| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING POLITICS": |
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Advertising in Politics, 2005.
Examines the way politics is advertised in the media and how individuals must use their best judgement.
1,125 words (approx. 4.5 pages), 4 sources, £ 30.95
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Abstract
Advertising in politics has changed very little over hundreds of years in terms of content although it has evolved dramatically in form with the advent of television. The paper shows that common ploys used by political advertisers appeal to the irrational emotional aspect of an individual priming stereotypes and with the advent of television, powerful visual grammar that sends messages more vividly. The paper argues that to counteract these ploys, an individual must become actively involved in critiquing the advertisements and exercise due diligence in selecting political candidates based on facts.
From the Paper
"The most recent elections concluded in November 2004 is a vivid example of advertising in politics. From the alleged revelation of George W. Bush's military records to the Swift Boat veterans' advertisement against presidential candidate John Kerry, it is hard to deny their influence in shaping the overall outcome of the elections. How are these advertisements so effective in rallying or turning away voters and swaying undecided ones? Advertising in politics has taken its familiar form over the course of hundreds of years. It is not surprising that even before the advent of television the same tactics have been used to appeal to the most basal of human prejudices quite effectively. It was not a matter of presenting the absolute truth that was a politician's strength, but rather how he projected himself in contrast to his opponents."
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TV Advertising and Politics, 1992.
Examines the importance of image, media packaging, negative ads, the history of political ads, costs and deception.
3,600 words (approx. 14.4 pages), 11 sources, £ 88.95
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From the Paper
"This paper will explore the relationship between television advertising and political campaigns. Television is an important factor in politics because the medium of television is itself very important in contemporary society. From its modest beginnings in the 1940s, television became increasingly popular among the American people during the 1950s and 1960s. In 1946, there were only seven thousand television sets in American homes; by 1960, "the number of homes with sets had reached forty-five million" (Salmore & Salmore, 1989, pp. 42-43). The number of homes with TV sets has continued to grow, and today "home reception of television communications has become a nearly universal feature of our society" (Cundy, 1990, p. 41).
There is widespread agreement in the literature that television advertising is essential to a successful political ..."
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Politics of Advertising, 2005.
An explanation of how advertising affects consumer culture in America.
987 words (approx. 3.9 pages), 2 sources, MLA, £ 24.95
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Abstract
The paper explains that media promotion and advertising affects the way in which television, print, as well as film and politics are run. It points out that these structures help to shape the way in which we all live our lives, and to shape the way in which American culture has and will evolve. The writer concludes that this makes advertisements and media promotion a key part of America's consuming culture.
From the Paper
"America has become the essence of the free enterprise model. This difference in culture from the rest of the world is readily visible in the way in which American corporations do business: by focusing on quantity and producing efficiently as opposed to producing a refined quality product. Advertising is in essence the mass promotion of mass produced products, and has become the primary way to communicate and educate consumers about products. This results in a continued drive, at every level, for more material wealth. Mass promotion has become a science, that is effectively making every American a consumer. "
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Political Advertising, 2006.
An in-depth analysis of political advertising from 1952 till the present.
3,558 words (approx. 14.2 pages), 9 sources, MLA, £ 68.95
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Abstract
The paper describes how political advertising is not limited to election campaigns, but also issues that require public attention. The paper analyzes the debate on the appropriate content and format of political advertising and its influence. The paper examines how the presidential elections of 2004 have highlighted the role of media in general and advertising in particular. The paper describes how experts devise a media and advertising strategy as the politician with the most influence in advertising can actually win the race, as was the case in the 2004 presidential elections in the USA.
Table of Contents:
Television Advertising
Presidential Campaigns
1952
1956
1960
1964
1968
1970s
1980s
1990s
The New Century
Other Channels
Negative Appeals
Regulations on Political Campaigns
The Role of Advertising Consultants
Conclusion
From the Paper
"In a scenario where spending on media campaigns have increased over the years and negative aspects have also come to the surface, the issue of regulations and regulatory bodies become very important. The criticism hurled at the American election system is more about the lack of regulation to control the campaigns of candidates. Very few regulations have been imposed to control the whole process. In 1971, the Federal Election Campaign Act (FECA) was passed in the United States. "The Federal Election Campaign Act (FECA) of 1971 (revised in 1974), set limits on the amount of contributions that individuals ($1,000 per candidate per election, with primary and general elections treated as separate elections)" (Johnston & kaid, p. 8)."
