| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "HOUSE KEEPING MODERN ADVERTISEMENT": |
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House-Keeping and the Modern Advertisement, 2008.
A look at how advertising still targets woman in a supposedly gender equal world.
1,798 words (approx. 7.2 pages), 8 sources, MLA, £ 40.95
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Abstract
This paper discusses how advertisements, sometimes insultingly, portray women as empowered in terms of taking on so much of the general cleaning labor, but the positioning of woman as the house-keeper remains unchanged. To explore this issue, it looks at a range of advertising for cleaning products, arguing that women continue to be portrayed in a limited manner and in fact are likely to be spending more time on cleaning as a result of social expectations for private spaces to be showcases.
From the Paper
"For the most part, given most of these advertisements, it would seem that it is almost entirely up to women to deal with all of the grime in the kitchen, bathroom, laundry room, and anywhere else it may lurk. Whether it is an advertisement for Swiffer products, Tide laundry detergent, or the curious bathtub scouring substance known as Vim, women are consistently portrayed as the lone crusaders, responsible for such matters of the home, and that reinforces stereotypes that keep women as the lead in such roles. For despite making more progress in closing the gender-gap at work, studies show that women still have more to gain in terms of getting their husbands to pick up the slack at home."
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The House of Lords, 2004.
A discussion on whether the House of Lords should be fully elected and how its election affects its relationship with the House of Commons.
1,817 words (approx. 7.3 pages), 3 sources, MLA, £ 41.95
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Abstract
This paper discusses how, with the UK's transition towards a democratic society, the powers of the House of Lords have been gradually eroded over the years and how complaints that the House was not representative of the populace, and was a hazard to democracy, started leading to proposals for its reform in the 19th century. The paper contends that an unelected House of Lords in our present modern day society is an anachronism, as we compare it with other Western democracies, only to realise how outdated this institution has become. The paper maintains that making the House of Lords a fully elected chamber will solve its problems as a legitimate democratic chamber. The paper also examines any possible detrimental effects of parting with hundreds of years of tradition.
From the Paper
"Currently, the functions of the House of Lords are to revise legislation passed by the Commons and to keep a check on Government by scrutinising its activities through select committees. The Lords acts in a limited role as a Parliamentary watchdog to ensure that power is not abused, as it still has the ability to veto any legislation aimed to extend the life of Parliament beyond five years. They can also propose amendments to Commons Bills, and many of these amendments are accepted, either because they genuinely improve the quality of the Bill, or for political expediency. Generally, its functions are rather similar to those of the House of Commons in legislating, debating and questioning the executive. The exceptions are that it does not represent constituencies, and are not involved in matters of taxation and finance. It is recognised to play a complementary role to that of the Commons. The Lords is also the final court of appeal for civil cases in the UK and for criminal cases in England, Wales and Northern Ireland."
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"The House on Mango Street"--A Review, 2007.
A review of Sandra Cisneros' novel "The House on Mango Street ."
1,206 words (approx. 4.8 pages), 1 source, MLA, £ 29.95
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Abstract
This paper reviews Sandra Cisneros' novel, "The House on Mango Street", by focusing on the symbol of a house as presented in the book. According to the reviewer, a house is used as a symbol of comfort, freedom and self-expression instead of as a physical space. Quotes from the book are used to illustrate this thesis. The reviewer further examines the protagonist Esperanza and her views of a house. The author concludes that a house is a symbol of escape for Esperanza.
From the Paper
"Not only is the house important, but the conditions that caused them to move around so often are also worth pondering. It is because the family couldn't afford a house of their own that they had to move in and out of various houses. That intensified the desire of the family to have a house of their house especially Esperanza whose desire is most pronounced. Esperanza, the protagonist of the novel, is a young child whose sense of self respect is often dented by the humiliating comments made by others. She grows up believing that her sense of self worth is closely connected with having a house of her own- a white house "with trees around it, a great big yard and grass growing without a fence" (p. 8)"
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House Republicans In 1994-1995, 1995.
Examines changes in leadership, organization and management of the House of Representatives under Newt Gingrich, compared to the previous, Democratic-run House. Discusses staffing, costs, seniority and procedures.
