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| Essay # 64886 |
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Internet Marketing, 2005.
This paper discusses internet marketing as the new frontier of sales and advertising.
1,055 words (approx. 4.2 pages), 3 sources, MLA, £ 26.95
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Abstract
This paper explains that the use of the Internet as a marketing tool not only provides new opportunities and markets for businesses and consumers but also develops new marketing and purchasing problems. The author points out that the most obvious benefit is that the consumer does not have to leave the house, spend money on gas and fight traffic and mall crowds; however, the challenge for consumers is their mistrust of the Internet's ability to prevent hackers from discovering their credit card details. The paper suggests that, while internet marketing is not yet ready to take the place of traditional advertising, it is an excellent supplement to the traditional sources; businesses that do not take advantage of Internet marketing will find their sales dwindling in the future.
From the Paper
"Not all companies have had success with Internet marketing. MCI recently shut down their Marketplace MCI Internet shopping mall. The company claims "Visitors liked to window shop but weren't buying much." The company claims it is closing it's web site because "Internet visitors liked to window shop but weren't buying much." ( Another company Gophermall has several new Internet marketing ideas in an attempt to try to solve the problems MCI encountered. Gophermall's web site "uses the shopping mall metaphor complete with a mall map and elevators." The idea is to avoid the pitfalls MCI encountered where people had to browse through pages and pages of goods to find consumer goods. Gophermall also offers customers the opportunity to return their goods to a local store. Most of the stores are located in Minnesota making it convenient for customers."
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Effects of Marketing and Advertising, 2002.
A look at the effects of advertising and marketing of businesses today.
1,650 words (approx. 6.6 pages), 3 sources, £ 43.95
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Abstract
This seven-page undergraduate paper discusses the effects of advertising and marketing of businesses today. It is seen that businesses flourish with good advertising campaigns while poor market and advertising can break even the largest of organizations. The effects of marketing and advertising are lasting and therefore the strategies regarding the two should be carried out carefully or else the company will suffer from a poor image in the target market.
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Internet Marketing.
This paper summarizes several articles on Internet marketing, which is defined as a set of different strategies and techniques used to support various online services and promotions.
4,880 words (approx. 19.5 pages), 10 sources, MLA, £ 87.95
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Abstract
This paper explains that Internet marketing may include features such as keywords, meta-tag strategies, newsgroups, mail listing postings, banner advertising ideas, online promotions, links to other sites, online image development plans, content development plans and ideas, e-mail strategies, and several other innovative and interactive features. The author points out that a good Internet marketing plan must help the organization to position the product or service in such a manner that the target audience can be reached; this operates in much the same way that a traditional business targets its product at a certain segment of people. The paper relates that if copywriters remember that negative statements may be accepted as the truth, but positive statements will not be, then the advertisement will work better for them and will build up the trust of the customer in the product or service.
From the Paper
"If the Internet marketer were to offer something special that had not been thought of by any other marketer on the World Wide Web and were to offer this to his customer, then he would have his USP or the 'Unique Selling Proposition' ready, and this would attract the customer like nothing else ever will. In addition, if the advertising copy of the site were to be written with a personal touch so that the customer would feel that it has been written especially for him, then it would definitely be more attractive for him, and a sale would result. The tenth tip states that not all visitors become customers, and not all sales are first contact persons. Therefore, the marketer would have to devise a method whereby he would be able to avail of the person's address and all other contact details whenever he visits the site, and this would help him to follow them up, and with a little gentle persuasion, may be able to convert him into a loyal customer."
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Marketing Advertising: A Research Proposal, 2006.
A look at the marketing research conducted for a new product.
2,293 words (approx. 9.2 pages), 7 sources, MLA, £ 49.95
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Abstract
This paper takes a look at a company that has just developed a new product for which advertising has begun. The company desires to test the effectiveness of this advertising on the public. This paper discusses marketing research and related issues and problems.
Outline:
Problem Statement
Literature Review
Objectives
Research Procedure - Methodology
Research Design
Instrumentation and Data Collection
Data Analysis
Time Schedule
Resources Needed
From the Paper
"In the work entitled: "Advertising Tracking" Jerry W. Thomas states that: The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and project a powerful brand image. It's an opportunity to create and build brand equity. It's an opportunity to bypass the trade, an opportunity to circumvent competitors. In actual practice however, the promise of media advertising is seldom realize." (1995) Media advertising's potential is seldom realized because "few companies do basic strategy research to develop a creative blueprint to guide the development of their advertising. Second few companies pretest their advertising creative to make sure it has a change to work. Third, even fewer companies track their advertising once it's 'on air' to measure the effects of the advertising over time."(Thomas, 1995) "
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Internet Marketing, 2005.
