| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "HISTORY MCDONALD": |
|
|
The History of McDonald's, 2006.
A discussion regarding the history of the McDonald's empire.
850 words (approx. 3.4 pages), 2 sources, MLA, £ 21.95
»
Click here to show/hide summary
Abstract
This paper takes a look at the McDonald's empire, reviewing it's history and discussing the factors that turned it into the success it is today. According to the paper, McDonald's was started in 1940 by two brothers, Dick and Mac McDonald. Today, McDonald's owns or franchises approximately 30,000 restaurants that serve nearly 50 million people each and every day, all from the humble beginnings of two brothers and one restaurant in San Bernadino, California.
From the Paper
"The McDonald's brothers had already experimented with limited localized franchising, however Kroc approaches the brothers to open new restaurants as the company's first real franchisee. One year later, in 1955, Kroc opened the Des Plaines, Illinois location, in suburban Chicago. Kroc founds McDonald's Systems, Inc. this same year, which is often referred to as the beginning of the company, despite the fact that the McDonald's brothers had founded the business 15 years earlier. Five years later, McDonald's Systems, Inc. was renamed McDonald's Corporation ("McDonald's", n.d.).
In 1961, Kroc purchases the business rights from the McDonald brothers, for $2.7 million. The brothers are allowed to keep their original restaurant, in the deal, but do not retain the name. The brothers are forced to rename their restaurant "The Big M" until Kroc opens a McDonald's unit just one block north and drives the original restaurant out of business ("McDonald's", n.d.). Although the McDonald's chain was successful, it would be when they changed their marketing direction that the company would really begin to take off."
| |
|
McDonald's, 2005.
A look at McDonald's tarnished public image, what contributed to this image, and how McDonald's is attempting to deal with it.
1,626 words (approx. 6.5 pages), 14 sources, APA, £ 37.95
»
Click here to show/hide summary
Abstract
This paper explores the different aspects of a legal case brought against McDonald's, dubbed the ?McLibel? case, examines the ?Super-Size-Me? issue made controversial by the movie entitled just that, ?Super-Size-Me," and examines the issues that Australia is presently handling in the educational system in relation to the McDonald?s Corporation. Finally, the paper compares and contrasts all of these cases and their various attributes.
From the Paper
"According to a report from ABC Newsnet Online, one-thirds of Australians are either overweight or obese. The plan for a ban on advertising of junk food during children television hours is expected from the Government as a strategic effort in reducing childhood obesity. According to the report at least one out of five people in Australia are overweight. Dr. David Kemp, Prime Minister of Education met with McDonald?s Corporation concerning an issue of training at McDonald?s as being integrated as school curriculum and points being given the students in this Mcplan of curricular oddity."
| |
|
McDonaldization in Russia, 2002.
Uses theories by Weber and Ritzer to explore the entry of McDonald's into the Russian market and its influence on the country.
2,650 words (approx. 10.6 pages), 8 sources, £ 69.95
»
Click here to show/hide summary
Abstract
This paper examines the expansion of McDonald's into Russia. Ritzer's theory of McDonaldization as an extension of Weber's theory of the 'iron cage' of bureaucracy is applied to the situation. It is concluded that McDonald's is McDonaldizing Russia economically and culturally.
| |
|
McDonald's Franchising Strategy, 2007.
An analysis of the critical success factors for McDonald's franchising strategy.
15,872 words (approx. 63.5 pages), 82 sources, MLA, £ 176.95
»
Click here to show/hide summary
Abstract
This research essay examines McDonald's franchising strategy, to determine the relationship between franchising advantages and business strategy, as well as the perception of McDonald's franchising program, in relation to their competitors. The paper discusses what McDonald's critical success factors are for their franchising program. It also looks at what McDonald's strategic and future direction through franchising is.