3,150 words (approx. 12.6 pages), 23 sources, £ 79.95
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From the Paper
"CHANGES IN THE HOUSE OF REPRESENTATIVES
This research paper describes the changes which have occurred in the leadership, organization and management of the House of Representatives under the Republicans in 1994.1995, as compared with the way business was conducted under the Democrats previously, and discusses the effects of such changes on the legislative process. On January 3, 1995, the Republicans took control of both the Senate and the House for the first time in more than forty years. In deciding how to further their legislative agenda and political purposes, House Republicans under their new Speaker, Representative Newt Gingrich of Georgia faced a number of challenges and choices with respect to the way they would run the House. A number of changes have been made, some of which were designed to streamline operations, others came ..."
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Advertisement Analysis, 2002.
Analysis of an advertisement for the X-Box game, "Grabbed by the Ghoulies".
1,942 words (approx. 7.8 pages), 1 source, MLA, £ 43.95
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Abstract
This paper describes the graphics and contents of an advertisement for Microsoft's X-Box game, "Grabbed by the Ghoulies". It discusses the advertisement's target audience and its positioning. The paper also analyzes the message strategy and graphics strategy used in the advertisement and the brand identification strategy. The overall assessment of the advertisement's success in reaching its intended audience is positive.
From the Paper
"This is the catch-phrase header that appears at the top of the 2-page ad. The ad is targeted at the primary MAD audience ? teenagers ? and through ?comic-book? styled layout of graphics and minimal text, the ad entices their market into either wanting to play the game, or investigating the game at either their local retail store or online. The ad also utilizes a single picture of teenagers playing the game. This is interlaid within the comic-book layout of scenes from the game as well as ?comic? blurbs, like ?Thwack!!!?."
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Illinois House Bill 60, 2004.
An overview of the debate regarding how House Bill 60 grants Illinois's undocumented immigrants the right to pay in-state tuition rates at the state's public colleges and universities.
2,551 words (approx. 10.2 pages), 12 sources, MLA, £ 55.95
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Abstract
This paper looks at how, on May 18, 2003, Illinois became the fifth state in the country to offer in-state tuition rates to illegal residents. It examines the legal basis of this controversial law and looks at its possible economic, social, and political and economic effects on the state of Illinois. The first part of the paper is a history and overview of House Bill 60. The next part then details the law?s objectives and the number of students who stand to benefit in Illinois. It shows how, despite its objectives, this controversial law has generated spirited criticism, and it examines the various objections, which include debates regarding the legality of the law and the economic effects of this law on Illinois taxpayers.
Outline
History of House Bill 60
Overview and Objectives
Critics of the Measure
Benefits of House Bill 60
Beyond House Bill 60
Conclusion
From the Paper
"Much of the opposition centers how these laws will limit opportunities for United States citizens and legal residents. For many low-income American families, state universities present the only option for higher education. Because many state universities are already limiting enrollment, groups like the Federation for American Immigration Reform (FAIR) contend that ?when public universities admit an illegal immigrant and provide subsidized tuition, some other student who is also deserving is denied an opportunity? (FAIR Issue Brief). These alien students, in effect, will gain an education at the expense of legal American residents or citizens."
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A Molson Beer Advertisement: "I am Canadian", 2008.
An analysis of the Molson Beer advertisement "I am Canadian" with regards to advertising strategy.
4,330 words (approx. 17.3 pages), 6 sources, MLA, £ 81.95
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Abstract
This paper examines advertising and the art of persuasion used in the Molson Beer advertisement "I am Canadian". It asserts that beer advertisements typically employ a marketing campaign that uses sexual innuendo, such as pretty girls to sell their products. It points out however, that the Molson beer ad uses a different mechanism, which centers on nationalism and cultural determinism, rather than on the common persuasive tool of sex to market the product. The paper concludes that the ad's strong emotional appeal, embedded within a social and cultural context, makes for extremely unique and effective advertising.
Outline:
Introduction
Defining the Target Audiences
Molson Beer Advertisement: Style, Appeal, and Strategy
Relationship Between Verbal and Visual Content
Meaning and Value in the "I Am a Canadian" Ad
Prevalent Symbols Displayed in the Ad
The Role of the Molson Ad
Emotional and Intellectual Appeal of the Ad
Crucial Aspects of the Molson Canadian Advertisement
Building Relationships and Trust with the Consumer
Is the Ad Memorable?
