine the effects on young people including an introduction, literature review, problem statement, method, questionnaire and conclusion.

Written in 1994; 1,350 words; 9 sources; $ 47.95

From the Paper:

"Introduction
This research describes a proposal to identify the effects of sexual innuendoes in advertising in magazines on pre-teens, teenagers, and young adults, and to compare the effects on pre-teens and teenagers with the effects on young adults. This proposal includes a literature review, research problem statement, research method description, and conclusion.


LITERATURE REVIEW
Sexual innuendo is widely used in magazine advertising (Hatfield, 1992, pp. 174-175). An emphasis on sex characterizes a high proportion of contemporary advertising directed specifically at teenagers and pre-teens. The use of explicit sexual stimuli in advertising is not without drawbacks, however, for advertisers. While research found that explicit sexual stimuli does not adversely..."

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