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Marketing Plan for Las Cruces, New Mexico, 2005.
A discussion regarding developing an effective marketing plan for Las Cruces, New Mexico.
4,380 words (approx. 17.5 pages), 17 sources, MLA, £ 79.95
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Abstract
This study provides an up-to-date assessment of Las Cruces, New Mexico. The paper discusses how city leaders can better market the resources they have available to the rest of the country and the world, to promote travel and tourism in the city and region. The paper provides a marketing analysis, together with a discussion of general trends that may affect the city in the future. Finally, the paper proposes an evaluation method for the initiative, followed by recommendations for city leaders in Las Cruces and other similarly situated municipalities.
Outline:
Key Marketing Decision Areas for Las Cruces
Products and Services
Promotion
Price
Distribution
Revised Arrival Forecasts
Lodging
Food and Beverage
Analysis of the Current Competitive Environment
Identification and Validity of Key Market Segments and Target Market Groups
Viability of the Proposed Marketing Objectives
Detailed Analysis of the Marketing Mix Strategy
Evaluation of the Systems of Control and Monitoring Used in Measuring the Success of the Plan
Recommendations
Relevant PEST Factors
New Market Segments and Target Markets' New Objectives
Revised Marketing Mix and Monitoring Processes
From the Paper
"Today, Las Cruces, New Mexico is a vibrant community that has been voted America's best place to retire. The city has been fortunate enough to have withstood the downturn in travel and tourism that wracked the industry following the terrorist attacks of September 11, 2001, and has emerged as a growing city that has much to offer its current and potential citizens. It has not always been this way, though. Old accounts tell how a Spanish military party was ambushed by Apaches at the spot where Las Cruces stands today; 14 Spanish soldiers were killed, and their bodies were buried where they fell, marked by crude wooden crosses, thus the name Las Cruces (Spanish: "The Crosses") (Las Cruces, 2004). According to the Las Cruces, New Mexico Convention & Visitors Bureau 2003-4 Marketing Plan, the mission of the Las Cruces Convention & Visitors Bureau (CVB) is to: attract meetings, leisure and business travelers to Las Cruces in the most economic and efficient manner possible in order to stimulate the local economy."
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An Intervention Plan for Ensenada, Mexico, 2002.
A look at a community-oriented primary care project in Ensenada, Mexico.
1,257 words (approx. 5.0 pages), 2 sources, MLA, £ 29.95
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Abstract
This paper analyzes the community health situation in Ensenada, Mexico and highlights some of the problems in the community, including environmental problems based both on internal practices and external policies. It attempts to adapt the six goals of the Medicine/Public Health Initiative, designed in the United States to bring together professionals in both fields in order to address community health issues, to devise an intervention plan for Ensenada.
Outline
Introduction
Adapting the Medicine/Public Health Initiative
Engaging the Community in the Effort
Changing the Education Process
Establishing Joint Research Efforts
Developing New, Shared Definitions of Illness and Wellness
Joint Effort to Provide Health Care/Joint Effort in Health Assessment
The Cluster Committee
COPC in Ensenada
Evaluating the Program
From the Paper
"This is obviously a community-wide endeavor. If health care professionals, or public health people simply seek to develop, and impose, their definitions on the community, community members are not likely to accept those definitions as their own. They may resist, rebel, and see public health professionals as adversaries, rather than as allies in their attempt to lead enjoyable, valuable, and healthy lives. For example, if health care professionals and public health workers decree that certain diets are unhealthy and undermine the public health, they may run into problems because certain foods are associated with a culture and with the full enjoyment of it. This does not mean that community health workers need to say that high fat foods are good for the heart, but that they need to work with the community to maintain important foods culturally, while adapting them to make them more healthful or otherwise altering the menu to make up for problem items."
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Management Planning, 2007.
An analysis of operational planning, tactical planning, strategic planning and contingency planning within the Allstate Insurance Company.
1,505 words (approx. 6.0 pages), 2 sources, MLA, £ 34.95
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Abstract
This paper explores four major types of management planning - operational planning, tactical planning, strategic planning and contingency planning. It uses Allstate Insurance Company's management planning as an example. The paper then explains the impact of legal issues, ethics and corporate social responsibility on management planning in an organization.
