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Music Publishing Company Business Plan, 2005.
A proposed business plan for a business in the field of musical publishing.
1,575 words (approx. 6.3 pages), 3 sources, £ 42.95
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Abstract
This paper reviews a business plan for an imagined musical publishing company. It contains a short description, a mission statement as well as short answers to thirty questions that cover the potential business plan. This paper also discusses four pieces of music that the company chose to represent with a short paragraph explaining why the choice was made."
From the Paper
"Brave New World is in the business of acquiring and exploiting rights in musical compositions in the general filed of classical music and modern classical music in particular. It is a small, independent yet highly specialized company. This company is a sole proprietorship company dedicated to supporting the framework for new talents and artists who are trying to engage in this already established field as well as copyrights of old masters that may be on the market. Mission statement "To provide resources and contacts in the music industry for up and coming classical artists and to provide a platform for the, broadening, respect, appreciation and cultivation of classical music and its legacy today and in the future."
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Music Publishing Business, 1999.
Discusses its history and evolution, organization, editorial and publishing process, problems and challenges, an example ("Zomba Company") and the impact of the Internet.
2,700 words (approx. 10.8 pages), 10 sources, £ 66.95
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Abstract
The music publishing business faces a number of new challenges in the developing Information Age, as does the music business as a whole. These challenges include both threats and opportunities, depending on how the various companies involved respond and on how the industry as a whole shapes future legislation, technology, and even the mind set of the consumer
From the Paper
"INTRODUCTION
The music publishing business faces a number of new challenges in the developing Information Age, as does the music business as a whole. These challenges include both threats and opportunities, depending on how the various companies involved respond and on how the industry as a whole shapes future legislation, technology, and even the mind set of the consumer. Music publishing has a lengthy history, beginning before the advent of sound recording and adapting itself to each technological change--sound recording, radio, television, the LP, tape recording, and the compact disk. The music business as a whole adapted to each of these changes as well, and the music industry and the music publishing industry have had a symbiotic relationship as each feeds the needs of the other. This is more ..."
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Coca-Cola Company Marketing Plan, 2002.
This paper is a traditional analysis of the Coca-Cola Company marketing plan and includes the plan for the introduction of a fruit drink.
2,265 words (approx. 9.1 pages), 14 sources, APA, £ 48.95
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Abstract
This paper, as part of the Coca-Cola Company marketing plan, states that the marketing objectives are to sell as much product at the greatest profit margin to the largest targeted audience possible; to maintain dominant market share by constant awareness of its primary competitor, PepsiCo., and to find and develop new market segments. The paper defines the value-creation objectives for the new fruit drink focusing on the health aspects of the drink and the good and energetic tastes with campaigns geared to teenage consumers. The author includes a SWOT analysis.
Table of Contents
Market and Marketing Analysis
What Is The Product Offering?
What Are Competing Offerings?
Who Could Benefit From The Product Offering?
Why Do Customers Buy?
Why Don?t Customers Buy?
How Is The Product Bought?
How Is The Product Sold?
Traditional Market Analysis
SWOT Analysis for Coca Cola Company
Strengths
Weaknesses
Opportunities
Threats
Market Audit
Financial Status the Company
Financial Status of Product Offering
Financial Status of the Industry
Integrated Marketing Analysis
Traditional (Basic) Marketing Channel
Comprehensive Marketing Channels
Integrated Buying and Selling Processes
Marketing Planning
Company Objectives
General Product Offering Objectives
Segmentation and Target Marketing Objectives and Strategies
Key Market Analysis
Profitability Analysis; Longevity Analysis
Value Creation Objectives & Strategies
Image Management Objectives and Strategies
Company/Organization
Communication Objectives and Strategies
Channel-based
Timeline of Events
Budget
Evaluation of Performance
Contingency planning
From the Paper
"The primary beneficiaries of the product offering are the shareholders of the Coca-Cola Company. Next in line are the executives of the Coca-Cola Company who are on strong incentive bonus programs pegged to increased sales. Following the executives are the bottlers throughout the world who sell the product to a multi-layered distribution network. After that, there are the grocery stores, markets, vending machine companies, and restaurants that sell the product at Value Added markups. At the bottom of this benefit, chain is the end user customer. And, it is on the act of understanding purchase motivations of this customer that the remainder of this analysis is focused."
