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The Ancient Olympics, 2005.
This paper evaluates four websites, which describe the Ancient Olympic Games: "The Real Story of the Ancient Olympic Games", "The Ancient Olympics", "Archaeology's Ancient Olympics Guide" and "The Olympics: The Ancient Olympics".
920 words (approx. 3.7 pages), 4 sources, MLA, £ 16.95
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Abstract
The paper relates that the website "The Real Story of the Ancient Olympic Games" describes how politics, nationalism, commercialism and athletics were related intimately in the ancient Olympic Games and how today's games are surprisingly accurate re-creations of the ancient Olympic Games in relation to climate and circumstances. The author points out that the website "Ancient Olympics Guide" is short on graphics; however, this does not detract in any way from the visual appeal of the site because the lack of graphic fillers allows room for a wealth of scholarly information concerning the ancient and modern Olympic games. The paper relates that the website "The Olympics: The Ancient Olympics" is a very comprehensive website, which provides informational links to the history, origins and events of the ancient Olympics.
From the Paper
"The home page of Tufts University's site "The Ancient Olympics" (http://www.perseus.tufts.edu/Olympics/) has five oblong circles centered on the top half of the page that provides links entitled Ancient and Modern Olympic Sports, A Tour of Ancient Olympia, The Context of the Games and the Olympic Spirit, Athletes' Stories and Frequently Asked Questions. In the center of each circle is an ancient Olympic scene. The bottom half of the home page gives a brief description of the Perseus Project, which in 1996, created this exhibit on the ancient Olympics as a tribute to the Centennial Olympic Games. This exhibit allows one to compare ancient and modern Olympic sports, tour the site of Olympia as it looks today, learn about the context of the Games and the Olympic spirit, or read about the Olympic athletes who were famous in ancient times."
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New York City and the 2012 Summer Olympics, 2002.
This paper is a persuasive essay about the benefits of the possibility of New York City being selected as the site for the 2012 Summer Olympics.
1,220 words (approx. 4.9 pages), 0 sources, £ 21.95
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Abstract
This paper argues that although there is no guarantee that New York City will be chosen to host the Olympics;the world community is very sympathetic to what happened to New York in 2001, and New York may well be chosen to host this event. The author believes that the positive energy, financial gains and overall improvements to the city will outweigh the negative effects on life in an already-congested city and the risk of another terrorist attack. The paper concludes that the most compelling reason for hosting the Summer 2012 Olympics in New York City may be its capacity to help heal a city that has suffered such a devastating blow as 9/11.
From the Paper
"While the Summer Olympics will only last three weeks, many permanent benefits will come to the city. The city's public transportation system will be upgraded, made more attractive and possibly expanded. New York City has one of the most efficient public transportation systems in the world, but currently looks worn and tired. Trains and stations will be cleaned, and other cosmetic improvements such as better lighting will benefit New Yorkers long after the Olympics are over."
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The Commercialism of the Olympics, 2004.
An overview of the economic impact of the Olympic games.
1,287 words (approx. 5.1 pages), 4 sources, MLA, £ 22.95
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Abstract
This paper examines how, for the organizers and advertisers of the Olympics, the event is much more than a series of sport competitions and how, from the moment the bid is placed to host the Olympics, host nations are vying companies for sponsorship, advertising, broadcasting rights, and merchandising rights. It looks at how the games have become much more than sporting achievements, but an opportune time to increase job opportunities and revenue for a country that prepares well in advance for a chance to host the Olympic games and all the visitors and athletes that will be visiting their shores. It analyzes how the Olympic games can make a positive impact on a country's economy and how, in commercializing the games, the Olympics has turned into another money-making event for struggling economies and money-hungry countries.
From the Paper
"Advertisers, as in the Super Bowl and World Series, are prepared to pay exorbitant prices for ad time during the Opening Ceremonies as well as significant events important to its viewers, i.e. basketball events and other events which feature prominent sport personalities. NBC acquired the rights to provide broadcast coverage of the Olympic Games for an 8 year period starting from 2000 in which they paid $3.6 billion for the rights (McClellan, 2003) and on top of their profits through advertising; the network stands to commercially gain beyond any Super Bowl or World Series."
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Toronto and Olympics, 2002.
An analysis of the pros and cons of Toronto's bid for the summer Olympics.
1,650 words (approx. 6.6 pages), 10 sources, £ 32.95
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Abstract
This seven-page undergraduate paper consists of the one argument for, and the many arguments against Toronto's bid for the Olympic Games. The main argument is that the Olympics only benefit the small rich group in a city.
