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IKEA vs. Bauhaus, 2005.
An argument against the idea that IKEA bases its products on the Bauhaus movement.
1,575 words (approx. 6.3 pages), 7 sources, £ 43.95
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Abstract
This paper explains the view of IKEA's inheritance of the Bauhaus movement in functional, minimalist design that is affordable by the masses. It explains that IKEA, however much it refers in advertising and promotion to the Bauhaus and Bauhaus ideals, is rather opposite, due to their sparse, attractive design, appealing to a fairly prosperous consumer market, their corporate agenda and the non-functionality of items in terms of limited durability, assembly design difficulties and cheap finishes.
From the Paper
"IKEA vs. the Reform Ideals of the Bauhaus. Introduction The design purchased, now globally, from IKEA stores is popularly said to approximate Bauhaus furniture and philosophy of the early 20th century. This paper explores the degree to which this is so, finding an important difference in the overall concept of the Bauhaus and a pioneering design concept put into practical use, and the corporate agenda of IKEA, as it delivers sparsely designed, usually functional products whose clean lines appeal to many kinds of consumers. In the 21st century's hyper-consumerism that both drives and results from Globalization, the involvement of art and design in ordinary, strategic business activities is not new. (Darso & Dawids:2002)"
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Ingvar Kamprad and IKEA, 2004.
A case study of the management philosophy of IKEA founder, Ingvar Kamprad.
1,514 words (approx. 6.1 pages), 1 source, APA, £ 34.95
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Abstract
Ingvar Kamprad largely developed and created sustained growth in IKEA through an organizational philosophy based on strategic management. On the basis of information provided concerning Ingvar Kamprad and IKEA, this paper identifies the organizational theory underlying IKEA. Associated behavioral problems with IKEA?s development are also discussed. Questions are formulated and addressed in order to more fully delineate IKEA?s organizational strategy and development. Assumptions made are identified throughout discussions. The paper questions what organizational theory served as the basis for IKEA?s successful emergence within the furniture retailing industry in Sweden and internationally. It also looks at which strategic management principles are evident within Kamprad?s efforts, as well as the barriers/behavioral problems that existed and how IKEA overcame them from a strategic perspective.
From the Paper
"Following these principles, Kamprad adhered to a cost leadership strategy which placed extensive emphasis on efficiency within the company in order to reduce the overall costs of products delivered to customers. As well, he mixed this strategy with a number of efforts to market products that were differentiated. Overall, his goal was to attract those within the furniture market who had not previously had access or resources to purchase furniture. Kamprad?s emphasis in terms of a cost leadership strategy was to design functional furniture that was easy and inexpensive to build while marketing products that were differentiated by relying on simplicity in catalogue displays as well as retail outlets, utilizing a self-service approach rather than an intensive salesperson approach, and engage in cash and carry practices."
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IKEA Case Analysis, 2008.
This paper analyses IKEA's ongoing struggle to prevent its suppliers from using child labor and discusses recommendations for positive change.
1,683 words (approx. 6.7 pages), 1 source, MLA, £ 38.95
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Abstract
This paper is an analysis of IKEA's struggle with suppliers to prevent child labor. The first child labor accusations directed at IKEA came in 1994, however, although IKEA has designed a code of conduct, internal controls, and third-party audits as a way to abolish child labor in its supply chain, this paper states that IKEA's suppliers are still employing child workers. Specifically, the paper discusses Venkat Industries' recent failed audit in which it violated occupational safety measures, mandated overtime, and was using child labor. Furthermore, the paper asserts that Kaisa Mattson, the head of compliance in south Asia, is faced with the decision as to whether or not to terminate Venkat Industries. Either decision carries new issues for IKEA involving its profitability, reputation, and whether it should continue its efforts to manage child labor, which this paper also goes on to discuss.
Outline:
Economic Factors
Non Economic Factors
Alternatives
Recommendations
From the Paper
"IKEA also faces the dilemma that its code of conduct clearly states that child labor will not be tolerated. Other suppliers have been terminated for substantiated cases of child labor in the past, and being more lenient with Venkat shows that the IWAY Code of Conduct doesn't apply for every company. Terminating the working relationship with Venkat Industries gives a strong message to IKEA's other suppliers: if it will terminate a major supplier on grounds of child labor, no companies are safe.
