| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING SUPER BOWL": |
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Advertising and the Super Bowl, 2004.
This paper analyzes the inner workings of the advertising industry by focusing on the types of ads shown during the annual Super Bowl.
675 words (approx. 2.7 pages), 5 sources, APA, £ 16.95
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Abstract
This paper examines how and why certain ads are accepted or rejected by the media while also delving into who ultimately decides which ads are broadcast to the viewing public. The writer of this paper focuses on the most recent Super Bowl which was broadcast on the CBS television network while detailing the reasons behind two specific ads which were rejected due to their content. This paper delves into the First Amendment to the Constitution and its relevance to this particular topic. The paper also analyzes the rules and regulations stipulated by the Federal Communications Commission and its resulting impact on the advertising industry as a whole.
From the Paper
"Although the Super Bowl is a public event that is the most watched TV program, it is a privately produced show and the choice of what ads to run rests with the network, a private company. Once CBS network bought the rights to broadcast the Super Bowl it had First Amendment rights to choose what it would or would not broadcast. Under the First Amendment CBS has the right to exercise its editorial judgment regarding the content of Super Bowl ads."
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The Birth of the Super Bowl, 2002.
Looks at the history and creation of the Super Bowl.
1,637 words (approx. 6.5 pages), 5 sources, MLA, £ 36.95
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Abstract
This paper recounts the beginnings of the Super Bowl by first looking at the creation of the AFL. It looks at the role television had in the success of the Super Bowl and the tremendous amounts of money spent by both leagues which encouraged fans to pick sides. The continued success of the Super Bowl and some of the factors that contribute to its success (half time shows, commercial airtime) are also discussed.
From the Paper
"By 1968, the year of Super Bowl I, America accounted for over 78million households with televisions (out of a worldwide 200million) and its popularity was ever increasing. At this point, television shows that are now steady re-runs on Nick at Nite, were entertaining Americans as they lived their ?American Dream?. Televised football games were highly popular (much like today) and were a ready source of commercial income for broadcast stations and football franchises. Television programs and commercials were defining what Americans should buy, eat and live by. It was a viable force then as it is now."
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"Super Gyms for the Super Rich", 2007.
An analysis of the 2006 Forbes magazine article, by Susan Yara, "Super Gyms for the Super Rich".
709 words (approx. 2.8 pages), 2 sources, MLA, £ 17.95
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Abstract
The paper discusses how Susan Yara's article, entitled "Super Gyms for the Super Rich", suggests that the wealthy, as with so many other aspects of their lives, get in shape differently than ordinary Americans. The paper further discusses Yara's analysis that certain gyms, by targeting higher-end consumers, have established a niche market through careful advertising, marketing, and appeal to a crucial 'snob factor' that makes getting in shape for the elite more attractive. The paper examines how the elite are more determined to create enclaves that are for a select few, who are willing to pay any price. The paper includes the original article.
From the Paper
"While the basic fitness centers at a local strip mall might offer a treadmill, these new elite gyms offer the best in personal training and fitness equipment, as might be expected. These gyms also offer concierge services, private cabanas in which consumers can change for the pool, elegant rooftop patios where clients can show off their newly toned figures, private spas and, instead of Power Bars and Gatorade, the gym's dining areas serving gourmet food. Customers are not simply given standard dietary and workout advice, they are given specific meal and supplement plans, as well as medical assessments to go with customized workout regimes."
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Budweiser Advertising, 2008.
The paper examines a TV Budweiser commercial from the 2007 Super Bowl.
843 words (approx. 3.4 pages), 4 sources, APA, £ 20.95
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Abstract
The paper describes a 2007 Super Bowl advertisement by Budweiser and discusses the product, price, place and promotion. The paper looks at the targeted audience, how the product is positioned and what significant connotations appear to be at play. The paper shows how the humor of the advertisement guarantees it to have success among young drinkers.
From the Paper
"Super Bowl ads have become extraordinarily lucrative marketing tools in recent years. One particular 2007 Ad by Budweiser features a beer cooler which has been left alone momentarily on a tropical beach. Its presence has been well-noted, however, and it is not long before a legion of crabs arrives to pay it homage. When the group absconds with the cooler, somehow evading the notice of those gathered on the beach, and taking it to a fairly remote location nearby, it becomes clear the commercial is building to a humorous climax. Sure enough, when two beers protruding from the top of the cooler move slightly shortly after the large item has been set down, the crabs respond by treating them as if the beers are twin deities, prostrating themselves in a manner that is funny even for a cynical commercial watcher. At the end of the brief advertisement, the Budweiser logo appears with its familiar caption, "Budweiser: King of Beers" and the obvious linkage between the beers being worshipped by the crabs and Budweiser Beer being worthy of the worship of American beer drinkers is made unapologetically - if rather clumsily (Budweiser, 2007)."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, £ 92.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, £ 89.95
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Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
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The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, £ 49.95
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Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
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Advertising Culture of the 1920s, 2006.
A discussion regarding advertising in the 1920s, in relation to advertising today.
1,575 words (approx. 6.3 pages), 4 sources, £ 42.95
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Abstract
This paper discusses how the differences between the advertising of the 1920s and today are substantial. The advertising of that time was less sophisticated. Products were sold based on their perceived values and usefulness, not simply on sex appeal. The paper further discusses that it is not to say that sex appeal was ignored; products aimed at women often advertised how appealing they would make women feel, or how they would make women appear to men. Coca-Cola and Palmolive soap are products that demonstrate the changes that have taken place in advertising, both in the purpose of advertising and the images associated with it.
From the Paper
"The decade of the 1920s was an era of rapid change. Women scandalized their men as their hemlines rose steadily, reaching the mid-20s "flapper" styles; makeup became popular; and their hairstyles got shorter. Men's fashions became more conservative and geared toward the comfort of the wearer. "Convenience" became the watchword of the day, whether related to clothing, chores, travel, or communication. Almost overnight, the world became a different place, in large part thanks to advertising. Cultural Overview The world was a rapidly changing place in the decade of the "Roaring Twenties." This decade came on the heels of the Progressive Era, which had run out of steam by the beginning of that decade (Miller, 2003, p. 13). "
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Females and Advertising, 2005.
An analysis of the usage of female imagery in advertising throughout history and its effect on society.
20,013 words (approx. 80.1 pages), 124 sources, MLA, £ 172.95
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Abstract
This paper examines how the use of female images in the media and particularly in advertising has become a contentious issue in recent years and how numerous studies and articles have been written on the subject. There is a general consensus among academics and researchers that the manner in which advertising uses female images has a profound affect on society in general and the individual consumer. However, whether this effect is entirely negative or positive is a question that is at issue. One of the intentions of the present study is to present these views against the background of the history and function of advertising. A central purpose of this dissertation is to examine the implications surrounding the usage of female imagery in advertising. The implications in both a social and psychological sense are examined in-depth. The study also takes cognizance of the various views and opinions of various aspects of this subject. The overall intention of the study is to present a clear overview and analysis of the historical and contemporary reality of the use of female images in the advertising industry.
Outline
Introduction and History of Advertising
The Function and Functioning of Advertising
Implications: Society and Advertising
Implications: Psychology and Advertising
Conclusion and Summation
From the Paper
"Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The concepts of buying and consuming have been around since time immemorial and the fact that much of life focuses in this commonplace arena, makes advertising a fascinating subject for anyone who is interested in how people cope with everyday existence. In ancient times 'persuasion through communication' was mainly by word of mouth, yet commercial messages were found in the ruins of Pompeii, a town that was founded in the 7th century BC by the Osci, a people of central Italy."
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