Table of Contents:
Introduction
Planning Function of Management
The Impact of Legal Issues, Ethics and Corporate Social Responsibility on Management Planning
Factors That Influence Allstate's Strategic, Operational, Tactical and Contingency Planning
Conclusion
From the Paper
"Successful companies and organizations do not spring up overnight and they are certainly not successful by accident. Planning is becoming increasingly important in today's work environment particularly with the advancement of technology and the competitive nature of business. Companies and organizations rely on planning to shape not only their futures but nearly every aspect of their business. The complexity of planning only increases when companies must pay mind to legal issues, ethics and social corporate responsibility. The public has demonstrated that not only do they want a quality product at an affordable rate but they want their companies to practice ethically and be socially cognitive of the communities that they do their business in."
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Little Bohemia Restaurant Business Plan, 2006.
This business plan encompasses a comprehensive business plan for a start-up restaurant in Greenwich Village, New York.
10,617 words (approx. 42.5 pages), 23 sources, MLA, £ 146.95
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Abstract
This comprehensive business plan includes all aspects of a start-up business plan including: marketing plan, human resource plan, operations plan and financial plan.
Table of Contents:
Executive Summary
Vision and Mission
Marketing Plan
Operations Plan
Financial Plan
Marketing Plan
Product Concept
Target Market Analysis
Evidence of Market Need
Competitor Analysis
Pricing Strategy
Marketing and Communications Plan
Sales and Marketing Channel Plan
Operations Plan
Facilities and Equipment Plan
Operating Strategy and Execution
Human Resources And Management Plan
Financial Plan
Overview
Sales Forecast
Income Statement
Projected Cash Flow
Industry Norms
Required Investment
Company Valuation
Investor Exit Plan
Appendix A
Appendix B - Tables
Appendix C - Charts
From the Paper
"Little Bohemia is a charming bistro located in Greenwich Village, New York offering an American cuisine menu that uses only the finest organic ingredients and the most modern healthy cooking techniques, without sacrificing great taste. Little Bohemia is perfectly situated in one of New York's oldest neighborhoods known for its uniqueness, diversity, and most importantly high traffic of people with a healthy appetite. Little Bohemia will set the standard for healthy, delightfully delicious food. The business model illustrated in this business plan will demonstrate how Little Bohemia will have a high return on investment and business longevity."
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Mexico City: 2012 Olympics, 2002.
Overview of Mexico City's and Mexico's economic condition and how the economic conditions make Mexico City a viable choice for the 2012 Olympic Games.
1,438 words (approx. 5.8 pages), 6 sources, MLA, £ 32.95
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Abstract
This paper analyzes a report, prepared by Mexico City's Olympic Economics Committee, that was written with the intention of showing that Mexico City should indeed be a candidate to host the 2012 Summer Olympic Games. The paper presents evidence of Mexico City's robust and growing economy by looking at such economic factors as GDP, jobs and industries, economic outlook, and the Olympic budget.
Economic Overview
GDP
What are primary jobs and industries?
How developed is Mexico City?
What about available workers, total population, etc.?
Currency
Economic Outlook
Infrastructure
Olympic Budget
Benefits for Mexico City
From the Paper
"Mexico City has come a long way from its colonial economy that was based mostly on mining, particularly silver. Today it boasts an economy that is diverse. The economy today includes strong agriculture, petroleum and industry sectors. With this diversification, Mexico City is not only the largest city in the world, with approximately 20 million inhabitants, but the city is considered the second strongest economy in all of Latin America (Mexico: Mexico City)."
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The Value of Planning, 2006.
An overview of the value of planning and what makes a successful plan.
1,071 words (approx. 4.3 pages), 3 sources, MLA, £ 25.95
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Abstract
The paper defines what planning is. It discusses the advantages and disadvantages of planning. The writer gives an example of what it is that helps a plan work and what can make a plan fail. The paper looks at the advantages and disadvantages of not planning. In conclusion, the writer states that a successful plan is one which has a set goal, takes all stakeholders into consideration, looks at all the alternatives, defines who has what task, and makes sure that all are fulfilling their allotted tasks and that resources are used in the best possible way to achieve the goal. The writer also stresses the importance of a back up plan.