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Book Review: "Negative Political Advertising: Coming of Age", 2001.
1,110 words (approx. 4.4 pages), 1 source, £ 26.95
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Abstract
This paper uses the book, "Negative Political Advertising: Coming of Age" as a basis for a discussion on how negative political advertising has become a part of the campaigning process and how it will continue to be so in the future. It also looks at the various types of negative political advertising, the history of negative political ads, what is involved in negative political communication, the laws and ethics, and essentially, how it affects society.
From the Paper
"The authors provide excellent support throughout the book on their intentions and stance on the topic of negative political advertising. According to Johnson-Cartee and Copeland, there are three political campaign strategies as follows: supportive messages, reactive response ads, and negative ads. Here they show that negative ads are actually part of the strategy in campaigns. They go into depth and describe the different types of negativity used in advertisements, such as comparative versus direct. They also covered the different functions that these types of ads are used for. For example, different types of negative ads are used strategically throughout campaigns. The authors show that there actually is thought and strategy involved in this process, and it is not simply all attack ads; which would destroy your campaign anyway. Johnson-Cartee and Copeland provide substantial evidence of where they wanted the book to go and what direction they were going to take. The authors wanted us to see that these types of ads are useful and in fact necessary in the political communication arena. Throughout the book the authors provide many citations and examples of where their findings are coming from and how they relate to the topic at hand. Their findings and explanations are exceptional. "
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Republican Advertising Campaigns, 2002.
Examines advertising in America in the 1980s by focusing on two Republican political party advertisement campaigns.
2,145 words (approx. 8.6 pages), 4 sources, MLA, £ 46.95
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Abstract
This paper begins by providing an historical background of the society in America in the 1980s and how advertising was geared towards this society. The writer explains that as older party and political structures declined, advertising became central to campaigns by the 1980s. In order to compare two advertising forms, the writer looks at two particularly effective campaigns, both by Republicans; one positive and one negative.
From the Paper
"The positive campaign, for the 1984 Reagan re-election campaign, had the theme "Morning in America." The specific images were forgettable enough--family picnics and the like, shot in a soft-focus flavor if not literally with soft focus, but the campaign achieved its enormous effectiveness from its background. The decade of the 1970s had been a dismal one for the United States, beginning with the Vietnam War and civil disorder, and ending with oil crises and the Iranian embassy hostage crisis. The central theme of the 1984 ad campaign was that Reagan, almost through sheer force of personality, had halted this national decline; we had passed through the dark night and under Reagan it was indeed Morning in America again."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, £ 92.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advertising Culture of the 1920s, 2006.
A discussion regarding advertising in the 1920s, in relation to advertising today.
1,575 words (approx. 6.3 pages), 4 sources, £ 42.95
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Abstract
This paper discusses how the differences between the advertising of the 1920s and today are substantial. The advertising of that time was less sophisticated. Products were sold based on their perceived values and usefulness, not simply on sex appeal. The paper further discusses that it is not to say that sex appeal was ignored; products aimed at women often advertised how appealing they would make women feel, or how they would make women appear to men. Coca-Cola and Palmolive soap are products that demonstrate the changes that have taken place in advertising, both in the purpose of advertising and the images associated with it.
From the Paper
"The decade of the 1920s was an era of rapid change. Women scandalized their men as their hemlines rose steadily, reaching the mid-20s "flapper" styles; makeup became popular; and their hairstyles got shorter. Men's fashions became more conservative and geared toward the comfort of the wearer. "Convenience" became the watchword of the day, whether related to clothing, chores, travel, or communication. Almost overnight, the world became a different place, in large part thanks to advertising. Cultural Overview The world was a rapidly changing place in the decade of the "Roaring Twenties." This decade came on the heels of the Progressive Era, which had run out of steam by the beginning of that decade (Miller, 2003, p. 13). "
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The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, £ 49.95
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Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
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