| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING PROPAGANDA MESSAGES MARKETING MEDIA": |
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Advertising and Propaganda Messages in Marketing and Media, 2002.
This paper presents the definitions and concepts surrounding advertising and propaganda.
1,180 words (approx. 4.7 pages), 2 sources, APA, £ 27.95
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Abstract
The following paper discusses the elements of successful communication, effective advertising, and the factors that cause information to cross the line into propaganda.
From the Paper
"Communications strategies are concerned with the planning, implementing and control of persuasive communication with customers or potential customers. The strategies are the plan and the tactics are the action. Advertising is a strategic persuasion consistent with the objectives of the person or entity sponsoring this communication.
Advertising is mass communication that is paid for. It is the most visible element of the marketing mix; it ha the broadest potential reach of all forms of commercial persuasive communication.
Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It performs the same general role of all communications as a whole: it informs, creates awareness, attempts to persuade, and reinforces buying behavior of present customers. It can also play a major role in positioning a company or its product(s)."
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Propaganda, Advertising and Competition, 2008.
The paper analyzes the differences between propaganda and advertising in a capitalistic society.
3,911 words (approx. 15.6 pages), 6 sources, APA, £ 73.95
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Abstract
This paper discusses the similarities and differences between propaganda and advertising. It presents two contrasting models and many examples to show these similarities and differences. The paper concludes by claiming that although propaganda is different from advertising, advertising is not different from propaganda.
Outline:
Model or Paradigm Case
Contrary or Opposite Case
Borderline Case
Related Concept
Invented or Imaginary Case
Social Context
Practical Results
Results in Language
Interior Dialogue
Essay Outline
From the Paper
"Does propaganda depend on one's intent? To what extent is an aim of merely making people aware of something separate from other aims such as trying to get them to change their behavior, or their attitudes? This is a good related concept, because it shares features of advertising and some of the tools of propaganda, but can be done without any intent to change people. It changes the absolute nature of the concepts, and makes on question whether awareness isn't, in itself, a changed state of being--that could possibly change one's perceptions or future behavior, regardless of the intent of the publicist or PR professional's intention."
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Measuring Advertising and Media Effectiveness, 2007.
The paper compares and contrasts the traditional approaches to measuring advertising and media effectiveness versus the digital ones.
1,210 words (approx. 4.8 pages), 4 sources, MLA, £ 28.95
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Abstract
The paper discusses the traditional approaches to measuring advertising and media effectiveness as opposed to digitally based metrics. The paper demonstrates how digital metrics are revolutionizing the world of advertising and media effectiveness. The paper concludes that the growth of the Internet and the fragmentation of markets is setting the perfect situation for digital metrics to continually grow.
Outline:
Executive Summary
Traditional Approaches to Measuring Advertising and Media Effectiveness
Digital Metrics of Advertising and Media Effectiveness
Summary and Conclusions
From the Paper
"Anchored in a series of methodologies that were originally created for the purpose of evaluating social science, the traditional approaches to measuring advertising and media effectiveness began with a series of research designs that were organized by their ability to either prove or disprove a null and alterative hypothesis of viewer behavior. Methodologies looked to isolate the influence of advertising and media exposures and prolonged approaches from companies looking to educate consumers. This has not changed, in the more digitally oriented approaches to evaluating advertising and media effectiveness, yet the measurement techniques and tools have."
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The Evolution of Advertising Media, 2007.
An analysis of the role of technology on the evolution of advertising media.
2,098 words (approx. 8.4 pages), 3 sources, MLA, £ 45.95
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Abstract
This paper reviews how media will continue to change and evolve as it responds to advertising and marketing needs in the future. It looks at the impact of the 21st century upon clients and the advertising agencies themselves and then discusses what all of this means for various traditional advertising tools, such as newspapers and magazines. The paper particularly focuses on the role of the Internet in the future of advertising and media.
From the Paper
"Technology will also evolve in much the same dynamic fashion as all of the other elements of twenty-first century marketing and advertising. Several of these technological possibilities - such as VOIP technology integrated with e-commerce managers or new holistic software packages that facilitate immediate response to purchasing patterns - have been previously touched upon and need not be returned to here. However, other technological advances could include interactive or virtual reality technology for geographically-distant consumers eager to "test-drive" a new product. Likewise, an advertising agency might give its sales staff palm-pilots equipped with features that provide them with instantaneous information about a client's questions or concerns simply by aggregating data about that client's purchasing patterns and demographic characteristics. In any case, the next five years or so are likely to see startling advances in all of these areas as the once-elusive goal of instantaneous information transfer and synthesis is worked towards steadily."
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Propaganda and Advertising, 1993.
