| Papers [1-14] of 56 :: [Page 1 of 4] | | Go to page : 1 2 3 4 —> | Search results on "GOOGLE IPO": |
|
|
Google's IPO, 2004.
An analysis of Google?s initial public offering (IPO).
1,532 words (approx. 6.1 pages), 5 sources, MLA, £ 35.95
»
Click here to show/hide summary
Abstract
This paper discusses the popular search engine, Google, and examines its initial public offering process. The paper presents the unique method Google employed in offering the sale to the public: a modified Dutch auction. The paper mentions the overvaluation of the initial projected offering before the actual IPO date, as well as the extremely controversial ?dual types? of stock, the super stock and the normal stock.
From the Paper
"So why then, did Google set its opening price so high? The interesting thing is its very unorthodox offering via auction just may have played a significant role. After all, unlike in the more ?traditional? IPO system, in which bankers set the prices low to insure sufficient profits, the auction system not only allowed the company to set a higher price while reaping the reward, but the actual individual stock buyers did as well. However, although many consider Google?s management of the IPO offering via auction to have been a stroke of genius, many also consider its initial (July) price to have been foolishly high?so high, in fact, that some commentators labeled it nothing more than stark ?hubris (Gillmore, 2004).?"
| |
|
Google Case Study Analysis, 2008.
An overview of a case study of the powerful technology that Google provides, in the complex interconnections of data produced knowledge.
1,117 words (approx. 4.5 pages), 1 source, APA, £ 27.95
»
Click here to show/hide summary
Abstract
The paper states that "Google" originated as a search engine that found its initial customers in the companies who would eventually become its competitors. The paper states that Google is transforming the online advertising business model while funding the development of entirely new generations of information-intensive applications. The paper highlights that from the case study, it is not in Google's best interest to move into a consolidation role within the media and entertainment industries. The case studies further show clearly that this role of media hub from a technology and a mergers and acquisitions (M&A) strategic standpoint, is definitely not the strategic vision for Google. The paper analyzes the situation and provides the foundations of growth for Google's future strategy, including potential M&A targets in key markets.
Outline:
Latent Semantic Indexing and Modelling - Critical to Google's Success
Google's Roadmap Begins With Business Processes
Google' Projected Roadmap Defined By Process-Centric Area
From the Paper
"Google's progression through paid search into hosted applications is well documented throughout the case study. When these developments are taken in the context of how both individuals and businesses from a process-centric standpoint, an entirely new set of market requirements emerge. These market requirements will be used by Google to plan out their next generation of products. Presented below are the dominant business processes Google today has the technology to organize data into knowledge for, and the traditional software name the process area is known by. Notice that all of these process-centric areas have legacy enterprise systems in place, meaning high costs of maintenance and support, and the need for greater levels of onsite service in the case of companies. A compelling value proposition Google will use to move into each of these specific markets is a strong focus on leasing applications, or the heavy promotion of Software as a Service (SaaS) which has been successfully relied on by Salesforce.com since its founding in 1999."
| |
|
Google, Inc., 2004.
This paper reviews an article by Thomas Eisenmann, et al., about "Google, Inc." from ?Harvard Business School?.
1,110 words (approx. 4.4 pages), 1 source, MLA, £ 27.95
»
Click here to show/hide summary
Abstract
This paper explains that Google, Inc., a technology company that began as a global Internet search provider, has since moved into the targeted advertising solutions business. The author points out that companies such as Microsoft, Yahoo and other search engine providers are all working feverishly to steal market share from Google; even present partner AOL is a potential competitor. The paper relates that Google was founded with a business strategy of providing search results that are untainted by advertising dollars; but, as the revenue stream becomes more crucial to company growth, that business strategy may become hazardous to Google?s profit margin, requiring it to turn to pay-per-click and other Internet business revenue options.
From the Paper
"In addition, Google has maintained a revenue sharing relationship with many other firms but the big contract is with the ISP provider America Online. Google has historically partnered with many companies and has even provided search capabilities with the likes of its direct competitor Yahoo. Prior to the recent Google Initial Public Offering (IPO), market insiders and potential investors could not wait to push the company up into the financial stratosphere. Now that the stock is available, Google Inc. is officially and suddenly worth billions. Since opening around $100 per share in August, the stock price has now climbed near $140 per share with no limit in sight."
| |
|
Google, 2007.
An analysis of Google's status as a cult brand.
812 words (approx. 3.2 pages), 10 sources, MLA, £ 20.95
»
Click here to show/hide summary
Abstract
This paper aims to validate the attainment of Google as a cult brand. It relies on several analytical frameworks and constructs to illustrate how Google has created a brand that has attained cult status. The paper looks at Google's website design, content generation and organization strategies, usability and navigation and speed of downloads to explain its attainment of cult status.
