| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "GLOBAL MARKETING PLAN CROSS CULTURAL": |
|
|
Global Marketing Plan for Cross-cultural Films, 2008.
A marketing plan proposed by CPAI Group, a company that produces movies and markets them internationally.
3,360 words (approx. 13.4 pages), 3 sources, MLA, £ 68.95
»
Click here to show/hide summary
Abstract
This paper is a marketing plan that describes the objectives, target customers, and marketing strategy of CPAI Group, a company located on the West Coast of the United States, which focuses on making movies that are both educational and entertaining, with a wholesome, cross-cultural appeal. The paper adds that CPAI Group has been putting out movies that are rich in plot and character, but without much of the gratuitous violence and sex that has come to characterize movies made in America and other Western nations. The company also sees a certain sense of global convergence in consumption. The paper proposes that movies can be packaged in such a way that will appeal to people from vastly different backgrounds, including people from developing countries and cultures other than that of the United States. The main target country examined is Malaysia. Finally, the paper outlines the company's proposed marketing strategy, including issues such as pricing, seeking investors, promotion, and distribution.
Outline:
Company Character
Environmental Analysis
Marketing Strategy
From the Paper
"CPAI is an ambitious company but it does not have the deep pockets of such Hollywood staples as MGM or Columbia Pictures. This explains why the company relies to some extent on simple settings. The company is getting more and more backers from companies and individuals who recognize the value in what the company is achieving. Thus, even though at the moment the company operates with a budget that is continually under strain, this is likely to change in the near future, thus allowing the company to express itself even more and to tackle a wider range of subjects and also to deal with storylines that are truly global in nature."
| |
|
Culture and Global Marketing, 2005.
Discusses, with examples, the impact of culture on global marketing.
3,485 words (approx. 13.9 pages), 35 sources, APA, £ 70.95
»
Click here to show/hide summary
Abstract
As the forces of globalization create a movement towards product standardization, cultural issues seem to continuously emerge. Several authors and researchers such as Hofstede, Hall and Trompenaar, whose main theories are explained in the paper, try to respond to these issues. However, large multinational enterprises (MNEs) seem to always fall into the trap and disregard concepts such as differentiation, localities, and adaptation. This essay identifies the impact of culture on global marketing by investigating the existing theories with the aid of examples of large-scale marketing decisions.
Table of Contents:
1.0 Origins of Culture and Impacts in Global Marketing
1.1 Political and Economic Forces
1.2 Technology
1.3 Geography
1.4 Social Institutions
2.0 Hofstede's Framework for Understanding Cultures
2.1 Individualism vs. Collectivism
2.2 Power Distance
2.3 Uncertainty Avoidance
2.4 Masculinity vs. Femininity
2.5 Long Term vs. Short Term Focus (Orientation)
3.0 Critical Evaluation of Hofstede's Framework
4.0 High/Low Context Cultures
5.0 Cross Cultural Negotiations and Communication
6.0 Environmental Sensitivity: Globalization, Localization and Adaptation in Marketing
7.0 Conclusion
Bibliography
From the Paper
"Although important, the work of Hofstede can be- and has been- criticized in many ways. There are many weaknesses in his theory with the most important being the lack of subjectivity. The number of countries selected, as well as the number of people and the conditions under which they were interviewed, did not constitute a qualified sample for drawing sound conclusions, but merely gave a ?snap shot? of how some cultures could behave. Likewise, while the framework successfully categorizes the different sets of cultural values, it fails to explain which of these is the most influential for the formulation of culture. In many instances the framework seems quite vague."
| |
|
Globalization and Cross-Cultural Communications, 2004.
An essay looking at the degree to which globalization is an advantage and a disadvantage in developing cross-cultural awareness.
2,293 words (approx. 9.2 pages), 9 sources, MLA, £ 50.95
»
Click here to show/hide summary
Abstract
This essay examines the advantages and disadvantages in communication across cultures in light of a globalizing world. Three areas in particular are focused upon: News and internet, film and documentaries and trade and business.
