| Papers [1-14] of 100 :: [Page 1 of 8] | | Go to page : 1 2 3 4 5 6 7 8 —> | Search results on "ADVERTISING ALCOHOL YOUTH": |
|
|
Advertising Alcohol to Youth, 2002.
A look at why advertisers of alcohol focus on the youth and the effect this has on them.
1,150 words (approx. 4.6 pages), 13 sources, £ 30.95
»
Click here to show/hide summary
Abstract
This paper analyzes the reasons why advertisers market alcohol to the youth and the effects this marketing is having on the youth and society in general as a result.
| |
|
Word Recall in Alcoholic Youth, 2002.
Examines serial, primacy and latency effects in word recall among 18-25 year old college students with alcohol problems.
2,345 words (approx. 9.4 pages), 12 sources, MLA, £ 50.95
»
Click here to show/hide summary
Abstract
The research study reported in this paper examines the effects of serial position on the recall of specific words by subjects. Hypotheses were tested in relation to the effects of serial position of words on a list. Serial, primacy, and latency effects are measured.
From the Paper
"Human memory consists of a number of systems and subsystems (Tulving & Schacter, 1990). There are three broad categories of memory. Procedural memory involves changes in behavior, including skilled performance and response to stimuli. Semantic memory involves use of factual knowledge. Episodic memory is that "with which people remember their personal experiences" (Tulving & Schacter, 1990, p. 301). There is evidence for a fourth category of memory known as the perceptual representation system (PRS), or priming, which involves the improved identification of perceptual or sensory objects. Some properties of PRS include the following: "it is involved in the identification of perceptual objects, including words; it does not depend on the same brain centers as episodic and semantic memory; PRS develops at an early age and is still present late in life; it is primarily unconscious; it is not affected by drugs that affect other types of memory" (Tulving & Schacter, 1990, p. 301). As is true of other types of memory, however, priming improves with repetition and forgetfulness occurs over time. Evidence that priming is a type of memory can be seen in amnesiac patients, "who have severe impairment of other types of memory. Also observable is a dissociation between priming, which occurs to the same degree in three-year-old children and young adults, and recognition memory, which increases with age in children" (Tulving & Schacter, 1990, p. 301)."
| |
|
Alcohol and Cigarette Advertising, 2004.
An analysis of the advertising techniques of alcohol and tobacco companies.
1,820 words (approx. 7.3 pages), 5 sources, MLA, £ 40.95
»
Click here to show/hide summary
Abstract
This paper discusses the hypothesis that alcohol and cigarette advertising leads to increased drinking and smoking, specifically, among youth. The paper presents several examples of advertisements, illustrating how they create a certain image for the target group. The paper contends that, while studies cannot prove that advertising leads to greater consumption, the moderate, positive association is consistent across survey studies.
From the Paper
"Alcohol and tobacco are among the most heavily advertised products within the media industry, including magazine, newspaper, broadcast, and outdoor advertising (Pfleger Pp). According to a 2001 report, the six major tobacco companies spend approximately $6 billion annually on advertising and promotion in the United States alone (Pfleger Pp). Measured media is roughly $800 million a year for beer, $321 million for liquor, and $120 million for wine, and if sponsorships and promotions were added, these numbers would likely increase (Pfleger Pp). Despite legislation to curb tobacco and alcohol advertising, especially to youths, the companies are still getting their messages across to their targets."
| |
|
Targeting Youth in Tobacco Advertising, 2004.
Examines how and why the tobacco industry aims its advertisements at the youth market.
1,074 words (approx. 4.3 pages), 5 sources, APA, £ 25.95
»
Click here to show/hide summary
Abstract
The largest market segment in the smoking and non-smoking population, the youth sector, has been targeted as the most important market segment for cigarette product ads. This paper discusses the main reasons why targeting the youth sector is considered the most lucrative market in the cigarette/tobacco industry today and answers the question why advertisements remain the most effective method of enticing consumers to buy cigarette products despite the obvious health risks to the consumer.
From the Paper
"In psychology, the influence of tobacco ads among the youth illustrates the importance of image copying and self-concept formation than the risks of potential health problems as primary motivations for smoking. It is evident that social interaction is important, since ?[s]moking experimentation commonly occurs at transition points in adolescence when there is a threat to a teen?s emerging self-concept? They are more subject to social pressure and more attuned to advertising? (Lynch, 1994:119). Thus, smoking among the youth cannot be generalized as a product of ?limited capacities? in the process of decision-making, but rather, participating actively in making the choice on whether to smoke to form one?s own self-concept and image in his/her society or not to smoke in order to avoid the health risks posed by consuming the product."
| |
|
Youth Alcohol Consumption in the United States and Germany, 2002.