Describes and compares purposes, effects on the public, truth vs. deception, morality and the role of the government.
1,800 words (approx. 7.2 pages), 6 sources, £ 43.95
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From the Paper
"Propaganda holds a curiously ambiguous place in the American psyche. Since freedom of the press is constitutionally guaranteed, the information coming to the public through its journalistic media is considered true. At the same time, Americans patriotically subscribe to the need to stand behind our country in times of national crisis and expect the press to do so as well. It does not take a genius of sharp-eyed perception to note that there will be an inherent conflict of interests, inevitably, between the whole story and national priority.
Propaganda is a sitting government's form of self-definition through media expression. Call it aggressive public relations. Advertising, a phrase that applies to the market sector of the public sphere, also fits the bill. All three terms imply essentially the same function: to present the proponent's point ..."
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Media Hegemony in Advertising Strategies, 2006.
This paper discusses hegemony within the media and looks at its dominance over advertising.
1,800 words (approx. 7.2 pages), 8 sources, £ 49.95
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Abstract
This present research examines the hypothesis that advertising in all forms of media is nothing other than media hegemony. The writer discusses that the concept of hegemony is employed as a device to gain a position of dominance over viewers and this position of dominance is manipulated at various levels beyond mere commercial activity.
From the Paper
"Hegemony is the domination of one group or entity by that of another group or entity; it consists of the polarization of at opposite ends a given spectrum between domination and subjugation with little in between. While hegemony or alternatively, hegemonism, is most often conceived as blatant or superficially apparent but in reality, hegemonism of the cultural variety is occurring daily in the popular media most often facilitated through advertising and the advertisers who both design and produce advertising."
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Advertising and the Media, 2002.
Examines the relationship between the media and advertising.
1,900 words (approx. 7.6 pages), 6 sources, £ 49.95
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Abstract
This paper argues that the relationship between the media and advertising is part of capitalism's agenda to impose certain socially constructed ideologies.
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Advertising - The Media Commission System, 2004.
This paper examines the role of the advertising agency the traditional payment schedule commissions.
1,350 words (approx. 5.4 pages), 4 sources, MLA, £ 32.95
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Abstract
This paper discusses the role of an advertising agency and its the traditional payment system of commissions based on media placement fees paid by the client. The paper looks at financial issues from the agency's perspective with commissions, and alternatives to commissions such as labor-based and full-fee alternatives. The paper concludes that the commission structure is being phased out and that the industry will embrace alternatives.
From the Paper
"The advertising agency has become a staple of business today. There are advertising agencies that specialize in international marketing, others that specialize in particular industries and still others that focus on particular media. Some agencies are full-service, offering their clients a complete package from concept through execution and placement, while other agencies are more specialized. Increasingly, advertising agencies are participating in key aspects of marketing including the product aspect of the marketing mix."
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Media Propaganda, 2005.
This paper discusses an article written by Noam Chomsky and Edward Herman on media propaganda.
1,800 words (approx. 7.2 pages), 1 source, £ 49.95
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Abstract
This paper relates that the article written by Noam Chomsky and Edward Herman on media propaganda suggests that the elitists control the mass media; therefore, newspaper and magazines is skewed. The author points out that Chomsky and Herman claim that all media outlets are subject to elitist opinions and agendas. The paper cites that Chomsky accuses journalists of manipulating the truth in an effort to promote the interests of the media owners and conglomerates.
From the Paper
"Noam Chomsky and Edward Herman designed the "propaganda model" in an effort to explain the role of the mass media and its' corruption. The authors suggest that the media, including newspapers, radio, and television, is controlled by the elite particularly in democratic societies. Many people assume that media control is more typical in dictatorship societies, however Chomsky and Herman believe otherwise. They claim that the purpose of the media is to provide the public with information and entertainment. The authors also suggest that the media influences society's norms, values, codes of behavior, and beliefs."
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Propaganda and Media, 2005.
This paper uses the theories of Noam Chomsky and Kathleen Jamieson to discuss propaganda and the media.
900 words (approx. 3.6 pages), 2 sources, MLA, £ 21.95
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Abstract
In this article the theories of Noam Chomsky and Kathleen Jamieson are used to examine propaganda and the media. The writer looks at Jamieson's view of media manipulation. The writer also discusses Chomsky's view of civic democracy and the right to meaningful participation.
From the Paper
"Noam Chomsky proposes two alternative views of civic democracy in which on the one hand the public is perceived as having the right to meaningful participation in the management of their own affairs and the means of information are open and free and on the other hand a view holding that the public must be barred from such activities and the means of information must be kept narrowly and rigidly controlled. Kathleen Jamieson argues that while the media in a democracy is a source of ... "
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Media and Propaganda in Times of War, 2005.
