| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "INFLUENCE MEDIA AGENDA SETTING PUBLIC": |
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The Influence of Media "Agenda Setting" on Public Opinion, 2002.
A discussion of the claim that "agenda setting" by the popular media is the most important factor in shaping the public?s view of the importance of an issue.
1,270 words (approx. 5.1 pages), 11 sources, £ 30.95
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Abstract
This paper examines the research that has been done on the phenomenon of agenda setting by the popular media, and the influence it has on public opinion. The relevant literature is reviewed, demonstrating that a plethora of studies have established that agenda setting is a common occurrence in the popular media. The opposing argument, that the evidence for agenda setting is purely correlational, is addressed. The effects that this influence has on the public's view of what issues are important are explored.
From the Paper
"Agenda setting is a real phenomenon, and is the most important factor in shaping the public?s view of the relative importance of a story. Early studies in communications revealed that the media had a minimal effect on public thinking. As such, the study of agenda setting has become one of the first real investigations into the powerful effect of the media on public opinion (Morgan). Agenda setting is important because it shows that the news media has an important role to play in the subjects that the public think about. Agenda setting, in its most insidious form, tells the public what political matters to consider important (Severn & Tankard)."
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Media Agenda Setting, 2007.
A look at the theory behind media agenda setting.
2,280 words (approx. 9.1 pages), 9 sources, MLA, £ 49.95
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Abstract
This paper examines how media agenda setting can have wide implications for public discourse and public policy. It looks at how television news programs and cable television news networks can powerfully influence the way the public views the debate (even determining for the viewing public the players in that debate) just by controllling who and what gets on the air.
From the Paper
"For a commentator on the Right, like Bill O'Reilly, or for a commentator on the Left like Keith Olbermann, telling a story might mean cutting out, or shrinking down into insignificance those "facts" that due not intend to enhance a particular mindset. Similarly, there can be an added focus on minor details hat tend to skew the reportage toward a specific worldview. Facts perceived of as "dangerous" to the success of some government policy may be excluded from public view altogether, as in the case of war coverage. Ever since the notion became established that the Vietnam War was lost because the public saw too much of the brutal side of battle, the media has been extremely careful not to show much blood and gore. "
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Agenda Setting, 2002.
A paper discussing the issue of agenda setting in communication and its reflection and effect on society.
1,273 words (approx. 5.1 pages), 2 sources, APA, £ 30.95
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Abstract
This study asks the question, how well are news stories perceived by an audience that receives it through a Web-based news source rather than the printed text? This paper examines how the readers of the New York Times agendas are modified according to their exposure to the paper and the method they use to receive it, i.e. internet or printed text.
From the Paper
"This study concludes that print readers modify their agendas following exposure more than online readers do. Readers of the print version of the New York Times were exposed to more public affairs than the readers of the online paper. Also, the readers of the paper version perceive the articles differently than the online readers. ?Readers of the paper group tended to be relatively more concerned about international issues than subjects in the online group? (Althaus & Tewksbury us, 2002, p. 196). It can then be assumed that readers of the online paper may be ill informed about an important topic, which causes alarm in some researchers (Althaus & Tewksbury, 2002). ?this studies findings suggest that temporary incarnations of Internet news are subtly, but consequentially, altering the way that the news media set the public?s agenda? (Althaus & Tewksbury, 2002, p. 199) This study answered the research questions presented and got results for the hypotheses."
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Media Moguls and the Public, 2002.
A discussion on public desensitization of media portrayal of violence.
1,150 words (approx. 4.6 pages), 5 sources, £ 31.95
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Abstract
Thispaper looks at the idea of how the media presents the facts to the public and also how the public can become immune to the violence on the streets. With the reporting of gun crimes, murders and siege episodes it asks does the media really care what it produces or does it just produce the facts.
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Public Opinion and the Media, 2000.
A discussion about how the media is not only expected to keep an eye out for wrongdoing and to provide a conduit for candidates to convey their messages to the voters, but also plays a large part in guiding the voters' decisions.