"IKEA has an internal standard it must uphold to sustain its reputation with employees and suppliers. Job 9 and the IWAY have been clearly described to employees and suppliers. These are objectives the company with which needs to remain consistent. Still, the education of employees and the public is also needed to ensure they understand IKEA's strong hand in eliminating child labor. The IWAY has led IKEA towards its current involvement in the fight against child labor, which therefore puts IKEA in a position to terminate Venkat Industries."
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Walter Gropius and the Bauhaus Movement, 2007.
This paper studies Walter Gropius and looks at the role and significance of the Bauhaus Movement.
2,071 words (approx. 8.3 pages), 4 sources, APA, £ 46.95
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Abstract
In this article, the writer presents a brief biography of Walter Gropius's early life, including education and influences. The writer discusses the role played by the Bauhaus Movement in the Imperial Germany of the 19th and 20th centuries in addition to describing the contribution made by the Bauhaus style of Architecture in the United States. The writer concludes that Walter Gropius was without doubt one of the most important architects of the previous century. The writer maintains that his significance lies in having realized the necessity of combining the previously separate fields of art and craft early in his career and in bringing the art of designing closer to the realities of the industrial age.
Outline:
Walter Gropius's Life
Early Influences and Work
The First World War and Marriage
Weimer and Dessau
Exile, Harvard and Death
The Role of the Bauhaus Movement in 19th and 20th Century Germany
Background
Influence of the Bauhaus Movement in Germany
Bauhaus Style Contribution in the United States
Conclusion
From the Paper
"Even before of the end of World War I, Walter Gropius was invited to become the director of the School of Arts and Craft and the Academy of Fine Arts in Weimer. Walter accepted the position and took over as the director of the institutions in 1919 after the end of the War. It was a time of artistic confusion and architects and designers, as well as painters and sculptors who were mostly individual romantics seemed to be drifting directionless with their art. Amidst such confusion, Gropius knew exactly what to do: he was convinced that no distinction could be made between fine arts and practical crafts and immediately proceeded to unify the two schools, re-naming it the Staatliches Bauhaus Weimar. The move proved to be a pivotal moment in Gropius's life and modern architecture as it signaled the start of the Bauhaus movement. It was at Bauhaus, Weimer that Gropius introduced his new approach to design education that emphasized the principal of uniting art and technology that revolutionized modern design."
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The Bauhaus School of Architecture: A Critical Study, 2002.
This essay examines the Bauhaus school of architecture which originated in Germany in the 1920 and remains the most influential architectural movement.
1,290 words (approx. 5.2 pages), 4 sources, MLA, £ 30.95
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Abstract
This paper looks at the Bauhaus architectural movement and its relationship to the massive technological advances of the early twentieth century. It examines the philosophical beliefs of the Bauhaus founders and evaluates their finest achievement, the Dessau Bauhaus, which was completed in 1925. It explains how the Dessau Bauhaus achieved its celebrated status in the world of architecture.
From the Paper
"In the late the 19th and early twentieth century technological advances swept across the world with an undreamed of speed. The pace at which technology reinvented culture seemed almost preternatural, and amounted to the greatest alteration in man?s view of the universe since Isaac Newton (Hughes 15). The study of the modern age (1880-present) and how artistic developments viewed cultural change would not be complete without a look at architecture?s role. The work of an architect will by its nature influence society more than a painting and sculpture; its size and usefulness to poeple make that a certainty. Buildings surround us, we move through them, and they are part of our everyday life."
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IKEA, 2006.
This paper offers an analysis of IKEA, a home furnishings company.
675 words (approx. 2.7 pages), 3 sources, £ 18.95
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Abstract
The paper discusses IKEA, a home furnishing and home goods retailer operating in more than 30 countries and with more than 230 unique locations. The paper explains that IKEA has a brand reputation of selling functional but trendy furniture and home goods that often must be assembled by the consumer. During the 2005 fiscal year, IKEA opened over 20 new locations and has been concentrating on expanding its North American presence.