This paper seeks to answer the question whether the U.S., which tries to strictly control and even eradicate drinking by minors, has more or less of a problem with alcohol than Germany, which embraces alcohol as part of its culture.
4,430 words (approx. 17.7 pages), 24 sources, MLA, £ 80.95
»
Click here to show/hide summary
Abstract
After producing a short profile of each country?s drinking habits, this paper proceeds to examine what is known about the problem of episodic drinking by young people in both countries. It rejects the view that the U.S. is experiencing an ?epidemic? of underage drinking as a statistical illusion generated by the country?s higher than normal drinking age. It argues that the U.S. is not even one of the countries with a growing problem of episodic (binge) drinking by younger people, although there may well be a delimited problem specific to the college community.
From the Paper
?According to Joseph A. Califano Jr. of the National Center on Addiction and Substance Abuse (CASA) at Columbia University, the United States (US) is in the midst of an ?epidemic of underage drinking.? The 145-page CASA report Teen Tipplers: America?s Underage Drinking Epidemic (2002) asserts that underage drinking accounts for 25 per cent of all US alcohol consumption. Although CASA was soon forced to retract this sensational claim ? the real figure is more like 11.4 per cent - there is still reason for concern. Over 5 million high school children ? 31 per cent of the US high school population ? say they binge drink at least once a month. (Binge drinking is defined as five or more drinks in a row by a male, or four or more by a female.) At college level, the percentage rises to 44 per cent. Furthermore, in their college years young American females drink almost as much as males, a characteristic unknown in other countries.?
| |
|
Advertising or P.S.A., 2006.
This paper discusses the matter of the advertising of alcohol.
916 words (approx. 3.7 pages), 5 sources, APA, £ 22.95
»
Click here to show/hide summary
Abstract
In this article, the writer looks at whether advertisements promoting alcohol are really advertisements or serve as a public service announcement. The writer discusses that as beer and wine are currently advertised on television more frequently than distilled spirits, viewers infer the wrong message that one form of alcohol is intrinsically more subject to abuse or ill affects than another. The writer concludes that the television networks ought to be forced to apply existing rules and regulations equally to all suppliers to alcohol. Further, the writer maintains that the real answer to promoting public interest and addressing ethical concerns about targeting underage youth lies in changing laws or applying company guidelines equally to all companies.
Contents:
Are these true P.S.A.s or advertisements?
Are these messages in the public interest?
What ethical theories justify either running or not running the spots on television?
What ethical justification, if any, can be cited for running beer and wine ads but not ads for hard liquor? If there is no ethical justification for this, what (ethically) is wrong with this differentiation?
From the Paper
"Many believe that advertisers should not be allowed to target underage audiences with products that are harmful to their health even if it means limiting constitutional protection because many children many children are not capable of making good choices. Research shows that youth exposure to alcohol advertising increases awareness of that advertising, which in turn influences young people's beliefs about drinking, intentions to drink, and drinking behavior.
Opponents of advertising alcohol on television are growing more vocal as alcohol advertising that reaches youth expands, leading many to believe that alcohol vendors intentional target underage drinkers."
| |
|
Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, £ 38.95
»
Click here to show/hide summary
From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
| |
|
Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, £ 49.95
»
Click here to show/hide summary
Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
| |
|
Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, £ 24.95
»
Click here to show/hide summary
Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
| |
|
The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, £ 54.95
»
Click here to show/hide summary
Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
| |
|
Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
»
Click here to show/hide summary
Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
| |
|
Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, £ 92.95
»
Click here to show/hide summary
Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
| |
|
Should Tobacco Advertising Be Restricted? Yes, 2001.
This is a persuasive paper detailing the effects of tobacco advertising on the public, primarily youths under the legal smoking age.
990 words (approx. 4.0 pages), 3 sources, £ 24.95
»
Click here to show/hide summary
Abstract
This paper argues in favor of the restriction of tobacco advertising that targets youths under the legal smoking age. Through the use of statistics, and personal experience, the author argues the extent of the protection allowed under the First Amendment to tobacco companies and their advertisers.
From the paper:
"Some of these regulations include age verification (by sales persons), the elimination of free samples, and denial of sponsorship of social/cultural events. As it is yet too early to judge whether these newly implemented restrictions will have a great influence on youth consumers, one can only hope to see improvements soon. As I had at one time worked in a store that sold tobacco products, my opinion is that even these new regulations are not enough. Many salespeople simply do not bother to check age identification of tobacco consumers."
| |
|
The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, £ 49.95
»
Click here to show/hide summary
Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
|
|
|