1,469 words (approx. 5.9 pages), 2 sources, £ 34.95
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From the Paper
"Public Opinion is an elusive and highly changeable current that can veer abruptly. In the electronic republic, where decisions on major issues increasingly require direct public input and participation, the need to understand public opinion has become the central ingredient of politics. The United States is the only democracy that organizes its national election campaign around the television and news media. Once upon a time, the press occasionally played an important part in the nomination of presidential candidates. Now the news media do not entirely determine who will win the nomination, but no candidate can succeed without the press. The press is no longer asked only to keep an eye out for wrongdoing and to provide a conduit for candidates to convey their messages to the voters, but it is also expected to guide the voters' decisions. "
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Public Opinion, Media and Special Interest Groups, 1990.
Examines their impact on American politics. Discusses polls, lobbying, campaigns, a case study of Jesse Jackson and judicial issues.
2,925 words (approx. 11.7 pages), 28 sources, £ 73.95
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From the Paper
"Under the rubric of the governmental system of the United States of America, political and social constraints are, in theory, supposed to exist between the Executive, Legislative, and Judicial branches of the government. In practice, it is often the case that one branch or another is more powerful. This may be caused by a variety of reasons, and the perception from the public is that special interest groups, the media, and other extraneous factors combine in a variety of ways to influence political decisions. There is a relatively vague area in which influence peddling becomes lobbying. Lobbying is rather restrictive, yet it is often difficult to substantially prove that lobbying has occurred, and the various social engagements in which political activities are discussed are one of the most difficult areas of governmental life to police (Cowan, 1989)."
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Public Interest or Public Best Interest, 2002.
A study of the topic of what is the 'best public interest' compared to 'public interest' and the role of the public administrator.
1,810 words (approx. 7.2 pages), 6 sources, MLA, £ 41.95
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Abstract
The paper shows the difficulty the public administrator is faced with when deciding what is the ?public interest? or ?public best interest? and that sometimes the administrator has to make decisions based on the community ?best? interests or the ?objective control of administration?. Sections of the paper include: Pluralists and the Public Administrator, The Public as Consumers, The Public as Represented, The Public as Client and the Public as Citizen.
From the Paper
"Other examples can be commercials. If a child sees cereal with a toy in it, he/she will beg and cry until the mother buys the cereal. The mother may know this is not the ?best interest? of the child because it lacks important vitamins or may be full of sugar. The commercial has placed value on knowing children will see the commercial and will talk their parents into buying it. The interest of the children is met, but not the ?best? interest of the children."
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The Shift from ?Old Public Administration? to ?New Public Management', 2002.
This in-depth paper seeks to clarify, thoroughly explain and critically debate the idea as to whether there is a shift from old styles of Public Administration to new styles under the name New Public Management (NPM).
10,115 words (approx. 40.5 pages), 21 sources, MLA, £ 144.95
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Abstract
The main tenets of NPM are explored and their application to the U.S., New Zealand, and the U.K. is documented. The application of the NPM to developing countries of Africa, Latin America, South East Asia and the Anglophone Caribbean is also evaluated for their strengths and weaknesses.
From the Paper
"Like the Traditional bureaucracy, the New Public Management approach is yet another ?problem-solving tool? in the schema of public administration, that has emerged with a style of ordering the delivery of public goods and services, however, with a different method in mind. In discussing the so-called ?shift? from Old or Traditional forms of Public Administration, or as some such as Christopher Hood term it, Progressive Public Administration, quite a number of circumstances, situations, contexts as well as a variety of explanations should be proffered and assessed. One needs to critically examine the concept of a shift to New Public Management. The term ?shift?, if one is not careful, could indicate a sharp distinction in the change from Old to New styles of Public Management, or a leap from one paradigm to the other excluding essential features of the old, by replacing such features of the old with the new. This is certainly not the case. It should be noted tentatively, that New Public Management, as Hood, Patrick Dunleavy and others will later confirm, not only exists alongside other aspects of the traditional Model, but also that other features of other ?Intermediate Models? such as those of the Management, Comparative Development and the influences of earlier Market Models, still persist alongside NPM."