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Sponsorship and Marketing Plan for the Beijing 2008 Olympics, 2006.
An analysis of product strategy (marketing and branding) for the Beijing 2008 Olympic Games.
2,059 words (approx. 8.2 pages), 27 sources, APA, £ 33.95
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Abstract
This paper examines the Beijing 2008 Olympics within the context of product strategy (marketing and branding). The paper provides recommendations in order to ensure high service quality at the 2008 Games through an examination of the Olympics consumer and his or her expectations. It also looks at key tools in customer service in order to analyze their product strategy.
Table of Contents:
What is a Product Strategy?
Branding as Part of the Product Strategy
Beijing 2008 - The Objective
Beijing 2008 - The Product
The Security Component of the Beijing 2008 Product
Beijing 2008 - The Product Life Cycle
A Different Perspective - the Beijing 2008 PLC
Beijing 2008 - The Brand
What does a Successful Brand do?
Creating the Beijing 2008 Brand
Brand Equity
Brand Contacts
Adding the Beijing Touch to the Olympic Games
Leveraging Secondary Associations
Attracting Sponsors
Beijing 2008 Sponsorship Program: Rights and Benefits
Conclusion
Service Quality as it Impacts the Consumers' Experience
The Characteristics of a Service
The Concept of Service Quality
Expected Service at the Olympics
Service Design Standards
Who is the consumer?
Understanding Consumer Expectations
Selection of Partner Companies
Criteria for the Selection of Sponsors, Partners and Suppliers
The Human Element of a Service
Achieving Service Quality
Use of Tangibles
Enhancing the Service Encounters at Beijing 2008 through Tangibles
Conclusion
Appendices
From the Paper
"The consumer experience commences from the point of decision, i.e. the moment someone makes a choice to attend Beijing 2008."
"As such, the determinants of service quality - reliability, responsiveness, assurance, empathy and tangibles - have to be applied to the entire process of attending the Olympics."
"This process would include the purchase of airline tickets, the actual flight to Beijing, ground transfers, hotel accommodation, bank, insurance and communication services, purchase of game tickets and entertainment and cultural experiences."
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Beijing Olympics 2008, 2002.
Examines the economic benefits of the Beijing Olympics for China.
2,150 words (approx. 8.6 pages), 12 sources, £ 41.95
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Abstract
This paper examines the economic impacts of the Beijing Olympics (2008). It considers the direct economic benefits and government infrastructure investments. It also considers its impact on tourism and China's integration into the global economy.
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Costs and benefits of hosting the Olympics, 2006.
An analysis of the costs and the benefits of hosting the 2008 Olympics as it applies to Beijing.
2,025 words (approx. 8.1 pages), 6 sources, £ 41.95
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Abstract
This paper considers the costs and benefits of hosting the Olympics, particularly as an effort to inform the efforts of Beijing in 2008. Through review of the literature, and case studies Seoul and Atlanta, the research shows that Beijing can benefit if they use the hosting to impact the national life of China (including standing in the world) and improve very specific parts of the economy.
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Economy of the Olympics, 2001.
An analysis of the Winter Olympics on a macro-economic scale.
860 words (approx. 3.4 pages), 1 source, APA, £ 15.95
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Abstract
This three-page paper discusses the macroeconomic point of view in relations to the current Winter Olympics being held in Salt Lake City, Utah. The writer of this paper outlines the ways this point of view affects employment, government spending and other aspects of the area.
From the Paper
"The Winter Olympics 2002, held in Salt Lake City, Utah are an excellent study in the macroeconomics point of view. Because of the temporary existence of the events, the point of view can easily be illustrated and then dismantled to show the after effects when the Olympics leave town. Macroeconomics is the study of economics regarding entire systems. Instead of just involving one aspect of an area's economic impact and function, it takes into consideration the entire package, including work economy, government spending and other things. For this purpose, the Winter Olympics is a prime specimen for study because of its very nature and impact wherever it is held. "
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Olympics and Race, 2002.
The social organization of Whiteness, as observed through an analysis of the Olympic Games.
1,650 words (approx. 6.6 pages), 11 sources, £ 32.95
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Abstract
This seven-page undergraduate paper discusses how whiteness in North America is socially organized through an analysis of the Olympics. The Olympics reflect and are interrelated with all social structures and conditions.
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Politics and the Rome Olympics, 2008.
This paper discusses the politics involved in the 1960 Olympic Games held in Rome.
