| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING APPEARANCE ANXIETY": |
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Advertising and Appearance Anxiety, 2007.
An analysis of the effects that advertisements have on appearance anxiety within the female population.
1,048 words (approx. 4.2 pages), 12 sources, MLA, £ 25.95
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Abstract
This paper discusses the powerful and persuasive nature of advertising and how it is utilized as a tool to impact and objectify messages and media influences throughout various cultures. The paper particularly focuses on the effect that advertisements have on appearance anxiety, especially within the adolescent female population and discusses the reasons for its impact.
From the Paper
"Gender is predominantly linked to the female population when it comes to body dissatisfaction, particularly adolescent females because so much of their identity is tied to their physical attributes, or lack thereof (Green, 2003). Research reveals that women far outweigh men in terms of lower body dissatisfaction and media pressures confirm their anxieties (Dittmar, et al, 2004). Studies reveal that women have a higher dissatisfaction in specific areas such as hips, thigh, body fatness and weight (Russell & Cox, 2003). Women's tendencies are to continually compare their own body images to other women as a means of self assessment, typically ending in body dissatisfaction (Tiggemann, et al, 2004). The physical changes are evident in both girls and boys reaching puberty with opposite results inferred for girls who increase their body fat and boys who decrease their body fat and increase muscle tone (Davison & McCabe, 2006)."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Anxiety Disorders, 2007.
A case study, including the developmental history, of generalized anxiety disorder and anxiety sensitivity disorder.
1,215 words (approx. 4.9 pages), 4 sources, MLA, £ 28.95
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Abstract
The paper explains that the purpose of this study is to illustrate how lack of familial communication and self-esteem, compounded by emotional abuse, can lead to generalized anxiety and diminished self- regulatory patterns, associated with anxiety sensitivity disorder. Cognitive behavioral therapy is integrated into the findings of the study and presented as a treatment alternative. The client selected for this study is a 45 year old Caucasian woman with a history of anxiety. The paper explains the anxiety disorder and discusses the use of cognitive behavior therapy to help people with anxiety transform maladaptive thinking patterns into more positive and self promoting behaviors.
Outline:
Introduction
Etiology and Factors Influencing Anxiety Sensitivity
Theoretical Basis for Clinical Treatment
Client History
Case Discussion
Conclusion
From the Paper
"The client selected for this study is a 45 year old Caucasian woman with a history of anxiety. The selection is based on the following interest areas (1) the clients perceived inability to take charge or control of her personal situation and subsequently, control of her child (2) the client's history of apparent indirect emotional abuse at the hands of her husband and (3) the client developed anxiety in response to the difficulty she is experiencing in her relationships with her husband and son which ultimately serve to impair her daily living, meeting the criteria for affective disorders including depression and anxiety, but more specifically for anxiety sensitivity and generalized anxiety disorder (Bowman, et al. 1997; Reiss, 1991)."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Tenuous Connections: Anxiety Disorders and Substance Abuse, 2008.
An examination of the relationship between anxiety disorders & substance abuse and whether substance abuse can be viewed as a product of anxiety disorders.
1,974 words (approx. 7.9 pages), 7 sources, APA, £ 43.95
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Abstract
The paper questions whether there is any evidence that increased levels of anxiety result in a higher incidence of substance abuse. People who are very anxious may consume larger quantities of alcohol, smoke more heavily or resort to drugs as a way of self medication in treating an anxiety disorder. The paper relates that the higher the levels of self-reported anxiety,the more difficult it is to complete a treatment program, with the possibility that the person will return to the disorder of abuse on completing the program. The paper continues and discusses subtle affinities of anxiety disorders with that of substance abuse, by indicating that there are minor differences between the amount of abuse by alcoholics who have anxiety disorders, and those that do not. This indicates that anxiety disorders are an independent factor in the study of substance abuse.
From the Paper
"However, trait anxiety levels were positively correlated with negative substance abuse consequences, i.e., relapses even after treatment. Trait anxiety levels were also negatively correlated with the number of days an individual spent in treatment. In other words, the more anxiety problems that an individual experienced, the more likely it was that they would be substance abusers and the longer it would take for that individual to successfully complete the treatment program. Additionally, both state and trait anxiety levels were positively correlated with the level of addiction that the individual expressed, as measured and documented by the researchers (O'Leary et al., 2000). The implication of this finding is obvious: the higher the level of anxiety that an individual experience--in other words, the greater the possibility of an anxiety disorder--the more likely it would be for that individual to have a greater substance abuse problem."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, £ 92.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, £ 89.95
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Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
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Advertising Culture of the 1920s, 2006.
