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Krispy Kreme: Canadian Market Entry, 2002.
An examination of this product's entry into the Canadian market.
900 words (approx. 3.6 pages), 18 sources, £ 24.95
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Abstract
This paper examines Krispy Kreme donuts entry into the Canadian market in 2001. Specifically, it analyzes their marketing including market segmentation and their marketing program.
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Krispy Kreme: A Market Entry Plan, 2008.
This paper presents Krispy Kreme's expansion plan into Venezuela.
967 words (approx. 3.9 pages), 5 sources, APA, £ 23.95
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Abstract
The paper looks at how feasible it would be for Krispy Kreme Doughnuts, Inc. (KK)'s to move into the Venezuelan market. The paper offers a company, market, political and cultural overview and presents a marketing plan. The paper concludes that entering the Venezuelan market is a project fraught with much risk for KK because of the current political environment. The paper then recommends that KK should join with a local partner through a joint venture market entry vehicle that would offer the cultural and political protections that are awarded to local enterprises.
Outline:
Company Overview
Market Overview
Political Overview
Cultural Overview
Competitive Analysis
Marketing Plan
Conclusions
From the Paper
"Krispy Kreme experienced rapid, early acceptance in the North American market that led to widespread growth. However, after its explosive growth during the 1990s and first part of the new millennium, Krispy Kreme has suffered setbacks in the North American market. Therefore it is examining the feasibility of moving into newer international markets of which Venezuela is the current target market for expansion. Krispy Kreme Doughnuts, Inc. (KK) is a food service retailer concentrating in doughnuts. KK operates both company owned and franchised locations throughout North America, Mexico, Australia, Asia, and the United Kingdom totaling 433 unique locations as of 2005 (Form 10)."
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Starbucks and Krispy Kreme, 2007.
This paper compares the marketing strategies of Starbucks and Krispy Kreme, two current household names in the U.S.A. that are well known for the excellence of their products and customer service.
2,380 words (approx. 9.5 pages), 6 sources, APA, £ 50.95
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Abstract
This paper explains that Krispy Kreme's unique market is the company's display of its manufacturing process in which customers are allowed to look at the entire process of baking doughnuts through a large display window within the store. The author points out that both Krispy Kreme and Starbucks realize the importance of involving only partners with the same business philosophies, which were inherent in the original start-up of the companies. The paper relates that Starbucks' training appears to be much more effective than Krispy Kreme's program because it is designed to focus specifically on training new employees to meet customer needs. Krispy Kreme's strategy, on the other hand, appears to be more focused upon monetary profit than Starbucks' risk-taking strategies for the sake of long-term customer relations.
Table of Contents:
Issues
Strategies
Outcomes
From the Paper
"Recruiting and training the correct employee, for example, has wide scale effects upon customer relations. Excellent customer relations result in returning customers. Indeed, regular customers to Starbucks stores have experienced the friendly disposition of staff who become familiar with their names and their favorite beverages. To reach this level of excellence, employees are trained thoroughly in coffee history, coffee preparation, customer relations, and other skills. New employees receive at least 24 hours of training in the first two to four weeks of their employment."
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Krispy Kreme Doughnuts, 2005.
This paper discusses the assumption of security analysts that the potential growth of Krispy Kreme is inherently limited because of its single-product concept.
1,925 words (approx. 7.7 pages), 1 source, APA, £ 42.95
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Abstract
This paper explains that Krispy Kreme doughnuts, a company with a rich history of on-the-go expansion and market growth, has a remarkable degree of customer loyalty, based on product quality and product differentiation, achieved primarily through grassroots marketing and word of mouth rather than glitzy advertising campaigns and cost-consuming marketing initiatives like television spots and corporate sponsorship efforts. The author points out that, whereas its competitor Dunkin' Donuts emphasizes coffee over food, Krispy Kreme's position is that the donut is warm fresh, and has just gone through a process, which, in many cases, the customer can actually view. The paper concludes that part of Krispy Kreme's success, which can be sustained, although not indefinitely, is its cult status in terms of marketing effectiveness.