From the Paper
"Advantages of not planning. If something changes you don't need to alter your plan to suit. If you see an opportunity or threat you can overcome it with no planning or hesitation. It saves time and lowers costs, you don't have to go through the process of finding information and accessing the options and there are no costs for finding detailed information and employing many managers to make decisions and formulate detailed plans.
"Disadvantages of not planning. You don't have a direction or goal for the organisation. Everything is left to chance. You don't understand what stakeholders want (you don't check as you are not planning for the future)."
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Language Planning, 2003.
Presents a theoretic view of language planning (LP).
3,538 words (approx. 14.2 pages), 4 sources, APA, £ 68.95
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Abstract
This paper explains that language policy is a big problem in developing countries, especially in the Maghreb world, which was under the French rule: Tunisia, Algeria and Morocco. The paper defines language planning (LP) as the activity of preparing a normative orthography, grammar and dictionary for the guidance of writers and speakers in a non-homogeneous speech community and relates that language planning includes language policy. The paper then discusses corpus, status and acquisition planning using examples mainly from the French Academy and the Hebrew revival movement.
Table of Contents:
A Theoretical View on Language Planning (LP)
Introduction
Definitions and Elements of LP
The Term "Language Planning"
Two Different Definitions of LP
Elements of Language Planning
Types of Language Planning
Corpus Planning
Status Planning
Acquisition Planning
Examples of Language Planning and Language Planning Policies
The "Academie Francaise" as an Example of Corpus Planning
The Promotion of Hebrew in Palestine as an Example of Status Planning
Examples of Language Planning Policies: Policy A, B, C.....
From the Paper
"Richelieu established the AF. In 1624, he became first minister in Louis XIII. Richelieu was so close to artists, writers in particular. In 1629, a group of men interested in language and literature started to meet at a rich man's house just for conversation. Richelieu wanted to transform this club into an official institution serving the country. He formed this group into an official body. He had a political purpose. He wanted them to work on his behalf by supporting his policies, which is the main reason behind his finding of the AF. "
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Coca-Cola Company Marketing Plan, 2002.
This paper is a traditional analysis of the Coca-Cola Company marketing plan and includes the plan for the introduction of a fruit drink.
2,265 words (approx. 9.1 pages), 14 sources, APA, £ 48.95
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Abstract
This paper, as part of the Coca-Cola Company marketing plan, states that the marketing objectives are to sell as much product at the greatest profit margin to the largest targeted audience possible; to maintain dominant market share by constant awareness of its primary competitor, PepsiCo., and to find and develop new market segments. The paper defines the value-creation objectives for the new fruit drink focusing on the health aspects of the drink and the good and energetic tastes with campaigns geared to teenage consumers. The author includes a SWOT analysis.
Table of Contents
Market and Marketing Analysis
What Is The Product Offering?
What Are Competing Offerings?
Who Could Benefit From The Product Offering?
Why Do Customers Buy?
Why Don?t Customers Buy?
How Is The Product Bought?
How Is The Product Sold?
Traditional Market Analysis
SWOT Analysis for Coca Cola Company
Strengths
Weaknesses
Opportunities
Threats
Market Audit
Financial Status the Company
Financial Status of Product Offering
Financial Status of the Industry
Integrated Marketing Analysis
Traditional (Basic) Marketing Channel
Comprehensive Marketing Channels
Integrated Buying and Selling Processes
Marketing Planning
Company Objectives
General Product Offering Objectives
Segmentation and Target Marketing Objectives and Strategies
Key Market Analysis
Profitability Analysis; Longevity Analysis
Value Creation Objectives & Strategies
Image Management Objectives and Strategies
Company/Organization
Communication Objectives and Strategies
Channel-based
Timeline of Events
Budget
Evaluation of Performance
Contingency planning
From the Paper
"The primary beneficiaries of the product offering are the shareholders of the Coca-Cola Company. Next in line are the executives of the Coca-Cola Company who are on strong incentive bonus programs pegged to increased sales. Following the executives are the bottlers throughout the world who sell the product to a multi-layered distribution network. After that, there are the grocery stores, markets, vending machine companies, and restaurants that sell the product at Value Added markups. At the bottom of this benefit, chain is the end user customer. And, it is on the act of understanding purchase motivations of this customer that the remainder of this analysis is focused."
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My Long-Term Plan, 2004.