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Marketing Research Plan for a Book Company, 2002.
This paper examines the book industry and based on extensive research, offers a marketing plan that will insure the success of an established book company.
2,585 words (approx. 10.3 pages), 5 sources, MLA, £ 54.95
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Abstract
This paper is a market research study of the book industry. The author conducts an in-depth study of how to market a successful book company, include how to pick a unique theme that will insure the continued growth of the company. The company examined is called The Book Company, and some of the items discussed are its current services offered, the company's goals, as well as its recent successes. The plan then discusses some of the different objectives of the research proposal which include where to find information that will allow them to provide unique services to their customers. The plan then goes on to discuss the importance of market segmentation and that in order to be successful, it must be developed from the customer?s point of view and must always be revised and updated. The author then goes on to discuss how this will be accomplished through the gathering of information, with all marketing being based upon the customer?s needs. This, according to the paper, then allows the focus to be placed on the ability to receive this information quickly and efficiently. The paper concludes by discussing why these strategies will work and supports the thesis that constant development of how to offer services at the most rapid rate available will allow them to attract the customers who are likely to use their services.
From the Paper
"Due to the Attack on America, and the intense recession it brought, businesses are now using the Internet more and more. Many career opportunities have opened up online due to the job market. Consequently, the Internet is now providing employment, communication, new ways of conducting business, and now providing higher education options. Many legitimate businesses are now conducted through the Internet. When the book company first started offering its services, the market was easy. Now with more professional use of the Internet, there is more competition. The University of Phoenix is probably one of our biggest competitors. They had already built up a solid reputation and credibility by the time our company was getting started. We will take all of the competitors on our level and find unique services to offer and bring unique services our competitors are not doing."
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The Case of the Colorado Creative Music Company, 2002.
This paper is a case study of a unique niche marketing strategy for Colorado Creative Music against its competition in the recorded music industry.
2,130 words (approx. 8.5 pages), 2 sources, MLA, £ 45.95
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Abstract
This paper is a case study to determine the marketing strategy of the Colorado Creative Music in the recorded music industry, which is one of the most stressed industries today. The author points out that, according to SWOT analysis, a firm should not necessarily pursue the most immediately lucrative opportunities offered to it by a surface analysis of a particular industry, but rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities. The author concludes that the company must learn to make use of new technologies, such as the internet, in generating interest in the product, as well as of assuring sellers of the marketability and desirability of some of his lesser-known artists.
Table of Contents
Introduction
SWOT Analysis of the Company
Five-force Analysis of the Recorded Music Industry
Issues
From the Paper
"The changing nature of technology in the music industry also means that there is tremendous potential for entry of new competitors in the music industry. However, before a potential analyst resigns him or herself to the completely fluid nature of the industry, it must also be noted that the ability of new competitors to easily enter the market does not mean that there is any baseline level of guaranteed success. This is particularly true given that Colorado Creative Music has attempted to corner a market of the music market that is not the traditionally young, disposable-income producing teen or ?twentysomething? so coveted by the majority of the industry. Colorado Creative Music has targeted itself as establishing a niche in the market, rather than out and out domination of any particular sector of the music market."
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Strategic Marketing Plan For Stromner Music, Inc., 2002.
A marketing plan for a fictitious new company in the hi-tech music world which uses MP3 technology.
2,760 words (approx. 11.0 pages), 7 sources, MLA, £ 57.95
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Abstract
This paper presents a detailed business and marketing plan for a new start-up in the music world. The paper shows how the company hopes to fill the void left by Napster and other companies which offered MP3 technology - the ability to download music digitally and listen to it on your PC. Point examined in the paper are the background and scope of the market, the mission statement of the company, SWOT analysis, competition analysis, media and advertising, distribution and pricing strategies.
