| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING SALES PROMOTION": |
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Advertising and Sales Promotion, 2005.
A look at advertising and sales promotion and its effect on the financial services industry.
2,986 words (approx. 11.9 pages), 17 sources, MLA, £ 61.95
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Abstract
This paper examines how sales promotion is a major part of modern day marketing activity and how there are many companies spending millions of pounds on promoting financial products. It attempts to evaluate the use of promotions in financial services marketing with reference to organizations within the financial services sector. It shows how advertising and promotional efforts have become more regionalised and specifically tailored towards targeting a specified audience and how companies and corporations in the financial services sector have begun to adapt to the Internet and to promote on-line support in recognition of the service.
From the Paper
"The advent of the internet and increasingly sophisticated technological applications are acting out important roles - in all aspects of business, sales and marketing. Monitoring customer activity is a challenge for all companies in industry. The marketing department can be sure to identify and assess certain conditions under which a communication will have an intended impact. When these conditions are adhered to, the company automatically contacts the customer with the appropriate personalised message. In practise, this is known as the emergence of dialogue marketing. This useful communicative tool can be used to reactivate or retain customers."
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The Relationship of Advertising Expenditures and Sales, 1983.
This paper analyzes two approaches to the development of a statistical relationship between the level of advertising funds expended in the marketing of a product and the realized sales of that product. Creast Toothpaste is the demonstration product.
2,025 words (approx. 8.1 pages), 4 sources, £ 49.95
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From the Paper
"It is the purpose of this research to analyze two separate approaches to the development of a statistical relationship between the level of advertising funds expended in the marketing of a product and the realized sales of that product, with subsidiary goals of: a) evaluating the significance of the relationship between advertising expenditures and sales; and b) forecasting the sales of a product through use of the advertising/sales relationship established.
The product selected for this analysis is ?Crest" brand toothpaste, which is produced by Proctor & Gamble. The two approaches to the development of a statistical relationship ... "
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Advertising and Promotion in Consumer Markets, 2006.
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.
2,521 words (approx. 10.1 pages), 20 sources, MLA, £ 52.95
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Abstract
This paper takes a look at the fact that in today's world, advertisements are not effective enough to cover for any shortcomings of a product. Studies reflect that advertising is no longer held in high esteem by business and this paper takes a look at the reasons for and causes of this lack of faith in advertising.
Contents:
introduction
Marketing
Advertising and Public Relations
Conclusion
From the Paper
"In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumers (Chen-yu, J. & Seock, Y. (2000). This perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product. Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved."
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Sales and Sales Management, 2005.
A discussion on how to build an effective sales department.
2,025 words (approx. 8.1 pages), 6 sources, £ 55.95
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Abstract
The paper discusses the importance of the sales department and how to use sales management strategies to develop a functional department in the organization. The paper gives particular emphasis to the strategy of utilizing sales teams and team structures in building a sales department. The paper concludes with a case study examining sales team management in the international industrial products industry.
From the Paper
"Sales, selling and sales management are some of the most important functional areas in any enterprise. Without this important component an organization's products or services are only available through chance customer encounters and leaving a company's revenues to the chance encounter with a customer is untenable and bad business. This precept is especially important and magnified tenfold in the international setting and in dealing with industrial products where both the market and the consumer may be far removed and culturally separate. Yet, to a certain degree the product and industry, as well as the market, in reference to sales, remains somewhat irrelevant in that any industry in any market requires effective sales departments and strategic sales management because this functional area is directly related to an enterprise's revenue."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising and Women, 2003.
An in-depth study of how advertising and promotional campaigns influence women?s buying behaviour.
5,210 words (approx. 20.8 pages), 13 sources, MLA, £ 89.95
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Abstract
This paper explores what kind of promotion and advertising effort will induce a stronger punch in pushing sales. The focus of this present study finds out how and why women are influenced by all the different factors in the areas of advertising and promotion. Women?s attitude-towards-the-ad (Aad), attitude-towards-the-brand (AB), and some other factors are also discussed.
1.0) Executive Summary
2.0) Introduction
3.0) Literature Review
4.0) Dependent Variables
5.0) Hypotheses
6.0) Methodology
6.1) Demographics of Female Respondents
7.0) Results
7.1) Word-of-Mouth
7.2) Students and Celebrities in Advertisements
7.3) Brandname
7.4) Attractiveness of Product
7.5) Flyers/Catalogues
7.6) Promotions
7.7) Models
8.0) Discussion
9.0) Limitation and Suggestion for Future Research
References
From the Paper
"Promotional and advertising effort is the chief push for today?s retail market, and thus more research has to be done to improve the effectiveness of marketing. Women have comparatively stronger liking for shopping as compared to men. As such, it is extremely crucial for the corporation to have sufficient knowledge in this area.
