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Viacom and MTV, 2004.
This paper analyzes Viacom and MTV Networks, which owns and operates many of the most popular basic cable television programming services, including MTV: Music Television, the world's most widely distributed television network.
2,850 words (approx. 11.4 pages), 11 sources, MLA, £ 58.95
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Abstract
The paper explains that Viacom, the leading global media company with pre-eminent positions in broadcast and cable television, radio, outdoor advertising, and online, owns well-known brands, includingCBS, MTV, Nickelodeon, VH1, BET, Paramount Pictures, Viacom Outdoor, Infinity, UPN, Spike TV, TV Land, CMT: Country Music Television, Comedy Central, Showtime, Blockbuster, and Simon & Schuster. The author believes that MTV is an active industry monopoly and that the FCC should attempt to remove some of the monopolistic powers enjoyed by both Viacom and MTV. The paper relates that MTV was one of the first networks to begin to vocalize the political might of its young viewers. Charts.
Table of Contents
Introduction
History
Corporate
Audience
Industry Influences
Future
News and Politics
Conclusion
From the Paper
"It is quite apparent that because Viacom?s MTV is so powerful a monopoly, they wield great strength and influence in the video production areas. ?MTV has become a powerful force in popular music today, shaping trends in music and providing invaluable exposure for recording artists through play of their video clips.? (Banks) In the past, record labels to pick which artists were promoted through the additional advertisement and or video production. This "gate keeping" process has been greatly influenced by the likes of MTV. For example, MTV's programming which only includes certain musical genres and artists continues to hurt the careers of the majority of recording artists."
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MTV, 2002.
Analysis of MTV as a popular culture product.
1,869 words (approx. 7.5 pages), 10 sources, MLA, £ 41.95
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Abstract
This paper examines the phenomenon of MTV and discusses it in terms of the "pop culture" generation. It provides an analysis of MTV according to two major popular culture theorists - Thedor Adorno and Q.D. Leavis.
From the Paper
"The channel was born at midnight on August 1, 1981. A NASA rocket launched and a countdown started for preparing viewers for a blank screen, a series of moon shots, and the image of Neil Armstrong placing an MTV flag in dusty soil of the moon. A male voice vividly announced, ?Ladies and Gentlemen, rock and roll!? Then The Buggles?s song ?Video Killed the Radio Star? became the first music videos to appear in the homes through MTV. The idea of the video itself was not new: African American performer Louie Armstrong appeared in video clips with his songs in the late 1940s; The Beatles released their song ?Strawberry Fields? as a video format in 1967. However, MTV offered to the audiences watching videos for 24 hours a day, seven days a week."
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The Effect of MTV, 2002.
An overview of the literature available on the effect of MTV on its young viewers.
1,520 words (approx. 6.1 pages), 8 sources, MLA, £ 34.95
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Abstract
MTV is considered a station that supports and perpetuates dangerous stereotypes and contributes to the dumbing down of 18-24 year olds all over the world. This paper examines literature and published studies on the subject where the common thread is noted that MTV contributes to a low level of self esteem, eating disorders, violence and gender stereotypes among young people.
From the Paper
"The portrayal of women in MTV music videos and commercials made for MTV have been the subject of controversy for a long time. According to Else, males who watch MTV have a ?greater belief in rape myths, more conservative sex-role stereotyping, greater belief in sex role stereotyping, greater belief in adversarial relationships between the sexes, more conservative attitudes towards women, lower ratings of victim injury in a date-rape scenario, and a greater tendency to classify events in a date rape scenario as forced sex rather than rape? (Else, 1995).
Given the amount of time young men spend watching MTV, is it any surprise that the incidence of rape is as high as it is in the United States? If this study resembles reality at all, these young men don?t even think they have done anything wrong. MTV is promoting an attitude that is physically dangerous for young women and dangerous also for the young men, who will be surprised to find themselves in jail for crimes they did not even know they were committing. That is, if the female, who has been drained of self-esteem by this very institution has the courage and the self respect left to press charges against him."
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MTV, 2006.
A look at music television (MTV) and its influence on the music industry.
1,142 words (approx. 4.6 pages), 8 sources, MLA, £ 27.95
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Abstract
This paper takes a look at the role that MTV has played in exposing new recording acts and selling records. It analyzes the degree to which MTV influences whether a song will become a hit and compares this influence with other influencing factors.