Table of Contents
Introduction
Problem Statement
Summary of Facts
Analysis of Facts
Recommendations
From the Paper
"As a consultant, I would also have recommendations to make about the
company's perception of future growth in relation to current financial performance. I would stress the need to maintain a dynamic outlook on the organizational aspects of finance in the future, but I would also tell managers and executives that one can still be confident while being realistic about possible plateaus and overall industry trends in quick-service restaurants. I would also bring up some of the securities analysts' statements mentioned in the case regarding financial predictions for feedback and brainstorming."
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Krispy Kreme Doughnuts Inc., 2004.
This paper is a SWOT analysis of the Krispy Kreme Doughnuts, Inc.
1,775 words (approx. 7.1 pages), 3 sources, MLA, £ 39.95
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Abstract
This paper explains that the three main strategic issues that Krispy Kreme will need to evaluate are its low degree of diversification, international expansion, and its distribution system, including franchising. The author points out that Krispy Kreme?s greatest strength is its enthusiastic and loyal customers who have been developed through word-of-mouth publicity rather than traditional advertising. The paper relates that the most serious competitive threat is from Dunkin? Doughnuts, which is the well-established market leader, known for both its wide variety of doughnuts and for excellent coffee.
Table of Contents
Introduction
Strategic Issues
Internal Environment - Strengths and Weaknesses
External Environment - Opportunities and Threats
Recommendations
From the Paper
"The third strength I have noticed in the case study is that the company seems to have a sound financial situation. Indeed, the IPO in 2000 raised enough cash to pay off debts and now the company can focus on its expansion. Of course, it has decided to cease paying dividends in the period to come, which I have considered a weakness and will discuss it further below, however, it is obvious that the company has no financial problems and that it can concentrate on its expansion."
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Krispy Kreme Corporation, 2004.
An analysis of the Krispy Kreme Corporation.
730 words (approx. 2.9 pages), 1 source, MLA, £ 18.95
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Abstract
This paper examines the Krispy Kreme Corporation, primarily known for the quality of its donuts. It looks at how, since the company?s inception in 1937, it has grown to be, for many customers, the best among its competitors. It analyzes how the company has many strengths, not least of which is its sustained popularity among customers, and the effectiveness of word of mouth advertising. It provides a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats to Krispy Kreme, followed by comments to analyze and identify the company?s position and future in the donut market.
From the Paper
"Market evidence supports the assessment that Krispy Kreme?s strengths exceed its weaknesses. However, there are weaknesses that need to be addressed. These include the fact that in an increasingly health conscious market, Krispy Kreme is offering no healthy alternatives to their high calorie product. In terms of advertising, the company relies solely on word of mouth and name recognition, and spends none of its revenue on formal advertising in any media. Furthermore Krispy Kreme does not include delivery service, thus failing to capitalize on a vast potential market and also the opportunity to gain new customers."
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Krispy Kreme, 2003.
A SWOT analysis of Krispy Kreme Doughnuts Inc.
1,118 words (approx. 4.5 pages), 1 source, MLA, £ 26.95
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Abstract
In this SWOT analysis, the writer delves into the strengths, weaknesses, opportunities, and threats that affect Krispy Kreme Doughnuts Inc. It explains that Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. The company went public in 2000 and saw a hugely successful increase in share price immediately after.
From the Paper
"Krispy Kreme?s biggest strength is in its product. It is best known for its best known for its fresh glazed, yeast-raised doughnuts, made from a secret recipe. The doughnuts are highly popular throughout North America, and have a mass appeal that is based largely on word of mouth and superior product. Interestingly, Krispy Kreme?s doughnuts are so popular that Krispy Kreme is able to generate a media frenzy without using major or national advertising. Certainly, this is a major advantage to the Krispy Kreme company, as it greatly reduces the cost of advertising to the company."
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Krispy Kreme, Inc., 2004.
An analysis of Krispy Kreme's financial future.