Table of Contents:
Introduction
Background
McDonald's Corporation Overview
Research Objective
Research Questions
Fast Food Industry Background
Rationale for the Chosen Topic
Theoretical Contributions
Practical Applications for McDonald's and Other Fast Food Restaurants
Research Boundaries
Organization of the Dissertation
Summary of the Chapter
Review of Literature
Franchising Systems
Entrepreneurial Competence as a Factor to Franchise Success
Managerial Competence as a Factor to Franchise Success
Venture-Related Determinants of Performance
Environmental Determinants of Performance
International Franchising in Emerging Markets
Diversification in a Hyper-Competitive Industry and Meeting the Changing Needs of Consumers
Summary of the Chapter
Methodology
Method
Procedure
Sample
Research Hypotheses
Limitation of Research
Summary of the Chapter
Results and Analysis
Results
Analysis of Meta-Synthesis
Summary of Chapter
Conclusions
Tables
From the Paper
"Hoffman and Preble's (2003), Alon and McKee's (1999), Connell's (1999), Doherty and Quinn's (1999), Welsh, Alon, and Falbe's (2006), Breuhaus' (1998) and Hadjimarcou and Barnes' (1998) research concur that franchises have entered emerging markets via master franchising and corporate franchise agreements, as well as joint ventures and conversion franchising. This has primarily occurred over the last decade and a half. Researchers agree that these emerging markets not only account for a majority of the world's population but also for a majority of the world's natural resources. For this reason, emerging markets offer a significant opportunity for growth to franchisors. McDonald's has recognized this opportunity and targeted these markets, developing their international franchising system. Despite high risks in untried markets, the potential rewards are an attractive opportunity for many franchisees."
| |
|
McDonald's Franchising In U.S.and Europe, 1994.
This paper discusses McDonald's franchising In U.S.and Europe: Relations with parent company, economics and a case study of McDonald's in South-Central L.A..
1,125 words (approx. 4.5 pages), 4 sources, £ 27.95
»
Click here to show/hide summary
From the Paper
"Virtually every type of business operated today is available as a franchise. This includes fast-food operations, real estate agencies, quick-copy shops, pet sitting services, and retail establishments.
In a franchise arrangement, the parent company provides the franchise buyer with a well-known business name, training, an operating plan, and marketing and advertising support. In a smaller franchise, most of the initial start-up work is done by the buyer. Then, as the business grows, hiring a staff may be economically feasible. The franchisors usually provide hiring and management support. Some franchisors also provide financing or help in obtaining venture capital.
In exchange for these services, the buyer pays a one-time fee for the right to do business under the franchisor's name, ... "
| |
|
McDonaldization, 2002.
An examination of the nature of social power in corporate America through an analysis of the affects of "McDonaldization".
16,716 words (approx. 66.9 pages), 35 sources, MLA, £ 176.95
»
Click here to show/hide summary
Abstract
This paper looks at how the process by which the principles of the fast-food industry are coming to dominate more and more sectors of American society, as well as the rest of the world, is viewed as a social threat by some sociologists today. It also discusses how critics of this view maintain that this same process has created hundreds of thousands of jobs for those who might not otherwise have a job opportunity at all and that working even at minimum wage job provides people with valuable job skills and a solid work ethic. It examines how understanding the ?McDonaldization? process, if it indeed exists, requires an examination of any benefits and disadvantages that have been identified as resulting from this phenomenon. It proposes a study to measure the effect, if one exists, of working a minimum wage job early in life on developing transferable job skills and a good work ethic in later years. The study uses a survey approach to measure the responses of 20 participants as to their perception of the McDonalidization process based on past job experiences. A discussion of the findings is followed by a summary of the research in the conclusion.
Outline
Chapter One
Introduction
Problem Statement
Overview of the Study
Rationale of the Study
Definition of Terms
Chapter Two
Review of the Relevant Literature
What Is McDonaldization Anyway?
Overview of McDonald?s
What the Critics Say
What the Supporters Say
What is Automation
Feedback Principle
Automation and the Computer Marketplace
Computer Automation in Industrial and Service Environments
Cultural Aspects of Automation
Conforming to Quality Standards
Conforming to Group Standards
The Corporate Learning Culture
?Adapt or Die?
Chapter Three
Research Methodology
The Approach
Advantages of Survey Approach
Survey Design
Quantitative Research
Qualitative Research
Limitations of the Study
Validity and Uniqueness (Originality) of the Data
Data Gathering Method
Chapter Four
Results
Section I. Yes/No Questions
Section II. Scaled Questions
Section III. Open-Ended Questions
Chapter Five
Discussion
Section One
Section Two
Chapter 6
Conclusions
References
From the Paper
"One of the sternest critics of McDonald?s, George Ritzer, says in his book, McDonaldization of America, that he defines McDonalization as ?the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world? (1993, p. 1). Richard and Maurice McDonald opened the first McDonald's in 1948 in Southern California. Ray Kroc, founder of McDonald's Corporation, opened his first McDonald's in 1955 in Des Plaines, Illinois (originally scheduled to be torn down, this store was saved as a result of public demand and is now a well-maintained and popular museum). By the 1950's, the technological advances in preserving and storing food combined with the growing ownership of automobiles and the development of vast new suburbs transformed both shopping and eating habits. As a result, American shopping plaza supermarkets quickly overwhelmed many smaller, independent grocers. It was at this time in American history that fast food was introduced in an effort to entice families out of the home by providing a meal at a price that everyone could afford. From the critics? perspective, the reasons for going out to use one of the new businesses no longer relied on the quality of the service that was given, but the qualities that McDonaldization emphasized."
| |
|
McDonald's, 2002.
