| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING CASE STUDY": |
|
|
Aquarius Advertising Agency Case Study, 2002.
This model case paper deals with an agency's hierarchical organizational structure no longer being appropriate to meet external threats and realize the opportunities in the market place.
1,275 words (approx. 5.1 pages), 5 sources, £ 33.95
»
Click here to show/hide summary
Abstract
This model case paper deals with an agency's hierarchical organizational structure no longer being appropriate to meet external threats and realize the opportunities in the market place. Regular case study headings apply in this case with the following: Situational analysis, problem statement, alternatives, recommendations and implementations.
| |
|
Google Case Study Analysis, 2008.
An overview of a case study of the powerful technology that Google provides, in the complex interconnections of data produced knowledge.
1,117 words (approx. 4.5 pages), 1 source, APA, £ 26.95
»
Click here to show/hide summary
Abstract
The paper states that "Google" originated as a search engine that found its initial customers in the companies who would eventually become its competitors. The paper states that Google is transforming the online advertising business model while funding the development of entirely new generations of information-intensive applications. The paper highlights that from the case study, it is not in Google's best interest to move into a consolidation role within the media and entertainment industries. The case studies further show clearly that this role of media hub from a technology and a mergers and acquisitions (M&A) strategic standpoint, is definitely not the strategic vision for Google. The paper analyzes the situation and provides the foundations of growth for Google's future strategy, including potential M&A targets in key markets.
Outline:
Latent Semantic Indexing and Modelling - Critical to Google's Success
Google's Roadmap Begins With Business Processes
Google' Projected Roadmap Defined By Process-Centric Area
From the Paper
"Google's progression through paid search into hosted applications is well documented throughout the case study. When these developments are taken in the context of how both individuals and businesses from a process-centric standpoint, an entirely new set of market requirements emerge. These market requirements will be used by Google to plan out their next generation of products. Presented below are the dominant business processes Google today has the technology to organize data into knowledge for, and the traditional software name the process area is known by. Notice that all of these process-centric areas have legacy enterprise systems in place, meaning high costs of maintenance and support, and the need for greater levels of onsite service in the case of companies. A compelling value proposition Google will use to move into each of these specific markets is a strong focus on leasing applications, or the heavy promotion of Software as a Service (SaaS) which has been successfully relied on by Salesforce.com since its founding in 1999."
| |
|
Advertising: A Case Study, 2005.
An examination of Kellogg's 'Special K' Red Berries TV advertisement.
1,058 words (approx. 4.2 pages), 1 source, MLA, £ 25.95
»
Click here to show/hide summary
Abstract
This paper examines a straightforward advertisement for Kellogg's 'Special K' Red Berries cereal. The paper identifies what makes the advertisement unique and more truthful than most advertisements.
From the Paper
"This ad fulfills several of Fowles' fifteen basic appeals of advertising. One is the need for affiliation. The ad is presenting a woman whom many in the audience identify with, telling women shaped like the one in the ad that it's ok to be like her and, essentially, to be friends with her, you should eat their cereal. It also fulfills the need for guidance, although this doesn't come until the tagline at the end."
| |
|
Saatchi And Saatchi Advertising, 2002.
A case study of Saatchi And Saatchi Advertising.
2,400 words (approx. 9.6 pages), 6 sources, £ 61.95
»
Click here to show/hide summary
Abstract
This is a case study of Saatchi and Saatchi Advertising company with reference to the case study provided by Ron Meyer. It contains the case as the primary source and a few citations to support the theories for the analysis.
| |
|
Systems Development Case Study: the Case of PepsiCo, 2005.
A case study looking at PepsiCo's implementation of a new procurement tracking and data-keeping system.
900 words (approx. 3.6 pages), 1 source, £ 24.95
»
Click here to show/hide summary
Abstract
The paper looks at PepsiCo's recent decision to implement a new procurement tracking and data-keeping system for its international operations. It paper examines the objective that drove the change, the factors at play which made it desirable, the main participants in the new design, and the systems development cycle approach which would have worked best had it been implemented at the start of the entire process.
