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Election Campaigns, 2004.
Compares the election campaigns of contenders for the U.S. House of Representatives from Indiana and Florida.
2,128 words (approx. 8.5 pages), 27 sources, MLA, £ 34.95
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Abstract
This paper compares and contrasts the election campaign of Democrat Julia Carson with her main opponent, Republican Brose McVey, and the election campaign of Republican Diaz-Balart with that of his main opponent, Democrat Annie Betancourt. The paper compares a variety of aspects of the campaigns, including campaign financing, platform and support, candidate profiles, media coverage, scandal, redistricting, and election results.
From the Paper
"McVey ran on a platform of economic growth and job creation, stating that Indiana has been sliding compared to the rest of the nation. McVey claimed that "there are many federal issues, such as funding for transportation and airport projects to changes in the tax code, which can have an impact on Indiana's economy. 'She's been in office six years... I haven't heard one word about what Carson is doing and advocating for." McVey also cited Carson's votes against President Bush's tax cut package and against 'fast-track' trade authority. McVey's views on political issues were much more conservative than Carson's. He supported an amendment that would make flag burning illegal. opposed partial-birth abortion, and supported the right to bear arms. McVey also supported Bush's policies on Iraq and taxes."
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Anorexia Campaigns, 2005.
Examines celebrity campaigns and how effective they are in promoting the prevention of anorexia.
2,530 words (approx. 10.1 pages), 7 sources, APA, £ 45.95
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Abstract
This paper looks at celebrity campaigns and how effective they are in promoting disease prevention among the general public. It looks at how the medical community views these campaigns, the veracity of the information they portray, the role of paid spokespersons and gives some examples of campaigns by celebrities for specific diseases. It suggests a plan for a campaign to publicize anorexia nervosa.
From the Paper
"No large-scale campaign has ever been raised to bring awareness to anorexia nervosa - a devastating disease in which people starve themselves sometimes to death because of a distorted body image ..."
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Advertisements in Political Campaigns, 2005.
A look at how advertisements can have national and even international ramifications when they are used to affect the outcomes of political campaigns.
1,509 words (approx. 6.0 pages), 7 sources, MLA, £ 25.95
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Abstract
This paper discusses the effect that advertisements can have on the outcome of political campaigns and elections and how that influence can have national and international repercussions, especially when the advertisement campaigns present incomplete facts or misrepresent the truth.
From the Paper
"Good ads have a dramatic effect on viewers as they address psychological factors like emotions rather than rational ones and, therefore, their use in political campaigns should be limited. In addition, ads are formed to inform the public about the merits of purchasing a certain product or supporting a certain issue or a political candidate. They should positively inform the viewers of the truth by relying and sticking to the facts. However, according to Robert H. Wozniak in "Walter Dill Scott: the Psychology of Advertising," creating ads that are built around the facts and which talk to the viewers ' rationality, is not really valid advertising. This is because "advertising has as its one function the influencing of the human mind...As it is the human mind that advertising is dealing with, its only scientific basis is psychology" (Scott qtd. in Woznaik). He meant that ads have a direct influence on viewers as they communicate with the human brain directly as a bullet and ads affect the people psychologically not rationally. Ads tell people what they want them to be informed with or even what they don't want to hear but in a way that they can identify with. Accordingly, as Wozniak explains, ads are hurt because the human attention span is short. This is an essential observation regarding the nature of ads because it means that their length does not allow for the publishing of all the truth regarding a product or an issue. Instead, an ad will select facts and leave claims unexplained. The second vital feature regarding successful ads made by Wozniak is that they play on the viewers' emotions."
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The George Bush and Al Gore Campaigns, 2006.
A look at the George Bush and Al Gore presidential campaigns.
1,459 words (approx. 5.8 pages), 7 sources, MLA, £ 25.95
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Abstract
This paper examines the numerous factors affecting presidential campaigns and their outcomes. The paper discusses the George Bush and Al Gore campaigns and looks at how the Electoral College, polls, state-by-state contests and the electoral geography each impact the election results. The paper further discusses the difficulty in predicting the winners of these elections as a result of all the influencing factors.