A discussion regarding advertising in the 1920s, in relation to advertising today.
1,575 words (approx. 6.3 pages), 4 sources, £ 42.95
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Abstract
This paper discusses how the differences between the advertising of the 1920s and today are substantial. The advertising of that time was less sophisticated. Products were sold based on their perceived values and usefulness, not simply on sex appeal. The paper further discusses that it is not to say that sex appeal was ignored; products aimed at women often advertised how appealing they would make women feel, or how they would make women appear to men. Coca-Cola and Palmolive soap are products that demonstrate the changes that have taken place in advertising, both in the purpose of advertising and the images associated with it.
From the Paper
"The decade of the 1920s was an era of rapid change. Women scandalized their men as their hemlines rose steadily, reaching the mid-20s "flapper" styles; makeup became popular; and their hairstyles got shorter. Men's fashions became more conservative and geared toward the comfort of the wearer. "Convenience" became the watchword of the day, whether related to clothing, chores, travel, or communication. Almost overnight, the world became a different place, in large part thanks to advertising. Cultural Overview The world was a rapidly changing place in the decade of the "Roaring Twenties." This decade came on the heels of the Progressive Era, which had run out of steam by the beginning of that decade (Miller, 2003, p. 13). "
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The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, £ 49.95
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Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
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Video Advertising, 2005.
This paper explains that video advertising, which can be both entertaining and irritating, is the medium society loves to hate because, unlike print advertising, it is more difficult to tune out.
1,620 words (approx. 6.5 pages), 5 sources, APA, £ 36.95
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Abstract
This paper explains that, although people can make a case that advertising goes too far, by using sexual innuendo that is too graphic or targeting children who have not yet developed the ability to evaluate claims of the advertisement, the United States Constitution provides everyone in this country, including advertisers, a number of protections from regulatory abuse such as freedom of speech. The author points out that one of the most common criticisms is that advertising tries to sell us things we neither need nor want; however, in a capitalistic society, companies are allowed to encourage consumers to buy their products. This paper concludes that the video advertising is an important part of the U.S. economic system; the problems of this advertising can be managed.
From the Paper
"Perhaps one of the weakest criticisms of advertising is that it is intrusive. Probably every person could cite a commercial he or she found annoying and intrusive, and that is the test for the limits of free speech: one person's free speech cannot violate another person's right to not be harmed by that free speech. An example of this would be hate crimes. If someone's inflammatory speeches cause someone else to commit a hate crime, then the person's speech has gone too far, because it has led to harm. The issue isn't nearly as clear in advertising."
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"Anxiety Disorders and Phobias", 2004.
An overview of anxiety disorders and phobias through a review of the book, "Anxiety Disorders and Phobias" by A.T. Beck.
1,378 words (approx. 5.5 pages), 2 sources, MLA, £ 32.95
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Abstract
This paper examines how anxiety disorders and phobias are some of the most common emotional disorders that people can have and how their commonality, however, does not make them any more pleasant or easy to deal with for those who are suffering from them. It looks at how anxiety disorders can take many different forms, which further complicates the matter, and how there are about as many phobias as there are things to have phobias about. It discusses how A.T. Beck has written an interesting and informative book on anxiety and phobias, taking the cognitive approach to their treatment. This paper examines Beck's book and the issue of anxiety disorders and phobias in general.
From the Paper
"As can be seen, general anxiety disorder is not a pleasant thing. It leaves the sufferer unable to stop worrying for a significant amount of time. Worse, those worries and the physical symptoms associated with them begin to interfere in the person's daily life. Often tranquilizers or other psychotropic drugs are needed to combat this disorder and to bring the person back into a normal frame of mind. Cognitive therapy is very helpful in this area, as well. The cognitive therapist will ask the person a series of probing, Socratic questions, trying to determine the underlying cause of the worrying and the symptoms associated with it. This method of treatment is often very effective, and drugs, if they are needed, can usually be discontinued after successful treatment by a cognitive therapist."
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