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| Essay # 64886 |
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Internet Marketing, 2001.
This paper examines the use of internet marketing and management through a hypothetical test case.
2,985 words (approx. 11.9 pages), 6 sources, APA, £ 62.95
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Abstract
This paper examines the basic precepts of internet marketing suggesting that companies should use internet marketing in the same way as any other type of marketing and showing how it must also be treated on its own terms. The paper argues that it is useful to consider internet marketing as a part of the total marketing strategy for a given product and a given company.
Table of Contents
I. Introduction
II. Hypothetical Test Case: The National Furniture Company
III. It?s Not Just Marketing, It?s Management
IV. Selling the Internet Itself
V. References
From the Paper
"It is hard to imagine any business today succeeding without at least some presence on the World Wide Web. But where to begin in the world of Internet marketing? The field seems so vast and so changeable that it is hard to know exactly where it is that one should begin. This paper examines some of the basic precepts of Internet marketing, suggesting the ways in which companies should treat Internet marketing as the same as any other type of marketing and the ways in which it must be treated on its own terms. However, while it is useful to analyze internet marketing as in some ways a distinct beast from other forms of marketing, in the real world it will probably be more useful to consider internet marketing as simply another part of the total marketing strategy for a given product and a given company. The following hypothetical case involving a hypothetical company demonstrates this point."
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Internet Marketing, 2005.
This paper discusses internet marketing as the new frontier of sales and advertising.
1,055 words (approx. 4.2 pages), 3 sources, MLA, £ 26.95
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Abstract
This paper explains that the use of the Internet as a marketing tool not only provides new opportunities and markets for businesses and consumers but also develops new marketing and purchasing problems. The author points out that the most obvious benefit is that the consumer does not have to leave the house, spend money on gas and fight traffic and mall crowds; however, the challenge for consumers is their mistrust of the Internet's ability to prevent hackers from discovering their credit card details. The paper suggests that, while internet marketing is not yet ready to take the place of traditional advertising, it is an excellent supplement to the traditional sources; businesses that do not take advantage of Internet marketing will find their sales dwindling in the future.
From the Paper
"Not all companies have had success with Internet marketing. MCI recently shut down their Marketplace MCI Internet shopping mall. The company claims "Visitors liked to window shop but weren't buying much." The company claims it is closing it's web site because "Internet visitors liked to window shop but weren't buying much." ( Another company Gophermall has several new Internet marketing ideas in an attempt to try to solve the problems MCI encountered. Gophermall's web site "uses the shopping mall metaphor complete with a mall map and elevators." The idea is to avoid the pitfalls MCI encountered where people had to browse through pages and pages of goods to find consumer goods. Gophermall also offers customers the opportunity to return their goods to a local store. Most of the stores are located in Minnesota making it convenient for customers."
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FedEx?s Internet Marketing, 2004.
An overview of Internet marketing with a focus on FedEx.
2,659 words (approx. 10.6 pages), 4 sources, MLA, £ 56.95
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Abstract
This paper discusses Internet marketing as a business decision that would benefit from sound and careful business research. In particular, FedEx?s Internet marketing strategies are analyzed and discussed, and an effort is made to show why the particular choice for a selected research design would be the best for this type of business research. During the discussion, the opportunity that is created by Internet marketing is discussed, as well as the research questions needed and the design, sample size, and data collection, among other important issues.
Outline
Introduction
Statement of the Opportunity
Theory to Guide the Research
Research Questions
Research Design
Data Collection
The Best Choices
Conclusion
From the Paper
"Knowing how to market on the Internet is very important because it often becomes difficult to change information at a later date. Making sure that one finds things out at the beginning of a marketing campaign, rather than later when it is already going, is easily seen as the best way to do things. If a company picks a name, a web site design, or a campaign that does not do well with their customers, it is quite likely that they will have problems later on which will likely be very expensive to fix (Adams, 2003). Customer service is still the most important thing for any business to consider, whether one is running a traditional business or doing something over the Internet."
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Internet Marketing.
This paper summarizes several articles on Internet marketing, which is defined as a set of different strategies and techniques used to support various online services and promotions.
4,880 words (approx. 19.5 pages), 10 sources, MLA, £ 87.95
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Abstract
This paper explains that Internet marketing may include features such as keywords, meta-tag strategies, newsgroups, mail listing postings, banner advertising ideas, online promotions, links to other sites, online image development plans, content development plans and ideas, e-mail strategies, and several other innovative and interactive features. The author points out that a good Internet marketing plan must help the organization to position the product or service in such a manner that the target audience can be reached; this operates in much the same way that a traditional business targets its product at a certain segment of people. The paper relates that if copywriters remember that negative statements may be accepted as the truth, but positive statements will not be, then the advertisement will work better for them and will build up the trust of the customer in the product or service.
