| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING PROMOTION CONSUMER MARKETS": |
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Advertising and Promotion in Consumer Markets, 2006.
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.
2,521 words (approx. 10.1 pages), 20 sources, MLA, £ 52.95
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Abstract
This paper takes a look at the fact that in today's world, advertisements are not effective enough to cover for any shortcomings of a product. Studies reflect that advertising is no longer held in high esteem by business and this paper takes a look at the reasons for and causes of this lack of faith in advertising.
Contents:
introduction
Marketing
Advertising and Public Relations
Conclusion
From the Paper
"In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumers (Chen-yu, J. & Seock, Y. (2000). This perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product. Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved."
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Advertising and Sales Promotion, 2005.
A look at advertising and sales promotion and its effect on the financial services industry.
2,986 words (approx. 11.9 pages), 17 sources, MLA, £ 61.95
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Abstract
This paper examines how sales promotion is a major part of modern day marketing activity and how there are many companies spending millions of pounds on promoting financial products. It attempts to evaluate the use of promotions in financial services marketing with reference to organizations within the financial services sector. It shows how advertising and promotional efforts have become more regionalised and specifically tailored towards targeting a specified audience and how companies and corporations in the financial services sector have begun to adapt to the Internet and to promote on-line support in recognition of the service.
From the Paper
"The advent of the internet and increasingly sophisticated technological applications are acting out important roles - in all aspects of business, sales and marketing. Monitoring customer activity is a challenge for all companies in industry. The marketing department can be sure to identify and assess certain conditions under which a communication will have an intended impact. When these conditions are adhered to, the company automatically contacts the customer with the appropriate personalised message. In practise, this is known as the emergence of dialogue marketing. This useful communicative tool can be used to reactivate or retain customers."
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Chinese and Direct-to-Consumer Advertising, 2008.
An analysis of the effects of direct-to-consumer advertising on first and second generation Chinese immigrants in America.
2,564 words (approx. 10.3 pages), 10 sources, APA, £ 53.95
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Abstract
This paper provides a literature review outlining the various pros and cons of direct-to-consumer advertising as it reaches first and second generation Chinese immigrants in the United States. It discusses advertising best practices and methods regarding material that speaks to trust, health, literacy and culture. The paper then describes the effect of this type of advertising on this population.
Table of Contents:
Introduction
Literature Review: Pros & Cons of Direct-to-Consumer Advertising and Chinese Immigrants
Conclusion
From the Paper
"The large Chinese population in the United States indicates that advertising to this population holds both opportunities and risks in the market. As a result, companies should be well prepared on how to play in this market. A review of the literature indicates that in the past decade, the Chinese immigrant consumer population has proven to be a lucrative population, both for the company manufacturing the goods as well as the independent party responsible for advertising. However, proper and efficient direct-to-consumer marketing and advertising plays a significant role in whether the brand or brand name becomes lucrative or not. Research in this area is critical to the continued success of advertising; after the initial research regarding consumer preferences and needs is completed, marketing efforts through sales becomes key. A review of the literature in this area indicates that advertising, promotion and proper use and maintenance of trademarks the most important aspects of market channeling to Chinese immigrants. As long as these aspects are consistently met, the business opportunities of this population appear to be bright. Finally, as stated by the Zhou et al (2007) research, ethnic language media cannot simply be viewed as an ethnic institution isolated from the mainstream host society in which immigrants resettled and that they can facilitate immigrant adaptation."
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Consumer Sales Promotion, 2005.
This paper looks at the role of the customer in the role of promotion and price determination.
920 words (approx. 3.7 pages), 2 sources, MLA, £ 21.95
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Abstract
This paper explores a number of promotional concepts and the role of demand in price determination, including brand loyalty, impulse purchases, supply and demand, elastic and inelastic demand and TV sweepstakes.
From the Paper
" Different forms of sales promotion can erode or build brand loyalty. Promotional strategies need to be in sync with the company's brand image in order to be effective and not detract from brand loyalty. For example if Godiva ..."
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Consumer Manipulation through Advertising, 1990.
This paper discusses consumer manipulation through advertising: Sexual and other stimulants to influence purchase, movie stars, subliminal seduction and stereotyped thinking to trade on the consumer's lack of self-confidence and fears.
