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P. Wehr?s ?Conflict Regulation?, 2004.
This paper is a case study of a conflict resolution, using the Wehr?s Mapping Model from P. Wehr?s ?Conflict Regulation?.
1,580 words (approx. 6.3 pages), 1 source, APA, £ 35.95
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Abstract
This paper explains that Wehr?s ?Conflict Regulation? provides a mapping guide, which outlines the origins, nature, dynamics, and possibilities for resolution of a conflict, whether interpersonal or related to other factors. The author selected a conflict, the separation between John, age 42,and his wife Loretta, age 53, married for 13 years, but currently in the process of finalizing a separation and divorce. The paper stresses that conflict resolution in the best of circumstances requires that both parties go into a resolution situation with an open mind and with the desire to realize a positive outcome; this is not the case with Loretta and John.
Table of Contents
Summary Description
Conflict History
Conflict Context
Conflict Parties
Primary
Secondary
Issues
Dynamics
Alternative Routes to Solutions of Problems
Recommendations
From the Paper
"There are many barriers that exist preventing a successful relationship. One major obstacle is that Loretta attempts to disguise her true personality and age in the relationship. Being ten years older than her husband, there are obvious signs that she is insecure with her age, including her wishes that John grow a beard to appear older. Loretta also attempts to dress ?younger? to feel more comfortable I the relationship. A lack of communication is also prevalent. Loretta works as a hairdresser, and as such seems to share a large majority of private information regarding her relationship with her clients rather than with her husband. This magnifies the tension that currently exists among the couple."
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John Updike?s "A & P"., 2004.
An analysis of the themes of women's empowerment and modern vs. traditional American society in John Updike?s "A & P".
788 words (approx. 3.2 pages), 1 source, MLA, £ 19.95
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Abstract
This paper examines how the short story, "A & P" by John Updike, chronicles contemporary American society and how it treats issues of social stratification among members of the society. It looks at how, written in the 1960s, "A & P" provides an insightful look at the dynamics of gender and socio-economic differences of people in American society. It also explores how it discusses issues on social stratification from the viewpoint of Sammy, a young man who works at the store, "A & P". In particular, it shows how Sammy?s character is an interesting and essential factor for the issue of social stratification because he serves as Updike?s ?commentator? on sensitive issues, such as gender discrimination on women and the snobbish and oppressive nature of the elite class in the society.
From the Paper
"The first theme discussed in the short story is the issue of gender discrimination among women. In the story, Sammy serves as the ?male chauvinist? character, providing an explicit description of the three young women he encounters in the convenience store. Initially, audiences would react at the seemingly sexist comments of Sammy, wherein he looks at the young women?s physical attributes only and making unpleasant remarks at them (through his narration to the reader)."
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John Updike?s ?A&P?, 2004.
An analysis of the character of Larry in John Updike?s ?A&P?.
1,175 words (approx. 4.7 pages), 0 sources, £ 27.95
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Abstract
This paper analyzes John Updike?s ?A&P?, which is a character-driven short story told in first person by the protagonist, Larry. A nineteen-year-old store clerk in a small New England town, Larry quits his job over an issue of principle, an action that changes and defines his character. It explains how the incident regarding the skimpily dressed girls is like a rite of passage for Larry, who perhaps makes a moral judgment and decision on his own for the first time in his life.
From the Paper
"Whether he realizes it or not, Larry acts with a strong sense of morality. When the three girls walk into the store dressed in revealing outfits and bathing suits, the male clerks can?t help but stare. The girls? provocative dress and demeanor causes a moral conflict in Stokesie, Larry?s married co-worker, and later in Lengel, his boss. However, Larry is not bothered by the girls. In fact, he is naturally curious and interested in them. He finds their bodies beautiful, as much of the narrative describes his reaction to their movements. Larry does not find their dress inappropriate or immoral, only shocking and daring. This parallels his decision to quit his job: quitting was not an inappropriate or immoral act, but it was a courageous and surprising one. Therefore, Larry?s code of morals is based not on a puritanical notion of how young women should dress in a convenience store, but rather on the way people are treated. Larry realizes that no matter how they are dressed, the girls did not deserve to be insulted. Quitting his job made a bold statement to his boss that morality has more to do with superficial notions of decency."
