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Hotel Industry in Dubai, 2006.
A discussion regarding the changes within Dubai's hotel industry over the past 10 years.
1,573 words (approx. 6.3 pages), 6 sources, MLA, £ 36.95
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Abstract
This paper presents an exploration of the hotel industry in Dubai. The paper examines the industry as a whole, the changes that have taken place over the past decade and the effect of globalization on the hotel trade.
Outline:
Overview:
Introduction
Culture
Conclusion
From the Paper
"Social custom dictates that handshakes are an important part of greeting someone. In addition the Arab custom believes that one should not address a woman unless one has been properly introduced to that woman. The hotel industry has worked to accommodate both the Arab culture and the western culture within their guests. Offering alcohol to an Arab is considered offensive if one is not positive that the Arab drinks, however, in western civilization offering a drink is considered a mark of politeness. The Dubai hotel industry has had to incorporate ways to offer drinks without offending any guests.
Ramadan is the most revered holiday among Muslims and it is considered extremely offensive to eat, drink or smoke in front a Muslim from sunup to sun down during that time frame. The Dubai hotel industry has devised methods to allow non Muslim guests to partake in food and beverage without offending the Muslim locals and guests. "
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Hotel Augustin, Bergen Norway, 2008.
A case study of the Augustin Hotel and the opportunities it has to succeed as an independent hotel in competition with chain hotels.
5,350 words (approx. 21.4 pages), 10 sources, APA, £ 94.95
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Abstract
This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.
Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion
From the Paper
"Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."
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The U.K. Budget Hotel Sector, 2007.
This paper is a complete research project using a case study approach to investigate performance measurement practices in the U.K. budget hotel sector.
12,400 words (approx. 49.6 pages), 33 sources, APA, £ 170.95
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Abstract
This paper relates that, in recent years, the concept of a "budget hotel" in the U.K. has changed so that today many of these less-expensive hotels are virtually indistinguishable from many of their more upscale and expensive counterparts. The author points out that the research focuses on major areas of hotel management including (a) overall performance, (b) employee performance, (c) customer satisfaction, (d) financial performance and (e) what innovative measures are being used to increase performance measure. The paper concludes that the Premier and Express by Holiday Inn were identified as the two front runners in the U.K. budget hotel industry and that these chains reached this performance level with careful attention to trends in the marketplace and the needs and wants of their guests. The paper includes several figures and tables, quotations, a complete questionnaire and the reporting of survey data.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Research Questions
Importance of Study
Overview of Study
Review of Related Literature
Background and Overview
Overview of Hotel Industry Categories of Service
Limited-service mid-scale hotels
Budget Hotels
Recent Trends in the Budget Hotel Industry
Overview of Budget Hotels in the UK Today
Performance Measures
Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Documentation Collection
Survey
Sampling
Reliability and Validity
Rationale in Support of Methodology
Data Analysis
Case Studies: Premier Travel Inn UK and Express by Holiday Inn UK
Premier Travel Inn
Stock Performance for Whitbread: March 2006 to Date
Key Financial Metrics for Whitbread: 2001-2005
Whitbread Net Operating Revenues versus Net Profit: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Express by Holiday Inn
Amenities and benefits featured by Express by Holiday Inn in the UK
Financial Metrics Reported by Express by Holiday Inn in the UK
Intercontinental Hotels Group plc (IHG)
Other Performance Metrics Reported by Express by Holiday Inn in the UK
Representative Google Search Engine Results for "Hotel," "London"
Survey of Express and Premier Hotel Management:
Summary and Conclusions
Summary
Conclusions
From the Paper
"Middle upscale hotels are also able to lower rates during times of adverse economic environments. Many of these hotels have found it to their mutual advantage to engage in strategic partnerships with organizations such as the American Association of Retired Persons and the Automobile Association of America by offering discounts during off-season periods or during adverse economic periods. All-suite middle upscale hotels include AmeriSuites (Howard Johnson), Embassy, Guest Quarters, Hawthorne, Homewood, Lexington, and Residence Inn by Marriott."
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A Hotel Chain in China, 2004.
An analysis of the strategy of the Quality Inns Hotel Group to open a new hotel chain in China.
