| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING PUBLICITY PUBLIC RELATIONS": |
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Advertising vs. Publicity in Public Relations., 2002.
A comparison of the importance of advertising versus publicity in the PR world.
650 words (approx. 2.6 pages), 2 sources, £ 18.95
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Abstract
This paper will seek to understand the differences between the advertising aspect of Public Relations, and the publicity aspect of the PR world. By understanding the differences, we can see how both serve a specific function in PR.
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Public Relations, Publicity and Advertising, 2002.
A comparison of the three fields.
650 words (approx. 2.6 pages), 3 sources, £ 18.95
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Abstract
This paper defines and differentiates between public relations, publicity and advertising.
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Public Relations, 2005.
This paper examines public relations and their importance to businesses and even a funeral home.
1,125 words (approx. 4.5 pages), 0 sources, £ 30.95
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Abstract
The paper discusses how effective public relations are important to every business, no matter how small. Every business owner should know how to best manage internal and external publics and to work with publicity and advertising. The paper explains that using public relations tools and tactics are also important, especially in areas of crisis management. The paper concludes that all of these topics are as important to a large business as they are to a family owned funeral home.
From the Paper
"Internal and external publics represent the two groups that must be considered in any public relations situation, and they are addressed very differently. Internal publics are the people working with or for the company in question. That includes employees, distributors and even people who might be on the board of directors for an organization. These people must be treated differently from people in the external public."
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Public Relations, 2005.
This paper discusses the key global trends in public relations.
1,130 words (approx. 4.5 pages), 8 sources, APA, £ 27.95
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Abstract
This paper explores the differences in publicity and advertising in terms of their impact on the public.
The author explains when companies need to do proactive PR planning and When they need to utilize reactive crisis management. The paper relates the impact of positive and negative PR in daily life and gives examples.
From the Paper
"Harris Diamond is Chief Executive Officer of the public relations firm Weber Shandwick Worldwide. According to Diamond, there are a number of key global public relations trends. Public relations is growing in importance worldwide. More companies are coordinating their advertising public relations and other marketing services every day. Word of mouth is still the most important form of human communication. Influencing what people say and feel how they receive and process messages how they communicate and pass on information to others and ..."
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McDonald's Public Relations, 2006.
This paper is a proposed public relations campaign for fast food giant, McDonald's.
3,510 words (approx. 14.0 pages), 2 sources, APA, £ 68.95
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Abstract
This paper explains that McDonald's needs to address its customer's desire for healthy and nutritious food alternatives and yet to retain its traditional menu items, which made McDonald's world famous. The author points out that the focus of McDonald's proposed PR campaign is on its external publics, such as the media and consumers especially children, and most important its internal public, its employees. The paper relates that, although current advertising standards may ensure that no advertiser abuses the child's imagination or manipulate community values, there is no regulatory mechanism in place that discourages heavy investment in branding or guarantees that there is a broad provision of lifestyle risk information to consumers.
Table of Contents
Introduction
Research
Action
Communication
Evaluation
Conclusion
From the Paper
"McDonald's will develop community programs throughout the country. These programs should include the participation of the employees of the restaurants in the area. Now, since most employees' are younger adults making lower wages, there needs to be an incentive plan in place to encourage participation. Including a bonus to those who participate and limiting participation to the best performing employees will do a lot for employee morale as well as increase productivity in the restaurants."
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Public Interest or Public Best Interest, 2002.
A study of the topic of what is the 'best public interest' compared to 'public interest' and the role of the public administrator.
1,810 words (approx. 7.2 pages), 6 sources, MLA, £ 40.95
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Abstract
The paper shows the difficulty the public administrator is faced with when deciding what is the ?public interest? or ?public best interest? and that sometimes the administrator has to make decisions based on the community ?best? interests or the ?objective control of administration?. Sections of the paper include: Pluralists and the Public Administrator, The Public as Consumers, The Public as Represented, The Public as Client and the Public as Citizen.