An in-depth study of the importance of using the World Wide Web in marketing, advertising and promotion campaigns.
5,100 words (approx. 20.4 pages), 16 sources, APA, £ 90.95
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Abstract
The most prominent technical inventions during the last five decades, besides the WWW, include the television, computer and mobile communication. This paper shows that despite the fact that these other advancements have revolutionized consumer behavior and business development, the WWW goes one step further. Not only does it allow for highly effective personalized, timeless and global interaction, but its features tandem with each of the other above mentioned technology. As demonstrated in this research paper, one can readily recognize the Web's impact on business by considering the degree to which it has transformed many conventional aspects of marketing as well as created new avenues of reaching identified populations. In today's highly competitive marketplace, businesses that want to continue to grow and succeed have to incorporate the WWW into their marketing strategy.
Paper Outline:
Introduction
History of Electronic Commerce
Examples of Marketing via the WWW
Conclusion
References
From the Paper
"According to research conducted by May, four main changes have and will pressure business into toward developing marketing plans that include e-commerce: individuation, virtualization, globalization and intellectualization. Although much of the past history of business has been concerned with volume of product, the emphasis is now on diversity and niche environments. "Specifically, e-commerce is intimately concerned with rediscovering the individuality of customers and their needs, and the creation of frictionless modes of commercial interaction with them" (May, 2000, pg. 4). American industry has long stressed volume, where the benefits included predictable quality, repeatable supply and lower prices through scaled economies in design, manufacture and transportation. Consumers were willing to accept this mass-market approach despite the flip side that offered homogenization of the customer experience-being treated as a number and not as an individual and expected to fit into a pattern of behavior for a product or service. However, the profile of the consumer is changing."
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The Influence of the Internet on Marketing, 2003.
Discusses the various factors that shape online advertising and marketing.
6,900 words (approx. 27.6 pages), 33 sources, APA, £ 95.95
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Abstract
The paper discusses the various factors that shape online advertising and marketing. It contends that the use of the Internet to conduct business is one of the most significant economic trends of the past decade. The paper examines the advertising activities and strategies of international marketing.
From the Paper
"One of the most significant economic trends of the past decade has been the growing use of the Internet for conducting business..."
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Internet Marketing, 2000.
An examination of the marketing possibilities for www.parents.com and www.barnesandnoble.com including targeting strategies, portal sites vs. destination sites, advertising options and objectives.
1,575 words (approx. 6.3 pages), 0 sources, £ 39.95
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From the Paper
"Introduction
The Internet makes it possible for marketers to reach large numbers of consumers located around the world. In addition to setting up so-called destination sites where the marketers can sell their products or provide their services, there are a number of "portal" sites which help consumers locate information among the hundreds of thousands of Web sites. The Internet offers good target marketing opportunities since marketers can determine what type of people are likely to visit particular sites, and sites are often willing to exchange "banner" ad space in exchange for revenue. This research explores an Internet marketing plan for two very different Web sites: www.parents.com and www.barnesandnoble.com.
Target Marketing
Marketing in general..."
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Ethics Of Internet Marketing, 1999.
Emerging ethical issues in selling and advertising, utilitarian aspects, deception, e-mail, impact on children, lack of regulation and the use of consumer data.
1,800 words (approx. 7.2 pages), 8 sources, £ 44.95
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Abstract
The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones.
From the Paper
"The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones. The most prominent additions to marketers' ethical considerations are the exploitation of the direct, often interactive and largely unregulated, access to children offered by the Internet, the gathering of information by market researchers, the ease with which lines between information and advertising are blurred in this medium, and the use of consumer information in combination with new technologies such as e-mail. None of these problems is, in essence, new to marketing ethics, but all of them have gained increased importance because of the nature of the new medium."
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Advertising in the Greek Market, 2004.
A look at the role of advertising in a small tile company in the Greek market.
13,400 words (approx. 53.6 pages), 39 sources, MLA, £ 176.95
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Abstract
This paper examines how marketing and advertising are linked and analyzes the fundamental facets of marketing, advertising, and advertising for small businesses. It provides a case study of a small business in Greece, Aristides A.E., and evaluates its marketing strategy to see if any improvements can be made. It attempts to create a new marketing plan to market Aristides A.E. as a distributor of exclusive goods, to generate more high-value orders, and to build relationships with clients who are likely to keep coming back for more products.