1,430 words (approx. 5.7 pages), 15 sources, MLA, £ 24.95
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Abstract
In this article, the writer looks at the politics surrounding the 1960 Rome Olympics and examines how these externalities shaped the way in which history will remember the Games. The paper also looks at why the Games were so vitally important to Italy at the time - and why the Games, perhaps in a fashion unknown at the time, contributed to the burgeoning feminist movement. Finally, and most importantly, the paper looks at the role the Cold War played in making the 1960 Rome Games substantially different from any Olympic Games that had come before it. In particular, time is devoted to looking at how the Olympic Games of 1960 signaled to a mass American audience that the notion of automatic American superiority was no more; the medal haul of the Soviet Union that year was compelling proof of such. Ultimately, the 1960 Rome Olympics saw broader developments in the wider world reflected in significant changes on the medal podium.
From the Paper
"The 1960 Rome Olympics was significant, in part, because it underscored the position of Italy at the dawn of the 1960s. To wit, the country was awarded the 1960 Rome Olympics chiefly because of its economic progress since 1945 and because of its legitimate place as a member of the "Capitalist West;" there is also the general sense that the country was given the bauble of the Games because of its political progress since the end of the Second World War; as an addendum, it should be noted that the Games were very important to Italians, or at least to their leaders, inasmuch as the country struggled after the close of the Second World War with a reputation for being politically unstable and even "anarchic". From a purely economic stand-point, the 1960 Rome Olympics were important to Italy because the country, whatever economic gains it had made in the previous 15 years, was still woefully dependent upon tourism."
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Modern-Day Olympics, 2002.
This paper examines the modern Olympics from 1896 to 1936.
2,150 words (approx. 8.6 pages), 5 sources, MLA, £ 35.95
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Abstract
This paper explores the founder of the games and the reason he wanted to start the games again. It explains the ways in which politics have been involved in the Olympic Games. The paper also focuses on the diversity of the athletes and the nations that they represent. In addition, it discusses the sports that were included and the technologies that were used. Finally, the writer discusses how the early participants were selected and the manner in which the games have affected us socially.
From the Paper
"The modern Olympics have become an event that encompasses the idea of sportsmanship and unanimity among athletes from nations around the world. Since the inception of the modern Olympics we have seen people from diverse nations and backgrounds come together in competition. The Olympics are indeed an event that athletes and sports fans around the world have come to enjoy and celebrate."
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Beijing 2008 Olympics, 2002.
This paper discusses Beijing's 2008 Olympic bid.
2,400 words (approx. 9.6 pages), 6 sources, £ 46.95
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Abstract
Beijing won the right to host the 2008 Summer Olympics on Friday, consigning Toronto to bridesmaid status for a second time. By awarding the 2008 Games to Beijing, the IOC sent a resounding message to the rest of the world: The Olympics should be about opening doors, not closing them. The International Olympic Committee put aside human rights concerns in making their historic decision, hoping to foster further change in the world's most populous country.
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Women in the Olympics, 1994.
This paper discusses the status of women in the Olympics as of 1994: Participation in events, media coverage, role of sports organizations, compared to men and major athletes.
1,350 words (approx. 5.4 pages), 9 sources, £ 24.95
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From the Paper
" Women athletes in the Olympic Games traditionally have had fewer events to compete in, and while opportunities for women have increased in recent years, this still reflects the situation. For example, many events in the Summer Games remain closed to women. Events such as boxing, wrestling, equestrian, modern pentathlon, judo, and weightlifting are open to men only. In addition, many sports have more events scheduled for men than for women. Sports such as cycling have seven events for men but only two events for women. Fencing has six events for men and only two for women. Canoeing is also another sport that short-changes women, with nine events for men and three events for women. Even in such as sport as shooting, men have six events and women have four, with two additional ... "
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Olympics & Economics, 1999.
A discussion of the economic benefits to states and cities of sponsoring the Olympics, including costs and revenues, examples and the future.
1,575 words (approx. 6.3 pages), 8 sources, £ 28.95
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From the Paper
"Economic Benefits to States & Cities of Sponsoring The Olympics
Introduction
This research examines the economic benefits to states and cities of sponsoring the Olympic Games. As the term "states" is used in this research, the reference may be either a country or to a component of a federal system, such as a state in the United States. Among the issues addressed in this research are the following: (1) how states and cities generate revenues to support their sponsorship of the Olympics, as well as how such revenue generation may be maximized; and (2) the nature and scope of the economic benefits to a state or city of sponsorship of the Olympic Games.
Revenue Generation
The costs associated with staging sports events, including..."
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