From the Paper
"In an election with no dominant theme, predictions are difficult. Especially this particular Presidential election, in which it is entirely plausible that one candidate could win the popular votes, while another becomes President-elect. Americans must remember that this outcome has occurred before, and that the Presidential elections are not decided by the people, but by the Electoral College. Furthermore, although most Americans know that the Electoral College chooses their President, few understand the inner workings of this archaic institution. The end result is a difficult prediction that must account for the polls, state-by-state contests, and the electoral geography of the campaign."
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Republican Advertising Campaigns, 2002.
Examines advertising in America in the 1980s by focusing on two Republican political party advertisement campaigns.
2,145 words (approx. 8.6 pages), 4 sources, MLA, £ 34.95
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Abstract
This paper begins by providing an historical background of the society in America in the 1980s and how advertising was geared towards this society. The writer explains that as older party and political structures declined, advertising became central to campaigns by the 1980s. In order to compare two advertising forms, the writer looks at two particularly effective campaigns, both by Republicans; one positive and one negative.
From the Paper
"The positive campaign, for the 1984 Reagan re-election campaign, had the theme "Morning in America." The specific images were forgettable enough--family picnics and the like, shot in a soft-focus flavor if not literally with soft focus, but the campaign achieved its enormous effectiveness from its background. The decade of the 1970s had been a dismal one for the United States, beginning with the Vietnam War and civil disorder, and ending with oil crises and the Iranian embassy hostage crisis. The central theme of the 1984 ad campaign was that Reagan, almost through sheer force of personality, had halted this national decline; we had passed through the dark night and under Reagan it was indeed Morning in America again."
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Corporations and Political Campaigns, 2004.
A discussion of why corporations should be banned from spending to influence political campaigns.
1,327 words (approx. 5.3 pages), 6 sources, MLA, £ 22.95
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Abstract
This paper introduces the topic of corporations' spending to influence political campaigns and specifically discusses why they should be prohibited from doing so. It looks at how these corporations are able pick and choose where they exert their power and how most of them contribute the maximum amount allowable by law to political campaigns. It argues that these contributions, known as "soft money" in the political world, should be prohibited because they go against the meaning of the U.S. Constitution and because they influence the candidates in ways that often do not benefit their constituents. Political contributions from large corporations are not the American way, and they should be banned entirely to add integrity back into the election process.
From the Paper
"There are numerous reasons why these continuing political contributions should be stopped. First, they are completely out of control, and are defining the way candidates run for office in our country. Political campaigns of past eras were shorter, and much less expensive. Today, campaigns seem to last forever, and the budgets are tremendous. For example, the 1998 governor's race in California cost $100 million, and Senate races can cost $25 million or more, and the costs are rising every day (Hrebenar, Burbank, and Benedict 6). Arnold Schwarzenegger spent nearly $27 million to win the recall election in California just a few months ago, and the total spent by all the candidates was $88 million. Even more astounding, Ex-Governor Gray Davis left office owing his campaign money."
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Advertising Campaigns, 2004.
This paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based Amazon.com.
1,125 words (approx. 4.5 pages), 5 sources, MLA, £ 19.95
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Abstract
This paper explains that effective advertising campaigns are essential to a company's financial success; a good ad campaign can be a key to a company's success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike's in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.
From the Paper
"Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."
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The Valley Campaigns, 2006.
An analysis of the Valley Campaigns of the American Civil War.
1,150 words (approx. 4.6 pages), 5 sources, MLA, £ 20.95
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Abstract
This paper examines the Valley Campaigns of the American Civil War. The author argues that the outcome of the campaigns shows that appropriate tactics and quality leadership determined victory in the particular terrain and physical conditions. The Union was victorious due to outstanding leadership and knowledge of the battlefield. The confederacy's defeat is considered in terms of poor leadership and mistreatment of officers toward regular soldiers.
From the Paper
"The strategy pitted Grant, Meade and Butler against Lee's Army of Northern Virginia, whereby Franz Sigel would invade the Shenandoah Valley and cut off Lee's supply lines; Sherman to take Georgia and Atlanta; and Nathaniel Banks to capture Mobile, Alabama (Wikipedia 2005). Lee sent Jubal Early to contain the impact of David Hunter's offensive in the Valley and, if possible, to trouble Washington and force Grant to reduce his forces in Petersburg, Virginia. Early managed to traverse the Valley un-opposed, crossed Harpers Ferry and the Potomac River and drove into Maryland. In response, Grant sent troops under Horatio G. Wright and George Crook to handle Early and strengthen the position of Washington (Wikipedia, Feis 1993, Sifakis 2005). "
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Political Campaigns, 2002.
