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Lings Cars, 2008.
An analysis of the Lings Cars car leasing company in the United Kingdom.
1,834 words (approx. 7.3 pages), 4 sources, APA, £ 36.95
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Abstract
The paper provides an overview of the car leasing market in the UK and examines Lings Cars' competitors. The paper presents a SWOT analysis and a Porter's five forces analysis and looks at the aims and objectives, ownership and organizational structure and financial performance of the company. The paper offers recommendations to maintain and improve the company's current performance and to expand the company.
Outline:
Part A
Section 1 - Business Environment
Competitor Analysis
SWOT Analysis
Porter's 5 Forces Analysis
Section 2 - Aims and Objectives
Section 3 - Business Structure
Section 4 - Performance Analysis
Part B
Section 1 - Recommendations
Section 2 - Maintaining Performance
Section 3 - Expansion Suggestions
From the Paper
"The following pages will present an analysis on a company located in the United Kingdom, named Lings Cars. The company operates in the car leasing market. The company's clients include both private individuals and businesses as well. The company's operating ways are different than those of dealers', as "Ling relegates the dealer to a middleman position and deals directly with clients arranging the supply and rental of their new cars" (Bized, 2007).
"Experts state that in the United Kingdom the car leasing market is experiencing a rapid growth period. This situation can be attributed to the fact that the number of companies and individuals that use the car leasing method is continuously increasing. It seems that this method presents a series of advantages related to costs for customers (Parry, 2007)."
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Cars as Status Symbols, 2008.
This paper discusses material culture and looks at how cars are used as status symbols.
838 words (approx. 3.4 pages), 6 sources, MLA, £ 18.95
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Abstract
This essay explores the social symbolism that is involved with cars and argues that cars are used by many individuals as status symbols. More specifically, the paper asserts that cars are used to convey a wide range of information about the identity and position in society of the person driving the car. The paper maintains that cars are not just vehicles, they are status symbols. They actually represent two different things. On a very general level they represent economic wealth. On a second level they represent masculinity, power and vitality. The writer concludes that cars, like many aspects of material culture, are used to create identities.
From the Paper
"What this means is that we often use products to create identities for ourselves. For example, someone wishing to be thought of as a sports fanatic will buy clothing based on sports teams. This means that consumer products become symbols for who we think we are or at the very least who we want people to think we are.
"The question that must be asked at this point is how do cars fit into this symbolic framework? Cars require a large number of resources to operate. A whole range of lifestyles and industries have developed that are directly connected to cars. Probably one of the most important developments has been the creation of suburbs."
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Selling American Used Cars in Saudi Arabia, 2007.
A research report looking at the advisability of selling American used cars in Saudi Arabia
9,025 words (approx. 36.1 pages), 24 sources, APA, £ 118.95
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Abstract
This paper studies the way to transform showroom visitors into customers when selling American used cars in Saudi Arabia. It reports that the methodology included personal in-depth interviews using two sets of survey questions created to compliment this study and secondary data from previous published articles. The paper relates that, while deeming potential used car buyers to be hesitant "one chance customers", when a seller gains insight into buyers' habits, he/she enhances the understanding of a customer which amplifies positive customer engagement, and in turn, increases the likelihood that a showroom visitor will become a satisfied customer. The paper includes questionnaires and color illustrations.
Table of Contents:
Introduction
American Used Cars
Aims and Objectives
Background and Overview:
Literature Review
Finding and Filling Used Car Buyers' Needs
Domain of Customer Behavior
Customer Roles
1998-2007 Forecast U.S. Arab Market Losses (U.S. $Billion) by Export Category
Reasons to Buy a Used Car
More Competition for Sellers of American and Other Countries' Used Cars
Car Buyers and the Internet
Another Manufacturer's Promotion PESTLE
Selling American Used Cars in Saudi Arabia - PEST(LE) Analysis
SWOT
Methodology
Personal and Private, Yet, Public Sales' Persuasions
Questionnaire for Buyers
Interview Questions for Sellers
Customer Satisfaction Survey
Reflections and Limitations
Difficult, yet Simple Significant Details
Conclusion/Summery
Today and Tomorrow's Timeless Truths
Aims and Objectives
From the Paper
"Customers invest effort and time when searching to select a used car dealer, just as sellers invest time to secure customers. "Word of mouth" communication, the report a customer verbalizes to his/her family and friends is one particularly, potent "tool" regularly used to gain new customers. A seller does not have to invest substantial funds, market his product, or invest special sales' resources, as the customer. The way a customer perceives the seller, however, determines whether "word of mouth" communication will prove to be positive of negative."
