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The Ski Resort Industry, 2008.
This report characterizes the market for the ski resort industry and related products/services and assesses the attractiveness of this market to potential producers/marketers.
2,780 words (approx. 11.1 pages), 15 sources, APA, £ 45.95
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Abstract
This paper explains that, although skiing is one of Americans' favorite sports and leisure activities, ski areas throughout North America are facing many problems. The author points out that fewer people visit U.S. ski areas now than ten or twenty years ago. The paper also relates that the high seasonality of demand, the potential negative effects of climate change and issues surrounding environmentally sustainable management practices present major challenges to the ski industry. The author underscores that the barriers to market entry include large amounts of initial capital, high maintenance costs, dependability on weather and human resources management. The paper reports that successful resorts respond to these challenges through continued diversification and effective customer relationship management programs. The author concludes that the ski resort industry is not an attractive candidate for potential market entrants.
Table of Contents:
List of Figures
Executive Summary
Purposes of the Report
Sources and Methods of Data Collection
Interpretations and Conclusions
Introduction
Industry Assessment
Industry Landscape
Market Demand
Seasonality of Demand
Factors Influencing Future Demand
Climate Change
Environmentally Sustainable Management
Barriers to Entry
Staying Ahead of the Competition
Summary
From the Paper
"Seasonality of demand in the ski resort industry refers to the fluctuations in demand during different months of the year. Statistics reflecting the number of visits or the frequency of ski resort visitations per season is not readily available, making it difficult to quantify seasonality of demand. However, one can draw a parallel between the seasonality of demand in the ski resort industry and the seasonality of demand for skis and related equipment. According to AuctionBytes.com (2007), the independent trade publication for online merchants, demand for snow skis seems to concentrate around Christmas holidays."
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Doha Tourism, 2008.
This paper is a marketing research proposal to study tourism for Doha, whose potential in this area has not been discovered by the industry.
880 words (approx. 3.5 pages), 8 sources, APA, £ 17.95
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Abstract
This paper explains that the research objective is to evaluate the existing tourist industry in Doha and its needs for improvement. The author points out that the methodology recommends a cross-analysis between Doha and some city within the region, which is considered to have similar characteristics. The paper relates that this comparison city should be an immediate competitor for economic and modernist preeminence within the tourism industry. The author proposes interviewing two hundred people in each respective tourism agency with consideration to the distribution across all tiers of management, administration and general personnel. The paper reports that the survey will use a 5 point Likert scale to indicate a level of personal agreement with the statements regarding the popularity of tourism in the respective cities
Table of Contents:
Introduction
Sample Population
Selection Method
Instrument
Method of Analysis
Appendix A Likert Scale Based Survey (Preliminary Questions)
From the Paper
"The data gathering process will produce an average score for each completed survey. The degree to which one agrees or disagrees with a statement with be scored from 1 to 5, and will indicate a direct proportion to the degree of tourism popularity existing in the correlated city. This quantitative analysis will produce a tourism popularity index (TPI) which, averaged across the scores of all participants in Doha and its comparative foil city respectively, will produce a comparable numerical determination of where Doha compares to its foil."
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Bulgarian Tourism and the Environment, 2008.
This paper looks at the vital relationship between Bulgaria's tourism and its environment.
2,546 words (approx. 10.2 pages), 6 sources, APA, £ 42.95
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Abstract
The paper explains why Bulgaria's tourism industry suffered many losses in the summer of 2005. The paper looks at the over-development of Bulgaria's land and shows how the country ruined ecological standards and destroyed the quality of experience for foreign visitors. The paper discusses the short-sightedness of ignoring environmental limitations in favor of quick economic returns by the government and contractors alike. The paper emphasizes how Bulgaria's tourist economy will only succeed with the proper management of its environmental future.
From the Paper
"There is perhaps nothing more damaging to an organization with great economic potential than the crime of short-sightedness. Economic principle is a natural science which responds to logical relationships. Complex though they may be, relationships such as those which are naturally forming between industry, land and people are the fabric of the dense tapestry that is economy. Such is a condition which is uniquely apparent in the south-eastern European nation of Bulgaria, where the great potential for development is present but where many of the structural relationships of proper leadership and managerial competence have not yet been cemented."