4,158 words (approx. 16.6 pages), 31 sources, MLA, £ 79.95
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Abstract
This paper is based on findings from a research project that aimed to examine the investment environment in China (Far East/Pacific Rim). The goal of the research is to assist the C.E.O of the Quality Inns Hotel Chain gather the information to analyse and evaluate the profile of the hotel industry in China. The paper identifies and discusses five main categories of facts and issues that Quality Inns Hotel Group will be facing when enter to China hotel industry, namely: market and development of the industry; political and economical environment; operational issues; suitable key strategies; and logical way and order to develop.
Abstract
Introduction
Literature Review
Economic and Political Environment
The Market and Development of the Hotel Industry in China
The Hotel Operation Issues in China
Strategies
A Logical and Effective Route of Development
Recommendation and Conclusion
From the Paper
"Many studies on international business management have focused on cultural differences, cultural adjustment and adjustment failures of expatriate managers (Pizam, 1993; Hall and Hall, 1990; Francis, 1991; Lee, 1998; Tse, Francis and Walls, 1994). One study reported about a 40% failure rate of expatriates assigned to overseas positions (Tung, 1981). These failures were not the result of technical incompetence, but were because of cultural differences in the foreign country. Communication across cultures has a major impact on the effectiveness of management operations (Munter, 1993; Shuter, 1989). Since language is an important tool for communication, the expatriate manager?s ability to speak the host language can enhance his management effectiveness and help gain respect from local staff (Harries and Bandin, 1973; Seward, 1975; Terpstra, 1978).
Expatriate managers in China might experience confusion, frustration and failure due to sudden government policy changes (Shenker, 1990; Stross, 1991)."
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International Hotel Marketing Planning, 2006.
This paper examines the case study of the Accor Group of Hotels in Indonesia, in which the company decided to market and develop a chain of standardized hotels similar to the Holiday Inn chain in the US.
3,200 words (approx. 12.8 pages), 4 sources, APA, £ 65.95
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Abstract
This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.
From the Paper
"With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."
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Hideaway Hotel, 2004.
Economic and marketing analysis for a hotel named Hideaway Hotel.
1,628 words (approx. 6.5 pages), 1 source, MLA, £ 38.95
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Abstract
This is a comprehensive analysis of the marketing data collected to analyze the economic performance of the Hideaway Hotel. It consists of annual and monthly economic data, a forecast of next year?s performance, and an interpretation of statistical data gathered from the hotel?s guests. It also includes a break-even analysis and suggestions to the firm that will help to restore its profitability.
From the Paper
"The Economist Intelligence Unit expects continued fiscal operating surpluses over the next several years, but also maintains that increases in government spending are not likely as the government focuses on building up the new pension fund. This fund should put more money in the hands of pensioners, who regularly go on seaside vacations. The Economist expects GDP growth to slow from 2.7% in 2003 to 2.5% in 2004, but to increase to 3% in 2005. Consumer price inflation is expected to fall within the central bank?s 1-3% target range. The current-account deficit will widen to 5% of GDP in 2003, but is forecast to narrow again to 4% of GDP by 2005."
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A Career in Hotel Management, 2008.
A report outlining the development of a career goal of hotel general manger as the first step towards hotel ownership.
1,324 words (approx. 5.3 pages), 6 sources, APA, £ 31.95
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Abstract
This report establishes a scenario for the development of a career goal in the area of hotel general management through the development of an industry analysis and an education career path outline. Special consideration is given to the goals of the individual who is seeking employment in the hospitality industry as a hotel General manger (with the long term goal of ownership). The paper includes one table.
Table of Contents:
Executive Summary
Career
Goal/Problem
Scope
Industry Background
Methodology
Findings
Recommendations
Conclusions
Back Matter
References
From the Paper
"There has been a recent increase in the number of hospitality management training programs and these programs are demonstrative of internal as well as external changes to the industry and the education system. The industry is seeking to educate many people in-house and is much more willing to demonstrate belief in individuals by allowing them to seek outside educational goals, while still employed, through incentive as well as the development of systems that are inclusive of study and class time allotments. (Lucas, 2003, p. 88) this new emphasis has created a strong sense of the need for education, at top levels, while maintaining the work/school ideals of company specific training, goals and extremely high standards of service. Due to the recent upturn in the understanding for the need of education the goal of an individual must include a partnership between hospitality education and work experience."
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Tourism in Dubai and UAE, 2004.
This paper investigates major issues relating to tourism development strategy in the UAE, especially Dubai, which is the best-known and the fastest-growing tourist area in the Middle East.