1,143 words (approx. 4.6 pages), 4 sources, MLA, £ 27.95
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Abstract
This paper presents the unsweetened, unglazed truth of Krispy Kreme's equity and cash flow. The paper explains that due to an accounting error in the company's annual report, the initial positive outlook for Krispy Kreme's financial future has changed. As a result of this, the paper outlines the various legal issues facing the company in the form of lawsuits from shareholders and an investigation by the Securities and Exchange Commission of the company's accounts.
From the Paper
"However, recent adjustments in the form of statements of changes to the company's Annual Report mean that Krispy Kreme's financial future may be in jeopardy. In recording its financial data regarding its statement of owner's equity, or "the company's total assets minus total liabilities of an individual or company" the company reported an initial profit that was better than initially expected, a welcome improvement from its previous year's reneging on projected profits. ("Owners' Equity," Investor Words, 2004) The company recorded that it had made a profit for its shareholders of 3.8 million dollars from its product sales, new acquisitions and revenue from its franchise agreements. For a company, owner's equity, which is also called net worth or shareholders' equity or net assets, is generally considered a leading measure or indicator of a company's overall financial health and desirability as a place to invest or to purchase a franchise from. ("Annual Report, 2004, p.25-29) However, this statement of health of Krispy Kreme has now been called into question-things are not as sweet as they seem."
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Accounting Case Study: Krispy Kreme, 2006.
This paper is an analysis of the financial and managerial accounting of Krispy Kreme, the international doughnut company, during the period from 1998 to 2002, and the degree to which it indicates future problems.
1,520 words (approx. 6.1 pages), 4 sources, APA, £ 34.95
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Abstract
This paper explains that, although the road had been a bit rocky, Krispy Kreme's financial position has substantially improved in the five years since 1998. The author points out that the ratio of company and franchised stores sales are somewhat disturbing. The paper indicates that, after 2002, a series of problems developed for the chain, which could not have been foreseen previously. The author relates that Krispy Kreme's managerial accounting report did not address how a company in good financial position can change once it goes public, expands to foreign countries, looses control of its franchisees and does not keep up its market research program to determine changing social dynamics. The paper stresses that the forward-looking statements of the managerial accounting involve risks and uncertainties, which may cause the actual results to differ materially from expectations.
From the Paper
"These figures do represent the continued investment within the capital expenditures of the company. Otherwise, the depreciation figures would not continue to go up. Krispy Kreme restructured in 1999, a $9,466 cost, which may reflect the poor performance.
Their income from operations is doing well. We see $5,420 in 1998; a loss of $3,702 for 1999; a major payoff for 200 with $10,828 and likewise for 2002, $23,507 and $41,887. However, we do see an equity loss in joint ventures in 2001 and 2002, showing the company, as stated in the report, has ventured into new areas - the real estate."
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The Krispy Kreme Company, 2007.
An evaluation of the Krispy Kreme doughnut company.
968 words (approx. 3.9 pages), 1 source, MLA, £ 23.95
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Abstract
The paper discusses the marketing mix for Krispy Kreme that includes the elements of product, price, placement and promotion. The paper examines the successful and not so successful strategies of the company. The paper also provides the most recent financial information of the company.
From the Paper
"Krispy Kreme is a company with a history extending back to 1933, though the rapid growth of the company and its prominence on the national scene only began in the 1980s. There were 116 stores in 1982 when the company was purchased for $20 million by a group of investors. The company has relied on franchises to fund expansion, after which only 20% of new stores opened have been company owned. The company made an agreement with Kroger to ship fresh doughnuts daily to the grocery store chain, which were then displayed in the bakery, rather than the bread, section. After this, Krispy Kreme opened its first store in Manhattan, New York in 1996, establishing the Krispy Kreme Coffee Company and introducing its proprietary blend of coffee, "America's Cup of Coffee.""
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Krispy Kreme Doughnuts, 2006.
This paper evaluates the food service retailer, Krispy Kreme Doughnuts.