From the Paper
"If the Internet marketer were to offer something special that had not been thought of by any other marketer on the World Wide Web and were to offer this to his customer, then he would have his USP or the 'Unique Selling Proposition' ready, and this would attract the customer like nothing else ever will. In addition, if the advertising copy of the site were to be written with a personal touch so that the customer would feel that it has been written especially for him, then it would definitely be more attractive for him, and a sale would result. The tenth tip states that not all visitors become customers, and not all sales are first contact persons. Therefore, the marketer would have to devise a method whereby he would be able to avail of the person's address and all other contact details whenever he visits the site, and this would help him to follow them up, and with a little gentle persuasion, may be able to convert him into a loyal customer."
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Internet Marketing and Funky Threads, 2007.
This paper describes the Internet marketing strategy of Funky Threads, a fashion website.
2,483 words (approx. 9.9 pages), 10 sources, APA, £ 53.95
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Abstract
This paper presents and analyzes the Internet marketing strategy of fashion retailer Funky Threads. Funky Threads is a web-based business for trendy clothing based on what is being sold in Los Angeles stores. The writer argues that for a company to be successful, it must have a website, especially an attractive website. The paper details Funky Threads' website and evaluates both the positive and negative aspects of its Internet marketing techniques. The paper concludes by giving suggestions for improving the Funky Threads website.
From the Paper
"Funky Threads could use the interpretive research. This allows the access to deep perspectives including a variety of social and cultural implications. When it comes to the acquisition of fashion items, people do not think about a physiological need that they have to fulfill first, but about a social one. Image plays an essential role in the contemporary society. People judge and are judged by their appearance, by their image. Clothes and accessories contribute to the creation of this image. Therefore, the cultural aspects that contribute to the creation of the desire for fashion items (this desire is perceived more like a need) need to be known and understood. And the research that will best perform this task is the interpretive one. Funky Threads could make use in this regard of case studies, each of them on a specific issue included in a determined context. "
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The Internet and Marketing, 2004.
An examination of the impact the internet has had on marketing.
1,639 words (approx. 6.6 pages), 4 sources, MLA, £ 37.95
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Abstract
This paper discusses and analyzes the topic of marketing and the internet. Specifically, it looks at how the internet has changed some facets of marketing so that general management must adapt to changing how corporations view traditional marketing.
From the Paper
"While marketing has always followed some traditional guidelines for success, the Internet and its advertising methods have changed the way most successful businesses market themselves, and how management views and deals with marketing issues. Traditionally, advertisers used print, television, and radio, or combinations of all three, to get their message across. With the advent of the Internet, and then the proliferation of Internet marketing, the media mix changed, and corporations had to change with it, or lose a large facet of the population."
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The Influence of the Internet on Marketing, 2003.
Discusses the various factors that shape online advertising and marketing.
6,900 words (approx. 27.6 pages), 33 sources, APA, £ 95.95
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Abstract
The paper discusses the various factors that shape online advertising and marketing. It contends that the use of the Internet to conduct business is one of the most significant economic trends of the past decade. The paper examines the advertising activities and strategies of international marketing.
From the Paper
"One of the most significant economic trends of the past decade has been the growing use of the Internet for conducting business..."
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Internet Marketing, 2005.
An in-depth study of the importance of using the World Wide Web in marketing, advertising and promotion campaigns.
5,100 words (approx. 20.4 pages), 16 sources, APA, £ 90.95
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Abstract
The most prominent technical inventions during the last five decades, besides the WWW, include the television, computer and mobile communication. This paper shows that despite the fact that these other advancements have revolutionized consumer behavior and business development, the WWW goes one step further. Not only does it allow for highly effective personalized, timeless and global interaction, but its features tandem with each of the other above mentioned technology. As demonstrated in this research paper, one can readily recognize the Web's impact on business by considering the degree to which it has transformed many conventional aspects of marketing as well as created new avenues of reaching identified populations. In today's highly competitive marketplace, businesses that want to continue to grow and succeed have to incorporate the WWW into their marketing strategy.
Paper Outline:
Introduction
History of Electronic Commerce
Examples of Marketing via the WWW
Conclusion
References
From the Paper
"According to research conducted by May, four main changes have and will pressure business into toward developing marketing plans that include e-commerce: individuation, virtualization, globalization and intellectualization. Although much of the past history of business has been concerned with volume of product, the emphasis is now on diversity and niche environments. "Specifically, e-commerce is intimately concerned with rediscovering the individuality of customers and their needs, and the creation of frictionless modes of commercial interaction with them" (May, 2000, pg. 4). American industry has long stressed volume, where the benefits included predictable quality, repeatable supply and lower prices through scaled economies in design, manufacture and transportation. Consumers were willing to accept this mass-market approach despite the flip side that offered homogenization of the customer experience-being treated as a number and not as an individual and expected to fit into a pattern of behavior for a product or service. However, the profile of the consumer is changing."