An overview of the McDonalds corporation and its dominant market position
2,650 words (approx. 10.6 pages), 5 sources, £ 69.95
»
Click here to show/hide summary
Abstract
This paper will look at the development of the McDonalds corporation and the obstacles that it has overcome. It will be argued that McDonalds has set several industry standards which have, in no small way, bolstered its dominant market position. It will also look at the McDonalds corporation in relation to its major competitors. It will analyze how the company has responded to its external environment, and in closing, will look at the prospects for McDonalds future. At the close of the paper it will be clear that McDonalds will be able to maintain its dominant market position. It will continue to be a model that serves as a benchmark for others in the industry.
| |
|
A Look at McDonald's, 1999.
A discussion on whether McDonald's is an American ritual or just fast food.
1,786 words (approx. 7.1 pages), 3 sources, £ 40.95
»
Click here to show/hide summary
Abstract
From the paper:
Somewhere in the world, each day, a new McDonald?s fast-food restaurant opens up. The total number of McDonald?s today far surpasses the total number of all fast-food restaurants in the U.S. in 1945. McDonald?s has gone from a single hamburger stand in San Bernadino, California to an international web of thousands of outlets. Factors less obvious to Americans than relatively low cost, fast service, and good taste have no doubt contributed to its success. Americans devotion to this fast-food chain rests in part to uniformities associated with its outlets: food, architecture, environment, and utterances. Their method of advertising even plays up its ritual-like features. To a certain extent, in consuming the products and propaganda of McDonald?s, Americans are not just eating but experiencing something comparable to participation in a religious ritual.
| |
|
McDonald's Local Markets, 2007.
An analysis of the ways that local markets affect domestic marketing decisions at McDonald's.
922 words (approx. 3.7 pages), 4 sources, MLA, £ 22.95
»
Click here to show/hide summary
Abstract
This paper analyzes how environmental factors affect global and domestic marketing decisions at McDonald's. The paper describes different marketing strategies and decisions around the world and how local markets affect the decisions that McDonald's makes. It gives examples of some local marketing challenges and how McDonald's has had to adapt its products to meet the challenges.
From the Paper
"McDonald's is clearly pursuing the right strategy domestically, as the Justin Timberlake ad oversaw an "unbroken string of monthly sales increases" ("Online Extra: Marketing in the 'the Age of I'" 2004, BusinessWeek Online). These increases were also partly due to the McGriddle breakfast sandwiches and entree salads, playing upon American desire for novelty in the form of a breakfast sandwich that tastes like maple syrup and also a desire to adopt more healthy eating habits and still eat at McDonald's. The new dollar meal stresses value for American consumers, although its sandwiches are less of a bargain in other nations, based upon the base salary of consumers."
| |
|
McDonalds and McCafe Initiative, 2005.
A discussion on McDonald's growth and their McCafe initiative.
1,350 words (approx. 5.4 pages), 2 sources, £ 37.95
»
Click here to show/hide summary
Abstract
This paper discusses McDonald's McCafe initiative. The paper examines how McDonald's strong market position as the largest food service and fast-food retailing chain in the world is bolstered by robust all-round growth. The paper further examines how growing health consciousness among consumers has added to the McDonald's problems in a saturated market.
From the Paper
"The fast food industry is a highly competitive market and is saturated with several franchises that cater to the on-the-go customer. With the spread of globalization, fast food restaurants are popping up in cities all over the world and in some of the most interesting locations. Some consumers argue that there are too many fast food restaurants taking over towns and putting 'mom and pop' restaurants out of business. Now, super retailers are offering their shoppers access to a quick meal on the go, a chance to refuel before heading back into the aisles and aisles of products. "
| |
|
McDonald's, 2002.
A look at the employment and training techniques of the McDonald's chain of restaurants.
