| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING SEXUALITY": |
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Advertising and Sexuality, 2005.
This paper examines the topic of sexuality within the field of advertising.
1,800 words (approx. 7.2 pages), 8 sources, £ 49.95
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Abstract
In this essay, the writer discusses sexuality in the media. In particular, the writer studies the appearance and use of sexuality in advertising. The writer explains that the aim of advertising is to provoke a wish or desire to obtain the type of lifestyle that is being promoted together with the product.
From the Paper
"The role of advertising is not to simply inform consumers of products. The role of advertising is to convince people that buying a product will get them the lifestyle that they want. For example, in All Consuming Desire Neil E. Harrison says, 'Product design and differentiation, and marketing and advertising expertly turn vague desires to attract and impress into demands for commercial commodities and services'. What this means is that advertising's purpose is not to sell you a product. Its purpose is to increase desire for something that the product will provide the consumer."
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Sexuality in Advertising, 2005.
This paper discusses the use of sex in advertising as a powerful tool for selling products; however, sex in advertising is addressed differently toward men than it is toward women.
1,245 words (approx. 5.0 pages), 5 sources, MLA, £ 29.95
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Abstract
This paper explains that the sexual connection is much easier to set up for men than for women because men have minimal criteria for sexual desire, basically a woman's anatomy; thus, young healthy women's bodies easily attract the male view to the advertiser's product. The author points out that the use of sex in advertising to women is much more difficult because women's instinctive sexual reaction is more strongly affected by their intelligence; thus, advertising to women rarely uses sex, but rather the romance approach is applied using stereotypical images such as roses and a doting man. The paper relates that sexuality in advertising is a major area of ethical concern; however, surprisingly little is known about its effects on women and men.
From the Paper
"Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction.Sexual desire is an instinctive reaction in animals, and a person's perception of a suitable mate is the basis.That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for the highest quality offspring with the best chance of survival."
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Advertising Strategies: Comedy vs. Sexuality, 2001.
Comparison of two different marketing strategies; one based on humor and one on sex.
1,320 words (approx. 5.3 pages), 6 sources, £ 30.95
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Abstract
This paper compares two different marketing strategies: humor and sex. The author discusses how comedy prevails over sexuality in advertisements because comedy is more memorable and generally more easily applies to the product. The paper is based on six advertisements, half comedy and half sexuality and spends a section discussing each and its pros and cons.
From the Paper
"Both humorous and sexual themes are used in advertisements because marketing executives believe these to be the most direct way to sell a product. Marketing executives rely on comedy and sex to sell their products, but while interest may be generated for the ad itself using these methods, interest in the actual product can only be obtained if the comedy or sex is realistically applicable to the product itself. When comparing the two kinds of ads, comedy ads are generally much better at showing applicability than are sexual ads
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The Sexual Exploitation of Men, Women and Children in Advertising, 2002.
A demonstration of some of the ways that men, women and children are exploited sexually through print and media advertising.
3,018 words (approx. 12.1 pages), 18 sources, MLA, £ 61.95
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Abstract
This paper tries to explore the exploitation of sex in advertising and is broken down into sections involving, men, women and children. It defines what exploitation is and tries to determine the limits of what advertisers can use before it becomes pornography. It looks at how the exploitation of sex and women in advertising has been going on as as early as the mid 1400s in wood carved signs on store fronts and how the exploitation of men as ?beefcakes? has been more recent. It discusses how the biggest criticisms are the exploitations of prepubescent children in advertising. Picture examples of different advertisements are included.
Outline
Thesis
The Basics
Nudity
Prevalent Through the 90s
Changing Attitudes Towards Women
Conclusion
Figures
References
From the Paper
"Voices, whether male or female are chosen to convey a specific message to an intended market. The when choosing a orator, a determination needs to be made initially whether the ad is being portrayed as coming from an announcer or a spokesperson. A spokesperson must portray the part of an actual user of the good or service, where, as the announcer must have an authoritative intonation. Announcers are primarily men, because of the deeper voices that exude authority. Although one study (Frieden 1984) showed that there was not a significant difference in the effect of having a male or female voice, rather that men are usually chosen as announcers more out of habit than necessity. Many times advertisers and companies will use celebrity voice-overs or celebrity spokespersons in commercials because of the recognition of their voices without having to see the person. The best example of this is James Earl Jones (AT&T) or William Shattner (Priceline.com). Both of these men have very distinct and recognizable voices that demand high salaries for this type of work. "
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Advertisements and Sexuality, 2002.