From the Paper
"The Molson ad was in the form of a rant, which added to its overall success. The verbal style of the ad was to outline some of the major facets of Canadian culture and present them as something that individuals should feel proud of. It is interesting to note that the ad also focused on stereotypes of Canadians by Americans, and focused on dispelling some of these myths. There was also, the presentation of issues surrounding American lifestyle, and a comparison of how Canadians supposedly completed these actions differently and more effectively. Lines like "I believe in peace keeping, NOT policing. DIVERSITY, NOT assimilation", posit to the fact that the ad was trying to show the clear difference between the two cultures and was trying to evoke a sense of national pride with these statements."
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The Tugendhat House, 2004.
An overview of the architectural features and style of Mies van der Rohe's Tugendhat House.
1,670 words (approx. 6.7 pages), 2 sources, MLA, £ 38.95
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Abstract
This paper examines the various aspects of the Tugendhat House, designed by Ludwig Mies van der Rohe and compares them to Mies' other works. The house's architecture, layout, location and materials are analyzed and evaluated against the architect's style and not against the style of others. The paper offers pictures of the Tugendhat House to illustrate the architecture.
From the Paper
"Ludwig Mies van der Rohe has created numerous buildings with his own unique and distinct styles; the Tugendhat House is one of these buildings. Grete and Fritz Tugendhat, descendents of wealthy Jewish industrialists in Brno, Germany (now, Brno, Czech Republic), commissioned the construction of the building in the late 1920s. Some of the structure?s themes may be found in works done by Le Corbusier, Schinkel, and Mies himself. Throughout the building, it is evident that great stress and preparation went into project, whether it be the location, the facade, the plan, or the material the Tugendhat House a revolutionary concept that rejects traditional arrangements of the interior and promotes simplicity throughout."
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"The House on Mango Street", 2004.
An analysis of the book, "The House on Mango Street", by Sandra Cisneros, which details Esperenza?s coming-of-age as she struggles to determine who she is and to determine what her future will be.
1,658 words (approx. 6.6 pages), 1 source, MLA, £ 38.95
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Abstract
This paper suggests that the house in the novel symbolizes the place of women in society and symbolizes Esperenza?s struggles. The writer considers this in detail by describing how the house represents the place of women and how the house represents Esperenza?s identity struggle and the final realization about the reality of life for Esperenza and for all women.
From the Paper
"The novel is mainly a story about Esperenza?s struggles but also extends to illustrate the struggles of all women. This is illustrated by the various other female characters who all have their own range of problems to deal with. The major struggles of these characters are all related to houses, where houses represent the place of women in society. This is especially related to the old-fashioned views where women are expected to be only housewives and mothers. This is especially important in this novel because of the ethnicity of this characters, where the ethnicity means that the expectations of women as being homemakers is stronger than usual. This is seen by Esperenza?s great-grandmother, who had similar qualities to Esperenza, but these were tamed when she was married."
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"As For Me and My House": A discussion of relationships, 2002.
This paper discusses the novel, "As For Me and My House" by Sinclair Ross.
1,150 words (approx. 4.6 pages), 1 source, £ 31.95
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Abstract
The author's ability to craft a magical piece is demonstrated through out the book. The misleading representations of the narrator's gender reveal many important aspects of the relationship between Mrs. Bentley and Philip. One may interpret As For Me and My House as Philip being the 'house' of Mrs. Bentley. This fact is not necessarily a negative but shows how the perspective and control within the relationship dynamic.
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Old Spice Magazine Advertisement, 2008.
A cultural psychological, and marketing analysis of an Old Spice magazine advertisement.
2,600 words (approx. 10.4 pages), 7 sources, MLA, £ 55.95
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Abstract
This advertising study aims to identify the cultural, psychological, and marketing of "desire" that arise within an advertisement for Old Spice. The paper focuses on a specific magazine advertisement for Old Spice and discusses how it markets "desire" to its audience. The paper discusses whether this form of advertisement is effective for the specific product of Old Spice.
Table of Contents:
Introduction
Section I: The Culture of Desire: Old Spice as a "Classic" Brand
Part II: The Psychology of the Macho "Experience" in Advertising
Marketing Old Spice To Younger Males with Brand Name, Language, and Value-Based Assessments
Conclusion
From the Paper
"Desire is the central marketing device used in this market strategy, which can only explain the main reasons why Old Spice chose this image through a magazine medium. The emotional and intellectual appeal of this type of marketing is attempting a modern stylization of a classic theme that is attempting to revitalize a brand name that is currently out of synch with mixed-gender norms. The intellectual factors involved in the use of desire to stimulate an audience is the refinement of the vehicle and the normative corporate appearance of the man climbing out of it. This type of desire is geared toward a feeling of security and refinement even though there are few men in the world that can actually drive and command such a vehicle. Without the product actually being shown in the Ad, this differentiates Old Spice from other competitors, but does not adequately persuade the audience merely because of the products traditional classic appeal. The market vale-base of the product certainly would attract the desire of upper age bracket customers, but the attempt at finding a younger, more sophisticated male audience through machismo is highly contradicting the cultural, psychological norms of the early 21st century."
