| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "HIGHLY ATTRACTIVE MODELS ADVERTISING": |
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Highly Attractive Models in Advertising, 2007.
A look at the negative effects associated with using highly attractive models for advertising beauty products.
3,083 words (approx. 12.3 pages), 31 sources, MLA, £ 63.95
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Abstract
This paper explores the use of highly attractive models (HAMS) for advertising beauty products and attempts to settle the question that has plagued the advertising industry and their clients of whether HAMS may actually have a negative impact on the viewer rather than a positive one. The paper sets the research objectives and explores the theoretical basis for the proposal. It also applies the theories to advertising in both the print and television media and examines the research model including key constructs and relationships.
Outline:
Background
Significance
Research Objectives
Theoretical Background
Research Model
Conclusion
From the Paper
"Several theories can be used to explain how people view models in both television and magazine ads. The most well-known is Festinger's social comparison theory, which is the foundation of modern advertising theory. Festinger (1954) introduced the theory that humans possess an innate drive to evaluate their opinions and abilities by comparing them to the opinions and abilities of others. According to this theory, people only evaluate themselves against others that are similar to themselves. If the model is viewed as too different, then they will not use them for social comparison. Stuart Hall introduced the idea that the audience could attribute several possible meanings to the message conveyed by the media and that this message is influenced by the context and cultural background of the receiver (Tomlinson, 1991). "
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Effects of Advertising on Body Image, 2007.
An analysis of the effects of advertising on body perception, self-esteem and purchase decisions.
6,231 words (approx. 24.9 pages), 35 sources, MLA, £ 102.95
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Abstract
This study uses a social comparison theory as the primary basis for its exploration of body perception in advertising, affects of advertising on self-esteem, and purchase decisions. It explores the theoretical basis of the negative effect and how exposure to highly attractive models (HAMs) affects the intention to buy a beauty product in women with a low opinion of their own body image.
Table of Contents:
Introduction
Background of Study
Research Problem
Objectives Of The Study
Research Questions
Significance Of The Study
Theoretical Background
Hypotheses
Conceptual Framework for Methodology
Conclusion
From the Paper
"It is important to note that social and clinical research studies over the years have given definite conclusions that show the relation to and affect of media exposure and its representation of the thin body-image as ideal in relation to a negative affect on the women's self-image and lead to body dissatisfaction (Groesz, Levine, & Murnen, 2002). The conclusions and results show that the most common effects of this "thin" ideal body-image is to do with self-image and body unhappiness (e.g., Harrison & Cantor, 1997; Heinberg, Thompson, & Stormer, 1995). Other research into the concept of thin as ideal has demonstrated inconsistent, minimal or no association whatsoever between the two phenomenon (e.g., Champion & Furnham, 1999; e.g., Cash, Cash, & Butters, 1983; Irving, 1990)!"
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 39.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Cigarette Advertising, 2008.
This paper analyzes cigarette advertising in Canada, especially the ethical aspects.
1,455 words (approx. 5.8 pages), 3 sources, MLA, £ 34.95
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Abstract
This paper explain that, when strategically analyzing cigarette advertising in Canadian, emphasis must be placed upon what could realistically be achieved given the range of conflicting interests of all of the stakeholders in this debate. The author points out that the Supreme Court of Canada in the mid-1990s struck down a carefully crafted Canadian government policy, which radically restricted advertising by tobacco companies. The paper stresses that any successful advertising strategy must form a balance between utility and rights. The author relates that the concept of rule utilitarianism is a normative ethical model that provides us with some guidance in developing a strategic approach. The paper states that this model suggests that the advertising must not only be considered in terms of pure utility but also in terms of what is practically achievable given the complex range of interested stakeholders.
From the Paper
"Within these parameters, a strategic approach would balance the utility to the Canadian public from less tobacco promotion with the rights of freedom of expression of the tobacco companies to sell their products. It would be likely, for example, that the courts would consider a ban on advertising in media where it may be easily encountered by minors/children to be an acceptable limitation on the tobacco companies' freedom of expression. For example, cigarette advertising could be banned from television, movies and radio, as these media have a considerable youth audience."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 50.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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Economic Models, 2004.
Looks at different economic models and their usefulness in resolving issues of whether or not a monopoly exists.
5,640 words (approx. 22.6 pages), 17 sources, MLA, £ 96.95
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Abstract
This paper uses the example of the increasing monopolization of the telecommunications industry to demonstrate the need for economic models that can help resolve issues of monopolization. The paper describes the purpose of economic models, the different types of models, and some of the factors and data that the models consider.