The use of mass media in political campaigns.
3,400 words (approx. 13.6 pages), 7 sources, £ 64.95
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Abstract
This paper discusses the influence of mass media on the way political campaigns are run.
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Political Campaigns and Democratic Society, 2004.
An analysis of the nexus between campaign and election results, especially in relation to the developing mass media.
1,445 words (approx. 5.8 pages), 2 sources, MLA, £ 24.95
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Abstract
This paper examines how, to truly understand the role of election campaigns have in the final election results, it is essential to understand that two views exist. On one hand, it is argued that the voters decide on their candidate before campaigning commences, while the other view argues that it through this activity that the voters reach their decision. It argues that, in order to be able to comprehend the true nexus between the campaign and voter's minds, the first step is to appreciate that campaigns are as dynamic and multifaceted in character as they are in their effects.
From the Paper
"Many researches have been undertaken to examine how campaigns effect voters during democratic elections to bring the government into office. The researches undertaken initially on this issue were controlled in the sense that inadequate information was available. This meant that the research would be unable to offer a comprehensive answer to the question. The research undertaken by D. Sunshine Hillygus shows that the effect a campaign has is dependant on other factors also and that the campaign does impact the vote bank. Before giving a detailed analysis of these elements it is important the traditional view."
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International Marketing Campaigns (IMC), 2005.
This paper discusses the ethical challenges in international marketing campaigns (IMC).
860 words (approx. 3.4 pages), 3 sources, APA, £ 15.95
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Abstract
This paper explains that, when developing an international marketing campaign (IMC) in a global and diverse competitive environment, one of the first challenges is that different nations across the world embrace different standards of ethical advocacy and regulate marketing and advertising in different ways. The author points out that taking advantage of a country's greater overall naivete or less stringent government regulations regarding the divulging of information, such as cigarette warning labels, might be effective marketing but hardly ethical. The paper relates that a country, which is tolerant of its own national corporations' foibles, might be less tolerant of a United States company engaged in similar practices.
From the Paper
"The increased scrutiny to such 'word of mouth' campaigns in the American media made such an ethical manifesto a necessity for companies to embrace, rather than a free ethical choice. In other European nations, such as Canada and the United Kingdom, cynicism about marketing practices runs equally high. A 2003 Daily Telegraph newspaper poll in the UK found "on a net trust rating (calculated by subtracting the negative percentage score from the positive) ministers in government came out with a lamentable score of minus 49 per cent and directors who run large companies fared even worse, being right at the bottom with minus 56 per cent." But what should one do in the case of marketing to a nation where a technique of water cooler buzz by paid advocates in ordinary offices is not so scrutinized, and ethical standards by marketing executives are notably, and acceptably more lax?"
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The Afghanistan and Iraqi Campaigns, 2005.
Discusses the strategic goals of the Afghanistan and Iraqi campaigns.
1,125 words (approx. 4.5 pages), 0 sources, MLA, £ 20.95
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Abstract
This paper examines the grand strategic rationale of the Afghanistan and Iraqi conflicts. The paper lexamines the two wars separately and together and discusses what both countries have to offer that make them desirable to imperial powers.
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Election Campaigns: The Effect of New Technologies., 2002.
Looks at the effects new technologies have had on election campaigning in Canada and the U.S. in the last twenty years.
2,650 words (approx. 10.6 pages), 7 sources, £ 50.95
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Abstract
This paper discusses how new technologies have changed election campaigning in Canada and the United States in the last twenty years. The effects of non-stop campaigning, television, direct-mail, political consultants, constant polling, and high tech fundraising are examined and analyzed as well.
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Political Campaigns, 2005.
An overview of how to run a political campaign.
4,600 words (approx. 18.4 pages), 7 sources, MLA, £ 70.95
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Abstract
This paper provides a guideline for planning and running a political campaign, including the specific goals that must be set and achieved, how to formulate and disseminate the candidate's message and how to get out the vote.
From the Paper
"All political campaigns seek to persuade the public to vote for a candidate by managing the message that is communicated to the electorate through the media. The core message of any campaign is comprised of more than words and pictures. It is one component of ..."
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