675 words (approx. 2.7 pages), 0 sources, £ 18.95
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Abstract
The paper analyzes Krispy Kreme Doughnuts, Inc. (KK) that is a food service retailer concentrating in doughnuts. Founded in 1937, KK operates both company owned and franchised locations throughout North America, Mexico, Australia, Asia and the United Kingdom totaling 433 unique locations as of 2005. The paper notes that while revenues have grown over the last several years, KK has not been as profitable due to financial mismanagement at its corporate headquarters and operational difficulties.
From the Paper
"For 2005, KK reported earnings of $707,766k which was a slight improvement over the previous year's revenue of $649,345k (Form 44). However, 2004 earnings had to be restated and for 2005, KK reported a net income loss of $(157,054k) which is not sustainable given its ongoing regulatory and legal difficulties. Price: KK does not compete in the market based on price."
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Krispy Kreme Doughnut Inc., 2001.
The following paper gives a company overview of Krispy Kreme Doughnut Inc.
1,070 words (approx. 4.3 pages), 4 sources, APA, £ 25.95
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Abstract
The following essay discusses issues of financial status, manpower, business strategy, business relations, geographical spread and contingency plans with regards to the company, Krispy Kreme Doughnut Inc.
From the Paper
"Started in 1937, this doughnut company has survived America?s many political upheaval and economical chaos. It is therefore surprising to see the corporation?s IPO [Initial Public Offering] last year to hit the jackpot. Speculators were grim with the fact how a restaurant franchise could even snag such a high stock price at [as high as] $105 when the so-called booming tech stocks were diving all time low. Hence in this regard it is prudent to have a cautious study of the company?s over all structure."
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Krispy Kreme Doughnuts, 2006.
A thorough investigation of the internal situation and market position of this franchise company.
2,565 words (approx. 10.3 pages), 7 sources, MLA, £ 53.95
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Abstract
This paper provides an overview of the position of Krispy Kreme, a U.S. based franchise company. The paper examines the company's 'strategy-making; strategy-executing' policy. It discusses the company's mission statement and vision statement (or lack of). The paper then examines relevant industry features before creating a SWOT analysis and recommending a strategy for Krispy Kreme.
Paper Outline:
Strategy-Making, Strategy-Executing Process
Vision Statement
Mission Statement
Balanced Scorecard
Strategically Relevant Industry Features
Industry Overview and Trends
Competitors
Five Forces Model of Competition
Bargaining Power of Buyers
Barriers to Entry
Threat of Substitute Products
Rivalry
SWOT Analysis
Generic Strategy
Recommended Strategy
References
From the Paper
"The doughnut industry specifically generated sales of $4.7 billion in 2002, and is projected to reach $6.0 billion by 2007. This does not include grocery stores, convenience stores, or big box retail segments ("Krispy Kreme Doughnuts"). The company itself is moderately vertically integrated, handling distribution of doughnut mixes and equipment to their corporate and franchise stores, and utilizing other partner vendors for distribution of their products off-site."
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Krispy Kreme Doughnuts Inc., 2002.
A SWOT analysis of Krisy Kreme Doughnuts Inc.'s marketing and business issues.
1,100 words (approx. 4.4 pages), 1 source, MLA, £ 26.95
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Abstract
SWOT - strengths, weaknesses, opportunities and threats - is a form of analysis to assist an individual or business to self-analyze and act accordingly. This paper uses a SWOT analysis to show the factors affecting Krispy Kreme Doughnuts Inc.'s marketing strategy and business opportunities, such as product popularity, problems with expansion into foreign markets and local competition.
From the Paper
"Although its word of mouth marketing strategy has been successful thus far, Krispy Kreme might run into problems as it looks to expand into foreign markets. As a result, the company may need to take a different marketing approach in foreign markets.
Obviously, in a foreign market that has not been exposed to the Krispy Kreme product, word of mouth will not play an initial, or important role in advertising. As a result, most analysts agree that the further that Krispy Kreme expands, the greater that their need for mass advertising will be."
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