Outline
An Agent-Based Economic Model
Telecommunications market structure, development, and impact studies
Demand analysis and forecasting studies, modeling
Service and Network Cost Studies and Models
Comparative tariff, policy, and market analyses
Tariff Model -- International Comparisons
OECD Basket Comparisons of Telephone Services Charges - August 1997
Multivariable Regression
The Classical Model
The Classical Model of Production and Employment
Labor Demand
Labor Supply
Equilibrium
Aggregate Supply and Demand
Loanable Funds
Taxes on Labor Income
Animal Spirits
The Keynesian IS/LM Model
Tax Model (The Simple Keynesian Model)
Paradox of Thrift
The Mundell-Fleming Model
Real Business Cycles
The IS/MP Model
From the Paper
"With the agressive deregulation in the telecommunications industry in the United States and Europe during the early to mid-1990?s, it seemed that the local monopolies would be forced to unbundle their networks. However, MCI WorldCom, the second largest US long distance telecommunications company, announced in October 1999, that it would acquire Sprint, the third largest US long distance company, in the biggest corporate takeover in history. The merger is valued at $129 billion in cash, stock and debt. The resulting firm will be second only to AT&T in the US telecommunications industry, a company with, as of 1999, $65 billion in annual revenue, 142,000 workers and 40 million business and residential customers (McGaughlin, 1999)."
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Economic Growth Models, 2004.
This paper discusses economic growth models, especially the Solow-Swan model and the New Growth Theory models.
2,940 words (approx. 11.8 pages), 7 sources, MLA, £ 61.95
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Abstract
This paper explains that the neoclassical growth model, also known as the Solow-Swan model, was considered the basis of any research on economic growth; however, the neoclassical model treated technological progress as an exogenous factor to the model, and this led to some puzzles that it could not answer. The author points out that the endogenous model that appeared in the 1980s stressed the importance of immaterial resources that had an impact on economic growth, resources such as human capital and R&D that improved technological progress and increased economic growth; the subsequent models that followed were included in the New Growth Theory trend and endogenized economic growth. The paper examines three cases of fiscal policy using government spending as growth determinants: increased government expenditures without raising taxes, tax reduction without reducing government expenditure, and increased government expenditure with constant taxes. Economic notation used.
Table of Contents
The Solow-Swan Neoclassical Growth Model
The New Growth Theory and Endogenous Models
Fiscal Policy and Government Spending as Growth Determinants
Literature Review
From the Paper
"We should take a closer look at these statements starting from the Cobb-Douglas production function Y = AKaL1-a. The idea is to endogenize the exogenous factor A. In order to do so, let?s frst write a Cobb-Douglas production function for each individual firm:
Yi = Ai Ki aLi 1-a. Concerned with the factor Ai, Arrows argued that this is represents knowledge and learning accumulated in the society throughout time with collective investments and is a common and free good to all firms. How is it accumulated? Arrow relates this accumulation to the aggregate capital in an economy by the function Ai = Gz,
where G signifies the capital accumulation, which will be used in a proportion equal to z by the firm. Following in the Cobb-Douglas individual production function, Yi = Gz Ki aLi 1-a. Note that in this equation, K, L and Y are individual firm-related, while G is economy wide, as we have agreed above. If we consider that at an aggregate level, G = K, then our equation becomes Y = K a+z L 1-a."
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 56.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising and the Body, 2002.
A look at lifestyle advertising and the human body as a site for onsumption.
1,400 words (approx. 5.6 pages), 3 sources, £ 37.95
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Abstract
This six-page undergraduate paper examines how advertising makes use of the body to promote commodity consumption. One example used is ideal body image, and the other is how models are used in general in advertising.
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 28.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Sex in Advertising, 2002.
A discussion of the use of sex in advertising and why it works.
1,924 words (approx. 7.7 pages), 11 sources, MLA, £ 43.95
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Abstract
This paper examines how sexuality in advertising serves several purposes. The prevalent view is that sex itself is appealing, so it gets people to pay attention to the advertising message surrounding it and there is also a shock value that has become more and more important to some advertisers for the same reason--to get the attention of the consumer. It looks at how American advertisers know that sex sells products and how they use sex in ways both overt and subtle, depending on the product and the campaign. It evaluates how much of our culture is based on physical attractiveness and its power to persuade, to attract, to influence and succeed and how sex is used in advertising as an expression of physical attractiveness. It analyzes how the advertising media clearly believe in the power of physical attractiveness to persuade and how spokespersons for products and other people used in television commercials and print ads tend to be physically attractive far beyond the norm in society.
From the Paper
"Cialdini (1985) discusses the reasons why people are persuaded to take action, and while physical attractiveness is included as one of the reasons for a person's being persuasive, the author notes that recent findings indicate that this is an even greater advantage than it was once believed to be. Attractive people seem to elicit an immediate response from others predisposing these others to accept their message. The research indicates that we automatically assign to attractive individuals certain favorable traits, such as talent, kindness, honesty, and intelligence, and we make these judgments without being aware that we are being influenced by physical attractiveness. Cialdini finds much of this research unsettling for its implications as to how we make decisions, including evidence showing that our judicial system is also influenced by this same factor: "It now appears that unless they have used their attractiveness to commit a crime. . . good-looking people are likely to receive highly favorable treatment in the legal system" (Cialdini, 1985, 167)."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, £ 94.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, £ 91.95
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Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
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