A personal account of a person's short-term and long-term plans and how the author plans to implement them.
2,415 words (approx. 9.7 pages), 5 sources, MLA, £ 50.95
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Abstract
This paper is based on the writer's long-term goals in life. It starts with an introduction about his point of view, current work status, and performance, followed by an outline of his primary and secondary goals and his alternative action plan in case his primary goals fail. It also highlights how the writer plans to implement his primary and secondary goals. Written in the first person.
From the Paper
"Life is all about planning. It?s all about chalking out one?s educational, career and family path. I come from the same school of thought therefore; I have spent a great deal of time thinking about my long-term goals in life. However, I am also aware of the fact that one?s greatest desires or dreams do not necessarily come true. If one has some primary goals, one must also have some secondary goals simultaneously in mind so as to ensure that if one plan fails, another one is ready to be implemented. That has always been my philosophy and that is the same way I have worked out my long term goals in life."
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"Mexico Profundo", 2004.
An examination of Bonfil Batalla's "Mexico Profundo: Reclaiming a Civilization" in relation to issues of gender and power in Mexico.
3,058 words (approx. 12.2 pages), 8 sources, MLA, £ 61.95
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Abstract
This paper discusses how Bonfil Batalla writes passionately about the abuses of power within Mexico in his "Mexico Profundo: Reclaiming a Civilization". It looks at how beginning with the colonization by Spain and enduring until the present, the disempowerment of the group that came to be identified as Indian has lead to an internal struggle between the imaginary Mexico and the Mexico Profundo. It explores how the misuse of power physically and psychologically has been utilized to subjugate the Mexico Profundo and to attempt to destroy what is uniquely theirs. It also shows how Batalla writes that now at the time of the collapse of the civilization project envisioned by the imaginary Mexico, an opening exists for readjusting the power balances and forging ahead with the tremendous resources available within Mexico.
From the Paper
"Within the Mayan community of the Chamulas explored by Rosenbaum (1993), they have decided to have the elders of the community elect officials for their own council from those who have had positions on religious cargos and although the state?s council has final authority the Chamula?s council is able to make decisions in alignment with their value system. The Chamulas have developed a very strong cargo system and have found a way to empower themselves regarding civic politics and, thereby, have been able to feel the penetration of imaginary Mexico less than other Indian communities. Their cargo system is well structured, so although most of the people cannot afford a cargo, they can participate as assistants expanding those participating to about a thousand and, thereby, confirming the communal activity that reaffirms the Mesoamerican culture."
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Taco Cabana Comes to Mexico!, 2007.
An in-depth examination of Carrols Corporation's global strategic plan to establish Taco Cabana restaurants in Mexico.
8,694 words (approx. 34.8 pages), 17 sources, MLA, £ 126.95
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Abstract
The paper presents a detailed analysis of Carrols Corporation's global strategic plan to introduce the Taco Cabana Restaurant into the border towns of Mexico. The paper explores their mission statement, regional analysis, country analysis and business risk analysis. This also includes an entry strategy, organization and HR issues, a research and development (R&D) strategy, timeline for implementation, budget and cash flows and finally an exit strategy. The paper relates that after considering the various relevant factors, the global team believes that Taco Cabana will prosper in the country of Mexico, because the restaurant will diversify the restaurant menu to meet the expectations of the people of the different regions of the country.
Outline:
Introduction
Mission Statement
Regional Analysis
Country Analysis
Business Risk Analysis
Taxation and Double Taxation Risks
Ethical Concerns
Mode of Market Entry
SWOT Analysis
Marketing Mix
Organization and Human Resources
Research and Development
Budget and Cash Flows
Supply Chain Management
Information Technology
Viability Control Plan
Exit Strategy
Conclusion
From the Paper
"Carrol's Corporation has decided to take one of its franchise restaurants, Taco Cabana Restaurant, into the border towns of Mexico. Fast food restaurants run the risk of failure in the United States, as well as outside of the U. S. Currently there are many fast food restaurants already operating in the country of Mexico. Carrol's Corporation must determine how it is being done. In order for a U.S. privately held owned business to be successful in another country, the company must design a strategic plan in order to begin doing business in the target country. The foreign investment venture in Mexico will require a keen eye to detail and a lot of research."
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Physical Planning, 2008.
