| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "HOTEL CHAIN CHINA": |
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A Hotel Chain in China, 2004.
An analysis of the strategy of the Quality Inns Hotel Group to open a new hotel chain in China.
4,158 words (approx. 16.6 pages), 31 sources, MLA, £ 79.95
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Abstract
This paper is based on findings from a research project that aimed to examine the investment environment in China (Far East/Pacific Rim). The goal of the research is to assist the C.E.O of the Quality Inns Hotel Chain gather the information to analyse and evaluate the profile of the hotel industry in China. The paper identifies and discusses five main categories of facts and issues that Quality Inns Hotel Group will be facing when enter to China hotel industry, namely: market and development of the industry; political and economical environment; operational issues; suitable key strategies; and logical way and order to develop.
Abstract
Introduction
Literature Review
Economic and Political Environment
The Market and Development of the Hotel Industry in China
The Hotel Operation Issues in China
Strategies
A Logical and Effective Route of Development
Recommendation and Conclusion
From the Paper
"Many studies on international business management have focused on cultural differences, cultural adjustment and adjustment failures of expatriate managers (Pizam, 1993; Hall and Hall, 1990; Francis, 1991; Lee, 1998; Tse, Francis and Walls, 1994). One study reported about a 40% failure rate of expatriates assigned to overseas positions (Tung, 1981). These failures were not the result of technical incompetence, but were because of cultural differences in the foreign country. Communication across cultures has a major impact on the effectiveness of management operations (Munter, 1993; Shuter, 1989). Since language is an important tool for communication, the expatriate manager?s ability to speak the host language can enhance his management effectiveness and help gain respect from local staff (Harries and Bandin, 1973; Seward, 1975; Terpstra, 1978).
Expatriate managers in China might experience confusion, frustration and failure due to sudden government policy changes (Shenker, 1990; Stross, 1991)."
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Dans Hotel Chain, 2002.
An insight into the success of the Dans Hotel Corporation Limited in Tel Aviv, Israel.
1,150 words (approx. 4.6 pages), 1 source, £ 31.95
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Abstract
This paper will discuss the Dans Hotel Corporation limited in Tel Aviv, Israel. By examining the way that the hotel continues to offer great deals, better room service, as well as nice rooms for the traveler, we can understand why it overwhelms it competitors in the region. With all of these aspects in mind, the Dans Hotel can be seen as a quality hotel in the atmosphere and region, which it is so capable of setting a tone of hospitality.
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Four Seasons Hotel, 2006.
An overview and analysis of the hospitality industry, using the Four Season Hotel chain to illustrate issues about managing costs and quality.
900 words (approx. 3.6 pages), 4 sources, £ 25.95
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Abstract
This paper notes that the hospitality industry, which includes travel, businesses, hotels, restaurants, and theme parks among other businesses, operates on a relatively small margin in most cases and can be adversely affected by economic changes and by customer dissatisfaction that then translates into bad word of mouth. Businesses like hotels and restaurants thus have to set and meet quality standards that contribute to customer satisfaction and also must provide customer service. At the same time, such businesses have to try to keep down labor costs in order to stay within the small profit margin they usually face. This paper discusses some of these issues by examining the way that the Four Seasons Hotel chain has managed costs and quality in recent years. The Four Seasons Hotel Chain is a Canadian-based company that began with one hotel in Toronto.
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Hotel Augustin, Bergen Norway, 2008.
A case study of the Augustin Hotel and the opportunities it has to succeed as an independent hotel in competition with chain hotels.
5,350 words (approx. 21.4 pages), 10 sources, APA, £ 94.95
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Abstract
This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.
Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion
From the Paper
"Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."
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Hotel Benefits Programs, 2008.
A review of the benefit programs offered by the hotel industry with specific reference to the major hotel chains.
4,020 words (approx. 16.1 pages), 11 sources, APA, £ 77.95
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Abstract
The paper discusses the incentive programs to customers offered by various leading hotel groups and highlights the positives and negatives resulting from these offers. The paper quotes comments by leading publications on the benefits of these programs, and states that true loyalty - benefit programs trust the customer rather than insisting on the customers' trust of the hotel. The paper further comments on the fact that a true loyalty program creates an asset by making the customer more attached to the brand over time.
Outline:
Introduction
Literature Review
Summary
From the Paper
"Shugan writes that the typical balance sheet of any firm might well embrace its customer base, buildings, cash, and other "tangible assets" - along with employee resources. And as to marketing activities, for the successful business (in this case, hotels) those activities should be well more expansive than just creating "short-term sales." Instead, marketing activities should work towards the creation of "enduring, if not permanent assets." Those assets (customers) become the Holy Grail that Shugan alluded to earlier, and they return far more value to the hotel than awareness advertising, that only offers temporary customer brand awareness, Shugan continues in his editorial in Marketing Science."
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American Hotels in Mexico, 1999.
Examines Mexican business, legal, cultural, political & economic environments & feasibility of & barriers to expansion of U.S. hotel chains.