From the Paper
"Globalization is the quintessential 'buzzword' of the times. Politicians speak at length about it, academic journals are filled with material on it, and it seems as though a new book is published daily dealing with its subject matter. Terms such as the 'global village,' 'global governance' and 'global transformations' have all been coined in the past few decades in an attempt to make sense of and to further explain the phenomenon of globalization. With the proliferation of capitalism since the Cold War, an influx of multi-national corporations and their products into areas never before reached, and technological advancements increasing at a breakneck speed, there is not a single corner of the world that is left untouched or uninfluenced by the 'Western' world."
| |
|
Cultural Units in Cross-Cultural Research, 2000.
The following paper is a review of De Munch and Korotayev's "Cultural Units in Cross-Cultural Research."
720 words (approx. 2.9 pages), 0 sources, £ 18.95
»
Click here to show/hide summary
Abstract
The writer of this paper critically analyzes the ways in which De Munch and Korotayev start out by explaining that it is difficult to research across cultures because of "cross-cultural pollenization" that is, one culture tends to absorb some traits of the other. They point out that without adequate controls, the research can give both false confirmations of the hypothesis as well as false negatives. This paper is a negative critique of Cultural Units in Cross-Cultural Research.
From the Paper
"The first group might look culturally diverse at first: 4 Spanish; 4 Iraqi; 1 Russian; 1 Estonian; 1 Javanese; 1 Ganda; one Greek; one Maronite-Lebanese. However, this group had significant cultural similarities, which the authors of course knew because they contrived the group. Some of the clerics were Catholic and therefore celibate. Others were Moslem and allowed more than one wife. It is hard to imagine how this example sheds any light on either cross-cultural studies or statistical and research methods."
| |
|
Global Marketing Management Controls, 2008.
An analysis of global marketing management controls and how they are utilized by companies.
4,439 words (approx. 17.8 pages), 22 sources, MLA, £ 83.95
»
Click here to show/hide summary
Abstract
This paper provides a comprehensive review of measures of marketing performance and country potential. The analysis uses a global marketing framework to analyze different types of global marketing control systems that are utilized by companies. The paper focuses primarily on how companies measure subsidiary marketing performance and also provides a complete overview of the different methodological approaches to measuring country potential. In addition, the paper provides a general guide for the strengths and weaknesses of the approaches.
Table of Contents:
Executive Summary
Introduction
Global Marketing Management Controls: What Are Global Marketing Management Controls?
Global Marketing Management Controls Strategies: Techniques FOR Measuring Subsidiary
Marketing Performance
Subsidiary Performance and Marketing Activities: Understanding the Global Marketing Mix
Evaluating Country Potential: Environmental/Situational Analysis
Effectiveness of Marketing Measures
Tools and Techniques of Country Analysis Techniques
Conclusion
Appendix
From the Paper
"The interesting phenomenon is how countries are using these strategies either from a marketing perspective to achieve economic goals, or for public policy uses to bolster political influence. Global marketing management controls is no longer simply a formulated plan for 'private companies' to follow, if they wish to market their products or brands internationally. Global marketing management controls strategies are an important branch of business administration; however it is becoming increasingly a country analysis tool that is becoming very popular based on the number of examples given above and the relative success of this new use."
| |
|
NEPIRC Marketing Plan, 2007.
This paper provides an analysis of the marketing plan of the company Northeastern Pennsylvania Industrial Resource Center, Inc. (NEPIRC).
1,189 words (approx. 4.8 pages), 4 sources, MLA, £ 28.95
»
Click here to show/hide summary
Abstract
Before analyzing NEPIRC's marketing plan, the writer first defines the company's strategic mission. The writer points out that NEPIRC's strategic mission encompasses continuous improvement in product and processes, an effort to continuously add value to the business of its clients, and an impeccable image of professionalism and integrity in all business practices. The writer maintains that many of these attributes are intangible in the conventional sense, but are certainly valuable assets that serve as cornerstones of the marketing efforts of the entire organization. Further, the writer notes that by capitalizing on these positive attributes, the organization is able to in turn market an intangible, yet priceless image which its target market has embraced for decades and gives every indication of continuing to do so for many more decades to come.