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John Updike?s ?A&P?, 2002.
This paper looks at the short story ?A&P? by John Updike, focusing on the main character, Sammy,a young man struggling with adolescence.
1,098 words (approx. 4.4 pages), 1 source, MLA, £ 26.95
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Abstract
Throughout ?A&P,? Sammy?s most outstanding trait is his vivid imagination. The paper examines Sammy descriptions and argues that his imagination helps him get through his otherwise mundane job. However, the paper also asserts that this imagination leads Sammy into a trap of disillusionment.
From the Paper
"Some of Sammy?s descriptiveness discloses a deep resentment of authority. For example, he scoffs that the cash-register-watching old lady would have been burned as a witch in Salem had she lived then, yet the reader knows that Sammy begrudges her careful scrutiny as he checks out her groceries because he believes she is trying to trip him up as he is working. More importantly, she is distracting him from watching the three girls. Sammy?s rancor can be interpreted in a deeper sense when viewed with his interaction with Lengel, the manager of the A&P who ?doesn?t miss that much? (457). Behind his bitterness toward the old witch?s glare and Lengel?s knowledge of everything that happens in the store lies Sammy?s fear of becoming a hated ?watcher? himself when he is older. What he fails to realize is that he is already a watcher, as proved by his keen observations about people around him. Until he overcomes his lack of introspection, Sammy will continue to resent the watchers of the world, unaware that he is guilty of the very thing he despises."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, £ 92.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advertising Culture of the 1920s, 2006.
A discussion regarding advertising in the 1920s, in relation to advertising today.
1,575 words (approx. 6.3 pages), 4 sources, £ 42.95
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Abstract
This paper discusses how the differences between the advertising of the 1920s and today are substantial. The advertising of that time was less sophisticated. Products were sold based on their perceived values and usefulness, not simply on sex appeal. The paper further discusses that it is not to say that sex appeal was ignored; products aimed at women often advertised how appealing they would make women feel, or how they would make women appear to men. Coca-Cola and Palmolive soap are products that demonstrate the changes that have taken place in advertising, both in the purpose of advertising and the images associated with it.
From the Paper
"The decade of the 1920s was an era of rapid change. Women scandalized their men as their hemlines rose steadily, reaching the mid-20s "flapper" styles; makeup became popular; and their hairstyles got shorter. Men's fashions became more conservative and geared toward the comfort of the wearer. "Convenience" became the watchword of the day, whether related to clothing, chores, travel, or communication. Almost overnight, the world became a different place, in large part thanks to advertising. Cultural Overview The world was a rapidly changing place in the decade of the "Roaring Twenties." This decade came on the heels of the Progressive Era, which had run out of steam by the beginning of that decade (Miller, 2003, p. 13). "
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The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, £ 49.95
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Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
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Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, £ 89.95
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Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
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Females and Advertising, 2005.
An analysis of the usage of female imagery in advertising throughout history and its effect on society.
20,013 words (approx. 80.1 pages), 124 sources, MLA, £ 172.95
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Abstract
This paper examines how the use of female images in the media and particularly in advertising has become a contentious issue in recent years and how numerous studies and articles have been written on the subject. There is a general consensus among academics and researchers that the manner in which advertising uses female images has a profound affect on society in general and the individual consumer. However, whether this effect is entirely negative or positive is a question that is at issue. One of the intentions of the present study is to present these views against the background of the history and function of advertising. A central purpose of this dissertation is to examine the implications surrounding the usage of female imagery in advertising. The implications in both a social and psychological sense are examined in-depth. The study also takes cognizance of the various views and opinions of various aspects of this subject. The overall intention of the study is to present a clear overview and analysis of the historical and contemporary reality of the use of female images in the advertising industry.
Outline
Introduction and History of Advertising
The Function and Functioning of Advertising
Implications: Society and Advertising
Implications: Psychology and Advertising
Conclusion and Summation
From the Paper
"Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The concepts of buying and consuming have been around since time immemorial and the fact that much of life focuses in this commonplace arena, makes advertising a fascinating subject for anyone who is interested in how people cope with everyday existence. In ancient times 'persuasion through communication' was mainly by word of mouth, yet commercial messages were found in the ruins of Pompeii, a town that was founded in the 7th century BC by the Osci, a people of central Italy."
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