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International Marketing Issues, 2005.
This paper discusses separate two international marketing issues.
10,800 words (approx. 43.2 pages), 41 sources, APA, £ 271.95
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Abstract
This paper presents the first topic, which compares green marketing in the US, France, and Germany. The author continues with the topic of U.S .businesses marketing in the Islamic countries of Saudi Arabia, Indonesia and Pakistan.
From the Paper
"In the ...s, the concept of green business was both new and relatively limited presided over by relatively small firms that catered to a small cult of so-called health fanatics. The products themselves tended to be poorly marketed, expensive and often ineffective in use. A new generation of companies developed in the ...s and ...s that geared their products toward mainstream consumers and competed head-to-head in quality with established brands. In time, green products became able to compete on price as well breaking ..."
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Culture and International Marketing Strategies, 2004.
An exploration of the role of culture in the formulation of international marketing strategies.
2,881 words (approx. 11.5 pages), 24 sources, MLA, £ 60.95
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Abstract
This paper examines how, as increasing numbers of businesses look to expand and develop their consumer and market base through the internationalisation of their operations, managers are recognising the importance of effective international marketing to counter the increased levels of uncertainty and complexity. It focuses specifically on the role of culture in the formulation of international marketing strategies, using a number of examples to highlight the points raised. Firstly, international marketing strategies are considered in more detail, followed by an exploration of the concept of culture and its influence on international marketing strategies.
Outline
Introduction
What are International Marketing Strategies?
Understanding Culture
The Role of Culture in International Marketing Strategy Formulation
Hofstede?s Five Dimensions
Hall and Hall?s High-Low Context
Direct Influence on Marketing Mix
Product
Price
Place
Promotion
Importance of Ethics
Critiquing the Role of Culture
Conclusions
References
Appendix 1
From the Paper
"Since value judgements vary between and within cultures, perceptions of what constitutes acceptable behaviour also differ: for example a gift in one country may be considered a bribe in another (Cateora and Ghauri, 2000; Doole and Lowe, 2001). Kotabe and Helsen (2004 p.171) highlight the significance of this for international marketers who ?must understand and respect cultural subtleties, whilst finding the limits of ethical behaviour?; since a company?s ethical stance may affect its ability to do business in some countries. For example, Motorola?s lengthy ?Code of Business Conduct?, sets out standards for accepted behaviour throughout the organisation (see www.motorola.com). They recognise the ?ethical legitimacy? of gift-giving in Japan, but decline to ?participate in the practice? (Hamilton and Knouse, 2001 p.87). This allows the company to show respect for Japanese culture, whilst maintaining its own corporate values. Similarly, consideration should be given to product usage and production processes, which may not be appropriate in certain cultures or environments."
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International Marketing Planning, 2005.
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.
3,045 words (approx. 12.2 pages), 4 sources, APA, £ 63.95
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Abstract
This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.
Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion
From the Paper
"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."
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International Marketing, 2007.
This paper presents an international marketing strategy for drink production.
2,163 words (approx. 8.7 pages), 15 sources, MLA, £ 47.95
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Abstract
The paper explains that for any company wishing to operate successfully in the long term, it is important to enter international markets and this will allow the company to become more competitive in their internal markets too. The subject research is targeted at estimating possible possibilities for a high fiber health drink to be marketed in the Ukraine. The research evaluates the internal and external market conditions and, based on the results, the paper offers the right marketing mix, states the financial objectives for the company wishing to enter this market and offers a step-by-step activity plan for the management with possible market capacity estimation.
From the Paper
"The company X produces non-alcoholic beverages targeted at middle income purchasers operating in Sweden, Denmark, Germany and some other European countries where it possesses more than 40% of the market share for non-alcoholic drinks and 60% of the market share for non-sweetened non-alcoholic drinks. As in the recent past the company started experiencing problems with retaining this great market share due to entrance to the market of some cheaper aggressive brands offering thus better deals to the company, it has decided to look for outside opportunities for the products which have proven to be very attractive for numerous years for the sophisticated European clients."