Outline:
Strategic Mission of the Company Responsible for the Marketing Plan
Target Markets that the NEPIRC Marketing Plan Addresses
Marketing Objectives for the Targets
Marketing Mix Elements
Forecasts and Budgets
Contingency and Control Plans and Their Outcomes
Marketing Program Positioning Statement
Learning Experiences from the Project
Final Comments and Observations
From the Paper
"From a marketing standpoint, the objectives for the targets are quite unique because of the unique offerings of NEPIRC itself. When marketing to current and/or potential clients, the organization uses a holistic marketing approach for lack of a better term, meaning that all marketing efforts aimed at clientele try to appeal to a latent pain that the companies may be having, such as low productivity, lack of revenues, quality problems, and so forth. Rather than sending a client what would amount to a huge catalog of possible services that NEPIRC could offer, the clients are attracted to the organization with the marketing approach that the pain that has been nagging them for so long, albeit something that has been ignored and is festering to the point of extreme pain, may have a remedy that NEPIRC can provide based on their solid track record of success, high quality, focus on continuous improvement, and extensive experience with countless other clients throughout the area. This appeals to clients and actually leads to more business opportunities because the clients discuss their problems more openly, thereby creating more possible "NEPIRC cures" ."
| |
|
Global Marketing, 2007.
An in-depth examination of the future of global marketing.
3,710 words (approx. 14.8 pages), 11 sources, MLA, £ 73.95
»
Click here to show/hide summary
Abstract
The paper explores the differences between the North American market and the Asian market. The paper discusses where the next major market will be and the causes of a market shift. The paper relates that considering the weakness of the North American market and lesser prospects for growth, the next major market is predicted to be in Asia. The paper looks at the strengths and weaknesses of doing business in the Asian market. The paper concludes with recommendations on how to perform global marketing in the future.
Outline:
Global Marketing
Differences Between the North America Market and the Asia Market
Where Would Be the Next Major Market Be and What Causes the Market Shift?
The Strong and Weak Part of Doing Business in Asia Market
How To Do Global Marketing in Future?
From the Paper
"Enhancement of the concept of 'Global Marketing' is being extensively fostered in both the fields of professional as well as domestic societies. The domestic markets cannot single-handedly generate the income as well as the growth potentialities needed by several business enterprises. Several business enterprises are desirous of marketing in global markets; however they are faced with the deficiencies of the expertise as well as financial resources to market abroad in an efficient manner. (Stephens 25) Global marketing points towards comprehension along with explanation of the countrywide variations in detecting similarities relating to transnational issues."
| |
|
Analyzing Lavazza Coffee's Marketing Plan, 2008.
A discussion of the appropriate techniques for analyzing Lavazza Coffee's marketing plan.
2,700 words (approx. 10.8 pages), 6 sources, APA, £ 57.95
»
Click here to show/hide summary
Abstract
This report seeks to analyze the marketing plan for Lavazza Coffee. It explores the marketing budget for Lavazza Coffee and establishes the appropriate techniques for analyzing the marketing. The paper points out that Lavazza Coffee currently has a very well established marketing plan, however, issues related to cost and techniques needed to evaluate the plan in order to identify shortcomings, or to measure the relative the success of the marketing agenda are not efficient. The paper asserts that it is necessary to get a good grasp of these techniques and to understand the budget for Lavazza Coffee. The paper includes several tables and charts. In conclusion, the paper maintains that evaluating Lavazza's marketing plan in terms of a competitive analysis is the most appropriate evaluation technique.
Outline:
Introduction
Business Description
Analysis of Bugeting Techniques
Objective Task Approach
Advantages
Disadvantages
Percentage of Previous Sales
Budgeting and Recommendations for Future Use
Marketing Strategy
Conclusion
From the Paper
"The company concentrates on the domestic market and offers its products throughout the world via a distribution system with subsidiaries, namely London, New York, Paris, and Frankfurt and authorized distributors located in cities around the world. This type of marketing has proven to be successful in the past; however diversifying the target market will leverage Lavazza's name as the best quality coffee and optimize the firm's position in the future and in markets outside of Europe. There is a need to implement marketing tactics that will strengthen Lavazza's household name and reputation."
| |
|
Personal Marketing Plan, 2002.