From the Paper
"Stromner Music Inc. is a new business start-up developed from a demand created by the recent introduction of MP3s and the issues of piracy and copyright violations involved in the Music Industry vs. Napster Case. MP3 is a technology that allows people to download music in digital format and listen to it on their PC. Songs, books and video clips can be uploaded onto the net and millions of people can download them for free. This new technology has created a controversy over copyrights and the issue of piracy of shared CDs. Stromner Music, Inc. will offer a solution to the this controversy by offering a service to which people subscribe and pay for downloading an MP3, which will then be able to be converted into a CD using a CD burner. The producers and artists will receive their royalties from this service, just as if they were buying CDs from a local music store."
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The Importance of Strategic Planning for Training Companies, 2008.
A description of a research project to determine the impact of strategic planning on the performance of training companies in the US.
1,308 words (approx. 5.2 pages), 9 sources, APA, £ 30.95
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Abstract
The paper describes a study to determine the impact of strategic planning on the performance of training companies in US and to correlate the use of strategic planning with the company's performance and the use of planning with the international activity; to correlate the use of planning with the intensity of high tech methods; to correlate the use of planning with the company's age and the managers' experience. The paper puts forth that these objectives should be useful in determining what the impact of strategic planning is on the companies that choose to to participate in this study.
Outline:
Introduction
Statement of the Research Project
Literature Summary
Methodology
Problems and Constraints
Required Resources
The Research Plan
From the Paper
"The strategic plan is different than a business plan. The specialists say that the strategic plan is actually a leadership tool, whereas the business plan is a management tool. This implies that the business plan is more operational and the strategic one is more conceptual. The first one is concerned by how to run the business in the present given the current constraints and the second one is concerned of how the business will be ran in 5 years and how to get there."
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Negative Impact of Popular Music and Music Videos, 2003.
Investigates the negative impact of popular music and music videos on youth in the United States today.
3,623 words (approx. 14.5 pages), 10 sources, APA, £ 69.95
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Abstract
The music industry spends enormous amounts of money to create music videos that will make a profit, and the one ingredient they have consistently found that helps sell their products is violence; this violence is usually directed toward women. The AAP notes that there is a paucity of research concerning the impact of such gratuitous violence on children and adolescents. To this end, this paper demonstrates this relationship through a critical review of the literature, followed by a summary of the research and recommendations in the conclusion.
From the Paper
"The definitions concerning what constitutes entertainment and what is protected by the 1st Amendment do not necessarily address the underlying problems of violence in the media and sometimes only serve to merely contribute to the statistical haze that surrounds an already complex situation. The recent appearance of national leaders on MTV attests to the importance and power of music videos in shaping the nation?s conscience. Further, while many non-black observers feel that rap music is just ?so much noise generated by angry black youths,? rap music or simply ?rap,? is in actuality a reflection of the current affairs within the communities in which it is performed. Rap is a ?genre of rhythm-and-blues music that consists of rhythmic vocals declaimed over musical accompaniment. The accompaniment generally consists of electronic drum beats combined with samples (digitally isolated sound bites) from other musical recordings? (Bowman, 2003). From this perspective, rap is an extension of the Black Power movement of the 1960s, and has embodied the essence of the young black culture. The first rap recording was made in 1979 and the genre rose to prominence in the United States in the mid-1980s. Although the term rap is often used interchangeably with hip-hop, the latter term encompasses the subculture that rap music is simply one part of. The term hip-hop derives from one of the earliest phrases used in rap, and can be found on the seminal recording ?Rapper?s Delight? (1979) by Sugarhill Gang. In addition to rap music, the hip-hop subculture also comprises other forms of expression, including dance methodologies, art, vocabulary (in the form of slang) and fashion affectations. Despite these contributions to the popular culture, many observers suggest a connection between the music and personification of violence evinced in music videos and rap as a factor contributing to the incidence of violence by young people in the United State today."