In today?s society, women are no longer trapped in their traditional roles of house-makers and they break away from patriarchal notions. Instead, modern women are now pursuing their own dreams and have entered the work force to prove that they are able to do more than merely looking after their family. Most women are successful in their career and are also financially established with more disposable income to spend."
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Advertising Agencies, 2005.
This paper discusses three different advertising agencies namely Fletcher-Martin-Ewing (FME) Grey Worldwide and Kilgannon McReynolds.
2,875 words (approx. 11.5 pages), 15 sources, MLA, £ 59.95
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Abstract
This paper explains that Fletcher-Martin-Ewing (FME), Atlanta, functions as an integrated agency with a wide range of advertising and marketing activities; the integrated approach of FME assures consistency of message delivery in every area of communication. The author points out that Grey Worldwide, a part of the Grey Global Group, developed a new research tool 'Emotional Triggers', among the first research technique to detect the emotions driving buying decisions. The paper relates that Kilgannon McReynolds belongs to BBN, a multicultural agency with offices in 21 nations; therefore, this agency can handle its client's marketing communications across the globe.
Table of Contents
Agency: Fletcher-Martin-Ewing (FME)
Overview
Core Competence
Branding and Advertisement
Direct Response
Public Relation
Internet Marketing
Sales Promotion & Sponsorship Marketing
Media Planning and Buying
Strategic Planning
Crisis Management
Agency: Grey Worldwide
Overview
Core Competencies
Agency: Kilgannon Mc Reynolds
Overview
Tactics to Attract the Businesses
From the Paper
"The agency boasts of impressive list of clients out which the major ones are Tucker Federal Bank and Georgia State University. Under the Tucker Federal Bank campaign, it was directed at marketing for new customers in case of this independent bank which was suffering from a low awareness level in the market. The agency took the task of creating the image of a friendly, warm personality. In slightly more than six months, a campaign with the message "not too big, not too small, just right" had achieved an awareness of 67% as regards the slogan is concerned. The brand awareness had attained 52% and 60% proven recall. Besides, the agency also made a major redesign of the corporate website of its client to enhance the convenience of its customer while ensuring at the same time that the cost-per acquisition of an online customer remains low."
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Localized Lithuanian Advertising, 2002.
This paper discusses how advertising, as promoted and reinforced by international companies, has been expanding to the global scene.
6,853 words (approx. 27.4 pages), 32 sources, MLA, £ 107.95
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Abstract
The present study determines whether socio-cultural environment of the country undergoing major transitional processes requires localized or standardized advertising campaigns. Te writer investigates the relationship between advertising appeals of international companies and socio-cultural dimensions of Lithuanian society. He shows how the findings of the local culture and national character of the country prove to be favorable for the implementation of universal values in the advertising industry.
From the Paper
"Economic actors in the emerging global economic system today are forced to behave beyond the boundaries of the national state or the local market. But culture, its elements and dimensions are important for the success of international organizations. The knowledge of the basic needs, customs and traditions of the people can direct the business in the right way. At the same time the lack of awareness about shared meanings and appropriate behavioral patterns of the target market can weaken the efficiency of the firm. Therefore, the socio-cultural environment plays a significant role in the process of implementing and developing marketing strategies. The major functions of the marketers are to ascertain social needs and to satisfy them in the most appropriate way for the customer."
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Promotion Activities of Advertisers, 2008.
Taking into consideration the traditional ad and promotions world, this paper looks at Internet advertising.
788 words (approx. 3.2 pages), 3 sources, MLA, £ 19.95
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Abstract
In this article, the writer notes that before the advent of the computer and the Internet, advertising and promotions were measured in terms of leads, calls, print media ads on newspapers and magazines and airtime coverage on television and the radio. The writer discusses that in spite of the popularity and familiarity of the newspaper and magazine in advertising and promotions, the Internet has become an indispensable tool in the current ad man or ad woman's marketing arsenal. The writer maintains that that Internet advertising is here to stay and it is there not to replace the print media but complement them. The writer concludes that Internet advertising is a partner in a total, multimedia campaign that assures maximum impact and effectiveness in reaching target audience.