2,025 words (approx. 8.1 pages), 6 sources, £ 49.95
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From the Paper
"This paper will be concerned with the topic of consumer manipulation through advertising. There are a number of ways in which advertisers may try to persuade the public to buy their products. However, it has been found that one of the most effective ways to stimulate buying behavior is through the manipulation of people's fears and desires. In the words of one advertising director: "Fear, envy, vanity, health, utility, profit, pride, love and entertainment. If you ever spend money it will be for one of those reasons". Research studies have tended to support this view, and as such there are numerous indications that consumer decision making is more strongly motivated by emotional, rather than rational, needs.
Advertisers have long been aware that sex is the most powerful stimulant for influencing the public to buy. ,,, "
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Direct-to-Consumer Advertising of Prescription Drugs, 2001.
Analysis of the effects of direct-to-consumer advertising of prescription drugs.
3,295 words (approx. 13.2 pages), 13 sources, £ 65.95
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Abstract
Explore the issues surrounding the controversial use of DTC advertising by drug manufacturers. The paper investigates the causes and effects of this new marketing phenomenon in an effort to determine what makes DTC advertising so effective in our society.
From the Paper
"The pharmaceutical industry has always relied on marketing and advertising to move drugs from manufacturers? laboratories to consumers? medicine cabinets. From 1938, with passage of the Food, Drug and Cosmetic Act, until the mid 1980s, the industry focused its efforts almost entirely on physicians. Accurately recognizing physicians as their principal customer, drug manufacturers deployed large armies of sales representatives who marched into physicians? offices carrying promotional materials, drug samples, coffee mugs, calendars, ?continuing education? dinner invitations and baseball tickets. "
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Advertising - is it a Consumer Trap ?, 2003.
A critical review of the effect of advertising on the general public.
1,130 words (approx. 4.5 pages), 2 sources, MLA, £ 27.95
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Abstract
The paper discusses the positive and negative aspects of advertising in America. The paper asserts that for business to move in positive direction, both negative and positive methods of advertising are necessary to attract business and to save a business. The paper then concludes that, ultimately, advertising plays an essential role in our economic engine.
From the Paper
"Starting with the good, one can ask a question to the readers of this essay, and that is this: What type of ad do you remember the most? And the answers will most likely be "the funny ones" or "the stupid ones" even a commercial one complains about still stays in his/her mind! But that is what the ad writers are trying to do, get people to remember their ad. But the bottom line is that the person remembers the ad and when making a decision to buy something, that brand name comes to mind first. But this again is good; the entire survival of a company depends on the simple act of you buying their product. "
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Consumer Advertising in the 1920s, 2003.
An analysis of the lifestyles, economy, social norms, technologies, and communications reflected in the advertising of the 1920s in America.
2,338 words (approx. 9.4 pages), 9 sources, MLA, £ 49.95
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Abstract
This paper provides an overview of the available advertising media of the 1920s in America. It looks at the typical goods and styles advertised during this time and evaluates how such ads reflected the larger issues of the 1920s. An analysis of the lifestyles, economy, social norms, technologies, and communications reflected in the ads from this era is followed by a summary of the research in the conclusion.
From the Paper
"While the graphic images presented in advertising in the 1920s were dominant, there were always messages underneath them that promoted the goods and services. According to O?Barr, this secondary discourse depicts some of our culture's most pervasive ideas about other people and the circumstances of their lives. ?These images help construct for their intended audience ideas about those who are defined as outside that audience. In addition to the images of other people and their cultures that appear in advertisements for travel to other countries, a remarkable number appear in situations where the imagery of other cultures is borrowed to make selling pitches for products quite unrelated to the people and/or cultures depicted? (O?Barr, 1994, p. 45)."
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Effects of Marketing and Advertising, 2002.
A look at the effects of advertising and marketing of businesses today.
1,650 words (approx. 6.6 pages), 3 sources, £ 42.95
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Abstract
This seven-page undergraduate paper discusses the effects of advertising and marketing of businesses today. It is seen that businesses flourish with good advertising campaigns while poor market and advertising can break even the largest of organizations. The effects of marketing and advertising are lasting and therefore the strategies regarding the two should be carried out carefully or else the company will suffer from a poor image in the target market.
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| Essay # 64886 |
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Advertising in the Greek Market, 2004.
A look at the role of advertising in a small tile company in the Greek market.