A paper describing the propaganda role the media has played in the past during times of war and the likelihood of it continuing to play that role during times of war in the present era.
3,025 words (approx. 12.1 pages), 378 sources, MLA, £ 61.95
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Abstract
This paper attempts to investigate if the Western media would willingly co-operate as an instrument of propaganda in time of war by examining the attitude of the media in the recent conflicts such as those of Iraq, Yugoslavia and the Falklands. Various views presented in literature are considered along with the prominent opinions that have been presented in order to attempt to reach a conclusion.
Introduction
The Military and the Media in Times of War
Media Bias in Recent History of Wars
Conclusion
From the Paper
"The military denied permission to the media to accompany the Special Forces into Afghanistan and only 29 reporters were permitted to cover the Falkland conflict [Brown 2004]. The reporters covering the Falkland conflict became very friendly with the troops as a result of living together and sharing the facilities as well as the dangers and very favourable reports were presented to the audience even when things went wrong because they were 'our boys' fighting 'our enemies' and this is quite natural in any war [Seppala 2003]. Hence, the presence of 'neutral reports' in a war can do much to enhance the standard of reporting, but even these neutral reporters can be subjected to censorship, information manipulation and denial of cooperation. Even the neutral reporters will not be liked and believed by all. Enlightened generals do understand the requirements to have the media on their side because reporting on the conduct of war can influence key decisions about the war that are made by politicians [Boje 2002]."
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Foreign Policy, Media Diplomacy and Propaganda, 2006.
This paper examines the role of media diplomacy, public diplomacy and propaganda in the reporting of the meeting between the President of the United States and the Prime Minister of Israel on April 15, 2004.
1,068 words (approx. 4.3 pages), 4 sources, APA, £ 25.95
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Abstract
The paper looks at several different reports of this event and analyzes how the use of media and public diplomacy, along with propaganda, shape the way in which news is actually reported. The paper discusses how the United States focused on the commitment to fighting terrorism as its outcome of the meeting, the Middle-East focused on the United States' public support of the continued oppression of the Palestinians while the United Kingdom saw it as another act of arrogance by the Bush administration and used it as an attack on its own Prime Minister. The paper shows how vastly different the reports of one event can be and what one event can mean to so many different people.
From the Paper
"Public and media diplomacy are closely related and often confused with each other. Public diplomacy is defined as a one-sided, usually half truthful communication designed to persuade public opinion where media diplomacy is essentially the same but uses a television medium to get the point across either locally or internationally. Many media and press outlets utilized this particular event to get their one-sided point across to the only audience that mattered, the one that was listening."
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Women and Media: Mixed Message, 2001.
The following paper contends that mass media is a powerful reflection of culture, particularly the changing role of men and women in society.
930 words (approx. 3.7 pages), 0 sources, £ 23.95
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Abstract
This paper looks at the way in which the media serves as a messenger of socio-cultural pressures and the ambivalence of gender based role changes.
From the paper:
"Today, women in the media offer us completely ambivalent images of perfection. We have warrior-babes like Xena, the Princess-Warrior, a popular t.v. series whose heroine is gorgeous, scantily clad, and who sets out to right society?s wrongs without the help of men. We have another riff on the warrior-babe with the mega pop-star Britney Spears, who has the fit, sculpted body of an Amazon, but the sexy, baby blondness of a modern-day Marilyn Monroe?a woman who flaunts her body and sexuality on the stage and in commercials, yet maintains that she is still a virgin."
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Media Propaganda, 2002.
A review of the way in which the media was able to influence public opinion in the recent war against Iraq.
1,129 words (approx. 4.5 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper looks at examples taken from "USA Today" and the "Washington Post" which related to the recent Gulf War and the reasons for President Bush "had to" launch the war against Iraq. The paper argues that the media is an incredibly powerful force which has the ability to manipulate the minds and hearts of the American people.
From the Paper
"Noam Chomsky writes that, ?propaganda is to a democracy what violence is to a dictatorship.? Indeed, nowhere is this more clear than in recent debates over the impending war with Iraq. On one side of the fence, the conservative Right argues that war is essential and that Iraq is in league with Al Qaeda. They argue that Saddam Hussein is developing weapons of mass destruction which he would like to unleash on the free world. On the other side of the fence, the liberal Left argues that such a preemptive war is ?unjust,? and that there is no definitive proof that Hussein was ever in league with Osama Bin Laden or that he has developed weapons of mass destruction. They worry that a unilateral strike on Iraq sets a disturbing precedent, that it presents the United States as unreasonable and willing to employ force to protect any interest it so desires."
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