13,215 words (approx. 52.9 pages), 95 sources, MLA, £ 178.95
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Abstract
This paper explains that the UAE is endowed with an extensive coastline fringed by white sandy beaches and a varied landscape suitable for a wide variety of activities from powerboat races to sand skiing to golf . The author suggests that, to draw more tourists to stay longer, increase spending, and make repeat visits, efforts need to be intensified to represent Dubai and UAE as exotic places with year-round events filled with a carnival atmosphere. This requires a well-planned and widely publicized tourism calendar throughout the year and well in advance. The paper stresses that tourism must be placed high on the national agenda and be given the same status as expor-oriented and infrastructure industry.
Table of Content
Background to Research Study
An Overview
Research Area of Study
Recent Development
Research Aim and Objectives + Research Questions
Research Aim
Layout of the Dissertation
Tourism Planning and Development
The History of Tourism Planning and Development in the Gulf Region
Sustainability and Tourism Development in the Middle East
Tourism as National Income Provider in Gulf States
Case Study Dubai, UAE and Middle East
History of Dubai and UAE as Tourist Destinations
Changes in Tourism Development in Dubai, UAE and Middle East
Reason for the Increase In Tourism Development of Dubai
Winning Combination
Quality of the Infrastructure
Increase in the number of Visitors
Better Partnership between Public And Private Sectors
Government Policy
Growth in Service Sectors
Germany as a Market
Expansion of Parking Bays at the Airports
Dubailand
Growth in the Non-Oil GDP
Oil Contribution
The Importance of Tourism for Dubai as a Secondary Source of Income
Obstacles to Future Tourism Development in Dubai and UAE
Changing Outlook
Transportation Network
Renovation of Tourism Product
Other Measures
From the Paper
"The United Arab Emirates (UAE) is a federation, consisting of seven tribally based emirates that lead the southeastern portion of the Arabian Peninsula south of Bahrain and Qatar. The federation covers 83,600 square kilometers and geographically it is enclosed on the north by the Persian Gulf and Iran, on the east by Oman, and on the south and west by Saudi Arabia. Its geographical locations separate Oman from its territory on the Musandam peninsula and extend 90 kilometers along the Gulf of Oman, an area known as the al-Batinah coast. The curse of the nature in the form of arid desert and salt flats are visible everywhere. However, Arabs are not a frustrated lot due to arid climates and blessed in the form of oil reserves by the Mother Nature. They are blessed with mountains in the northeast that rise to 1,200 meters. Due to low rainfall, there are few fertile areas except in the north and among the oases."
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Hotel Benefits Programs, 2008.
A review of the benefit programs offered by the hotel industry with specific reference to the major hotel chains.
4,020 words (approx. 16.1 pages), 11 sources, APA, £ 77.95
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Abstract
The paper discusses the incentive programs to customers offered by various leading hotel groups and highlights the positives and negatives resulting from these offers. The paper quotes comments by leading publications on the benefits of these programs, and states that true loyalty - benefit programs trust the customer rather than insisting on the customers' trust of the hotel. The paper further comments on the fact that a true loyalty program creates an asset by making the customer more attached to the brand over time.
Outline:
Introduction
Literature Review
Summary
From the Paper
"Shugan writes that the typical balance sheet of any firm might well embrace its customer base, buildings, cash, and other "tangible assets" - along with employee resources. And as to marketing activities, for the successful business (in this case, hotels) those activities should be well more expansive than just creating "short-term sales." Instead, marketing activities should work towards the creation of "enduring, if not permanent assets." Those assets (customers) become the Holy Grail that Shugan alluded to earlier, and they return far more value to the hotel than awareness advertising, that only offers temporary customer brand awareness, Shugan continues in his editorial in Marketing Science."
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A Hotel Property Profile, 2005.
An analysis of the running of the Westin harbour Castle Hotel.
1,575 words (approx. 6.3 pages), 6 sources, £ 44.95
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Abstract
The paper reviews the Toronto Westin Harbour Castle Hotel. The paper describes the hotel, provides an overview of its ownership, looks at its classification and effectiveness of its web site design, reviews its rates, property management system and economic indicators (at least to the extent possible under the circumstances) and finally assesses the hotel's strengths, its weaknesses and one noticeable opportunity for the future. In the final analysis, the hotel does face challenges, but savvy business practices should overcome those challenges.