From the Paper
"Other examples can be commercials. If a child sees cereal with a toy in it, he/she will beg and cry until the mother buys the cereal. The mother may know this is not the ?best interest? of the child because it lacks important vitamins or may be full of sugar. The commercial has placed value on knowing children will see the commercial and will talk their parents into buying it. The interest of the children is met, but not the ?best? interest of the children."
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The Shift from ?Old Public Administration? to ?New Public Management', 2002.
This in-depth paper seeks to clarify, thoroughly explain and critically debate the idea as to whether there is a shift from old styles of Public Administration to new styles under the name New Public Management (NPM).
10,115 words (approx. 40.5 pages), 21 sources, MLA, £ 141.95
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Abstract
The main tenets of NPM are explored and their application to the U.S., New Zealand, and the U.K. is documented. The application of the NPM to developing countries of Africa, Latin America, South East Asia and the Anglophone Caribbean is also evaluated for their strengths and weaknesses.
From the Paper
"Like the Traditional bureaucracy, the New Public Management approach is yet another ?problem-solving tool? in the schema of public administration, that has emerged with a style of ordering the delivery of public goods and services, however, with a different method in mind. In discussing the so-called ?shift? from Old or Traditional forms of Public Administration, or as some such as Christopher Hood term it, Progressive Public Administration, quite a number of circumstances, situations, contexts as well as a variety of explanations should be proffered and assessed. One needs to critically examine the concept of a shift to New Public Management. The term ?shift?, if one is not careful, could indicate a sharp distinction in the change from Old to New styles of Public Management, or a leap from one paradigm to the other excluding essential features of the old, by replacing such features of the old with the new. This is certainly not the case. It should be noted tentatively, that New Public Management, as Hood, Patrick Dunleavy and others will later confirm, not only exists alongside other aspects of the traditional Model, but also that other features of other ?Intermediate Models? such as those of the Management, Comparative Development and the influences of earlier Market Models, still persist alongside NPM."
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Public Space and the Public Individual, 2002.
A review of the book "Writing/Interviews" by the artist Richard Serra.
1,150 words (approx. 4.6 pages), 1 source, £ 30.95
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Abstract
This essay is a review artist Richard Serra's (1994) book, "Writing/Interviews". At the heart of the book is a broad social question about the identity of the public, and the location of public space. This essay considers the political conflicts that emerge in relation to Serra's destroyed public installation, "Tilted Arc." This controversy works as a profound metaphor that concerns the relationship between the public and the institutions that design space for the public. It is a question of ownership and basic issues of freedom, and how these are woven into the social structures that organize public movement and perspective.
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"Public Administration & Public Affairs "( Nicholas Henry ), 1996.
Critical review of work on public management methodologies & techniques & policy formulation & implementation.
1,350 words (approx. 5.4 pages), 1 source, £ 32.95
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From the Paper
" The purpose of this research is to review the book by Nicholas Henry, entitled Public Administration and Public Affairs (1995). This review will analyze the central themes of the work and address its strengths and weaknesses.
Henry begins by explaining the role of public bureaucracy and public administration in democratic society. He notes that bureaucracy and democracy are in fact antithetical. Bureaucracy tends to be hierarchical in nature and elitist. Democracy, on the other hand, tends to be egalitarian in nature. But in order for a democratic society to function properly, the bureaucracy and democracy must be reconciled (p. 1). Bureaucracy represents the technological elite, the body of persons skilled in how to get things done. The democratic mass is charged with determining the direction of public policy, but it is the skilled.."
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Public Administration: Public and Private Management, 1993.
Discusses the various arguments and approaches toward reorganization of government services through privatization and other approaches.
2,025 words (approx. 8.1 pages), 6 sources, £ 49.95
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From the Paper
"INTRODUCTION
The debate over the need to reorganize government and how best to accomplish that has been raging in academic and public administration circles for some time, but the debate has become a national and very public issue first because of the considerable dissatisfaction expressed in recent years on the part of much of the public with their public institutions and leaders and second because of the present effort by the Clinton Administration to do something about it. With the announcement early in September of Vice-President Gore's analysis of the issue and his recommendations for change, the debate is likely to become more heated in the months to come. One complaint has been that government is inefficient, especially when compared with the ..."