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Allstate Insurance Company: Analysis and Strategic Planning, 2002.
A strategic management case analysis of the Allstate Insurance Company.
4,240 words (approx. 17.0 pages), 15 sources, MLA, £ 77.95
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Abstract
An in-depth analysis of a Fortune 500 company - Allstate Insurance. A management case analysis which includes: historical background, swot analysis( strengths, weaknesses, opportunities, threats) , financial performance, management strategies, proposed solutions, implementation of solutions, costs, evaluation and control.
Table of Contents
History of the company
Mission statement and analysis
Objectives and analysis
Business Structure
Financial Analysis
Threats and Opportunities
Strengths and Weaknesses
Salient Problem
Strategic Alternative #1
Strategic Alternative #2
Strategic Alternative #3
Recommendation
Plan of Implementation
Evaluation and Control
From the Paper
"Today?s largest carrier of personal lines insurance originated over a friendly game of Bridge played in 1930 on a Chicago area commuter train. Sears president Robert Wood and a friend, insurance broker Carl Odell, joined forces after the insurance man suggested Sears sell auto insurance through the mail. Wood liked the idea, financed the company, and in 1931, put Odell in charge of the operation. The company, named Allstate, was named after one of the Sears? tire brands. Allstate got its beginning just as Sears was starting its push into retailing. As Sears grew, Allstate grew with it, selling insurance out of all of the new stores."
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International Paper Company Report, 2005.
A critique of the annual report published by the International Paper Company.
1,294 words (approx. 5.2 pages), 1 source, MLA, £ 30.95
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Abstract
This paper critiques the style, clarity, and content of a annual report published by the International Paper Company. The paper talks about choice of words, length of words, concrete versus abstract words, word economy, sentence length,and the paper's conversational style and comments on what is positive about the paper as well as what could use improvement.
From the Paper
"International Paper?s report is filled with abstract words, and it seems that half of the 100 page report is actually useless, since the information transmitted may have been put down on half that paper. Here is an example of the level of abstraction present in the report: ?During 2003, International Paper continued to focus on managing the factors it can control, and further strengthened its core businesses through a rationalization and realignment program.? Words like ?factors?, ?strengthened?, ?rationalization? and ?realignment? manage to create confusion at best and irritation at worst. A better strategy would have been to avoid such abstract notions and concentrate and a more ?down to earth? approach. For instance, the following phrase would have been enough to get the message through: ?In July 2003, we announced a program targeting significant additional reductions in overhead costs by late 2004, including the elimination of approximately 3,000 salaried positions in the United States.?"
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Business - International, 2008.
A review of three articles "Oceania: Government Orders Fish Company to Shut Down" published in 'The Pacific Magazine', "Asia: Protesters Tell Wal-Mart to Quit India" by Nandini Lakshman and "South America: New South American Bank Planned" by James Ingham.
1,017 words (approx. 4.1 pages), 3 sources, APA, £ 24.95
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Abstract
The paper discusses three different articles about business decisions made by the Palau Government of Oceania, Venezuela's President Hugo Chavez, and the inhabitants of Maharashtra, India. The paper comments on the influence these decisions had on international management. The three articles discussed are "Oceania: Government Orders Fish Company to Shut Down" published in 'The Pacific Magazine', "Asia: Protesters Tell Wal-Mart to Quit India" by Nandini Lakshman and "South America: New South American Bank Planned" by James Ingham.
Outline:
Article Review
Influence on International Management
South America: New South American Bank Planned
Article Review
Influence on International Management
Asia: Protesters Tell Wal-Mart to Quit India
Article Review
Influence on International Management
From the Paper
" On the other hand, the protests in Asia impact the international managers in the meaning that they increase the awareness in regard to the problems posed on positioning their products onto a foreign country. International managers will better analyze the cultural features of their destination region and the businesses that are being developed there. In order for these companies to properly function within the new territory, they must not pose a threat to local businesses and they should present the population with products that can not be produced internally."