This paper defines and studies issues related to physical planning.
6,463 words (approx. 25.9 pages), 30 sources, APA, £ 103.95
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Abstract
In this article, the writer examines the theoretical issues in physical planning and its role in upgrading traditional rural industries. The discussion focuses on several issues including the conceptual differences between physical, urban, regional and rural development planning. In addition, the research also examines the correlation between physical planning and economic development along with various issues related to core facilities and secondary facilities. The investigation then concentrates upon the role of physical planning in industrial development and several issues are examined.
Table of Contents:
Introduction
Definition of Physical Planning
Brief Examination Conceptual Differences among Physical, Urban, Regional and Rural Development Planning
Physical Planning and Economic Development
Content and Objectives of Physical Planning
Core Facilities
Secondary Facilities
Physical Planning in Industrial Development
Role of Physical Planning in Industrial Development
Role of Physical in Upgrading Traditional Small Scale Industries
Issues in Physical Planning Designs, Constraints, Obstacles
Challenges to Implementation of Physical Planning Schemes
From the Paper
"Indeed, physical planning is vital to the economic and social growth of nations. When physical planning is absent the population of a nation or a region may suffer greatly as it relates to their quality of life. In addition, economic and social development can be stifled because the necessary infrastructure such s hospitals, schools and industry are not available. Without the needed infrastructure a nation or a region does not have the capacity to sustain itself socially or economically and is often dependent upon nations that have the type of infrastructure that allows them to proper socially and economically development. Now that we have provided a definition of physical planning, the next section of the discussion will focus on conceptual differences associated with physical, urban, regional and rural development planning."
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Materials Resource Planning, 2000.
An overview and exploration of the main differences between materials resource planning (MRP), materials resource planning II (MRP II) and Enterprise Resource Planning (ERP).
1,956 words (approx. 7.8 pages), 2 sources, MLA, £ 43.95
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Abstract
This paper looks at how material requirements planning (MRP or MRPI) was developed in the 1960?s, to enable companies to calculate the number of different components necessary and when they were needed. It traces its development over the years and identifes the main differences between materials resource planning (MRP), its predecessor materials resource planning II (MRP II) and Enterprise Resource Planning (ERP) as well as the pro's and con's of the MRP II concept. Using a basic diagram, the three fundamental functions of MRP are explained which are netting, batching and time phasing.
From the Paper
"Distinguishing MRPII from the original MRP concept is a simple process. MRPI is simply the process of identifying the amount of components required and at what time they are required. This developed into closed loop MRP, which calculated the workload required to fulfil the orders and compared this to the capacity available. MRPII expands on this by calculating the cost of proposed MRP runs, this allowed managers to identify viable production-runs and allowed them further control over the operation. In calculating the costs MRPII works in the opposite direction to MRPI, it starts at the lowest level of the BOM and works its way up until the net-requirements of the finished product is determined."
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Strategic Planning, 2002.
A definition and explanation of strategic planning and its application for businesses and governments.
4,803 words (approx. 19.2 pages), 20 sources, MLA, £ 84.95
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Abstract
This paper defines strategic planning and the basic premises of the concept of planning. The paper presents a review of the literature in the area, in order to study the effect of strategic planning in organizations. The study poses certain questions in the area of effectiveness of strategic planning that need to be addressed by future researchers in the field.
Contents:
Table of Contents
Summary
Thesis
Introduction
Strategic and Tactical Planning- Definition
Strategic Planning ? Through the Years
The Eight Maxims of Strategy
Benefits and Costs Associated with Strategic Planning
The Need for Strategic Planning
Successful Implementation of Strategies
The Effects of Strategic Planning - Literature Review
Strategic and Tactical Planning ? A Case Study of the Early 1990s
Strategic Planning ? The Present Scenario
The Conclusions, Recommendations and Areas of Future Research
References
From the Paper
Though the concept of planning is generally known to all and sundry, it assumes confusing connotations in business parlance depending on the prefixes added to it such as long range planning, annual planning and strategic planning. Long range planning is usually associated with forecasting, annual planning with budgeting and strategic planning with the growth strategy of the organization. The term ?Corporate Planning? offers yet another implication, however, it is usually an overall organizational plan including all the other plans and is mainly guided by strategic planning and strategic management principles.
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