Outline
Literature Review
Methodology
Discussion
Conclusions and Recommendations
From the Paper
"Public Relations is also a necessary evil for the small business: public relations takes a number of forms and in its purest form is viewed as the means by which a company can communicate honestly and accurately with its public: it includes media releases, product launches and premises openings (My Business, 2004c; Williams, 2004). PR is generally a cheap form of communication, but, if you want to do it effectively there are simple guidelines to follow: if you are about to set up a business send a press release to the local paper, or hold a launch event and target the appropriate trade journals (My Business, 2004c). When writing a press release, it is vital to keep it simple: journalists are bombarded with hundreds of press releases every week and have tight deadlines to meet, and so if the press release babbles, there is a very good chance it will end up in the bin before the third paragraph is reached."
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Marketing On The Internet, 1999.
Examines alternative marketing approaches (subscription vs. advertising), online content, Web sites and the "channels" model.
2,025 words (approx. 8.1 pages), 5 sources, £ 50.95
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Abstract
No new technology of recent years has so much caught the public imagination as the Internet, and particularly the World Wide Web. (There are other parts of the Internet, but so prominent is the Web, and so central to Internet marketing, that the two terms will be used synonymously here.) Public interest in the Internet has been mirrored by business interest in exploiting its potential as a marketing medium.
From the Paper
"The Internet as a Marketing Medium
Introduction
No new technology of recent years has so much caught the public imagination as the Internet, and particularly the World Wide Web. (There are other parts of the Internet, but so prominent is the Web, and so central to Internet marketing, that the two terms will be used synonymously here.) Public interest in the Internet has been mirrored by business interest in exploiting its potential as a marketing medium.
The current business and marketing model for the Internet is an advertising model, loosely analogous to television advertising. This model, however, has only been hit on rather gradually, after mis-steps in the direction of a subscription model. The remainder of this essay examines the challenges the Internet has ..."
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The Children's Advertising Market, 2002.
A look at why children in particular are targeted by advertising.
2,900 words (approx. 11.6 pages), 5 sources, £ 75.95
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Abstract
This paper will explore the children's advertising market in an effort to discover why advertisers focus so much energy on children; how they target the children's market, and consider the consequent social and political effects that such advertising strategies engender.
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Greek Advertising Market, 2004.
A study of how a business advertises and operates in the Greek market.
4,530 words (approx. 18.1 pages), 14 sources, MLA, £ 83.95
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Abstract
This study develops a case study to understand the role of advertisement and the impact of advertisement on a small tile distributing company in the Greek market. The company actually exists. The environment that the company operates in is real. Every assumption made, however, might not always be relevant at all times to a company operating in the region. For this study, a company, ?Stavros Labrou?, located in the Epirus region of Greece, is selected.
Contents:
Methodology
History and background of EMCO
Demand for EMCO products in the Greek Market
Conclusion
From the Paper
"EMCO was established in 1955. Its headquarters are in Athens, Greece. (EMCO, 2004a) The company represents some of the ?largest and most reliable companies producing building materials? and also provides support and service for the companies manufacturing the products. (EMCO, 2004b) EMCO has gained wide recognition in the Greek market. This is due to its focus on selecting products that are of high quality and functionality. At the same time, EMCO also values aesthetics in its products. Clients of EMCO are both corporate and individual. This clientele demands superior products and services. While large construction companies and major projects provide the bulk of the market for the company, EMCO also realizes the potential of the ?do-it-yourself? market. In 2000, the company realigned its strategy to target individuals who are interested in repairing and renovating their homes and living quarters. It therefore, retails ?sanitary ware, hydro-massage, faucets, bathroom furniture and accessories?. Most of the retail selling is done through the company?s branches in Thessaloniki and Ioannina."
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Advertising on the Internet, 2002.
Shows that internet advertising is not an effective tool to generate business for companies.
2,400 words (approx. 9.6 pages), 5 sources, £ 62.95
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Abstract
Internet advertising has unwisely been used as a business model for a great number of dot.com companies. While it holds great promise and serves as a useful adjunct to a solid business plan, it is not a stand-alone revenue model. Most companies have realized this the hard way (through bankruptcy), but some companies got the message early enough to diversify their revenue streams before it was too late. For advertisers, Internet advertising offers a very unique and interactive way to focus and sell to a very defined target group. For consumers, Internet advertising can be useful because it facilitates transactions and makes shopping easy. For those using it as a 'raison d'etre' for business, however, the benefits are not enough to create solid and sustainable businesses.
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