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Paper #021180 :: Advertising for Women's Tennis Shoes
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A look at the persuasion, manipulation and use of syntactical methods and theories as applied to ads for Avia and Nike.

Written in 1994; 1,350 words; 6 sources; $ 47.95

From the Paper:

"The field of advertising has a long history, and it is a field that is indispensable in our modern society because it helps inform the public of the basic goods and services that are available in the marketplace. Advertising can be defined as any form of paid communication with the purpose of motivating a reader or viewer to purchase a product or service, to influence public opinion, to win political support, to sell an idea or a cause, or to act or think and perhaps influence others in the manner desired by the client. The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are radio, television, newspapers, magazines, direct mail, billboards, posters, catalogs, and brochures. Advertisers and all who work in the agency are in the business of selling (Pattis 1)."

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