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International Marketing, 2005.
This paper presents an overview of international marketing, especially in Japan.
3,505 words (approx. 14.0 pages), 9 sources, APA, £ 69.95
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Abstract
This paper explains that marketing is a complex process which is compounded by the necessity to communicate internationally, not just by knowing the language but, even more importantly, by becoming acquainted with local customs. The paper points out that the key to internationalizing and removing barriers is to abstain from the postures of "the ugly American"; even in the emerging Third World nations, the day of being able to treat foreigners almost as "little brothers" is over; therefore, international marketers must be prepared for 'cultural mega-shock'. The paper stresses that today's marketing management must be set up to network and communicate with every level of every department, including international markets, involved in the production and marketing of new products to eliminate costly errors at the outset and to speed the product to market.
From the Paper
"Each country presents a different challenge, and the product attributes must be carefully weighed, assembled and only then presented for distribution and sale. Even such aspects as "store hours" must be considered in shaping distribution advertising, even packaging, to specific countries. Sunday grocery openings are only recently permitted in Germany for example. There are few, if any, of the American-type supermarkets which remain open 24-hours. So, a food product's attributes, for example, may be in long shelf life in the consumer's kitchen, or refrigerator. There might be an idea to package an economy "weekend size" of milk or bread, or other important food products."
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International Marketing--Dragons Don't Wear Nikes, 2005.
A discussion on international marketing strategy with a focus on Nike.
2,925 words (approx. 11.7 pages), 7 sources, £ 81.95
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Abstract
This paper discusses international marketing strategy and several shortcomings of current strategies. Particularly, standardized approaches to global marketing across markets are examined as being rife with potential cultural hazards. A segmented marketing strategy is offered as an alternative because it focuses on depth rather than breadth. Nike is utilized as an example of an MNC that is victim of a standardized marketing approach.
From the Paper
"When moving from a national to an international market, one of the primary issues in developing a marketing plan and a strategy to execute on the plan is the ability to integrate the cultural characteristics of the target market into the plan. While the need for such consideration might seem self-evident there is still a significant percentage of the business community that enters foreign markets without proper due diligence and the results can prove catastrophic at worst and embarrassing at best. Some debate exists whether market research deserves its own separate business emphasis in marketing strategy: "the topic of business communication requires an independent research agenda about intercultural interaction. Indeed, research has paid little attention to the quality of persuasive documents used in international business..."(Hoeken et al, 2003, para.2). "
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International Marketing, 2004.
This paper discusses the challenges that are faced by international marketing managers and the need for cultural sensitivity.
1,356 words (approx. 5.4 pages), 5 sources, MLA, £ 33.95
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Abstract
This paper examines the challenges that are faced by international marketing managers and the need for cultural sensitivity. The paper explains about targeting specific markets, a marketing mix and globalization.
From the Paper
"International Marketing Challenges. The international marketing function will face a number of new and dynamic challenges in the 21st century One of the defining qualities of a 21st century international marketing manager is that he or she must be sensitive to cultural differences in each market the company they represents sells into in order to be successful. An effective marketing manager will understand different tastes and lifestyles as well as different cultural norms and will incorporate all of this information into the marketing program."
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International Marketing Campaigns (IMC), 2005.
This paper discusses the ethical challenges in international marketing campaigns (IMC).
860 words (approx. 3.4 pages), 3 sources, APA, £ 21.95
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Abstract
This paper explains that, when developing an international marketing campaign (IMC) in a global and diverse competitive environment, one of the first challenges is that different nations across the world embrace different standards of ethical advocacy and regulate marketing and advertising in different ways. The author points out that taking advantage of a country's greater overall naivete or less stringent government regulations regarding the divulging of information, such as cigarette warning labels, might be effective marketing but hardly ethical. The paper relates that a country, which is tolerant of its own national corporations' foibles, might be less tolerant of a United States company engaged in similar practices.