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Urban Tourism in Cardiff, 2008.
This paper provides a review of the work "Cities and Visitors: Regulating People, Market and City Space" by Lily M Hoffman; S. Fainstein and Dennis R. Judd.
750 words (approx. 3.0 pages), 1 source, APA, £ 14.95
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Abstract
In this article, the writer notes that the text by Hoffman et al examines the peculiarities of hosting both teeming urban life and a steady stream of visitors within the same context. The writer notes the text's observation that modern cities have designated as tourist destinations only limited enclaves containing some of what are believed to be the most compelling sites and attractions for out-of-towners while isolating them from the more organic experiences offered by a diverse metropolitan area. The writer maintains that the result is that visitors to such minimally utilized urban settings experience a rather sterile and generic interaction with what could otherwise be provocative and eye-opening.
From the Paper
"In the first chapter of this text, the authors seek to dismiss the negative premonition that our cities are on a path toward blandness and uniformity. Under the supposition that globalization has contributed to a sameness in the philosophy directing urban planning, especially as it effects the options awaiting visitors, many detractors of modern city orientation may site such examples as Baltimore and Las Vegas as indicative of the fundamental misapprehension of tourism desires committed by decision-makers there. By isolating tourists to the heavily manufactured artifices of the inner-harbor and the main casino drag respectively, these cities have failed to utilize the actual scale of space at their disposal in order to engage the average visitor. In doing so, they have both deprived said visitor of an opportunity to truly understand the city and have deprived all but a few of the city's businesses of the economic opportunities represented by a healthy push of tourism. Altogether, there is a problematic pattern for many cities which witnesses them undermining their own potential for success as genuine tourism destinations."
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International Business Case: Australia and Brazil, 2006.
This paper is a case study that analyzes the potential expansion of Mauray Worldwide Travel Company (MWT) of Australia into the international tourism market of Brazil.
3,810 words (approx. 15.2 pages), 16 sources, APA, £ 57.95
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Abstract
This paper explains that the development of advance communication and information processing technology has helped firms link their worldwide operations into sophisticated information networks thus encouraging global expansion of their local business. The author states that Brazil has good economic growth and a stable government, which makes it attractive for Mauray Worldwide Travel Company (MWT) to expand its business into this country. The paper points out that Australia and Brazil have good relations, which enables Australian businesses to more easily become familiar with commercial opportunities and practices in Brazil. The author recommends that MWT enter into the Brazil tourism market through some collaboration, such as lodgings, car rentals, guide services and souvenirs shops, which will lower the risk in terms of high investment. The paper includes several color pictures and graphs.
Table of Contents:
Introduction
Australia
Tourism and Australian Economy
Mauray Worldwide Travel Company
Vision
Values
Strategy
Products and Services
Achievements
International Expansion
Brazil
Why Brazil: An Overview
Geographical Features
Events
Tourist Places
Doing Business in Brazil
Market Research
Business Plan
Influencing Country Factors in Brazil
Brazil Economic Climate
Costs and Risks
Political Climate in Brazil
Costs and Risks
Social and Cultural System in Brazil
Costs and Risks
Legal System in Brazil
Costs and Risks
Ethical System in Brazil
Costs and Risks
Country Factor Analysis
Strengths for the company in Brazil
Weaknesses of Business
Market Opportunities for the company in Brazil
Business Threats Analysis
Conclusion
From the Paper
"Understanding the Brazilian economy is the first challenge to the investors. Brazil is becoming a market where, in the medium term, companies may have to consider establishing a presence and localizing product to be able to compete effectively. It is important to remember that a company will not succeed in Brazil without developing a sound business plan and a longer-term strategy. Foreign investment is generally welcomed and the regulatory environment is friendly. On the one hand, Brazil offers immediate attractions to new market entrants such as a population of some 172 million people..."
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Terrorism and Australian Travel, 2007.
This paper explores how Australian tourism has changed since the 2001 bombing of the 'Twin-Towers' in New York and the 2002 bombing of 'Paddy's Bar' in Bali.