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Internet Marketing, 2000.
An examination of the marketing possibilities for www.parents.com and www.barnesandnoble.com including targeting strategies, portal sites vs. destination sites, advertising options and objectives.
1,575 words (approx. 6.3 pages), 0 sources, £ 39.95
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From the Paper
"Introduction
The Internet makes it possible for marketers to reach large numbers of consumers located around the world. In addition to setting up so-called destination sites where the marketers can sell their products or provide their services, there are a number of "portal" sites which help consumers locate information among the hundreds of thousands of Web sites. The Internet offers good target marketing opportunities since marketers can determine what type of people are likely to visit particular sites, and sites are often willing to exchange "banner" ad space in exchange for revenue. This research explores an Internet marketing plan for two very different Web sites: www.parents.com and www.barnesandnoble.com.
Target Marketing
Marketing in general..."
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Ethics Of Internet Marketing, 1999.
Emerging ethical issues in selling and advertising, utilitarian aspects, deception, e-mail, impact on children, lack of regulation and the use of consumer data.
1,800 words (approx. 7.2 pages), 8 sources, £ 44.95
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Abstract
The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones.
From the Paper
"The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones. The most prominent additions to marketers' ethical considerations are the exploitation of the direct, often interactive and largely unregulated, access to children offered by the Internet, the gathering of information by market researchers, the ease with which lines between information and advertising are blurred in this medium, and the use of consumer information in combination with new technologies such as e-mail. None of these problems is, in essence, new to marketing ethics, but all of them have gained increased importance because of the nature of the new medium."
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Marketing on the Internet, 2002.
A discussion of both the potential and pitfalls of Internet marketing.
1,125 words (approx. 4.5 pages), 6 sources, £ 27.95
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Abstract
Discusses both potential & pitfalls of internet marketing. Common concerns associated with internet marketing including marketing to youth, on-line gambling, privacy issues & "Cookies," and consumer shopping on the internet. Direct Marketing Assocation (DMA). On-line protections. SPAM. Problems of misinformation on some Web sites.
From the Paper
"Introduction
The Internet (which, for the purposes of this research, will include the World Wide Web, newsgroups, gopher sites and FTP sites) has made it possible for people around the world to communicate with each other. Such communication possibilities have not gone unnoticed by marketers, and electronic commerce is a business which is growing rapidly. With such growth, however, and given the lack of coordination among various Internet sites, ethical concerns have arisen regarding Internet marketing. This research examines some of the more common concerns associated with Internet marketing.
Marketing to Youth
One of the areas which garners a lot of media attention is the issue of marketing to youth. Some precautions can be taken to ensure that minors do..."
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Marketing and the Internet, 2002.
An analysis of the use of the internet in business.
2,620 words (approx. 10.5 pages), 3 sources, APA, £ 55.95
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Abstract
This paper examines some of the basic precepts of internet marketing and discusses the relationship between this form of marketing and conventional marketing. The advantages and disadvantages of internet marketing are outlined and its effectiveness is compared to that of conventional marketing, evaluating which is the more effective of the two. It includes an examination of common ways in which the internet is used to offer services or purchase goods. The paper concludes with an argument favoring internet marketing over conventional marketing.
Table of Contents
Introduction
The Relationship between Conventional and Internet Marketing
Advantages and Disadvantages of Internet Marketing
Which Is More Effective: Conventional or Internet Marketing?
Common Uses for Ecommerce
Conclusion
From the Paper
"There are certain basic needs that individuals must satisfy in life, i.e., food, love, shelter, etc. In order to quench such thirsts, people need to adapt to change, and to recognize the opportunities that will make them stand out from the pack. During the early years of civilization, individuals essentially followed the same path, i.e., basic infrastructures were established for commerce and business was generally conducted in the same manner regardless of the industry. Likewise, the focus of business was more directed towards essential needs rather than luxury items. In summary, businesses were slow to adapt to change and working within the normally accepted route was praised."
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Marketing Retail and the Internet, 2005.
A look at the impact of the internet on marketing retail strategies.
3,910 words (approx. 15.6 pages), 15 sources, MLA, £ 95.95
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Abstract
This paper considers the effects that the Internet has had on retailing, including examinations of Target, Dell, Amazon and other companies as well as security issues raised by the Internet and whether there is such a thing as a "new" economy. It also gives an overview of the marketing mix and strategies.
From the Paper
"At one time the Internet was expected to revolutionize the way that business is conducted.Traditional measures of corporate performance would be abandoned as..."
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