An example of a marketing plan for someone who wishes to find a position in a marketing firm.
880 words (approx. 3.5 pages), 6 sources, MLA, £ 22.95
»
Click here to show/hide summary
Abstract
The paper shows that the key to any marketing plan, be it for a business or finding a job is to identify one's objectives, one's target market, and identify specific steps which need to be taken in order to get to one's final goal. The marketing plan is a roadmap, which allows us to get where we are going. The paper discusses a marketing plan for a person who wishes to find a position in a marketing firm.
From the Paper
"Positioning Strategy:
"There are many entering the marketing field. With the advent of global communication, marketing is evolving and taking on a new meaning. The global market place requires a person to be knowledgeable in many areas. They must master internet marketing, marketing to different cultures, as well as know the different traditional disciplines of marketing such as target market identification, market profiling, product differentiation, and how to establish brand equity. A diverse knowledge of these areas will place one wishing to enter the marketing field in a better competitive position in the job market."
| |
|
International Marketing Planning, 2005.
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.
3,045 words (approx. 12.2 pages), 4 sources, APA, £ 63.95
»
Click here to show/hide summary
Abstract
This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.
Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion
From the Paper
"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."
| |
|
Coca-Cola Company Marketing Plan, 2002.
This paper is a traditional analysis of the Coca-Cola Company marketing plan and includes the plan for the introduction of a fruit drink.
2,265 words (approx. 9.1 pages), 14 sources, APA, £ 50.95
»
Click here to show/hide summary
Abstract
This paper, as part of the Coca-Cola Company marketing plan, states that the marketing objectives are to sell as much product at the greatest profit margin to the largest targeted audience possible; to maintain dominant market share by constant awareness of its primary competitor, PepsiCo., and to find and develop new market segments. The paper defines the value-creation objectives for the new fruit drink focusing on the health aspects of the drink and the good and energetic tastes with campaigns geared to teenage consumers. The author includes a SWOT analysis.
Table of Contents
Market and Marketing Analysis
What Is The Product Offering?
What Are Competing Offerings?
Who Could Benefit From The Product Offering?
Why Do Customers Buy?
Why Don?t Customers Buy?
How Is The Product Bought?
How Is The Product Sold?
Traditional Market Analysis
SWOT Analysis for Coca Cola Company
Strengths
Weaknesses
Opportunities
Threats
Market Audit
Financial Status the Company
Financial Status of Product Offering
Financial Status of the Industry
Integrated Marketing Analysis
Traditional (Basic) Marketing Channel
Comprehensive Marketing Channels
Integrated Buying and Selling Processes
Marketing Planning
Company Objectives
General Product Offering Objectives
Segmentation and Target Marketing Objectives and Strategies
Key Market Analysis
Profitability Analysis; Longevity Analysis
Value Creation Objectives & Strategies
Image Management Objectives and Strategies
Company/Organization
Communication Objectives and Strategies
Channel-based
Timeline of Events
Budget
Evaluation of Performance
Contingency planning
From the Paper
"The primary beneficiaries of the product offering are the shareholders of the Coca-Cola Company. Next in line are the executives of the Coca-Cola Company who are on strong incentive bonus programs pegged to increased sales. Following the executives are the bottlers throughout the world who sell the product to a multi-layered distribution network. After that, there are the grocery stores, markets, vending machine companies, and restaurants that sell the product at Value Added markups. At the bottom of this benefit, chain is the end user customer. And, it is on the act of understanding purchase motivations of this customer that the remainder of this analysis is focused."
| |
|
Cross-cultural Adaptation of Procter & Gamble, 2008.
A discussion of Procter & Gamble's approach to its cross-cultural customer base.
3,285 words (approx. 13.1 pages), 21 sources, APA, £ 67.95
»
Click here to show/hide summary
Abstract
This paper examines Procter and Gamble's (P&G) cross-cultural adaptation strategies. The paper claims that cross-cultural adaptation is essential for any company that wants to survive the globalization process. The adaptation required is to both the internal and the external environment. The paper includes graphs to illustrate this. It concludes that P&G's power to create successful brands for diverse populations worldwide is one of the most valuable keys of success for the giant manufacturer.