3,150 words (approx. 12.6 pages), 18 sources, £ 79.95
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From the Paper
"BARRIERS AFFECTING THE EXPANSION OF AMERICAN HOTEL CHAINS TO MEXICO
Introduction
International business failures are often the result of poor human resources management and a lack of understanding of the cultural differences between the home and foreign countries, together with indigenous economic, legal/regulatory, and political factors (O?Grady, 1995). The implementation of the North American Free Trade Agreement (NAFTA), together with a general growth in tourism, has spurred interest on the part of American hotel chains in expansion into the Mexican market. Prior to undertaking such expansion, however, it is crucial for the management teams at such chains to fully understand and appreciate the barriers to the success of such expansion.."
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International Hotel Marketing Planning, 2006.
This paper examines the case study of the Accor Group of Hotels in Indonesia, in which the company decided to market and develop a chain of standardized hotels similar to the Holiday Inn chain in the US.
3,200 words (approx. 12.8 pages), 4 sources, APA, £ 65.95
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Abstract
This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.
From the Paper
"With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."
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The Hotel Industry, 2005.
A thorough overview of the hotel industry, focusing on the Hyatt chain.
3,874 words (approx. 15.5 pages), 12 sources, MLA, £ 75.95
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Abstract
This paper reviews the hotel industry, looking at the major players in the market. It provides statistics about numbers of rooms in the leading chains and where the most popular locations are. The paper then moves its focus to the Hyatt Hotels chain and examines how this fits into the global market.
From the Paper
"The industry?s market segments are upper-scale, upscale, mid-scale with food and beverage service, mid-scale without food and beverage service, and economy. Those in the upper segments, often large and located in major cities or resorts, serve business and convention travelers and middle-to-high-income tourists who are more particular with service quality than price (Working for America Institute 2004). Those in the lower segments are mostly smaller, located in major areas and more particular about price than quality of service."
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The U.K. Budget Hotel Sector, 2007.
This paper is a complete research project using a case study approach to investigate performance measurement practices in the U.K. budget hotel sector.
12,400 words (approx. 49.6 pages), 33 sources, APA, £ 170.95
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Abstract
This paper relates that, in recent years, the concept of a "budget hotel" in the U.K. has changed so that today many of these less-expensive hotels are virtually indistinguishable from many of their more upscale and expensive counterparts. The author points out that the research focuses on major areas of hotel management including (a) overall performance, (b) employee performance, (c) customer satisfaction, (d) financial performance and (e) what innovative measures are being used to increase performance measure. The paper concludes that the Premier and Express by Holiday Inn were identified as the two front runners in the U.K. budget hotel industry and that these chains reached this performance level with careful attention to trends in the marketplace and the needs and wants of their guests. The paper includes several figures and tables, quotations, a complete questionnaire and the reporting of survey data.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Research Questions
Importance of Study
Overview of Study
Review of Related Literature
Background and Overview
Overview of Hotel Industry Categories of Service
Limited-service mid-scale hotels
Budget Hotels
Recent Trends in the Budget Hotel Industry
Overview of Budget Hotels in the UK Today
Performance Measures
Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Documentation Collection
Survey
Sampling
Reliability and Validity
Rationale in Support of Methodology
Data Analysis
Case Studies: Premier Travel Inn UK and Express by Holiday Inn UK
Premier Travel Inn
Stock Performance for Whitbread: March 2006 to Date
Key Financial Metrics for Whitbread: 2001-2005
Whitbread Net Operating Revenues versus Net Profit: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Express by Holiday Inn
Amenities and benefits featured by Express by Holiday Inn in the UK
Financial Metrics Reported by Express by Holiday Inn in the UK
Intercontinental Hotels Group plc (IHG)
Other Performance Metrics Reported by Express by Holiday Inn in the UK
Representative Google Search Engine Results for "Hotel," "London"
Survey of Express and Premier Hotel Management:
Summary and Conclusions
Summary
Conclusions
From the Paper
"Middle upscale hotels are also able to lower rates during times of adverse economic environments. Many of these hotels have found it to their mutual advantage to engage in strategic partnerships with organizations such as the American Association of Retired Persons and the Automobile Association of America by offering discounts during off-season periods or during adverse economic periods. All-suite middle upscale hotels include AmeriSuites (Howard Johnson), Embassy, Guest Quarters, Hawthorne, Homewood, Lexington, and Residence Inn by Marriott."
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Marriott Hotels, 2006.
A look at the history behind the Marriott Corporation.
1,761 words (approx. 7.0 pages), 7 sources, MLA, £ 40.95
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Abstract
This paper traces the entrepreneurial success of farmer's son, John Willard Marriott, who built up a multi-billion dollar hotel chain. It looks at how it all started in 1927 with the purchase of three A&W franchises in New England known as Hot Shoppes, Inc. and how, today, the Marriott Corporation currently owns almost 3000 hotels all over the world.