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Green Cars, 2005.
This paper discusses how "green" cars are designed to reduce emissions, thereby lessening problems of ever-increasing air pollution, which causes asthma and lung cancer.
2,910 words (approx. 11.6 pages), 12 sources, APA, £ 54.95
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Abstract
This paper explains that "green" cars are vehicles that drive just like any other vehicle, except they are at least 90% cleaner-burning than the standard vehicle on the road, thereby emitting a lower amount of pollutants into the air. The author points out that the most popular models, which are mass-produced on the market right now, are called 'hybrids' because these vehicles have hybrid motors that use a mix of a gasoline engine and electric motor with a large battery that keeps energy flowing to the electric motor with no need to "plug" it in to recharge; when the cars get to "cruising" speed, they switch to the electric motor, letting it do most of the work. The paper stresses the financial benefits, which add to the environmental and health reasons to buying a "green" car; the actual purchase price does not vary too much from the regular gas-burning model, and the savings annually in gas can be tremendous. Tables.
Table of Contents
Introduction
The Current Quality of the Air We Breathe
Health Consequences of the Deteriorating Environment
Explaining the Need
Future Predictions of our Environmental Destruction
Identifying Those at Risk
"Green" Cars
What They Are
How These Vehicles Can Help "Clear the Air"
Financial Benefits from These Vehicles
Where Can They Be Found
Different Makes and Models Available
Concept Cars on the Way
Other Solutions
From the Paper
"While companies like Honda and Toyota are more aggressively bringing hybrids to market, GM decided last year to focus its most advanced hybrid technology on its largest, least-fuel-efficient, high-volume vehicles models. It plans for them to reach showrooms in 2007. The Toyota Prius and Honda Civic Hybrids have been rated at averaging 60 miles per gallon, which has captured the attention of many producers, designers, engineers and consumers. This is encouraging because automakers are taking notice of the problems with our environment and actually coming up with ways to help fight for the cause."
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Luxury Cars, 2006.
A discussion about luxury cars, with special reference to the BMW.
2,794 words (approx. 11.2 pages), 8 sources, MLA, £ 52.95
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Abstract
The paper defines what a luxury car is. The writer brings examples of luxury cars and shows details such as the price and special features available. The writer explains and details the additional safety features included in luxury cars. The writer concludes that the additional safety, comfort and convenience in luxury cars justifies the higher price, and that because of continuing new technology, and a rising Japanese yen, the German automaker, BMW will continue to have an optimistic future.
From the Paper
"An example of features on an upper end BMW, the 740i, are navigation equipment and a traction control system that acclimates from driving on normal pavement to moving through a winter storm with the touch of a switch. The car's safety features include an optional rollover protection system for occupants. When sensors signal a possible rollover, the system positions two roll bars above the rear headrests. Finally, it has a wind deflector; it is a plastic-coated net on an aluminum frame behind the front passengers-when used with the windows raised, allows convertible occupants to enjoy more-efficient heating and extend the top-down season.
"Mercedes-Benz still leads in revenues because its cars are more expensive. However, while BMW does not enjoy the same profit margins on its lower end series as it does on its more expensive models, the added volume did two things for the company: It kept volume high and kept younger buyers in the BMW family. It also gave management a chance to bargain with its unions. Management demanded concessions to work rules or threatened that the series would have to be built elsewhere to keep it competitive. Thus, BMW was the first major German car maker whose unions permitted Saturday work and late shifts at standard rates of pay. Other manufacturers, like Volkswagen, are still fighting for similar permanent concessions."
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Hydrogen Powered Cars, 2005.
An overview of hydrogen powered cars and their future.
675 words (approx. 2.7 pages), 3 sources, £ 16.95
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Abstract
This paper is on the prospects for the hydrogen powered car, noting the stakeholders involved, some of what they want, and how likely it is that the car will be produced in the near future. The paper indicates that the primary problem may be getting the fuel to the consumer in an economical way, given that the ultimate stakeholder is the consumer, who will be asked to buy these cars and who will want to have a car that performs as well as possible and to be able to refuel easily and economically.
From the Paper
"Hydrogen-powered cars operate on energy produced by the mixing of hydrogen and oxygen, with the only by-product being water. Stacy (2003) notes that General Motors is to provide $44 million to build a fleet of 40 hydrogen-fueled cars for use in New York, Washington, Michigan, and California, with another $44 million in matching funds to be provided by the U.S. Dept. of Energy. In addition, Shell Hydrogen LLC is to create five refueling stations in New York, Washington, California, and along the east coast, and this is seen as a major step in the development of hydrogen-fueled cars, given that automakers are reluctant to develop hydrogen cars both because of the cost and because of the current lack of refueling stations (Stacy, 2003, para. 1)."