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Public Communications and Public Relations, 2005.
Admission essay for the Westminster University program.
977 words (approx. 3.9 pages), 0 sources, £ 23.95
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Abstract
In this paper the author explains why she so desires to attend the University of Westminster. The author describes her background and interest in languages and the translation process as well as her special interest in the translation of technical language. The author also explains why she is a qualified applicant for the university.
From the Paper
"The art and craft of translation is my passion, and how the multitudes of the languages I speak and seek to perfect can be merged into the communications field shall become the passion of my future. I have longed love the translation process involved in translating one foreign language into another. My native language is Italian, but I am also well versed in English and Spanish. My degree thesis was entitled "The Casebook of Forensic Detection," under the supervision of Professor Adriana Bisirri. It was a work of scientific translation, but I tried to make it one of literary merit as well as clinical accuracy, under the watchful eye of Professor Bisirri."
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Transparency, Public Policy and the Provision of Public Services, 2002.
An in-depth discussion of the role transparency plays in the design of public policy making and the provision of public services.
5,828 words (approx. 23.3 pages), 19 sources, MLA, £ 96.95
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Abstract
This paper deals with evaluating the role of transparency in strengthening public service provision and in designing effective public policies. Different theories and practices of transparency in government and other actors in society vis-a-vis the public are discussed thoroughly. The paper also examines the view that there are some cases where transparency may be best, some cases where it may not be the best way, or may need to be greater, and this is achieved by drawing, comprehensively, on literature and data in the developed and developing world alike.
From the Paper
"In designing policies, the sensitivity to motivational complexity, Goodin?s third principle, has to be considered. There are a number of impulses that drive the motives of social actors. Some of these are self-seeking impulses that tend to exist alongside ?principled and altruistic motives?. His final principle, variability, is seen as a central principle of design. He suggests that experiments be undertaken with different structures in different places. There should also be a willingness to use the concept of lesson drawing where appropriate---learn from others? successes and failures. "
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Public Relations in Action: Effective Public Relations, 2004.
A discussion of the effective public relations plans of Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal.
2,663 words (approx. 10.7 pages), 1 source, MLA, £ 55.95
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Abstract
This paper examines how effective public relations is the key to many issues that arise in a corporation, government, or other entity, and how, without a good public relations stance and department, an entity can find itself in situations it is not prepared to handle. Through three different real world examples, Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal, it demonstrates how not all situations are easy to handle and not all organizations or individuals are equipped to handle tough situations. It looks at how it is essential to consider all views and to launch a clear and effective public relations campaign as quickly as possible.
From the Paper
"As the crisis continued to unfold and the media began to spin the situation out of control, Lewis Jordan felt he was best equipped to handle the press and the investigation that was already underway. He flew directly to the site the day after the incident and fielded questions from the site no matter how tough the questions were. However, he continued to make it clear through his public relations message that his first priority was to the families of the ones who perished in the crash. He also felt his expertise in the airline industry was another reason for him to run the public relations message and to help the company recover from this tragic event. Jordan and ValuJet faced a media onslaught and faced speculation from the media that the cause was everything from old aircraft to the engines in the plane being substandard without any evidence as to the cause of the crash."
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Publicity, 2003.
Discussion of whether all publicity is good publicity.
1,800 words (approx. 7.2 pages), 8 sources, £ 43.95
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Abstract
Defines publicity and examines the difference between publicity and advertising. Discusses publicity as a marketing technique, the ritualistic messages in advertising, use of symbols, and the appeal to emotions, not reason.
From the Paper
"'Is All Publicity Good Publicity?'
Introduction
To answer this question, there are three major steps. Those three steps will represent each of the three sections of this paper. Step one in the solution is to define, as accurately as possible, what is..."
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