Table of Contents:
Executive Summary
Evaluating Google's Branding Equity
Analysis of Models
From the Paper
"The second model that is used to evaluate Google's brand equity is one based on the network perspective. The network perspective, which takes a broader view of the firm, (Chetty & Patterson 2002) define brand equity as extending beyond the economic tangible benefits, to include intangible and often utilitarian in approach and scope. A key shortcoming of this model is that it has an incomplete view of the consumer in a B2C branding scenario and as a result is best used in the context of only B2B branding strategies (Van Durme et al. 2003).
The third framework applied to Google's brand equity is the relations marketing (RM) model, which defines the value of brand equity as a function of the global competitiveness across comparable networks and customers' adoption and reliance on the brand. The RM model also focuses on the reciprocal nature of branding, which for Google includes free e-mail, office automation, and web acceleration products. This reciprocal nature of Google exemplifies the RM model from a networking and relationships standpoint (Fournier 1998). The RM Model is also attributed with brand loyalty and the development of cult brands due to its highly reciprocal nature and the fact that many of the most brand-loyal customers define themselves by the brands they buy and support. This model also supports the contributory role of marketing communications in strengthening a brand over time (Morgan & Hunt 1994)."
| |
|
Google, the Company, 2005.
This paper describes the Internet company Google by focusing on innovation, ethics and technology and how each factor relates to the four functions of management.
1,330 words (approx. 5.3 pages), 5 sources, APA, £ 31.95
»
Click here to show/hide summary
Abstract
This paper explains that, for any business to survive in today's highly competitive market, especially in the electronics business, management needs to perform the functions of planning, organizing, leading, and controlling in order to maintain a level of operational and financial success. The author points out that Google, which is in the center of the Internet business world, has managed to handle all internal and external factors with ease although not always on the first try. The paper relates that the key to Google's success is its ability to be flexible in management and management functions. The author stresses that management planning impacts innovation at the earliest stages of development. The paper states that the Google cultural ethics is particularly known for a relaxed environment: The company is not serious about anything but "search".
Table of Contents:
External and Internal Factors
Innovation
Ethics
Technology
Conclusion
From the Paper
"In terms of organizing, technology has allowed managers to gather and assimilate resources in ways not previously possible. Information may be pooled from multiple sources in an expedient manner, which may have taken drastically longer in the past. When determining the rank of websites, Google's managers must gather countless amounts of Internet data in an attempt to organize the restructuring of a search algorithm. Telephones, video conferences, and email are other advances in technology used to link multiple subsidiaries and geographical locations; all leading to an increased ability to organize personnel and other resources."
| |
|
Google in China, 2006.
An analysis of Google.com in the Chinese market.
675 words (approx. 2.7 pages), 1 source, £ 18.95
»
Click here to show/hide summary
Abstract
This document discusses Google.com and the China market. The first section is an in depth country analysis covering the political, economic, financial, social, physical/technological, and cultural dimensions of the market. The last section is a brief organization and product/service analysis for Google's entry into the China market. The rest of the document discusses Google's product organization in the market.
From the Paper
"Since China's accession into the World Trade Organization China's foreign policy has become much more aggressive, assertive, and projectionist in nature as a way to counter perceived threats (Heller, 2003, paras.3-6). These perceived threats are effectively countered by or because of China's political apparatus: "China's rise is no longer a matter of the future. It is already the fourth largest economy in the world, and it is growing at three to four times the rate of the first three" (Zakaria, 2004, para.3). Clearly, China's political map accomplishes much for China's internal development but its policies are enabling it to dominate the Asian region both through aid packages to other countries and an increasingly assertive military stance. Economic China's economic expansion has been the engine driving the global economy."
| |
|
Google - A Strategic Plan, 2006.
A strategic plan for Google in order for it to be able to secure a solid foundation for an even more diverse revenue stream in the future.
8,955 words (approx. 35.8 pages), 10 sources, APA, £ 133.95
»
Click here to show/hide summary
Abstract
This paper analyzes the business of Google. The paper then provides a strategic plan that discusses many of the factors that Google must consider in order to be successful in the next ten years. It discusses how Google can solidify its spot as a legitimate technologically innovative company and ways for it to secure a solid foundation for an even more diverse revenue stream in the future.