From the Paper
"The increased scrutiny to such 'word of mouth' campaigns in the American media made such an ethical manifesto a necessity for companies to embrace, rather than a free ethical choice. In other European nations, such as Canada and the United Kingdom, cynicism about marketing practices runs equally high. A 2003 Daily Telegraph newspaper poll in the UK found "on a net trust rating (calculated by subtracting the negative percentage score from the positive) ministers in government came out with a lamentable score of minus 49 per cent and directors who run large companies fared even worse, being right at the bottom with minus 56 per cent." But what should one do in the case of marketing to a nation where a technique of water cooler buzz by paid advocates in ordinary offices is not so scrutinized, and ethical standards by marketing executives are notably, and acceptably more lax?"
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Economic Blocs and International Marketing, 2002.
A look at the connection between international marketing and how this is influenced by economic blocs.
3,254 words (approx. 13.0 pages), 15 sources, MLA, £ 66.95
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Abstract
For all the realities of globalization, nations cannot escape their own geo-history. Culture, religion, geography, ethnicity, all combine to squarely place a given nation on a map surrounded by its neighbors, who have been there through the millennia. In the past, this familiarity has often produced contempt and war. Today, however, many nations, both developed and developing, are finding comfort in regional strength through favored-nation economics blocs, such as EU, ASEAN, NAFTA, and Mercosur. While the barriers to economic growth are being lowered, the cultures and traditional values in each country seem to be locked-in. This essay illustrates how these contradictory effects work in international marketing by analyzing the cultural diversities within the economic blocs, whatever inside and outside.
From the Paper
"Between 1990 and 1994, the GATT was informed of 33 regional trading arrangements, nearly a third of all deals since 1948. By now there are only a few countries, including Japan, that do not belong to any formal economic blocs, according to the survey of the field taken by the World Trade Organization (WTO, the successor to GATT), on the occasion of its inauguration (WTO, 1995, 27). If the Asian Pacific Economic Cooperation Forum (APEC) is counted as a regional trading arrangement of sorts, then virtually all countries now belong to at least one such club."
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International Business and Marketing, 1990.
This paper discusses international business and marketing: Rules, regulations, political and institutional policies governing world business, national authority, risk, evaluation of foreign environment and dangers of expropriation.
2,250 words (approx. 9.0 pages), 4 sources, £ 56.95
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From the Paper
"The following is a study of international business and marketing, focusing on what may be called its legal.political dimension: rules and regulations, political and institutional policies and values, and the elements of "political" risk involved in doing business abroad.
The globalization of business and economic life has been so often spoken and written about in recent years that it has become a cliche. Nevertheless, it is certainly true that the environment of business is international to a degree not seen in the past, with the implication that a larger number of business people will, at some point in their careers, find themselves doing business in a foreign country. This requires, however, that they adapt themselves not only to the cultural features of a foreign society, but to its political institutions as well."
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International Marketing, 1983.
This paper discusse the history, social, environmental and organizational factors of international marketing.
1,125 words (approx. 4.5 pages), 3 sources, £ 27.95
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From the Paper
"This research deals with the topic of international marketing. Americans have played an ever-increasing role in world trade and investment since the turn of the 20th Century. America has, however, encountered considerable competition from other nations in recent years and has had to reconsider many of the practices of the past. One phenomenon of recent years has been the growth of the multinational corporation, which produces and markets in many countries simultaneously. Many American firms--including McDonald's, Exxon, Pepsico and Cocoa-Cola--have participated in this trend and are now numbered among the world's leading multinational corporations. There are other problems related to international marketing: many business executives find themselves operating in unfamiliar business systems and catering to customers whose lifestyles and background are vastly different from their own. Operating in diverse environments places a premium on the development of the necessary marketing skills to analyze the needs of new foreign customers and preparation of marketing programs that will reach them effectively."
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International Marketing, 2005.