1,108 words (approx. 4.4 pages), 4 sources, MLA, £ 27.95
»
Click here to show/hide summary
Abstract
This paper discusses how the McDonald's fast food chain has developed a dual employment system, with managers given special training at a central school following the management style of the chain. It provides an insight into this school known as Hamburger University, McDonald's worldwide management training center located in Oak Brook, Illinois which has been operating for 37 years. It briefly examines the employee hierarchy and how it offers a career path for those interested in fast-food sales as a business opportunity and how the career path set forth by McDonald's Corporation also suggests the different levels of employment: from hourly crew to restaurant management, from management to middle management, to careers in hospitality or other industries.
From the Paper
"The company states that "our employees are the best advertisement we have for the tremendous potential we offer," and management points out that tens of millions of Americans got their start in the job market at McDonald's. In addition, fully two-thirds of the people in middle- and upper-management at McDonald's Corporation started as crew in a McDonald's restaurant. McDonald's offers opportunities to everyone and hires from teenagers to older workers, from people just entering the workforce to people re-entering the workforce later in life. The company hires people with disabilities, people seeking just a few hours of work per week, and people seeking full-time positions. McDonald's Corporation and McDonald's Independent Franchisees are very serious in their pledge to provide a positive, productive work environment in each McDonald's restaurant across the country and throughout the world."
| |
|
McDonald's, 2002.
A report on the marketing strategy of the McDonald's corporation.
2,683 words (approx. 10.7 pages), 3 sources, MLA, £ 56.95
»
Click here to show/hide summary
Abstract
McDonald's Corporation is a leader in the fast-food industry. This business report includes an in-depth analysis of the present marketing environment of McDonald's Corporation including a LePEST, SWOT, Stake Holder and Five Forces Analysis. The last part of the paper consists of a proposal for possible future strategy for the organization. The report also includes up to date numbers and figures, taken from the McDonalds annual publications.
From the Paper
"The political environment within the 120 countries in which the McDonlad?s corporation has established restaurants is a constantly changing dynamic yet, for the most part the political climate in the respective countries is stable as it applies to the ability of the McDonald?s corporation to run effectively. The distribution network of the organization does pose some challenges in some countries as the food and packaging of each restaurant must be obtained through approved and specific channels that attempt to and succeed in making the McDonalds experience a universal one, e.g. the big mac that is served in Detroit will look and the taste the same as the one served in Beijing."
| |
|
McDonald's Public Relations, 2006.
This paper is a proposed public relations campaign for fast food giant, McDonald's.
3,510 words (approx. 14.0 pages), 2 sources, APA, £ 69.95
»
Click here to show/hide summary
Abstract
This paper explains that McDonald's needs to address its customer's desire for healthy and nutritious food alternatives and yet to retain its traditional menu items, which made McDonald's world famous. The author points out that the focus of McDonald's proposed PR campaign is on its external publics, such as the media and consumers especially children, and most important its internal public, its employees. The paper relates that, although current advertising standards may ensure that no advertiser abuses the child's imagination or manipulate community values, there is no regulatory mechanism in place that discourages heavy investment in branding or guarantees that there is a broad provision of lifestyle risk information to consumers.
Table of Contents
Introduction
Research
Action
Communication
Evaluation
Conclusion
From the Paper
"McDonald's will develop community programs throughout the country. These programs should include the participation of the employees of the restaurants in the area. Now, since most employees' are younger adults making lower wages, there needs to be an incentive plan in place to encourage participation. Including a bonus to those who participate and limiting participation to the best performing employees will do a lot for employee morale as well as increase productivity in the restaurants."
| |
|
McDonalds, 2005.
A discussion on the marketing of McDonalds.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
»
Click here to show/hide summary
Abstract
This paper discusses the marketing tools used on the McDonalds website. It explains that these tools are evident in each element of the company's Internet effort. The paper details each tool used, the company provides images, immediately that market McDonalds from a youthful perspective and that highlights the image of the golden arches throughout these photographs. The author contends that in this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public.
From the Paper
"Marketing tools for the McDonalds site are evident in each element of the company's Internet effort. To begin with, the company provides images that immediately market McDonalds from a youthful perspective and that highlight the image of the "golden arches" throughout these photographs. In this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public. There does not appear to be any strong effort within the pages of the site to entice the consumer's return, yet, the site is easily navigated and this might lead the consumer to visit the site again if there were issues with McDonalds that the individual wanted to address. The site is basically focused on providing information to its ..."
|
|
|
