| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING CULTURE": |
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Advertising and Culture, 2006.
This paper looks at the connection between advertising and culture.
2,475 words (approx. 9.9 pages), 9 sources, £ 67.95
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Abstract
In this article the writer discusses the idea that advertising is related to culture in several ways. The writer maintains that it reflects what is happening in the culture by the messages used, and that advertising pays for aspects of culture and so decides what people see and listen to and experience in much of their lives. The writer demonstrates how culture affects advertising and advertising affects culture.
From the Paper
"Advertising is ubiquitous in American society, appearing in numerous forms through virtually every means of communication, and as new technology and new methods of communication appear, advertisers soon find a way to make use of the new channel for their message. This has been seen recently with the widespread use of the cell phone, leading to various advertising messages that can be sent to the phone and that can appear on the screen for these phones. The MP3 player has also become a means of sending advertising messages along with downloads of music. The home computer is under virtual assault by advertisers using banner headlines, pop-up ads, e-mail, and various cookies that track computer use and send messages geared to the individual consumer."
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Advertising and Culture, 2004.
A discussion about the problems that advertising causes in people's perception of the 'correct' way to live.
1,987 words (approx. 7.9 pages), 7 sources, MLA, £ 43.95
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Abstract
This paper looks at the way that media advertising affects people's perception of proper culture. It explains that advertising is intricately connected with the principle of consumption and that consumers would buy anything that advertisements say is good for them, including culture and values.
From the Paper
"Advertising affects our perceptions and values so much that what we have in the shape of culture today is simply an advertisement-induced version of culture that lacks authenticity and gives rise images which are anything but genuine. Advertisements no longer give us a chance to develop our authentic self; rather all of us try to be like one of the persons we see in advertisements. For example, every girl would love to dress up like Britney Spears even if she doesn?t particularly like her style. That is because media tells girls that Spears is the ultimate representation of what is considered ?cool? in our society. Authentic self therefore remains buried under heaps of false cultural values. Authentic here refers to the quality of a person to remain unaffected by what he/she sees in ads. When a person is not influenced by advertisements, he/she becomes capable of nurturing their authentic self. Similarly what we get today in the form of culture is also heavily influenced by media and most specifically advertisements."
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Advertising, Popular Culture and Capitalist Use of the Sub-Cultural, 2002.
An analysis of two articles dealing with the above topics.
1,400 words (approx. 5.6 pages), 2 sources, £ 36.95
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Abstract
A paper comparing two provided articles - Maynard's concerning homoerotica as employed to sell men's underwear among other products, and Hebdige's more general comments on the power of subcultures when representing reality via media.
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The Cultural Role of Advertising on Society, 2008.
An analysis of the cultural role of advertising on society, as discussed by Sut Jhally in "Advertising at the Edge of the Apocalypse."
997 words (approx. 4.0 pages), 1 source, MLA, £ 24.95
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Abstract
This paper analyzes Sut Jhally's article, "Advertising at the Edge of the Apocalypse," in which he tackles the issue of the cultural role of advertising. It discusses his arguments regarding the influence of ads on society and the power of advertising as a global phenomenon. The paper also looks at Karl Marx' definition of western societies and how it relates to Jhally's arguments.
From the Paper
"The definition provided by Margaret Thatcher to the concept of 'society' can help elucidate the ways in which advertising relates to society. Thatcher said, "There is no such thing as 'society'. There are just individuals and their families." This definition means that society is not to be perceived as an entity made up of its members, but as a large group of individuals who follow their own interests. This is, in fact, how advertising relates to the idea of society. Ads do not address this idealistic united body of people, but individuals. This capitalist view of society opposes Marx's view which holds that society is not a collection of separate individuals with competing interests, but of competing classes which are determined and defined in terms of their relationship to production. I believe that the definition provided by Margaret Thatcher is better suited to the issue of advertising, and it accurately reflects the world we live in. In this sense, I argue in favor of Thatcher's view on society because I think that in society we operate as individuals. This could also account for the ways in which advertising talks to us; as Jhally points out, advertising does not address our collective concerns such as healthcare or poverty, but our individual values which in turn, determine our pattern of consumption."
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The Impact of Advertising and Persuasion, 2006.
A look at the persuasive impact of advertising upon American culture.
2,313 words (approx. 9.3 pages), 5 sources, MLA, £ 49.95
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Abstract
This paper takes a look at how advertising has affected American culture since its inception. It gives background information on advertising in the early days of America and looks at how advertising has changed over time, making its impact even greater today and more harmful to society.
Outline
Thesis Statement
Early American Impacts of Persuasion
The Middle Years
Culture from 1950 Forward
Conclusions
From the Paper
"Given neither the fact that advertising is nothing more nor nothing less than the practice of persuasion it therefore becomes important to know the impact of this persuasion upon culture as we define it today. Advertising can be traced back to well beyond 5,000 BCE and has impacted civilizations - and thus cultures - in almost too many manners to account for properly. Therefore within our scope here we shall limit the persuasive impacts of advertising upon our American culture a fairly limited period of just over 225 years."