From the Paper
"Core values such as this one are what saw the Marriott Corporation through the devastating trials of the early nineties and not only helped it back onto its feet, but lifted it higher. Pathways to Independence, Marriott's Welfare to Work program, was established in 1990 and thrived during the company's roughest years ("The Marriott Timeline"). Bill Marriott, Sr., and Bill, Jr., would always put people first, no matter what. They used their corporation as a springboard for "business strength AND social contribution" ("The Foundation for Doing Good"). These two men understood people as well as-if not better than-business."
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Supply Chain Management, 2007.
A case study analysis of supply chain management, integration and agility for a fictitious company, XYZ.
2,637 words (approx. 10.5 pages), 22 sources, APA, £ 56.95
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Abstract
This paper presents a case study of a fictitious company, XYZ which is a UK-based PC manufacturing company that has worldwide operations. The paper analyzes supply chain management in this company. It then discusses the company's key areas of supply chain development, agility and integration. It looks at the importance of each area and how they can be successfully implemented into the organization.
Table of Contents:
Introduction
What is Supply Chain
Supply Chain Management
Supply Chain Decisions
Supply Chain Integration
SCM, CRM ERP and Extranets
Agile Supply Chains
Supply Chain ICT
Conclusions
From the Paper
"In the case of Dell ICT, it enables individual customers to customise their purchase (i.e. configure to order). The greater the extent to which you can allow customers to customise product offerings, the greater the overall quality of the relationship becomes. In this case, technology can become the key contributor to improving communication with the supply chain and providing configuration tools for both suppliers and end customers. This is done through the interactive nature of the Internet, which is a key attraction to building a relationship with customers (Hoffman, Novak & Chatterjee, 1995). The involvement of the customer in the design, production, or delivery process before the actual sales transactions, using technology to limit the cost is a key competitive strategy providing customer intimacy and product leadership."
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E-Supply Chain, 2004.
This paper discusses, with the inclusion of a qualitative research project, the supply-chain elements of e-commerce, or electronic commerce, and its effect on traditional businesses supply chains.
12,490 words (approx. 50.0 pages), 25 sources, APA, £ 171.95
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Abstract
This paper explains that an electronically documented supply chain, extending the entire length of the distance a product travels, creates a business climate in which there is a far higher degree of accountability and responsibility than there was before e-commerce. The author?s research is based on guided, unstructured interviews with managers in both small and large companies that use EDI systems as a part of their overall business strategy of incorporating an e-supply chain to increase efficiency. The paper concludes that the overall results of this research suggests that an e-supply chain raises the stakes for the suppliers, thus,in relative terms, lowering the stakes for the final company in the chain. This paper includes an extensive discussion on the philosophy of research methodology.
Table of Contents
Introduction: Statement of Problem
The E-Supply Chain as Embedded in the Structure of E-Commerce
Review of the Related Literature
E-Supply Chains as Part of Overall Business Strategy
Methodology
Quantitative versus Qualitative Research
Different Tools for Different Questions ? and Different Questioners
Validity and Reliability of Data
Research Design
Treatment of Data
Discussion
Conclusions and Recommendations
From the Paper
"Companies now have a wide range of distribution networks and channels available to them as they attempt to match consumers with goods. Having the right product to offer is never enough if supply lines fail and customers cannot actually buy whatever it is that they want. Some businesses try to keep their customers happy through direct selling ? like the clothing company Land?s End ? in attempt to simplify the processes of logistics and distribution so as to limit the number of possible complications in the process."
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Nestle USA Supply Chain and Logistics, 2006.
A case study of Nestle's supply chain management style and how aspects of the chain utilize e-commerce technologies to manage data and inventory flow both globally and domestically.
1,679 words (approx. 6.7 pages), 6 sources, APA, £ 38.95
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Abstract
This paper examines the supply chain management or SCM style of Nestle USA. The paper details aspects of the chain that make productivity efficient and effective for a company of this size. The paper further examines the company's operations, distribution and inventory management from a logistical standpoint and how SCM is used by Nestle USA and other companiesas well as how aspects of the chain utilize e-commerce technologies to manage data and inventory flow both globally and domestically.
Table of Contents:
Introduction
Nestle's Supply Chain Management
Operations Management, Material Flow and Customer Relations Management
Other Supply Chain Practices: Domestic and Global
Recommendations and Ethical Implications
Conclusion
From the Paper
"The typical SCM is one that is broadly linear in terms of supply and processing of raw materials and services into the final product for the customer. There are three main parts to the supply chain process for Nestle USA. These parts are planning, procurement and fulfillment. The SCM solution would provide many benefits to bank's day-to-day operations. The B2B relationship that they have to their suppliers would function more effectively. Immediate feedback can be given to know the effects of delivery date changes or increases in quantity parts ordered. This immediate feedback will allow Nestle to manage their inventory and the expectations of their customers better."
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Marriott, 2002.
An analysis of the international hotel chain Marriot.
2,650 words (approx. 10.6 pages), 7 sources, £ 69.95
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Abstract
A paper outlining the marketing structure of Marriott International.
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