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Starting a New Company, 2005.
Presents a business plan for Zero Horsepower Cab Company, a company that would provide modern-day rickshaws pulled by a person pedaling a bicycle instead of a regular cab.
1,808 words (approx. 7.2 pages), 9 sources, APA, £ 40.95
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Abstract
This paper first presents the business concept of the Zero Horsepower Cab Company, that of an environmentally friendly replacement for taxicabs in small resort towns, and then presents an overall business plan for the new company. The paper outlines the structure of the company, the type of consultants it will seek out and use, and its budgeting plan.
From the Paper
"Because there is a good deal of liability to be assumed in a business in which customers are transported through traffic in open vehicles at a speed of no more than 5 miles per hour?while other city-street traffic may be doing 30 to 35 mph, it was determined that the structure of the business will be a corporation. Other forms?sole proprietorship, partnership and limited liability corporation (LLC)?do not offer the same degree of liability and other protections offered by a corporation, although those other formats are less expensive to form (Steingold, 2002, Findlaw Web site)."
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The Clerk?s Station Company, Inc., 2005.
Business plan for a company planning to import to the U.S. the European-style, seated-operator checkout counters.
1,446 words (approx. 5.8 pages), 6 sources, APA, £ 32.95
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Abstract
This paper presents a business plan for a company that wants to import, market, and sell seated-operator, checkout counters to the U.S. market. The paper presents an analysis of the business market, explains why there is a strong potential for demand for this product, and presents a marketing program. The paper also explains financing for the company, describes the intended organizational structure of the company, and looks at potential obstacles that might be encountered when marketing the checkout counters.
From the Paper
"A visit to any supermarket or multipurpose store in Europe (for example, the Spar stores in the Republic of Ireland or the PrixUni in Paris) will be a lesson in humane working conditions to Americans: there, the retail clerks get to sit down at their cash registers. Considering the ubiquitous moving belts that have been a feature of grocery stores for decades, it seems ridiculous for clerks to have to stand all day; there is no reason bagging cannot be done at lap height; indeed, it probably makes it easier for grocery shoppers to pick up the handled bags that are ubiquitous already in U.S. high-end grocery stores (Trader Joe?s and Whole Foods Market for two) or brought-from-home ?string bags? or canvas totes as are used in Europe and by many ?green-conscious? U.S. shoppers already."
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DigitalBook.it Company, 2008.
A marketing plan for DigitalBook.it Company, a recently founded Internet business that sells photos and prints online.
5,965 words (approx. 23.9 pages), 8 sources, MLA, £ 97.95
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Abstract
This paper explains that DigitalBook.it Company specializes in selling photos and prints online at www.digitalbook.it. The paper then goes on to discuss the marketing strategy, which the company plans to employ in order to function efficiently and to obtain as many opportunities for business development as possible. In addition, the paper describes the current situation and trends in online photo sales, key issues in this industry, and company resources available. Furthermore, the paper discusses the market research techniques employed by DigitalBook.it in order to verify the chances of success for business before starting. Marketing segmentation strategies and pricing consideration are also described. The paper concludes with a contingency plan in case the business does not continue to grow.
Table of Contents:
Executive Summary
Company Description
The Strategic Focus and Plan
A Detailed Description of the Product
Current Situations and Trends
Key Issues
Company Resources Available for Use
Marketing Research Concept Applied
Market Segmentation Strategies
The Application of the Marketing Mix
Product
Price
Positioning
Promotion
Communication Strategies
Media Selection
Pricing Considerations
Expected Results
Product Life Cycle
Controls
Contingency Plan
From the Paper
"The company benefits from several opportunities which, if properly taken, can lead to the development of business and to the increase of profits for the company. One of the main opportunities is represented by the collaboration with the major publishing houses which exist in Italy. This would allow the company to sell its products on a regular basis and for bigger prices. In addition, the frequent publication of its products in numerous papers and magazines would increase its popularity and accordingly, its profits."
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