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Advertising, 2005.
This paper examines the role that culture plays in the advertising around us.
900 words (approx. 3.6 pages), 0 sources, £ 24.95
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Abstract
This paper explains how advertising plays such a significant role in society that one can ask what or where modern culture would be without it. The paper continues that not only is it influenced by cultural norms and values, but advertising has taken those norms and values and repackaged them, creating and solidifying cultural trends. The paper discusses how a citizen today participates in society through consumption; this is how a person feels relevant and connected to the dominant culture. The paper explains that most successful ads tap into a consumer's need to identify with a wider group and also confirm a person's morals beliefs and value systems.
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Politics of Advertising, 2005.
An explanation of how advertising affects consumer culture in America.
987 words (approx. 3.9 pages), 2 sources, MLA, £ 24.95
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Abstract
The paper explains that media promotion and advertising affects the way in which television, print, as well as film and politics are run. It points out that these structures help to shape the way in which we all live our lives, and to shape the way in which American culture has and will evolve. The writer concludes that this makes advertisements and media promotion a key part of America's consuming culture.
From the Paper
"America has become the essence of the free enterprise model. This difference in culture from the rest of the world is readily visible in the way in which American corporations do business: by focusing on quantity and producing efficiently as opposed to producing a refined quality product. Advertising is in essence the mass promotion of mass produced products, and has become the primary way to communicate and educate consumers about products. This results in a continued drive, at every level, for more material wealth. Mass promotion has become a science, that is effectively making every American a consumer. "
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising in Turkey, 2006.
A look at the cultural sensitivity required for advertising in the Turkish banking and financial services sector.
675 words (approx. 2.7 pages), 3 sources, £ 18.95
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Abstract
This paper discusses advertising in the Turkish market and particularly in the banking and financial services sector. In the Turkish market the single most important aspect for the advertiser or marketer is accounting for the Islamic culture and Shari'ah or Islamic law. In Turkey, politics, religion, and culture are all inter-related and must be considered in the development of a marketing plan and marketing collateral.
From the Paper
"Advertising in Turkey is both an exercise in modern media development and an exercise in extreme cultural sensitivity and it is difficult to navigate between them. Past researchers have noted that Turkey is an evolving advertising market: "One of the major driving forces behind this transformation has been the rapidly growing media, which have promoted Western-style lifestyles, values, and consumption through private radio and television channels" (Uray & Burnaz, 2003, para. 7). While developing advertising strategies and marketing collateral for a cosmopolitan area like Istanbul is less problematic than other regions of the country, great care must be made to accommodate the cultural factor in the Turkish market. This is especially important in the financial and banking sector in Turkey that not only operates within an Islamic culture but within a legal framework of Shari'ah or Islamic legal restrictions."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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Advertising in the US and Europe, 2008.
A review of five articles that demonstrate the challenges of American companies advertising in Western Europe.
1,208 words (approx. 4.8 pages), 4 sources, APA, £ 28.95
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Abstract
The paper reviews five articles on the topic of Europeans using US-developed advertising techniques for European audiences and American companies developing their own approach to advertise to Europeans. The paper looks at "Counter-attacking the Kremlin" by The Economist, "Marketers Have Eyes on the 'Third Screen' by Pfanner, "Direct-to-Consumer Advertising Debated in the United States and European Union" by Guthrie, "'Culture' and the Limits of Innovation in Marketing" by Ernest Dichter and "Motivation Studies and Psychoanalytic Consumer Research in Great Britain, 1950s--1970s" by Schwarzkopf. The paper highlights the cultural insecurity of the European Union and shows how advertising freedoms in the US can be viewed as threatening in Europe.
Outline:
Introduction
"Counter-attacking the Kremlin"
"Marketers Have Eyes on the 'Third Screen'
"Direct-to-Consumer Advertising Debated in the United States and European Union"
"'Culture' and the Limits of Innovation in Marketing"
"Motivation Studies and Psychoanalytic Consumer Research in Great Britain, 1950s--1970s"
Analysis and Recommendations
From the Paper
"We take our advertising freedoms in America for granted. In Russia, the non-governmental media outlets have been shut down one after another. There is only one major private media outlet left as of the time of this Economist article: New Times. The brave editors of this newspaper have persisted despite Kremlin-directed assassinations of journalists, persecution of media editors, and revocation of the licenses of those who are not willing to toe the Kremlin's political line.
"The point of the Economist article is that Europeans have, for the most part, attempted to assuage the Kremlin by turning in the other direction as anti-democratic press suppression is taking place at their doorstep. Appeasement isn't working, says the Economist."
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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