Outline:
Company Overview
Cross-cultural Adaptations
Adaptation Weaknesses
From the Paper
"The company provides products for a wide range of customers: mid-income (Tide), higher income (Ariel), male (Gillette), female (Always), normal hair (Herbal essences), special care (Pantene), special need (Head and Shoulders), etc. The product portfolio diversification is one of the company's growth strategies. This is done by acquiring new products, such as Gillette or by engaging in strategic partnership, such as the one with Wrigley Co. One other growth strategy is innovation for existing products: new flavors, new recipes, new effects, new packaging, and so one. Finally, one other strategy is to keep fresh the customer's awareness through permanent promotional activity."
| |
|
An Analysis of Cross-Cultural Management Issues, 2007.
Motivation management in the cross-cultural setting of Asian expatriate employees in a Norwegian workplace.
17,939 words (approx. 71.8 pages), 73 sources, MLA, £ 178.95
»
Click here to show/hide summary
Abstract
In an increasingly globalized marketplace, it has become more important than ever to recognize the fundamental differences required to effectively manage people from different cultures. Because organizations are comprised of people, the accomplishment of any organizational goal will require the cooperation and commitment of people who may be from drastically different walks of life who hold divergent worldviews. This study seeks to better understand these issues through a critical review of the relevant literature and a cultural survey of Asian expatriate employees assigned to major Norwegian industry. The results of the review and survey clearly indicates the need for management styles that recognized these cultural differences. The research also suggests that many managers of multicultural organizations today may be overlooking an opportunity for improvement by ignoring these cultural realities, and in some cases these omissions may spell the difference between success and failure of the organization. A summary of the research, relevant conclusions and timely recommendations concerning cross-cultural management issues are provided in the concluding chapter.
Table of Contents
Abstract
Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Overview of Study
Chapter 2: Review of Related Literature
Background and Overview
The Company and Setting
The Resource Based View
Cross-Cultural Management
Motivation Management
Commitment and Psychological Contract-Norwegians and Asians
Chapter 3: Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Chapter 4: Data
Chapter 5: Analysis of Data/Results
Chapter 6: Summary, Conclusions and Recommendations
From the Paper
"The topic to be explored in this study concerned motivation management in a cross-cultural setting. To accomplish this investigation, a critical review of the peer-reviewed, scholarly and organizational literature will be followed by an analysis of how well a Norwegian organization manages expatriate employees from Asian countries in its domestic headquarters. It is reasonable to assume that people with the same cultural background will be able to better understand and appreciate the subtleties involved in human communication and those from diverse and different backgrounds will experience some problems. Furthermore, people with different worldviews may have trouble comprehending cultural concepts of others."
| |
|
Cross-Cultural Knowledge Management, 2004.
A look at the use of cross-cultural knowledge management in a multi-national corporation.
1,057 words (approx. 4.2 pages), 24 sources, MLA, £ 26.95
»
Click here to show/hide summary
Abstract
This paper discusses how multi-national corporations, which operate across international frontiers on a global level, manage their knowledge resources and their multi-cultural employees. It looks at how individuals of different nationalities and cultures must operate as a team with some control of the multi-national corporation?s knowledge database. It shows how knowledge is the greatest of all assets, and how the provision of cross?cultural experiences should always be available with the minimum of hassles. Senior knowledge workers and cross-cultural managers should, by themselves, be an asset to the corporation for their knowledge, but their needs and past service should also be recognized.
From the Paper
"A cross-cultural team may be absolutely necessary and the corporation?s vital interests may depend on the smooth operation of such a team. The metaphors that can be derived from a multi cultural team include military, sports, community, family, and associates. There are different expectations about team roles, scope, membership, and objectives that arise in different cultural contexts and these as well as the success of the project have to be managed. Cross cultural management, therefore, has a human resource management dimension in the sense that cross cultural managers must be trained, acquired and deployed keeping in mind factors which are fair to the managers as well as the corporation."
|
|
|