Finally, the paper looks at the problems and opportunities that would have been considered by the student if he had been in charge of the design and implementation of the new procurement system.
From the Paper
"The following paper will briefly review five questions which invariably arise when assessing why a particular systems arrangement is adopted by an organization. Specifically, the paper will look at PepsiCo's objectives for any Purchase to Pay system modification it undertakes, what factors were present to motivate the company to implement the project, who were the main participants PepsiCo had to involve so as to develop the corporation's revamped Purchase to Pay system, which systems development cycle approach would have been best for the PepsiCo project and, not least of all, what problems and opportunities should have been considered in conducting the initial systems investigation? This is a fairly complex topic, but the underlying truth it reveals are not especially complex at all; to wit, the case study of PepsiCo underscores how important it is to examine every option and scenario before making detailed changes.."
| |
|
Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, £ 89.95
»
Click here to show/hide summary
Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
| |
|
The Effectiveness of Advertising, 2006.
Describes a study done on the efficacy of advertising.
936 words (approx. 3.7 pages), 2 sources, APA, £ 23.95
»
Click here to show/hide summary
Abstract
This paper describes a study conducted by Marketing Management Analytics of Forrester Research on the efficacy of advertising, as well as the results and conclusions of that study. The paper also explains that the study was successful in drawing some much-needed quantifiable conclusions about the advertising industry as a whole, as well as the current uncertain atmosphere amongst advertisers and marketers about their ability to reach current consumers through any medium of advertising.
From the Paper
"In other words, not only is the question of advertising efficacy an old one, it is also one in which individuals in the marketing and advertising industries are increasingly pressed to answer with greater decisiveness and accountable data, given the multiplicity of advertising channels open to marketers today, the greater need for marketing segmentation given the wider availability of products to consumers, and the narrowed chance of reaching consumers in a point and click, remote control and mouse controlled society, where attention spans seem to be growing ever shorter, and the expenses of directed advertising campaigns are growing longer and longer."
| |
|
Females and Advertising, 2005.
An analysis of the usage of female imagery in advertising throughout history and its effect on society.
20,013 words (approx. 80.1 pages), 124 sources, MLA, £ 172.95
»
Click here to show/hide summary
Abstract
This paper examines how the use of female images in the media and particularly in advertising has become a contentious issue in recent years and how numerous studies and articles have been written on the subject. There is a general consensus among academics and researchers that the manner in which advertising uses female images has a profound affect on society in general and the individual consumer. However, whether this effect is entirely negative or positive is a question that is at issue. One of the intentions of the present study is to present these views against the background of the history and function of advertising. A central purpose of this dissertation is to examine the implications surrounding the usage of female imagery in advertising. The implications in both a social and psychological sense are examined in-depth. The study also takes cognizance of the various views and opinions of various aspects of this subject. The overall intention of the study is to present a clear overview and analysis of the historical and contemporary reality of the use of female images in the advertising industry.
Outline
Introduction and History of Advertising
The Function and Functioning of Advertising
Implications: Society and Advertising
Implications: Psychology and Advertising
Conclusion and Summation
From the Paper
"Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The concepts of buying and consuming have been around since time immemorial and the fact that much of life focuses in this commonplace arena, makes advertising a fascinating subject for anyone who is interested in how people cope with everyday existence. In ancient times 'persuasion through communication' was mainly by word of mouth, yet commercial messages were found in the ruins of Pompeii, a town that was founded in the 7th century BC by the Osci, a people of central Italy."
| |
|
Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
»
Click here to show/hide summary
From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
| |
|
Advertising to Children, 2007.
A study of four articles that highlight the relationship between advertising to children and their subsequent eating habits.
2,675 words (approx. 10.7 pages), 4 sources, MLA, £ 55.95
»
Click here to show/hide summary
Abstract
The paper discusses an article about how the American Academy of Pediatrics (AAP) wishes to ban or limit advertisements in schools for "junk food" and about how the Federal Trade Commission (FTC) is exploring how the media affects childhood obesity. The paper then looks at two articles that attempt to scientifically say that the "junk food" consumption of children is derived from how influenced children are by advertising. These studies also show how children are able to influence their parents to purchase food that they have seen advertised, known as 'pester power'. The paper concludes that there is an undeniable link between the advertising to which children are exposed and their eating habits.