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Alternative Energy: Nuclear Power or Hybrid Cars, 2006.
A look at alternative forms of energy - nuclear power and hybrids cars.
1,144 words (approx. 4.6 pages), 3 sources, MLA, £ 24.95
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Abstract
The paper discusses the two alternatives of nuclear power and hybrid cars; both being economical enough to impact real change and be accepted into the energy spectrum. However, nuclear power has far more impact and has a proven track record. For example, the paper explains how nuclear power currently accounts for 20% of America's energy production and produces no carbon-dioxide. Hybrid cars, to this point, have only been able to reduce CO2 emissions by 50% and improve gas mileage by 2-3 mpg. This type of effect is simply on too small a scale to be economically viable or have an impact on the environment. The paper concludes that nuclear power, which is reemerging as a power source ready to expand, is the more viable option to reduce CO2 emissions.
From the Paper
"For years alternative energy sources have been a major controversy. The debate has influenced many other areas besides simply energy consumption. It has clearly impacted the economic, political, and social climates of countries around the world. Nuclear power and hybrid cars are two alternatives that have been economical enough to impact real change and be accepted into our energy spectrum. Both of these alternatives are environmentally conscious and are helping to reduce carbon-dioxide levels in the atmosphere; however, clearly one is of greater use in the fight against CO2. Nuclear power has and will continue to be the major clean fuel source in the US, despite the positive impact of hybrid automobiles."
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Future Cars, 2002.
A study into possible alternative modes of transportation, which may help stop the environmental damage caused by cars.
1,578 words (approx. 6.3 pages), 7 sources, MLA, £ 32.95
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Abstract
This paper explores the possibilities for vehicles in the future based on the fact that current car models are damaging to the environment. The paper begins with a background on current car models. The paper points out that there is a need for drastic changes to curb the levels of pollution and damage. The paper then suggests some alternative systems and analyzes their advantages and disadvantages. These alternatives include fuel cells, electric cars and hybrid systems.
From the Paper
"Efforts to diminish the environmental damage of automobiles for the past fifty years have focused on adding control devices to the internal combustion engine and producing cleaner fuel. However, these gains are being offset by the increasing number of vehicles on the road. Many researchers have concluded that the 100-year reign of the petrol-fueled, internal combustion engine must begin to give way to a cleaner and more advanced technology. The future of automobiles rests in the hands of many competing efforts, fuel cells (hydrogen and methanol), electric cars, and hybrid systems to name a few."
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Hybrid Cars, 2007.
A discussion on the emerging technology of a hybrid car, combining the technology of the electric and the gasoline-powered car.
1,239 words (approx. 5.0 pages), 3 sources, MLA, £ 26.95
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Abstract
The paper discusses how, in an era when oil prices are rising rapidly and the public is especially concerned about the added cost this imposes on the family budget, the hybrid car is getting a new impetus in the marketplace. The paper examines how the hybrid car offers the unified features of the gasoline-powered engine and the electric car, without the added problem the electric car brings of a limited range, while at the same time cutting down on the use of gasoline. The paper explores how the hybrid engine is being promoted both as a cost-saving device and as a more environmentally-friendly type of automobile.
From the Paper
"The electric car offers advantages but also has certain disadvantages. Still, some form of electric car might become accepted and would help reduce reliance on oil and help with environmental problems at the same time. The target market will grow exponentially once the electric car has a longer range, but for the time being the commuter market is quite large and ready to be drawn into a vehicle that can be shown to be economical, non-polluting, safe, and relatively inexpensive."
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Cars vs. Guns, 2004.
A debate on whether cars or guns are more dangerous for the youth of today.
1,855 words (approx. 7.4 pages), 3 sources, MLA, £ 37.95
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Abstract
This paper looks at how teenagers use cars and guns as weapons and discusses the number of deaths in traffic and gunshot deaths among people under twenty years of age in Broward and Dade counties. The numbers are broken down into different categories, such as race, murder, and suicide. Prevention plans concerning both guns and cars are also discussed.
From the Paper
"People always say that it is not guns that kill people it is people that kill people. People feel that they must protect themselves from other people. Now laws on guns make it harder for an under aged person to obtain a gun. Teenagers feel it is easier to get money by selling drugs and stealing from other people. In order to look tough they feel a gun will protect them but they wave it around as if it will not do any harm. Guns are not always used for protection. Being a teenager can be tough. The teenage years are the hardest part of growing up."