Table of Contents:
Executive Summary
Organization Name & Description
Vision/ Mission/ Values Statement
Vision
Milestones
Mission Statement
Shared Vision
Organizational Values
Value 1
Value 2
Value 3
Environmental Analysis - External
Remote Environment
Social/Cultural
Political/ Legal/ Government
Technological
Ecological/ Physical
Economic
Demographic
Industry Environment
Entry Barriers
Buyer Power
Competitive Rivalry
Substitute Availability
Operational Environment
Competitive Position
Creditors
Supplier Relationships
Customer Profiles
Environmental Analysis - Internal
Financial Analysis
Resource- Based View of the Organization
Tangible Assets
Intangible Assets
Organizational Capabilities
Value Chain Analysis
General Administration
Human Resource Management
Research, Technology and System Development
Procurement
Inbound Logistics
Operations
Outbound Logistics
Sales & Marketing
Service
Strengths and Weaknesses
SWOT Analysis
Organizational Strategies
Strategic Choice and Implementation
Critical Success Factors
From the Paper
"During the second year of implementation, Google will solidify their business relationships with the cell phone vendors, release a beta version of the operating system, and begin solidifying the marketing strategy for the advertising business on the mobile platform."
"Google will have a good sense of the vendors they will be working with and Google will be able to account for any nuances in the hardware for the operating system. With the release of the beta version of the OS, Google will also be able to have actual mobile hardware for testing purposes. Due to the lack of hardware, the alpha versions of the software will only be tested with software emulators. With the advent of a tangible piece of software, the Google marketing and sales team can begin to review potential opportunities for the advertising business."
| |
|
Google's Surprise Success, 2008.
A book review of "Search Me: The Surprise Success of Google" by Neil Taylor.
1,508 words (approx. 6.0 pages), 1 source, MLA, £ 35.95
»
Click here to show/hide summary
Abstract
The paper examines the book "Search Me: The Surprise Success of Google" where author Neil Taylor focuses on Google's rise to supremacy and its ability to circumvent the negative associations attached to many branded companies. The paper explains how Taylor credits Google's ethics as a company, its clear brand image and its offer of a superior product.
From the Paper
"'I'll have a Coke, please,' people say when they really mean a soda--even if the store's sign only reads 'Pepsi.' People talk about Hoovering up a living room, or a family dinner, rather than vacuuming up a rug or eating everything on their plate. McDonald's is no longer just the name of a hamburger chain. It is also a verb, as the McDonalization of America has come to connote the standardization of certain goods and services. Even the term 'Supersizing,' as in the supersizing of the American waistline, is testimony to the power of the McDonald's fast food chain to affect our language. These are all examples of effective branding--the brand has penetrated the mind and the vocabulary of the consumer, and become a part of the national consciousness and unconsciousness."
| |
|
YouTube and Google, 2007.
A look at the anti-trust issues concerning the acquisition of YouTube by Google.
820 words (approx. 3.3 pages), 1 source, MLA, £ 20.95
»
Click here to show/hide summary
Abstract
This paper discusses how the Internet search engine behemoth, Google, was given permission by federal antitrust regulators to acquire the video-sharing site, YouTube, for $1.65 million. It looks at how this represents a tremendous market edge for Google against its leading competitors, Yahoo and Microsoft, in the fields of Internet domination.
From the Paper
"Another problem with Yahoo or Microsoft seeking out a new property is that part of the advantage of being a first market mover in a new social technology, such as the Internet, is that once such a social hub is created, it is difficult to alter people's habits, and to encourage people to post their videos in other network places. Part of the pleasure of posting information is reading friends' comments. The Internet is about a conversation between users, and people have grown accustomed to posting their videos on YouTube for familiar users to see. The Internet market sector is already dominated only by a few competitors and the market has become even narrower with the growing omnipresence of Google in its information, social, and video components."
| |
|
Google's China Strategy, 2007.
An analysis of Google's China market entry strategy.
1,832 words (approx. 7.3 pages), 10 sources, MLA, £ 41.95
»
Click here to show/hide summary
Abstract
The paper discusses Google's China market entry plans. The paper examines a proposed budget and the financial cost-basis for market entry. The paper discusses the organizational structure design and examines the various exit strategies. The paper provides a strategic analysis that clarifies the primary trends that are driving Google's rationale for entering the China market.
Outline:
Abstract
Situational Overview
Economic Rationale
Project Budget
Alternate Funding Sources
External Governance
Organizational Structure
Organizational Chart
Exit Strategies
Recommendations
Trend Influence
Conclusion
From the Paper
"Google is primarily an internet search engine that receives the majority of its revenues from sponsored search results or, essentially, through advertising revenues. However, over the past several years Google has begun diversifying its services to include other web-based enterprises such as GoogleEarth, Froogle, and GoogleDesktop designed to capture more of the user's time and attention online. China is a growing market with the potential to overtake the United States as the leading market for internet users based on quantity or number of users."
| |
|
Google in China, 2006.