From the Paper
"While across the United States (US) IKEA is little known, in the rest of the world it is a fixture in home goods and furnishings with its annual catalogue reaching more than 150m copies in print and contains more than 12,000 products (IKEA). IKEA reports that its sales for its most recent fiscal year were very strong. Overall, IKEA reports more than 410 million consumers visited its locations and its sales rose by 15% over the previous year (IKEA)."
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Bauhaus, 2004.
This paper discusses the design movement called Bauhaus, which was initiated by German architect Walter Gropius in Wiemar, Germany, in 1919.
940 words (approx. 3.8 pages), 7 sources, MLA, £ 23.95
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Abstract
This paper explains that Walter Gropius applied classical architectural techniques to design theory, believing that there is no essential difference between the artist and the craftsman. Thereby, he introduced a completely new set of design principles called Bauhaus to art and crafts. The author points out that, though the Bauhaus movement was inspired by Cubism and Minimalism in design, it was still a unique, revolutionary movement. Some of the key features of this movement included less emphasis on detail and more on economic use of space. The paper relates that Bauhaus popularized functional design, a technique that focused specifically on the major functions of everything, including buildings, textiles, tables, and lamps to make them more easily accessible and usable. Color illustrations.
From the Paper
"Bauhaus artists included such prominent names as Mies van der Rohe, Paul Klee, Wassily Kandinsky and Oskar Schlemmer, who are responsible for bringing dramatic changes in the field of art and design. It is commonly believed that every change in design after the Bauhaus movement is inspired by the principles and techniques of this style. It can be rightly called the mother of all design movements in 20th century because till this day, we can see the impact of Bauhaus in the field of arts, architecture and crafts."
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IKEA, 2007.
This paper is a case study about the way IKEA, the global furniture and home-goods company, uses innovation in product design, store layout and cost-saving structures.
1,580 words (approx. 6.3 pages), 7 sources, APA, £ 36.95
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Abstract
This paper explains that IKEA, which operates over 200 stores in 32 countries, with plans of further expansion, has had the same competitive priorities since its 1943 beginnings: "To create a better everyday life for the many people." The author points out that, although low price is most likely the strongest priority, to achieve this objective, IKEA has had to focus on numerous other priorities, such as function, the "right" quality and more recently the environment and corporate responsibility. The paper relates that shipping design, which is a passion for IKEA, has resulted in their famous, unassembled, flat-container packaging that keeps the shipping and storage costs down and eliminates the cost to the company for assemblage.
Table of Contents:
Competitive Priorities
New Product Development
Additional Features (Add Value)
Store Site Selection
From the Paper
"Now the actual design process starts in step three. The comprehensive theme is maximum functionality with the minimal cost. The company uses 12 full time designers, along with 80 freelancers, to work with production teams to identify low cost suppliers, and start a trial and error process that can take up to three years. Even when choosing materials, cost was an issue. The Bang mug is only made in green, blue, and yellow since other pigments like red cost more. Over the years, IKEA has become more socially conscious with respect to the environment and human rights."
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IKEA, 2006.
This paper analyzes IKEA to determine the reasons for their success.
675 words (approx. 2.7 pages), 2 sources, £ 18.95
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Abstract
The paper reveals that IKEA is an international success story. The secret of their success lies in several areas. First, are the unique qualities of their stores. They are offer self-service stores, with low-priced furnishings that consumers assemble at home. The first IKEA store set the standard for the stores to come complete with childcare, a bank and restaurant; today's stores often include, at the least, children's play areas and Swedish cafes for consumers to enjoy.
From the Paper
"Another secret to IKEA's success is their corporate culture. Despite the fact that the company does more than $12 billion per year, all employees are on a first name basis, no matter what their seniority or position. In addition, IKEA's corporate culture centers on waste being intolerable, despite their success (Moon). Low prices are also at the heart of IKEA's success."
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The Bauhaus Revolution, 2002.
Examines the origins of the Bauhaus Revolution, the personalities involved and the vision of the revolution.
1,775 words (approx. 7.1 pages), 4 sources, £ 46.95
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Abstract
This paper will argue that were it not for the revolutionary spirit fostered by the war, the revolution in design that the Bauhaus represented would never have come to fruition.
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Bauhaus and Furniture Design, 2006.
An examination of the influence of Marcel Breuer upon modern furniture design.