From the Paper
" Westin Harbour Castle: A Hotel Property Profile Few if any hotel properties in Canada are more distinguished than the Westin Harbour Castle property on 1 Harbour Square in Toronto, Ontario. With this in mind, the following paper will describe the facility and its capacity, describe the nature of its ownership - whether it is privately-owned or not, whether it is affiliated with a brand or not - and will proceed from there to outline its size, location, target market and classification ranking. Additionally, the paper will review the rates of the facility and its structure and property management system capabilities."
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Dans Hotel Chain, 2002.
An insight into the success of the Dans Hotel Corporation Limited in Tel Aviv, Israel.
1,150 words (approx. 4.6 pages), 1 source, £ 31.95
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Abstract
This paper will discuss the Dans Hotel Corporation limited in Tel Aviv, Israel. By examining the way that the hotel continues to offer great deals, better room service, as well as nice rooms for the traveler, we can understand why it overwhelms it competitors in the region. With all of these aspects in mind, the Dans Hotel can be seen as a quality hotel in the atmosphere and region, which it is so capable of setting a tone of hospitality.
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The Hotel Paradiso, 2008.
A discussion on the human resources practices at the Hotel Paradiso.
2,580 words (approx. 10.3 pages), 10 sources, MLA, £ 55.95
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Abstract
The paper reviews the current situation at Paradiso Hotel, outlines key issues, and proposes human relations solutions which take into account the best practices in similar resort hotels around the world. The paper explains that the management of Hotel Paradiso expects to have a first-class offering which is competitive with local resort hotel competition, and a compelling offering when compared to southeast Asian and Pacific offerings, such as Phuket and Fiji. The writer of the paper also relates that she regards a highly-motivated, customer-friendly staff as a prerequisite to top service, and the programs suggested here follow up on that theme.
Outline;
Introduction
Diagnosis of the Current Issues
Why is HR important to Hotel Paradiso
Current Diagnosis of HR Practices
Theory X Management
Specific Critique of the Performance Plan
Focus of this Paper
Best Practices
Teamwork
Setting a Motivation Plan
Underlying Assumption: Theory Y Employees
Training
Specific Recommendations for Hotel Paradiso
Teamwork
Motivation
Training
Conclusion
From the Paper
"The keys to motivation are a fundamental assumption that employees want to do well, and receive positive feedback that enhances their feelings of self-worth. Part-time employees are particularly difficult to motivate. Given the findings of the Bernhardt study, it makes sense to give part-time and service employees the opportunity to cross-train, and to set their own objectives. In that way, the relatively small full-time staff of 45 employees can fill in for absent employees, and relieve some of the overwork complaints that have been generated. "
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Hilton Hotel Management, 1991.
This paper explores, as a case study, the experience of working in a specific culture, as a hotel-management trainee at the Hilton Hotels: Organization, operations, treatment of guests, competition, decision making and economics.
3,600 words (approx. 14.4 pages), 14 sources, £ 90.95
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From the Paper
"The purpose of this research is to explore as a case study the experience of working in a specific culture, as a hotel-management trainee. The plan of the research will be to describe and assess the employment experience from several points of view: first, in terms of anticipating the entry into and participation in the hotel organization; second, in terms of becoming acclimated to and working within the culture of the organization as it already existed; and third, in terms of a specific incident (or series of incidents) relating to the creation of a mode of personal behavior and attempt at re-creating a mode of behavior in the culture, not only by means of personal efforts but also by means of observing the behavior of others within the culture.
The idea of working for a season at a Hilton Hotel as an entry-level hotel manager seemed nothing but positive."
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Four Seasons Hotel, 2006.
An overview and analysis of the hospitality industry, using the Four Season Hotel chain to illustrate issues about managing costs and quality.
900 words (approx. 3.6 pages), 4 sources, £ 25.95
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Abstract
This paper notes that the hospitality industry, which includes travel, businesses, hotels, restaurants, and theme parks among other businesses, operates on a relatively small margin in most cases and can be adversely affected by economic changes and by customer dissatisfaction that then translates into bad word of mouth. Businesses like hotels and restaurants thus have to set and meet quality standards that contribute to customer satisfaction and also must provide customer service. At the same time, such businesses have to try to keep down labor costs in order to stay within the small profit margin they usually face. This paper discusses some of these issues by examining the way that the Four Seasons Hotel chain has managed costs and quality in recent years. The Four Seasons Hotel Chain is a Canadian-based company that began with one hotel in Toronto.
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