| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING CHANGED FIT MEDIA TECHNOLOGY": |
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How Advertising Changed to Fit New Media and Technology, 2001.
This paper discusses the changes that have taken place to change the media and advertising world.
2,375 words (approx. 9.5 pages), 23 sources, £ 50.95
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Abstract
The paper discusses and sheds light on how changes in the advertising industry and new creative techniques emerged to make specific advertisements stand out from its competitors. The author examines what media and advertising strategies manufactures would use, where these new ideas came from and how consumers respond. A look at how technology and the emergence of new unexplored mediums altered previous advertising strategies.
From the paper:
"In the 1880s most manufactures were starting to see a huge boom in the economy, which allowed them to expand their area of distribution and dip into new markets previously unattainable. Alongside this enormous economic growth, many technological changes were taking place as well. For example, mechanized farming equipment, sewing machines, and other machinery were invented increasing the production processes of the past. As a direct result of this increase in production, factories expanded and products became available at a lower cost and faster rate than ever before. New inventions began to appear such as the automobile, telephone and light bulb. In 1896 the government and the railroad companies developed the national railroad system and rural free delivery. With this, it was now possible for manufactures to distribute goods to geographic areas previously unreachable."
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Mass Media and Technology, 2005.
This paper is a literature review of the relationship of the mass media and scientific and technological innovation.
3,710 words (approx. 14.8 pages), 21 sources, MLA, £ 70.95
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Abstract
This paper explains that, when presenting material about science and technology, mass media (1) treats its audience as if they were elementary school children so that science still retained its 'sacred status', (2) judiciously ignores the social, cultural and political factors of the world in which the 'great discovery' was made and (3) avoids any reference to what made the individual scientist and individual. The author includes in the paper the growing impact of the internet as mass media on society today and points out that this information technology is rapidly evolving into a continuous spectrum of tools and methods for the creation, delivery and presentation of information on a personal basis. The paper concludes that what has separated man from other animals has been neither his ability to communicate nor his ability to use tools but his ability to use tools to communicate in a cultural context.
From the Paper
"Given that science is difficult to separate from scientism, Gardner and Young conclude in their article, they would like to see the domain of science opened up in three ways. First they would like to know what forces evoke the questions, frameworks and specific priorities of science. How does man frame the manifold of nature in the ways he does? For them this could include questions as to why biology uses its taxonomy structure to who paid for the grant for the project.
Second they would like to see discussion of the labor process of the production of science, technology and medicine. What is the social or managerial process behind the production of knowledge and research?"
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Media, Technology and Society, 2007.
An examination of the influence of the media on society today.
1,763 words (approx. 7.1 pages), 6 sources, APA, £ 39.95
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Abstract
This paper examines how the media is highly influential on society. The writer discusses how politicians depend heavily on the mass media as a way of reaching the public and explains the role of the mass media in foreign policy. Additionaly, the writer shows how media affects the development of new technology. The writer concludes that the media influences behavior through imitation and influences technology by helping determine what sorts of technology are wanted, what services are provided, and what products consumers seek.
From the Paper
"The media is very influential in society today and has been for decades. The nature of the media has changed over that time, from the beginnings of the mass media with national magazines and large city newspapers, continuing through the development of the motion picture, radio, and television, and today with new media such as the Internet. Changes in technology clearly affect the nature of the media, making new means of communication possible. The existing media affects technology as well, causing certain types of technology to be developed rather than others, with both the media and the technology carrying the media affecting society in a number of ways."
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Media, Technology and the Home, 2007.
This paper explores the effects entertainment technologies have had on family life.
2,206 words (approx. 8.8 pages), 4 sources, MLA, £ 47.95
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Abstract
The paper discusses how the "home" in most cultures around the world has been spatially and socially transformed by new technologies. The paper examines this process in terms of the marketing of modern entertainment technologies (television, games and the Internet). The paper argues that the introduction of these technologies is fragmenting the social bonds that have historically been the heart of the concept of home.
Outline:
Introduction
Technology and the Home
Technological Adoption and Determinism
The Future of Entertainment Technologies
Conclusion
From the Paper
"It must be acknowledged that the introduction of socially transformative technologies in the domestic home is not a recent phenomenon. In fact, this process began with the Industrial Revolution and accelerated towards the end of the 19th century as electrification began to spatially and socially transform domestic life on an unprecedented level. Traditionally, the hearth had been the spatial center of the home as it offered both heat and light to the family. The spatial clustering of members of a family unit around the hearth intensified social connections between members through conversation. Moreover, it was not in the interests of most families to promote dispersion of the family throughout the house, as fire - the primary source of both heat and light - was too dangerous to be in the hands of young children (Nye 282)."
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Advertising, Technology and the Online World, 2007.
Looks at the changing field of advertising because of the Internet and other technologies.