An argument about whether sexually explicit advertising causes sexual desire.
950 words (approx. 3.8 pages), 3 sources, MLA, £ 23.95
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Abstract
This is an introduction to the topic that sexuality in advertisement causes sexual desirability of a person. The null hypothesis is that this experiment using sexual advertisement will not produce desirability. The paper shows how sexuality is a problem in the United States and examines whether the advertisements that portray sexuality may lead to sexual violence crimes. The writer asks that if this is true, then is it ethical to use ?sexual? advertisements?
From the Paper
"Does sexuality cause desire for sex? What is the difference between looking at sexual advertisements and regular advertisements without sexuality? Is there a difference? The class will show 15 sexual advertisements and 15 non-sexual advertisements. Will there be a difference? Many believe that the media has played a role in the increase of young people having sex early and with more partners. Is this true? Movies, television, music, and magazines are filled with sexual messages to the young person. Even at an early childhood age, children want to dress sexually. Teens rate the media as a second source of information about sex. Schools are the first source in giving information about sex. Does ?sexual? advertisement lead to sexual crimes and aggression? Is it ethical to use sexually appealing advertisements if it can lead to violence in the home or other crimes? Does research show that advertisements bring the desire for sexuality? "
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Advertising and Women, 2008.
This paper looks at body image, female sexuality and debt within the field of advertising.
1,692 words (approx. 6.8 pages), 13 sources, APA, £ 37.95
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Abstract
This paper examines advertising and how it impacts women in three ways: body image; sexuality; and consumer spending habits. Specifically, the writer argues that advertising has been - and continues to be - shaped by stereotypical depictions of the two genders, and that women remain faced with a popular media that glorifies unhealthy body images at the same time as it sexualizes women and impresses upon them the sense that they need to dress and act a certain way in order to be "true" women. Finally, the paper looks at how consumer advertising has placed women in a position where they are now expected to consume both like women - and like men.
Outline:
Abstract
Introduction
Advertising and women: Body image
Advertising and Women: Sexuality
Advertising and women: Debt
Conclusion
From the Paper
"Advertising in America and throughout the western world impacts women in many ways - most of them negative. In the pages that follow, the impact of advertising upon women in the realms of body image, sexuality, and consumer impulses will all be discussed, with the general argument being raised that advertisers seize upon female insecurities and self-perceived inadequacies in order to make money - even if the process ends up sparking eating disorders and psychological disorders among young and old females. In the end, women need to appreciate that advertisers are not interested in social welfare but in making money - often by appealing to shop-worn notions about gender roles."
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Video Advertising, 2005.
This paper explains that video advertising, which can be both entertaining and irritating, is the medium society loves to hate because, unlike print advertising, it is more difficult to tune out.
1,620 words (approx. 6.5 pages), 5 sources, APA, £ 36.95
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Abstract
This paper explains that, although people can make a case that advertising goes too far, by using sexual innuendo that is too graphic or targeting children who have not yet developed the ability to evaluate claims of the advertisement, the United States Constitution provides everyone in this country, including advertisers, a number of protections from regulatory abuse such as freedom of speech. The author points out that one of the most common criticisms is that advertising tries to sell us things we neither need nor want; however, in a capitalistic society, companies are allowed to encourage consumers to buy their products. This paper concludes that the video advertising is an important part of the U.S. economic system; the problems of this advertising can be managed.
From the Paper
"Perhaps one of the weakest criticisms of advertising is that it is intrusive. Probably every person could cite a commercial he or she found annoying and intrusive, and that is the test for the limits of free speech: one person's free speech cannot violate another person's right to not be harmed by that free speech. An example of this would be hate crimes. If someone's inflammatory speeches cause someone else to commit a hate crime, then the person's speech has gone too far, because it has led to harm. The issue isn't nearly as clear in advertising."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, £ 92.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, £ 89.95
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Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
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