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The House of Fraser, 2008.
An analysis of the concepts of work motivation, organizational culture and organizational structure as they relate to the House of Fraser British department store group.
1,480 words (approx. 5.9 pages), 7 sources, APA, £ 34.95
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Abstract
This paper discusses the definition of what is meant by the concepts of work motivation, organizational culture and organizational structure. It analyzes each concept individually and then looks at the correlation between the three. It then presents a case study of the House of Fraser and looks at the indications whether or not the above concepts are relevant to the House of Fraser case.
Table of Contents:
Introduction
Motivation
Organizational Culture
Organizational Structure
Correlation between Motivation, Culture and Structure
House of Fraser
Changes in Structure, Culture and Motivation
Effect of Changes on the Nottingborough Store
Conclusion
From the Paper
"A conscious effort to change the work culture was made when it was made clear that 'the change would be an ongoing process'. The aim was to make the group more dynamic and ready to face changing business environment. This was a significant cultural change for employees who were used to be confined to their own work and not bother about the other group stores or intense competition in the business. Awareness about the need to be profitable and to build on strengths was conveyed to the managers. 'Policies to change staff attitudes and behavior' and initiative entitled 'Focus on the Future' (House of Fraser, p.3) highlights the emphasis to change the culture."
"The issue of motivation was addressed in two ways. Using 'motives' - that act as motivation for people who contribute better towards organizational goals. E.g. new grades and pay structures, incentives for increased turnover etc. and by using 'drives' - that act as motivation for people who are unwillingly to accept the reorganization and e.g. fear of getting lower grade which could impact salary, fear of being redundant and hence losing the job etc."
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"The Fall of the House of Usher", 2007.
This paper explores gothic fiction and focuses on "The Fall of the House of Usher" by Edgar Allen Poe.
2,175 words (approx. 8.7 pages), 7 sources, MLA, £ 48.95
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Abstract
The paper asserts that gothic refers to the encounter with the mysterious and the unknown. The paper explains that the unknown in gothic fiction refers to something that is beyond the normal and rational. The paper illustrates how "The Fall of the House of Usher" presents the conventional themes and motifs of the gothic romance genre. There is the haunted house, the depressing location, the horrors, madness and disease and development of a monstrous bizarre union in destruction and decay. However, the paper concludes that at the heart of the gothic genre, lay the movement towards an expression of the unknown and the mysterious, which lies beyond our comprehension.
Outline:
Introduction and Thesis Statement
The House of Usher and the Unknown
Conclusion
From the Paper
"The works of Edgar Allan Poe were not the first literature to be described as gothic. Poe has as his antecedents many other works that contain the gothic style and content. His work is often described as "A descent from such British milestones in literary Gothicism as Horace Walpole's The Castle of Otranto (1764), William Beckford's Vathek (1786), W. H. Ireland's The Abbess (1798), or Sir Walter Scott's The Bride of Lammermoor (1819) is evident in Poe's writings." (Fisher 72)"
"The gothic in art and literature is defined and described in numerous ways and with a great degree of controversy and disagreement. There are many critics who suggest that there can be no one definitive view of this genre."
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Advertisement Analysis, 2004.
This paper analyzes a Visa advertisement from "Entertainment Weekly".
678 words (approx. 2.7 pages), 1 source, APA, £ 16.95
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Abstract
This paper describes the advertisement and its audience. The author suggest the connections viewers of the advertisement are intended to make.
From the Paper
"The advertisement chosen for this assignment appeared in a May edition of the Entertainment Weekly selling the idea that a Visa credit card makes life better. It presents a picture of six people around a cake three women and two men from a range of ethnic groups. All of the individuals are dressed fashionably in hip styles and appear as if they are in the act of wishing someone a Happy Birthday. There is confetti floating in the picture to give it a party atmosphere. The cake ..."
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