A review of the final business plan of Google's China initiative.
1,125 words (approx. 4.5 pages), 3 sources, £ 31.95
»
Click here to show/hide summary
Abstract
This document discusses Google's China initiative. It first analyzes the budget and the financial cost-basis. It then moves on to discuss the organizational structure and finally examines various exit strategies. It concludes with a brief review of the primary trend driving Google's rationale for entering the China market; chiefly, China's increasing internet usage and reliance.
From the Paper
"Financing and budgeting the China project is a major undertaking even for a company with the size and scale of Google. The importance of making the proper choice in budgeting strategies cannot be understated as this choice can determine the success, failure or the profitability of the overall project. The primary banking institution Google intends on utilizing in China is The People's Bank of China, largely because it is highly regulated and still largely government owned and operated. Currency risk is easily hedged for because while China has instituted a partial float from its previous fixed peg to the U.S. dollar at RMB8.2, it is still a tightly controlled currency (Soft, 2005). China has, since its partial float, kept its currency stable at approximately RMB8 to the dollar. "
| |
|
Google, 2003.
A case study analysis of Google.
1,500 words (approx. 6.0 pages), 11 sources, APA, £ 35.95
»
Click here to show/hide summary
Abstract
This paper looks at how Google has revolutionized the search engine market around the world. It presents a case study to discuss the success of the Google phenomenon, its business model, competitors, alliances, technologies and recommendations for the future.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Customer Protection
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography
From the Paper
"Google, named after the mathematical term googol (one followed by 100 zeros), began in 1998 after two Ph. D. students from Stanford University, Larry Page and Sergey Brit, decided to merge their graduate projects together on search technology. When the search engine was first developed, 10,000 students and professors at Stanford University started using it regularly. Larry Page and Sergey Brit knew they were onto a winner product. Google will be celebrating its fifth anniversary on September 7 and currently handles 200 million search requests per day (Graham, 2003). Analysts estimate revenues from $940 million to $1.25 billion this year from advertising and licensing fees (Graham, 2003). This case study will examine some of the key factors in Google?s business."
| |
|
Google Search: "Breast Cancer", 2005.
This paper evaluates internet sites on "breast cancer" identified through the Google search engine.
945 words (approx. 3.8 pages), 6 sources, APA, £ 23.95
»
Click here to show/hide summary
Abstract
This paper explains that, when typing the words "breast cancer" into the Google internet search engine, there were over 21,000,000 web addresses offering practical information and advice, pushing agendas, selling a product and still others are well-meaning but misinformed, all of which must be overwhelming for someone who is already distraught as a result of a cancer diagnosis. The author points out that, fortunately, the first web site that comes up is BreastCancer.org, an easy-to-navigate site packed with information on risk, prevention, diagnosis, treatment and life-after treatment. The paper relates that there are also sites that offer only false claims, which at the worst can con a patient out of his or her money by offering dubious cures and promises too good to be true.
From the Paper
"Also high on the top of the Google list are the National Breast Cancer Foundation and the Susan G. Komen Breast Cancer Foundation. Both of these sites are partially there to raise funds, but they do offer some useful information. The National Breast Cancer Foundation, for instance, provides early warning signs of breast cancer and prints updates from "JAMA" on topics such as hormone replacement therapy. The Susan G. Komen Breast Cancer Foundation site includes message boards where cancer survivors can tell their own stories and request feedback from other survivors. It also offers extensive information on treatment."
| |
|
Global Business Strategy: Google's Asian Region, 2006.
A discussion regarding Google's business strategy in Asia and China.
1,125 words (approx. 4.5 pages), 3 sources, £ 31.95
»
Click here to show/hide summary
Abstract
This document discusses the role that regional integration plays within the context of global business and enterprise with an emphasis on Asia and China. The paper focuses on The World Trade Organization as an example of the importance that a unified trade apparatus among nations plays in developing a global economy vis-a-vis regional integration.
From the Paper
"For Google, whose line of business is centered on one of globalization's chief technologies, the internet, global integration led by the World Trade Organization (WTO) has been of primary importance to its own expansion. The WTO has been the leading agent in the promotion of global business and regional integration for many years. In tandem with other international bodies, the WTO has spearheaded global business practices founded on the principles of free and fair trade and nowhere has this effect been more pronounced than in Asia and particularly in China (Mendoza & Bahadur, 2002, paras.2-8). "
|
|
|
