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The Sexual Exploitation of Men, Women and Children in Advertising, 2002.
A demonstration of some of the ways that men, women and children are exploited sexually through print and media advertising.
3,018 words (approx. 12.1 pages), 18 sources, MLA, £ 62.95
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Abstract
This paper tries to explore the exploitation of sex in advertising and is broken down into sections involving, men, women and children. It defines what exploitation is and tries to determine the limits of what advertisers can use before it becomes pornography. It looks at how the exploitation of sex and women in advertising has been going on as as early as the mid 1400s in wood carved signs on store fronts and how the exploitation of men as ?beefcakes? has been more recent. It discusses how the biggest criticisms are the exploitations of prepubescent children in advertising. Picture examples of different advertisements are included.
Outline
Thesis
The Basics
Nudity
Prevalent Through the 90s
Changing Attitudes Towards Women
Conclusion
Figures
References
From the Paper
"Voices, whether male or female are chosen to convey a specific message to an intended market. The when choosing a orator, a determination needs to be made initially whether the ad is being portrayed as coming from an announcer or a spokesperson. A spokesperson must portray the part of an actual user of the good or service, where, as the announcer must have an authoritative intonation. Announcers are primarily men, because of the deeper voices that exude authority. Although one study (Frieden 1984) showed that there was not a significant difference in the effect of having a male or female voice, rather that men are usually chosen as announcers more out of habit than necessity. Many times advertisers and companies will use celebrity voice-overs or celebrity spokespersons in commercials because of the recognition of their voices without having to see the person. The best example of this is James Earl Jones (AT&T) or William Shattner (Priceline.com). Both of these men have very distinct and recognizable voices that demand high salaries for this type of work. "
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Images of Men and Women in Advertising, 2002.
Discusses the article "Media Mirrors" by Carol Moog about Maidenform bra company's advertisements.
1,279 words (approx. 5.1 pages), 2 sources, APA, £ 30.95
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Abstract
Carol Moog's article, "Media Mirrors" deals with the changing advertisements of Maidenfrom lingerie. The paper discusses Moog's point that women went from seeing Maidenform commercials as being interesting and empowering to seeing them as embarrassing. The author of the paper argues against Moog's opinion and challenges the idea that the type of underwear one wears determines whether one believes in oneself or not. The paper also examines the role of men in the advertisements.
From the Paper
"From personal experience and observation, I don't agree with the author of the article. I think that Moog portrays women as not really knowing what they want, and as the kind of people who are extensively swayed by advertising campaigns. Granted, it is the goal of advertisers to sway people to buy their product. However, Moog's article almost sounds as though she does not feel that most women are intelligent enough to make choices in their life based on things that are more important than what type of bra they are wearing. Since the article is written by a woman, it surprises me that the article would give off this kind of impression. However, that is the very definite feeling that I received from it."
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Women in Advertising, 2002.
A look at the exploitation of women in advertising in order to sell products.
3,400 words (approx. 13.6 pages), 8 sources, £ 88.95
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Abstract
This essay will seek to define how advertising in Western society exploits women for the sake of selling products. The objective is to demonstrate how print advertisements make this phenomenon transparently clear. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. The paper will argue that capitalism, which is the buffer to the advertising industry, needs to define and control the desires of its consumers. Thus, the focus will be on how certain cultural values, on which capitalism is built, need to be taught to the consumers of the society. Advertisers, therefore, need to shape as well as attract the tastes of consumers. Advertisements that include women, in other words, reinforce and justify the cultural values of female subservience -- a subservience that capitalism demands.
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Women in Advertising, 2006.
An analysis of the problematic portrayal of women in television and print advertisements.
2,800 words (approx. 11.2 pages), 4 sources, APA, £ 58.95
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Abstract
This paper studies the inaccurate and sexist ways in which women are portrayed in advertising -- most often either as completely domesticated (housewives) or completely sexualized. The author explains that while television programs often now depict women in their professional capacity, the advertising industry is still based on a patriarchal ideology, which inaccurately portrays women. The paper studies the effect of this portrayal on women, men and society as a whole, and makes suggestions to rectify the inaccuracies.
From the Paper
"Even more harmful than the stereotyping of women through advertising is their portrayal in pornographically explicit material. There has been a vast increase of such material in both the television and print media. The women that are part of this industry earn a substantial income from it. However, the effects upon society are far more harmful than they are beneficial. The trivialization and objectification of women in this way has led to a large extent to minor and major sex crimes such as rape and coersion to have sex. Harrassment and and traditional views of sex roles are also a consequence of the deliberately degrading function of stereotypical images in pornographic material. Women are normally shown to be passive and submissive in the sex act, while males are active."