From the Paper
"As the 1980s drew to a close, the broadcast and print media offered an abundance of retrospectives that retraced the past ten years. In the area of popular music, the 1980s have been identified as a decade of much change: black artists and music, hard rock/heavy metal music, and female artists all having significant impact on the music charts (Grein). Apart from who was making the music in the 1980s, another significant change during the decade was how popular music was presented to its audience. Music video became a phenomenon."
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MTV's "The Real World", 2004.
A look at the negative aspects of MTV's reality series, "The Real World".
2,260 words (approx. 9.0 pages), 5 sources, MLA, £ 54.95
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Abstract
This paper describes the downfalls of MTV's "reality" series, "The Real World" and why it is not a picture of reality for "twenty-somethings" in America. The paper discusses the idea behind reality shows and examines the unrealistic aspects of "The Real World."
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MTV, 1996.
Reviews the growth & development of Music Television, or MTV, one of the most successful cable broadcasters in history.
1,800 words (approx. 7.2 pages), 7 sources, £ 43.95
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From the Paper
"MTV is a major success story among the many cable television networks in operation in America today, along with news stations like CNN and movie channels like HBO, Movie Channel, American Movie Classics, and Cinemax. A number of cable networks have come and gone, but MTV has been successful in gaining placement on cable systems across the country and in becoming popular with a large enough base of subscribers so that removal of the network from a system can generate a good deal of adverse comment from subscribers. MTV serves a niche audience that is especially large, but more than this, the network has been successful because it has marketed and promoted itself well."
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MTV, 1992.
Examines the start of this music format video phenomenon, video-look proliferation of ads and movies.
2,250 words (approx. 9.0 pages), 11 sources, £ 54.95
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From the Paper
"On August 1, 1981, MTV went on the air as a 24-hour, non-stop, commercial cable channel beamed by satellite across the country and offered at no charge through cable companies. MTV offered music videos..short films shot to one song. It became an instant success. Suddenly, rock music became something to look at, not just listen to, and a good video could make or break a band. MTV revitalized the record industry by giving play to new bands that the radio stations were ignoring. Its style influenced movies and TV shows. Even the working title for the Miami Vice original pilot film was MTV Cops. MTV also led to long-form videos, such as Flashdance and Purple Rain. Music videos have even become a postmodern art form, with its own ideology. Overall, MTV had a huge impact on culture in its first eight years.
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Award-Giving Bodies, 2007.
A comparative analysis of the Academy Awards (Oscars) and MTV Movie Awards (MTV-MA).
994 words (approx. 4.0 pages), 7 sources, MLA, £ 24.95
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Abstract
This paper provides a comparative analysis of the Academy Awards and MTV-MA as award-giving bodies. The paper posits that both award-giving bodies have similarities and differences that arise from the culture, audience, commercial value and socio-political relevance of the movies and processes that each award-giving body undergoes. The paper in general attributes specific segments of American culture as the primary driver that distinguishes the Oscars from the MTV-MA.
From the Paper
"These award-giving programs have their own niche and place at the spectrum of American entertainment. The Academy Awards' image differs radically from the MTV Movie Awards, though both programs enjoy popularity and renown not only in the entertainment business, but more specifically because of their influence in American culture. The Academy Awards' (referred to from now on as the Oscars) and MTV-MA's (MTV Movie Awards) importance is based, then, on their relevance to the entertainment business and the general public (as the audience and patrons of the entertainment business)."
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Violent Music and Aggression in Children, 2005.
Examines the link between violent music on MTV and aggression in children.
3,450 words (approx. 13.8 pages), 7 sources, APA, £ 82.95
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Abstract
This paper looks at whether or not watching violent music videos on MTV increases aggression in children. It gives a literature review and describes an experiment done to test this hypothesis. The results of the experiment showed that watching violent music videos did increase violence in children.
From the Paper
"This research was conducted to examine the effects of watching violent music on MTV on aggression in children. Ten boys between the ages of..."
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Reality Media in the Early 21st Century, 2008.
An analysis of the content of "Country Hicks and Urban Cliques -Mediating Race, Reality, and Liberalism on MTV's The Real World" by Jon Kraszewski and "Paradox and the Consumption of Authenticity through Reality Television" by Randall Rose and Stacy Wood.