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Laws Restricting Smoking in Private Cars, 2009.
An argument against laws, that would restrict smoking in private cars, as an infringement on privacy.
1,157 words (approx. 4.6 pages), 5 sources, MLA, £ 24.95
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Abstract
This paper examines the arguments for or against the passing of a law that forbids smoking in cars with children smaller than 5 years or weighing less than 40 pounds. The paper argues against a law that would regulate smoking in the individual's own car, as an infringement against privacy and as a way in which the state can dangerously intervene and impose in a private individual space.
From the Paper
"In my opinion, this type of legislative act is an infringement in the individual's right to privacy and I don't believe that the state has a right to interfere to that degree in the relationship that is formed between the parent and the child. We will assume here from the very beginning that the parent has the child's best interest at heart. In this sense, it will be his decision to smoke or not to smoke in the car, but, in making that decision, he will consider whether or not this is affecting his child's health or whether this is the proper thing to do. Many are already referring to such a law as "nanny government", justly asking why the state should tell an individual how to raise his or her child (DeFao, 2007). Some states have gone even further in extending the age of the child to 16 (Haskell, 2008)."
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Electric Cars, 2008.
A review of the history of the electric car and why it is so important.
3,173 words (approx. 12.7 pages), 10 sources, MLA, £ 57.95
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Abstract
This paper discusses the history of the electric car and why the electric car should become our first choice of vehicle to use. It describes the importance of the electric car in terms of global warming, rising gasoline prices and America's dependency on foreign oil. The paper then describes how the hybrid car works and why it is a good compromise between the combustion engine and the electric car. The paper presents the writer's personal reflections on the issues raised.
From the Paper
"Global warming is all around us. Our glaciers are melting; there are more severe temperatures around the globe, not to mention natural disasters on a scale never seen before. There are several alternative sources of energy, from something as simple as harvesting the sun's energy, to something as complex as building a huge "exhaust system" out of our factories. The most damaging to our atmosphere is the combustion engine vehicle. Because we have the technology to make better cars, I made this the topic of my research paper. We, as a population, should do everything in our power to make sure that these dinosaurs of cars be put into extinction. They are literally killing our planet, and it is something that can be, and should be avoided. In the following paper, I will give facts to the testament of the electric car, and why it should be our new form of transportation."
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The Continued Superiority of American Cars, 2002.
Argues for the superiority of American cars over those of Europe and Japan
650 words (approx. 2.6 pages), 3 sources, £ 16.95
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Abstract
This undergraduate level essay argues for the superiority of American cars over those of Europe and Japan. It examines the argument in the context of quality, price, and availability and how they all have positively affected sales. It concludes that the American manufacturers offer a package of all three that will continue to assure them the largest market share.
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Digital Media Budget for Zap Cars, 2007.
A review of strategies implemented by Zap Cars Digital Media (DM) budget.
4,085 words (approx. 16.3 pages), 4 sources, MLA, £ 69.95
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Abstract
This paper discusses three strategies being implemented in the Zap Cars Digital Media (DM) budget. It discusses how they have the potential of being quantified in terms of their contribution to increasing awareness, in addition to moving potential customers through a sales funnel. The three strategies are particularly analyzed from a financial perspective.
Table of Contents:
Budgeting and Creating the Zapped! Website, downloads, and ZapMe! Label
Marketing Strategy Implications of the Zapped! Website, downloads, and ZapMe! Music Label
Pre-emptive Web Marketing including SEO and Analytics
Marketing Strategy Implications of Web Marketing including SEO and Analytics
Rich Media Advertising on Google, MSN and Yahoo
Marketing Strategy Implications of Rich Media Advertising on Google, MSN and Yahoo
Marketing Strategy Implications Summary
From the Paper
"In conclusion, the strategic implications of pursing the three strategies will be to create significant buzz marketing opportunities and set the foundation for a very strong brand for Zap Cars going forward. Ultimately Zap Cars needs to make all three strategic initiatives work in conjunction with each other to create strong word-of-mouth references by the 20 - 30 year old males who comprise the company's target market. In addition the use of the ZapMe! music label will also give Zap Cars a platform for starting Guerilla Marketing campaigns, sponsoring musical and media events, and sponsoring tours of new and emerging artists. Zap Cars needs to make all these strategies work to make the brand be seen as environmentally conscious and also non-conformist enough to attract the members of the target market as effectively as possible. The bottom line is that through all these efforts, the ability to deliver an exceptional online experience to any visitor to their website, an event they sponsor, or anyone downloading music will connect high levels of individuality and freedom with the Zap Cars brand."
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