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Advertising vs. Publicity in Public Relations., 2002.
A comparison of the importance of advertising versus publicity in the PR world.
650 words (approx. 2.6 pages), 2 sources, £ 18.95
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Abstract
This paper will seek to understand the differences between the advertising aspect of Public Relations, and the publicity aspect of the PR world. By understanding the differences, we can see how both serve a specific function in PR.
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Public Space and the Public Individual, 2002.
A review of the book "Writing/Interviews" by the artist Richard Serra.
1,150 words (approx. 4.6 pages), 1 source, £ 31.95
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Abstract
This essay is a review artist Richard Serra's (1994) book, "Writing/Interviews". At the heart of the book is a broad social question about the identity of the public, and the location of public space. This essay considers the political conflicts that emerge in relation to Serra's destroyed public installation, "Tilted Arc." This controversy works as a profound metaphor that concerns the relationship between the public and the institutions that design space for the public. It is a question of ownership and basic issues of freedom, and how these are woven into the social structures that organize public movement and perspective.
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"Public Administration & Public Affairs "( Nicholas Henry ), 1996.
Critical review of work on public management methodologies & techniques & policy formulation & implementation.
1,350 words (approx. 5.4 pages), 1 source, £ 33.95
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From the Paper
" The purpose of this research is to review the book by Nicholas Henry, entitled Public Administration and Public Affairs (1995). This review will analyze the central themes of the work and address its strengths and weaknesses.
Henry begins by explaining the role of public bureaucracy and public administration in democratic society. He notes that bureaucracy and democracy are in fact antithetical. Bureaucracy tends to be hierarchical in nature and elitist. Democracy, on the other hand, tends to be egalitarian in nature. But in order for a democratic society to function properly, the bureaucracy and democracy must be reconciled (p. 1). Bureaucracy represents the technological elite, the body of persons skilled in how to get things done. The democratic mass is charged with determining the direction of public policy, but it is the skilled.."
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Public Relations, Publicity and Advertising, 2002.
A comparison of the three fields.
650 words (approx. 2.6 pages), 3 sources, £ 18.95
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Abstract
This paper defines and differentiates between public relations, publicity and advertising.
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Public Administration: Public and Private Management, 1993.
Discusses the various arguments and approaches toward reorganization of government services through privatization and other approaches.
2,025 words (approx. 8.1 pages), 6 sources, £ 50.95
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From the Paper
"INTRODUCTION
The debate over the need to reorganize government and how best to accomplish that has been raging in academic and public administration circles for some time, but the debate has become a national and very public issue first because of the considerable dissatisfaction expressed in recent years on the part of much of the public with their public institutions and leaders and second because of the present effort by the Clinton Administration to do something about it. With the announcement early in September of Vice-President Gore's analysis of the issue and his recommendations for change, the debate is likely to become more heated in the months to come. One complaint has been that government is inefficient, especially when compared with the ..."
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Public Communications and Public Relations, 2005.
Admission essay for the Westminster University program.
977 words (approx. 3.9 pages), 0 sources, £ 24.95
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Abstract
In this paper the author explains why she so desires to attend the University of Westminster. The author describes her background and interest in languages and the translation process as well as her special interest in the translation of technical language. The author also explains why she is a qualified applicant for the university.
From the Paper
"The art and craft of translation is my passion, and how the multitudes of the languages I speak and seek to perfect can be merged into the communications field shall become the passion of my future. I have longed love the translation process involved in translating one foreign language into another. My native language is Italian, but I am also well versed in English and Spanish. My degree thesis was entitled "The Casebook of Forensic Detection," under the supervision of Professor Adriana Bisirri. It was a work of scientific translation, but I tried to make it one of literary merit as well as clinical accuracy, under the watchful eye of Professor Bisirri."
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