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Exploitation of Women in Advertising, 2002.
Takes a look at how mass media works shapes social values and works against women.
2,650 words (approx. 10.6 pages), 7 sources, £ 69.95
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Abstract
The issue of gender images is very closely connected to how socially imposed structures try to relegate women to a certain sphere. Indeed, in our society, certain imposed structures assault women and try to disempower them. This process is especially carried out by the media. That is why in order to help empower women, it is crucial to gauge how mass media works against them. Indeed, we cannot study women's issues without ascertaining how media shapes social values. 11 pgs. 13 f/c. 7b.
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The Depiction of Women in Advertising, 2000.
An examination of how women are treated by the media and for what ends.
2,560 words (approx. 10.2 pages), 0 sources, £ 54.95
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Abstract
This paper looks at the stereotypical roles depicted by advertising, particularly focusing on the portrayal of women, but also looking at advertisers' general use of American values, norms, and institutions to influence the consumer.
From the Paper
"The oppression of females in advertising in our society is a complex collection of institutions, status, roles, values, and norms, and the best way to understand and learn about them is through the use of cultural artifacts. These can be anything from music to art to literature, or as in the example of this discussion, the modern day creation of advertisement in mass media. As Homo Sapiens moved from the hunter - gatherer way of life to industrial society, it was necessary to construct a framework for living so that such a concentrated number of people could exist together. This framework has come to consist of a myriad of expectations based on values and norms in the form of roles status and institutions. Desirable behavior is sought by people throughout the country based on how one is brought up and the expectations one is bombarded with on a daily basis. These expectations are reflected in every part of our culture and are used by people so as to know how to act in any given situation. The main examples are the family, education, health and medicine, religion, and the law."
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Advertising and Women, 2002.
A look at the exploitation of women in advertising.
1,650 words (approx. 6.6 pages), 7 sources, £ 43.95
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Abstract
This essay examines how advertising exploits women for the sake of selling products. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. In many respects, this is about how capitalism, which is the buffer to the advertising industry, needs to define and control the desires of its consumers.
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Advertising and Women, 2008.
This paper looks at body image, female sexuality and debt within the field of advertising.
1,692 words (approx. 6.8 pages), 13 sources, APA, £ 38.95
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Abstract
This paper examines advertising and how it impacts women in three ways: body image; sexuality; and consumer spending habits. Specifically, the writer argues that advertising has been - and continues to be - shaped by stereotypical depictions of the two genders, and that women remain faced with a popular media that glorifies unhealthy body images at the same time as it sexualizes women and impresses upon them the sense that they need to dress and act a certain way in order to be "true" women. Finally, the paper looks at how consumer advertising has placed women in a position where they are now expected to consume both like women - and like men.
Outline:
Abstract
Introduction
Advertising and women: Body image
Advertising and Women: Sexuality
Advertising and women: Debt
Conclusion
From the Paper
"Advertising in America and throughout the western world impacts women in many ways - most of them negative. In the pages that follow, the impact of advertising upon women in the realms of body image, sexuality, and consumer impulses will all be discussed, with the general argument being raised that advertisers seize upon female insecurities and self-perceived inadequacies in order to make money - even if the process ends up sparking eating disorders and psychological disorders among young and old females. In the end, women need to appreciate that advertisers are not interested in social welfare but in making money - often by appealing to shop-worn notions about gender roles."
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Advertising Images of Women, 2001.
Discusses how print, billboard & TV ads present unhealthy messages aimed at selling weight-loss products & an idealized body image.
900 words (approx. 3.6 pages), 2 sources, £ 22.95
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From the Paper
"Advertising does influence people, which is why newspapers and magazines engage in cutthroat competition to convince corporations to place ads in their publications. What appears in these ads are images that equate emotional well-being with material acquisition and encourage women -? beginning in their teenage years and perhaps even before -- to work at preserving the one ?right? look, one that emphasizes thinness except for in the area of breasts, which should always be voluptuous and lips, which should always be full and pouty (Kilbourne, 1995, p. 21).
The average American views three thousand ads in one day. Yet remarkably, most of us believe we are not influenced by advertising. Advertisers do far more than influence our taste -? they manipulate our desires so that their products will become our closest friends and the images that they project of the most.."
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Perfume Print Advertising In Women's Magazines, 2005.