13,400 words (approx. 53.6 pages), 39 sources, MLA, £ 172.95
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Abstract
This paper examines how marketing and advertising are linked and analyzes the fundamental facets of marketing, advertising, and advertising for small businesses. It provides a case study of a small business in Greece, Aristides A.E., and evaluates its marketing strategy to see if any improvements can be made. It attempts to create a new marketing plan to market Aristides A.E. as a distributor of exclusive goods, to generate more high-value orders, and to build relationships with clients who are likely to keep coming back for more products.
Outline
Literature Review
Methodology
Discussion
Conclusions and Recommendations
From the Paper
"Public Relations is also a necessary evil for the small business: public relations takes a number of forms and in its purest form is viewed as the means by which a company can communicate honestly and accurately with its public: it includes media releases, product launches and premises openings (My Business, 2004c; Williams, 2004). PR is generally a cheap form of communication, but, if you want to do it effectively there are simple guidelines to follow: if you are about to set up a business send a press release to the local paper, or hold a launch event and target the appropriate trade journals (My Business, 2004c). When writing a press release, it is vital to keep it simple: journalists are bombarded with hundreds of press releases every week and have tight deadlines to meet, and so if the press release babbles, there is a very good chance it will end up in the bin before the third paragraph is reached."
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The Children's Advertising Market, 2002.
A look at why children in particular are targeted by advertising.
2,900 words (approx. 11.6 pages), 5 sources, £ 73.95
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Abstract
This paper will explore the children's advertising market in an effort to discover why advertisers focus so much energy on children; how they target the children's market, and consider the consequent social and political effects that such advertising strategies engender.
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Marketing Advertising: A Research Proposal, 2006.
A look at the marketing research conducted for a new product.
2,293 words (approx. 9.2 pages), 7 sources, MLA, £ 48.95
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Abstract
This paper takes a look at a company that has just developed a new product for which advertising has begun. The company desires to test the effectiveness of this advertising on the public. This paper discusses marketing research and related issues and problems.
Outline:
Problem Statement
Literature Review
Objectives
Research Procedure - Methodology
Research Design
Instrumentation and Data Collection
Data Analysis
Time Schedule
Resources Needed
From the Paper
"In the work entitled: "Advertising Tracking" Jerry W. Thomas states that: The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and project a powerful brand image. It's an opportunity to create and build brand equity. It's an opportunity to bypass the trade, an opportunity to circumvent competitors. In actual practice however, the promise of media advertising is seldom realize." (1995) Media advertising's potential is seldom realized because "few companies do basic strategy research to develop a creative blueprint to guide the development of their advertising. Second few companies pretest their advertising creative to make sure it has a change to work. Third, even fewer companies track their advertising once it's 'on air' to measure the effects of the advertising over time."(Thomas, 1995) "
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Greek Advertising Market, 2004.
A study of how a business advertises and operates in the Greek market.
4,530 words (approx. 18.1 pages), 14 sources, MLA, £ 82.95
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Abstract
This study develops a case study to understand the role of advertisement and the impact of advertisement on a small tile distributing company in the Greek market. The company actually exists. The environment that the company operates in is real. Every assumption made, however, might not always be relevant at all times to a company operating in the region. For this study, a company, ?Stavros Labrou?, located in the Epirus region of Greece, is selected.
Contents:
Methodology
History and background of EMCO
Demand for EMCO products in the Greek Market
Conclusion
From the Paper
"EMCO was established in 1955. Its headquarters are in Athens, Greece. (EMCO, 2004a) The company represents some of the ?largest and most reliable companies producing building materials? and also provides support and service for the companies manufacturing the products. (EMCO, 2004b) EMCO has gained wide recognition in the Greek market. This is due to its focus on selecting products that are of high quality and functionality. At the same time, EMCO also values aesthetics in its products. Clients of EMCO are both corporate and individual. This clientele demands superior products and services. While large construction companies and major projects provide the bulk of the market for the company, EMCO also realizes the potential of the ?do-it-yourself? market. In 2000, the company realigned its strategy to target individuals who are interested in repairing and renovating their homes and living quarters. It therefore, retails ?sanitary ware, hydro-massage, faucets, bathroom furniture and accessories?. Most of the retail selling is done through the company?s branches in Thessaloniki and Ioannina."
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