From the Paper
"Compared to magazines and newspapers wherein a spot could run at a limited time and space is also limited, Internet advertising can continuous and run for days or months on end at very little cost. Any class of consumer can access the Internet and see the ad or promotion unlike the limited consumer base of the print media. The force multiplier effect is one of the strongest factors of Internet advertising and increases sustainability and availability. It is so effective that several ad and promotions campaign firm, including technology shops have joined the bandwagon to promote their services using Internet advertising."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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The Creative Revolution in American Advertising in the 1960s, 2002.
Explores the advertising industry's approach to advertising in the 60s when it used the counterculture atmosphere to promote consumerism.
2,400 words (approx. 9.6 pages), 1 source, £ 61.95
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Abstract
The counterculture symbolism of the 1960s was co-opted by business, particularly ad industry in order to unleash creativity in the industry. Like the counterculture, the ad industry defied conformism and homogeneity, but only to promote new consumerism. The counterculture challenged capitalist social order whereas using the same ideas the ad industry reinforced capitalist order.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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Atlantic Frost Seafood LLC, 2006.
This paper is a complete marketing plan for Atlantic Frost Seafood LLC (AFS), a wholesale seafood processor.
3,525 words (approx. 14.1 pages), 13 sources, APA, £ 68.95
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Abstract
This paper explains that Atlantic Frost Seafood's marketing efforts are based on selling whole or cut mackerel and herring, and the combination of the two, through (1) distribution channels and (2) direct to commercial crab fishermen. The paper points out that the market for AFS' products are commercial fisherman and wildlife preserves, whose requirements for quality are high, especially wildlife preserves that require near human-edible quality for the health of their animals. The paper relates that this marketing plan creates four key market strategy objectives for distribution, product, pricing and promotion. The paper is presented in an attractive, professional format with many tables.
Table of Contents:
Executive Summary
Marketing Objectives
Products or Services
Projected Outcomes
Situation Analysis
Company Analysis/Internal Analysis
Technological Competency/Expertise
Macro-level Market (Industry) Analysis
Product/Service Analysis
Market Segments
Major Competitors/Participants
Projected Market Growth/Market Share Objectives
External Analysis
Current Opportunities
Potential Future Opportunities
Environmental Threats
Competitive Threats
Technological Threats
Marketing Research
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring and Research
Target Market(s) and Profile(s)
Demographics
Geo-Demographics
Psychographics
Usage and Usage Rate
Marketing and Promotion/Advertising Objectives
Marketing Objectives
Promotion/Advertising Objectives
Branding Concepts/Objectives
Creating a Brand Image
Maintaining Brand Image/Branding Concerns
Product, Price and Distribution Strategies
Product Descriptions and Product/Service Mix Strategies
Dynamic Pricing Strategies
Static Pricing Strategies
Distribution Strategies
Sales Projections
Sales Forecasting Methods Used
Sales Forecast Summary
E-Marketing's Impact on Traditional Marketing Channels
Marketing Budgets
Budgeting Limitations and Assumptions
Return Goals
Objective and Tasks
Budget Summaries
E-Commerce/Internet Marketing Strategy (Optional)
E-commerce Infrastructure
E-commerce Objectives
Website Content
Advertising
Advertising Strategy
Media Strategy
Advertising Execution
Sales Promotion
Internet Sales Promotion Strategy (Optional)
Traditional Media Strategy
Channel Strategies: Push and Pull
Generating Mailing Lists for Advertising and Sales Promotion
Public Relations
Internet Public Relations Strategies
Traditional Media Public Relations Strategies
Direct Marketing and Database Strategies
Direct Marketing
Data Mining
List Rental
Global Aspects of Marketing
Language
Payment Options
Shipping
Implementation and Control
Competitors
From the Paper
"The value of shipments in the fresh and frozen seafood processing industry grew from $6.85 billion in 1999 to $7.56 billion in 2002. While the number of establishments involved in processing decreased to less than 600, the number of employees in the industry continues to rise. In 1996, there were 32,400 production workers and by 2002, this number had reached more than 36,000. The growth of seafood processors continues to at a rapid pace also according to DataMonitor (1998) and other industry research services including Seafoodanalyst.com (2006), both of which are predicting that wholesale seafood processor growth will continue at a 6% rate throughout the coming ten years."
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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