An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.
1,350 words (approx. 5.4 pages), 2 sources, £ 37.95
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Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
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Advertising and Women, 2003.
An in-depth study of how advertising and promotional campaigns influence women?s buying behaviour.
5,210 words (approx. 20.8 pages), 13 sources, MLA, £ 91.95
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Abstract
This paper explores what kind of promotion and advertising effort will induce a stronger punch in pushing sales. The focus of this present study finds out how and why women are influenced by all the different factors in the areas of advertising and promotion. Women?s attitude-towards-the-ad (Aad), attitude-towards-the-brand (AB), and some other factors are also discussed.
1.0) Executive Summary
2.0) Introduction
3.0) Literature Review
4.0) Dependent Variables
5.0) Hypotheses
6.0) Methodology
6.1) Demographics of Female Respondents
7.0) Results
7.1) Word-of-Mouth
7.2) Students and Celebrities in Advertisements
7.3) Brandname
7.4) Attractiveness of Product
7.5) Flyers/Catalogues
7.6) Promotions
7.7) Models
8.0) Discussion
9.0) Limitation and Suggestion for Future Research
References
From the Paper
"Promotional and advertising effort is the chief push for today?s retail market, and thus more research has to be done to improve the effectiveness of marketing. Women have comparatively stronger liking for shopping as compared to men. As such, it is extremely crucial for the corporation to have sufficient knowledge in this area.
In today?s society, women are no longer trapped in their traditional roles of house-makers and they break away from patriarchal notions. Instead, modern women are now pursuing their own dreams and have entered the work force to prove that they are able to do more than merely looking after their family. Most women are successful in their career and are also financially established with more disposable income to spend."
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Advertising and Women, 2008.
This paper looks at the harmful effects of the media on women.
1,111 words (approx. 4.4 pages), 6 sources, MLA, £ 27.95
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Abstract
The paper discusses the purpose and effects of advertisements and commercials on children, teenagers and women. The paper explains how the media causes women and teenagers to be dissatisfied with their bodies which leads to serious problems, such as eating disorders. The paper suggests that education is the key to being aware of the danger of advertisements.
Outline:
The Purpose of Advertisements
The Media's Effect on Women
Solutions to the Thinness Model
From the Paper
"The advertisement business makes approximately a billion dollars each year. Children, teenagers, and adults are affected by different types of media including television, magazines, videos, and musicians. Many ads are designed to catch the attention of children, teenagers, and women. Often women are willing to do whatever is necessary to gain the look of these models. The media models of thinness causes people to view women's bodies as sexual objects and this model of thinness often lead children, teenagers, and women to be dissatisfied with their bodies or develop eating disorders."
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Media Images of Women, 2002.
Examines various aspects of the presentation of women in the media.
1,150 words (approx. 4.6 pages), 5 sources, £ 31.95
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Abstract
The primary focusof this paper is on television. Evidence indicates that women are stereotyped, particularly in advertising and implicitly 'fed' the dominant ideology through media. This involves their portrayal in stereotypical and grossly simplified manners.
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Effects of Advertising on Body Image, 2007.
An analysis of the effects of advertising on body perception, self-esteem and purchase decisions.
6,231 words (approx. 24.9 pages), 35 sources, MLA, £ 102.95
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Abstract
This study uses a social comparison theory as the primary basis for its exploration of body perception in advertising, affects of advertising on self-esteem, and purchase decisions. It explores the theoretical basis of the negative effect and how exposure to highly attractive models (HAMs) affects the intention to buy a beauty product in women with a low opinion of their own body image.
Table of Contents:
Introduction
Background of Study
Research Problem
Objectives Of The Study
Research Questions
Significance Of The Study
Theoretical Background
Hypotheses
Conceptual Framework for Methodology
Conclusion
From the Paper
"It is important to note that social and clinical research studies over the years have given definite conclusions that show the relation to and affect of media exposure and its representation of the thin body-image as ideal in relation to a negative affect on the women's self-image and lead to body dissatisfaction (Groesz, Levine, & Murnen, 2002). The conclusions and results show that the most common effects of this "thin" ideal body-image is to do with self-image and body unhappiness (e.g., Harrison & Cantor, 1997; Heinberg, Thompson, & Stormer, 1995). Other research into the concept of thin as ideal has demonstrated inconsistent, minimal or no association whatsoever between the two phenomenon (e.g., Champion & Furnham, 1999; e.g., Cash, Cash, & Butters, 1983; Irving, 1990)!"
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