2,048 words (approx. 8.2 pages), 10 sources, MLA, £ 45.95
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Abstract
This paper examines the furniture designs of one of the Bauhaus' most famous designers, Marcel Breuer (in the context of the Bauhaus and the modern movement). The paper argues that Breuer's furniture designs reflect the overall Bauhaus interest in the application of industrial mass production to the creation of domestic spaces defined by quality design. The writer explains that although the Bauhaus was to only exist for a few short years before its closing by Germany's Nazi government in 1933, its ethos can be seen to be reflected in much of Breuer's innovations in furniture design. The writer also notes that Marcel Breuer's furniture design would prove so enduring and popular that it came to be characteristic of the modern movement. The writer concludes that in situating Breuer within the context of the Bauhaus, we can see how his modernist vision evolved from an emphasis upon aesthetic principles to a focus upon the primacy of industrial design that may be inexpensively reproduced through mass production techniques. An annotated bibliography is appended.
Outline:
Introduction
The Bauhaus Vision
Marcel Breuer and Modern Furniture Design
Conclusion
From the Paper
"The Bauhaus School that came into being in Germany in the wake of the First World War represented arguably the single most influential school in the history of modern design. Headed by figures such as Walter Gropius and Mies van der Rohe, and defined by a socially egalitarian ethos that envisioned industrial production as the key to presenting quality designed products for the general public, the Bauhaus was to play a critical role in the shaping of how the twentieth century perceived modern design."
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Walter Gropius And The Bauhaus, 2002.
Discusses the history and aims of this movement.
2,250 words (approx. 9.0 pages), 8 sources, £ 56.95
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Abstract
Discusses the history and aims of this movement. The Bauhaus and work of architect Gropius as a response to German industrialization and commerical standardization. Ideology of this New Architecture. Need for artists or architects to recognize their obligation to the community. The German Craft Association. Life, work and influence of Gropius.
From the Paper
"Walter Gropius and the Bauhaus
In the first decade of the twentieth century, the Deutscher Werkbund or "German Craft Association" was formed with the expressed aim of improving the aesthetic quality of manufactured goods and industrial architecture while producing both less expensively (Adams, p. 477). The creation of this Association was very much a response to two complementary pressures. On the one hand, Germany was undergoing a period of rapid industrial development in which the factory and the machine were replacing the cottage and the craftsman's hands as the locus and source of production. On the other hand, a sense that many of the machine-made products and machine-serving buildings and other structures were of less aesthetic quality (and greater cost) than was desirable was also emerging."
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Arts & Crafts & Bauhaus Movements, 1996.
Compares 19th Cent. British & 1920s German art schools. Looks at the origins, critiques of society & modernization, leadership, love of beauty & utility.
1,350 words (approx. 5.4 pages), 5 sources, £ 33.95
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From the Paper
"The Arts and Crafts Movement, that began in nineteenth-century Britain, and the Bauhaus movement, that started in Germany in the 1920s, had many goals in common. Both movements were interested in uniting all the arts and crafts and giving them equal dignity. Both movements were also deeply concerned with the role of the artist as worker and with the nature of work in general. Most importantly, both movements believed in beautiful design and well-made work as an enhancement of life. The importance of industrialized production and its aesthetic effects was a central question for both movements, but this was also the main point on which they disagreed. Both movements held that the industrialized production of goods had transformed the world. But, while the original Arts and Crafts movement largely rejected the machine age and all its productions, the Bauhaus.."
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Bauhaus School of Architecture, 2001.
Discusses its modernist style of design and pedogogical approach.
1,350 words (approx. 5.4 pages), 3 sources, £ 33.95
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From the Paper
"The achievement of the Bauhaus school of architecture and design consisted of its novel pedagogical approach and its distinctive modernist style of design. While both of these aspects of the Bauhaus movement originated in its innovative aesthetic and were intrinsically linked while the movement flourished, the style was to be replaced by different design ideas that sometimes derived from aesthetics similar to that of the Bauhaus and, very often, from training based on Bauhaus methods. There was no necessary connection between Bauhaus style, which might have developed in various directions, and Bauhaus educational principles, which eventually supported the teaching of many kinds of design. These achievements were, therefore, of different kinds. On the one hand, the style developed by the teachers and students was enormously influential..."
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