3,275 words (approx. 13.1 pages), 22 sources, MLA, £ 64.95
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Abstract
This paper explains that advertising media is being affected by technology, such as DVR and TIVO, which gives viewers the option to skip commercial breaks, and by online newspapers and magazines, which are causing print edition circulation to decline steadily. The author explains that advertisers are moving to Internet sites, such social networks and the virtual worlds, and even to cellphones. The paper relates that television advertising is being affected as corporations are realizing that the Internet gets their message out for a fraction of the cost of TV. The author concludes that the web is the new advertising frontier, but as society grows and evolves, so will the way corporations target consumers.
Table of Contents:
Introduction
Social Networks
Virtual Worlds
Other Technology and Web Based Ad Mediums
How Technology is Changing Advertising
Luxury Moves Online
Ad Blocks
Conclusion
From the Paper
"Another form of online social sites that is beginning to gain momentum in the ad industry is virtual worlds. These sites are hybrids between games and social networks. They allow members to develop characters called avatars and then explore worlds and interact with other avatars. One of the leading avatar sets is Secondlife. Toyota, CSI, and other big name companies have put a lot of money into developing sites in Secondlife. National Geographic is currently considering launching sites in Secondlife in order to spread awareness and encourage travel."
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The Evolution of Advertising Media, 2007.
An analysis of the role of technology on the evolution of advertising media.
2,098 words (approx. 8.4 pages), 3 sources, MLA, £ 45.95
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Abstract
This paper reviews how media will continue to change and evolve as it responds to advertising and marketing needs in the future. It looks at the impact of the 21st century upon clients and the advertising agencies themselves and then discusses what all of this means for various traditional advertising tools, such as newspapers and magazines. The paper particularly focuses on the role of the Internet in the future of advertising and media.
From the Paper
"Technology will also evolve in much the same dynamic fashion as all of the other elements of twenty-first century marketing and advertising. Several of these technological possibilities - such as VOIP technology integrated with e-commerce managers or new holistic software packages that facilitate immediate response to purchasing patterns - have been previously touched upon and need not be returned to here. However, other technological advances could include interactive or virtual reality technology for geographically-distant consumers eager to "test-drive" a new product. Likewise, an advertising agency might give its sales staff palm-pilots equipped with features that provide them with instantaneous information about a client's questions or concerns simply by aggregating data about that client's purchasing patterns and demographic characteristics. In any case, the next five years or so are likely to see startling advances in all of these areas as the once-elusive goal of instantaneous information transfer and synthesis is worked towards steadily."
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Technology and the Media, 2002.
This paper analyzes Marshall McLuhan's theories in his book "Understanding Media".
1,336 words (approx. 5.3 pages), 1 source, MLA, £ 30.95
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Abstract
The paper examines the book chapter by chapter, discussing McLuhan's strong opinions about the way in which the introduction of electricity and the media of television and technology have changed the face of humanity in relation to the natural world. In the end, the writer shows how McLuhan's fears of technology go so far as to explain that people themselves don't understand the effects of technology on our own lives.
From the Paper
"Chapter 2, "Media Hot and Cold," analyzes the nature of certain media in terms of the specific impacts they have on our senses and the amount of information they give us. The telephone is a "cool" medium because it gives only one sense (hearing) a small amount of information (whatever the other person says on the end of the line). A cool medium requires more participation on the part of the individual using it than does a hot medium (radio), which gives far more information and requires less activity on the part of the individual in putting together the pieces of information provided."
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Measuring Advertising and Media Effectiveness, 2007.
The paper compares and contrasts the traditional approaches to measuring advertising and media effectiveness versus the digital ones.
1,210 words (approx. 4.8 pages), 4 sources, MLA, £ 28.95
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Abstract
The paper discusses the traditional approaches to measuring advertising and media effectiveness as opposed to digitally based metrics. The paper demonstrates how digital metrics are revolutionizing the world of advertising and media effectiveness. The paper concludes that the growth of the Internet and the fragmentation of markets is setting the perfect situation for digital metrics to continually grow.
Outline:
Executive Summary
Traditional Approaches to Measuring Advertising and Media Effectiveness
Digital Metrics of Advertising and Media Effectiveness
Summary and Conclusions
From the Paper
"Anchored in a series of methodologies that were originally created for the purpose of evaluating social science, the traditional approaches to measuring advertising and media effectiveness began with a series of research designs that were organized by their ability to either prove or disprove a null and alterative hypothesis of viewer behavior. Methodologies looked to isolate the influence of advertising and media exposures and prolonged approaches from companies looking to educate consumers. This has not changed, in the more digitally oriented approaches to evaluating advertising and media effectiveness, yet the measurement techniques and tools have."
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Media Hegemony in Advertising Strategies, 2006.
This paper discusses hegemony within the media and looks at its dominance over advertising.
1,800 words (approx. 7.2 pages), 8 sources, £ 49.95
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Abstract
This present research examines the hypothesis that advertising in all forms of media is nothing other than media hegemony. The writer discusses that the concept of hegemony is employed as a device to gain a position of dominance over viewers and this position of dominance is manipulated at various levels beyond mere commercial activity.
From the Paper
"Hegemony is the domination of one group or entity by that of another group or entity; it consists of the polarization of at opposite ends a given spectrum between domination and subjugation with little in between. While hegemony or alternatively, hegemonism, is most often conceived as blatant or superficially apparent but in reality, hegemonism of the cultural variety is occurring daily in the popular media most often facilitated through advertising and the advertisers who both design and produce advertising."