A discussion of the expansion of a business into international markets, focusing mainly on China.
1,350 words (approx. 5.4 pages), 3 sources, £ 37.95
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Abstract
This paper discusses the international expansion of a furniture goods manufacturer. This paper then examines the expansion of the business into china and in what area this would be. China was chosen for discussion due to its growth and economic benefits that it offers to clients globally.
From the Paper
"In addition to starting ones own business, there is a crucial step that must not be overlooked and should be initially set as future objective. That objective is growth. Whether a business in expanding out of its locale of outside of its national borders is irrelevant, what is relevant is that one grows successfully. Therefore in order for this to occur a company must study and have a plan of expansion or growth and development stage as part of its original marketing plan. Although this plan may change to some degree over time the basis of the plan is in place and always seen as a goal. In the end when it is time to expand or take that next step, it will be a much smaller step then if a company were starting from the ground up. "
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Internal Marketing, 2007.
An evaluation of the internal marketing approach to building a continuous improvement program.
1,315 words (approx. 5.3 pages), 4 sources, MLA, £ 31.95
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Abstract
The paper describes internal marketing that is a new approach to marketing. The paper looks at the strategic and operational plans at UQ and explains that UQ has implemented a quality management program as a means of facilitating comprehensive internal marketing. The paper discusses how a continuous improvement approach at UQ can be developed if the organization analyzes operational and strategic plans to help identify gaps in service and, hence, identify improvement opportunities. The paper examines research activities for continuous improvement that are prior to establishing the internal marketing plan. The paper notes that the organization must identify its mission and goals.
Outline:
Part I - Theoretical Aspects of Internal Marketing
Continuous Marketing Approach
Research Activities For Continuous Improvement
Part II- Preparation of Internal Marketing Plan For Continuous Improvement Program
Evaluation of Plan In Terms of Success of Continuous Improvement
From the Paper
"The operational and strategic plans developed at UQ must be aligned with organisational goals and objectives, the organisations mission and the organisations values program. The implementation of a quality management program will involve developing and nurturing a culture that supports continuous improvement. As Pervaiz & Rafiq (2002) note it is vital to view quality as part of the value of a system promoting accountability throughout the organisation. UQ has implemented a quality management approach by viewing quality as a "core value" that all members of the organisation are involved in through quality initiatives."
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International Marketing Strategy, 2005.
A marketing strategy for Chinese textile products.
9,905 words (approx. 39.6 pages), 17 sources, MLA, £ 142.95
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Abstract
This study evaluates the best possible marketing strategy for the entry of Chinese textile products into the international market. Through careful and comprehensive analysis, the paper evaluates all aspects of the strategy including exporting tactics, a SWOT analysis, the marketing mix, and distribution and growth strategies.
Introduction
Aims of the Study
Literature Review
Concept of Market-Entry
Marco-Market Analysis
A brief Overview of the Chinese Textile Industry
SWOT Analysis of the Chinese Textile Industry
Marketing Mix
Summary
Communication Strategies
Public Relations Strategies for the Chinese Textile Sector
Advertising Strategies for the Chinese Textile Sector
Other Promotional Strategies to Cater the International Textile Market
Entry Strategies
Pricing Policies for the Chinese Textile Sector
Distribution strategy for the Chinese Textile Sector
Conclusion
Methodology
From the Paper
"Before we attempt to craft an international marketing strategy, it is vital to understand that the basic concept and definition of marketing does not change, whether the target market is local or international. Nevertheless, the possibilities and alternatives of the marketing strategy increase when the company decides to become export oriented because the range of threats and opportunities widens. For case in point, a Chinese company's language of communication might be "Chinese," but when dealing with international clients, for instance in America, then the company has to carry out its business activities in "English." This does not simply mean that they have to communicate in the English language, but it means that they not only have to understand the American business and social culture but also promote their products and services in keeping with the American culture. If they wither or fail to fulfill or overlook this criterion, then their chances for international success are very low."
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