Outline:
"Pediatricians Call for Less Advertising to Children"
"FTC Not Sweet on Junk-Food Ads Targeting Children"
"Children's Recall of Television Ad Elements"
"International Food Advertising, Pester Power and its Effects"
Conclusion
From the Paper
"USA Today's article "Pediatricians call for less advertising to children" from last December reports that the American Academy of Pediatrics (AAP) wishes to lobby to ban or limit advertisements in schools for "junk food". Furthermore, the organization wants Congress to enact laws that would stop commercials for "junk food" during shows watched mostly by small children."
"The AAP is concerned about the increase in childhood obesity and its members believe that much of this is due to the prolific quantity of advertisements that target kids through their exposure to the internet, cell phones, video games, and schools. The article points to an alarming increase in advertising targeted at kids."
| |
|
Advertising Agencies, 2005.
A look at the role of advertising agencies in the global market scene.
21,700 words (approx. 86.8 pages), 62 sources, APA, £ 172.95
»
Click here to show/hide summary
Abstract
This study attempts to show the correlation between employee satisfaction, customer satisfaction, and profitability as it relates to the role of advertising agencies in a global society. This is accomplished by examining the history and functions of advertising agencies throughout the world. The literature review deals with general information concerning advertising agency information, employee satisfaction, customer satisfaction and profitability. The later part of the study looks specifically at advertising agencies and what they are doing today based on what they have learned in the past.
Background
Research Questions
Significance of the Study
Objective of the Study
Definition of Terms
Outline of the Study
Chapter Summary
Review of Related Literature
Hypothesis
Conceptual Framework
Data Collection
Limitations
Data Analysis Methods
Findings
Conclusions, Summary and Recommendations
From the Paper
"In order to understand the role of advertising agencies in today's global society, it is first necessary to understand the relationship between customer satisfaction, employee satisfaction, and profitability. These may not seem to have much correlation to advertising and advertising agencies, but they actually do. The reason for this is that these issues are all strongly affected by advertising. Customers that see an advertisement will often purchase products based on that advertisement, and if the product does not live up to the way that it was portrayed in the advertising, customer satisfaction will be very low. "
| |
|
Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
»
Click here to show/hide summary
Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
| |
|
Greek Advertising Market, 2004.
A study of how a business advertises and operates in the Greek market.
4,530 words (approx. 18.1 pages), 14 sources, MLA, £ 82.95
»
Click here to show/hide summary
Abstract
This study develops a case study to understand the role of advertisement and the impact of advertisement on a small tile distributing company in the Greek market. The company actually exists. The environment that the company operates in is real. Every assumption made, however, might not always be relevant at all times to a company operating in the region. For this study, a company, ?Stavros Labrou?, located in the Epirus region of Greece, is selected.
Contents:
Methodology
History and background of EMCO
Demand for EMCO products in the Greek Market
Conclusion
From the Paper
"EMCO was established in 1955. Its headquarters are in Athens, Greece. (EMCO, 2004a) The company represents some of the ?largest and most reliable companies producing building materials? and also provides support and service for the companies manufacturing the products. (EMCO, 2004b) EMCO has gained wide recognition in the Greek market. This is due to its focus on selecting products that are of high quality and functionality. At the same time, EMCO also values aesthetics in its products. Clients of EMCO are both corporate and individual. This clientele demands superior products and services. While large construction companies and major projects provide the bulk of the market for the company, EMCO also realizes the potential of the ?do-it-yourself? market. In 2000, the company realigned its strategy to target individuals who are interested in repairing and renovating their homes and living quarters. It therefore, retails ?sanitary ware, hydro-massage, faucets, bathroom furniture and accessories?. Most of the retail selling is done through the company?s branches in Thessaloniki and Ioannina."
| |
|
Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
»
Click here to show/hide summary
Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
|
|
|