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Advertising and the Media, 2002.
Examines the relationship between the media and advertising.
1,900 words (approx. 7.6 pages), 6 sources, £ 49.95
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Abstract
This paper argues that the relationship between the media and advertising is part of capitalism's agenda to impose certain socially constructed ideologies.
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Advertising - The Media Commission System, 2004.
This paper examines the role of the advertising agency the traditional payment schedule commissions.
1,350 words (approx. 5.4 pages), 4 sources, MLA, £ 32.95
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Abstract
This paper discusses the role of an advertising agency and its the traditional payment system of commissions based on media placement fees paid by the client. The paper looks at financial issues from the agency's perspective with commissions, and alternatives to commissions such as labor-based and full-fee alternatives. The paper concludes that the commission structure is being phased out and that the industry will embrace alternatives.
From the Paper
"The advertising agency has become a staple of business today. There are advertising agencies that specialize in international marketing, others that specialize in particular industries and still others that focus on particular media. Some agencies are full-service, offering their clients a complete package from concept through execution and placement, while other agencies are more specialized. Increasingly, advertising agencies are participating in key aspects of marketing including the product aspect of the marketing mix."
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Technological Literacy of Technology Education Teachers, 2005.
This paper is a research proposal to survey industrial technology education teachers in the State of Arizona to determine their acceptance and use of the "Standards for Technological Literacy" (STL) and to assess standards-based training needs.
9,480 words (approx. 37.9 pages), 36 sources, APA, £ 134.95
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Abstract
This paper explains that, today, it is becoming increasingly clear that there is a growing need for technological literacy, but it is unclear how technology education teachers are making decisions on classroom practice based on the "Standards for Technological Literacy", which focuses on what every student in grades K-12 should know and be able to do in order to be technologically literate. The author states that the study will address the issue of assessing standards-based training needs through a critical review of the scholarly literature followed by a survey of what 7th to 10th grade technology education teachers in Arizona know about the standards, how they are using them and what the need for standards-based training. The paper relates that a Likert-type scale will be used to determine the acceptance and use of the STL and to measure the perceived needs of standards-based training.
Table of Contents
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Rationale of Study
Research Questions, Hypotheses or Objectives
Review of Related Literature
Background and Overview
Evolution of Literacy Standards in the U.S.
Components Influencing Student Learning
Curricula
Instruction
Learning Environment
Student Assessment
Features of AETL
Student Assessment Standards
Vocational and Technical Education Considerations
Industrial Technical Education in Phoenix, Arizona Today
Current and Future Trends
Methodology
Procedures
Population and Sample
Survey Instrument
Time Frame
Cost of the Research
Data Analysis Questions
From the Paper
"To date, thousands of technology teachers, science and mathematics teachers, and other educators and experts from around the country have collaborated in an effort to identify precisely what students in kindergarten through 12th grade should be learning about technology. This group, together with content specialists and representatives from the National Research Council (NRC) and the National Academy of Engineering (NAE), reviewed Standards for Technological Literacy and recommended modifications and additions. The resulting document, supported by both NRC and NAE, defined the study of technology as a discipline and provided a framework for individual teachers, schools, school districts, and states or provinces to develop technological literacy in all students. The research to date indicates that when schools provide students with a quality education in their primary language they provide them with two things: knowledge and literacy."
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SiRF Technology Holdings and Bluetooth Technology, 2006.
A look at how SiRF Technology Holdings has employed Bluetooth technology and the effect it has had on the future of SiRF Technology.
900 words (approx. 3.6 pages), 4 sources, £ 24.95
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Abstract
This paper examines how the employment of Bluetooth technology by SiRF Technology Holdings has positioned that company for enormous future success while allowing it to at least to some degree cut down on technological redundancies and upon unnecessary production costs. The paper also looks at the reasons behind the SiRF decision to acquire a Bluetooth firm, the manner by which the desired Bluetooth technology was implemented/integrated into SiRF's product lines, the relative success and/or failure of the initiative and what Bluetooth may wish to consider doing in the future.
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Advertising and Propaganda Messages in Marketing and Media, 2002.
This paper presents the definitions and concepts surrounding advertising and propaganda.
1,180 words (approx. 4.7 pages), 2 sources, APA, £ 27.95
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Abstract
The following paper discusses the elements of successful communication, effective advertising, and the factors that cause information to cross the line into propaganda.
From the Paper
"Communications strategies are concerned with the planning, implementing and control of persuasive communication with customers or potential customers. The strategies are the plan and the tactics are the action. Advertising is a strategic persuasion consistent with the objectives of the person or entity sponsoring this communication.
Advertising is mass communication that is paid for. It is the most visible element of the marketing mix; it ha the broadest potential reach of all forms of commercial persuasive communication.
Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It performs the same general role of all communications as a whole: it informs, creates awareness, attempts to persuade, and reinforces buying behavior of present customers. It can also play a major role in positioning a company or its product(s)."
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