1,399 words (approx. 5.6 pages), 2 sources, APA, £ 32.95
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Abstract
This paper discusses two articles that relate to reality television in the early 21st century. The paper looks at "Country Hicks and Urban Cliques -Mediating Race, Reality, and Liberalism on MTV's The Real World," written by Jon Kraszewski and "Paradox and the Consumption of Authenticity through Reality Television," written by Randall Rose and Stacy Wood. The paper discusses the content, points and limitations of the articles.
From the Paper
"In both articles, the most interesting idea seemed one of how and why scholars examine TV materials of any kind, or assume that they do influence people or culture so strongly. One seldom sees a remark on how non-child viewers certainly know that TV is not real and that the TV business involves selling one thing or another. All arguments on how TV entertainment materials are shaped by cultures they in turn have shaped are very familiar. The study of mediocre television programs as in so-called Reality TV programming is interesting when one thinks of it, asking why scholars of marketing, social science or the humanities choose the sub-topics they do, or why they do not lament that dreadful newspapers that people pick up in supermarkets and what they may draw from them. There can be great variation in how people respond to what observe and the degree to which they observe themselves. More than a brain-washing cultural phenomenon, less flowery models would examine reality TV as a business like any other. It may be wiser to survey persons who never watch entertainment TV for their observations of what is presented and why they do not indulge."
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Women on Television, 1994.
A discussion of gender stereotyping and sexism in programs and in advertising. Includes historical and cultural roots, MTV and content analysis.
1,350 words (approx. 5.4 pages), 7 sources, £ 32.95
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From the Paper
"The effect of gender roles on television have been considered in recent years by sociologists and psychologists as well as media critics, in part based on a concern that the way women are portrayed in the media has a deleterious effect on the way women are viewed in society at large. Women's roles in society have been changing through the determined efforts of feminists and sympathetic political groups over the past two decades, and some of these changes are clearly reflected on television, in film, and in other media portrayals. At the same time, it is evident that progress in changing media portrayals is behind the curve as far as the degree of equality that should be depicted, the roles given to women in the media, and the roles women play behind the scenes in the media as well. Some areas of the media are more regressive than others in this regard, and a..."
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"Miami Vice", 2004.
Analysis of the TV series "Miami Vice".
1,800 words (approx. 7.2 pages), 5 sources, MLA, £ 43.95
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Abstract
This paper provides an analysis of the popular, innovative 1980s TV series "Miami Vice." It provides critical views of the show and looks at its visual styles and the use of MTV video style. The paper examines the fashions and fads inspired by the show and cultural aesthetics.
From the Paper
"First aired in September on NBC-TV Miami Vice is one of the most innovative TV series of network television and perhaps the best example of what media critic John Thornton Caldwell calls televisuality. According to Caldwell the way to view television is as a self-conscious stylistic medium and the police drama Miami Vice is a prime example of a televisuality-based program. Media sociologist Jeremy Butler cites Miami Vice as one of the most visually stylized programs ..."
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Documentary on Tupac Shakur, 2005.
An analysis of a documentary on the life of Tupac Shakur.
2,025 words (approx. 8.1 pages), 5 sources, £ 55.95
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Abstract
The paper looks at the African American rapper, Tupac Shakur. It gives a critique of the 2003 MTV documentary of his life and premature death and also examines the themes that run through this programme.
From the Paper
"Tupac Resurrection is an MTV funded 2003 documentary in a long line of posthumous examinations of rapper Tupac Shakur, murdered at age 25 in 1996. The documentary is distinctive in that having its subject as the narrator, it provides surprising depth on the topics of Tupac's childhood his upbringing his celebrity his run-ins with the law and his opinions on every topic under the sun."
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Controlling the Cable Box, 2002.
This paper is a personal essay that discusses mass media censorship.
810 words (approx. 3.2 pages), 0 sources, £ 19.95
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Abstract
This paper discusses the changes in mass media especially television from the superficial shows like ?I Love Lucy? to the risqu? music videos on MTV. The author points our that we no longer have one view of what is acceptable in our increasingly diverse society, so instead we have rating systems and parental controls for the cable box. The author believes that the best answer in a society, which so values individuality and personal freedoms, is to be allowed to make up our own minds about what we and our children watch.
From the Paper
"Now, it seems, we have gone much farther. The first shows that broke the rules were praised. "All in the Family"received awards for confronting difficult issues. We still had superficial shows, but people could choose. Inevitably, some shows started testing limits. The show "Laugh-In" tested boundaries for language as well as content. Little by little, stronger language and more risqu?? situations crept into the content."
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