2,272 words (approx. 9.1 pages), 10 sources, APA, £ 39.95
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Abstract
The paper examines the impact that terrorism has had on Australians and the way in which their travel has changed since the bombings of the 'Twin-Towers' in New York and 'Paddy's Bar' in Bali. The paper focuses on Bali, a favourite travel destination for Australians for many years. The paper discusses the crucial role the media has played in developing the discourse on modern-day terrorism. The paper also looks at how the Howard regime relates to Muslims.
From the Paper
"Before the bombings in Bali October 2002, Australians travelled to all parts of the globe with abandonment and a carefree attitude that had endeared them to many. Even after the attack on the Twin-Towers New York 2001, Australians had a "Could not happen to us" (Webster, 2002 P.28) mind-set. As a consequence, Australians continued to travel to Bali in large numbers. During 2001, Bali had received "2 million foreign visitors who stayed in 26,000 star-rated hotel rooms" (Webster, 2002 P.27). Although Bali is in Indonesia, and Indonesia is considered a rather risky place to visit because "Of its religious mix and inherent tensions" (Webster, 2002 P.28), Bali has always been perceived as different, by Australians. Because of this, many Australians continued to travel to Bali after the terrorist attacks in New York."
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Sponsorship and Marketing Plan for the Beijing 2008 Olympics, 2006.
An analysis of product strategy (marketing and branding) for the Beijing 2008 Olympic Games.
2,059 words (approx. 8.2 pages), 27 sources, APA, £ 35.95
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Abstract
This paper examines the Beijing 2008 Olympics within the context of product strategy (marketing and branding). The paper provides recommendations in order to ensure high service quality at the 2008 Games through an examination of the Olympics consumer and his or her expectations. It also looks at key tools in customer service in order to analyze their product strategy.
Table of Contents:
What is a Product Strategy?
Branding as Part of the Product Strategy
Beijing 2008 - The Objective
Beijing 2008 - The Product
The Security Component of the Beijing 2008 Product
Beijing 2008 - The Product Life Cycle
A Different Perspective - the Beijing 2008 PLC
Beijing 2008 - The Brand
What does a Successful Brand do?
Creating the Beijing 2008 Brand
Brand Equity
Brand Contacts
Adding the Beijing Touch to the Olympic Games
Leveraging Secondary Associations
Attracting Sponsors
Beijing 2008 Sponsorship Program: Rights and Benefits
Conclusion
Service Quality as it Impacts the Consumers' Experience
The Characteristics of a Service
The Concept of Service Quality
Expected Service at the Olympics
Service Design Standards
Who is the consumer?
Understanding Consumer Expectations
Selection of Partner Companies
Criteria for the Selection of Sponsors, Partners and Suppliers
The Human Element of a Service
Achieving Service Quality
Use of Tangibles
Enhancing the Service Encounters at Beijing 2008 through Tangibles
Conclusion
Appendices
From the Paper
"The consumer experience commences from the point of decision, i.e. the moment someone makes a choice to attend Beijing 2008."
"As such, the determinants of service quality - reliability, responsiveness, assurance, empathy and tangibles - have to be applied to the entire process of attending the Olympics."
"This process would include the purchase of airline tickets, the actual flight to Beijing, ground transfers, hotel accommodation, bank, insurance and communication services, purchase of game tickets and entertainment and cultural experiences."
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Marketing Plan for Las Cruces, New Mexico, 2005.
A discussion regarding developing an effective marketing plan for Las Cruces, New Mexico.
4,380 words (approx. 17.5 pages), 17 sources, MLA, £ 64.95
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Abstract
This study provides an up-to-date assessment of Las Cruces, New Mexico. The paper discusses how city leaders can better market the resources they have available to the rest of the country and the world, to promote travel and tourism in the city and region. The paper provides a marketing analysis, together with a discussion of general trends that may affect the city in the future. Finally, the paper proposes an evaluation method for the initiative, followed by recommendations for city leaders in Las Cruces and other similarly situated municipalities.
Outline:
Key Marketing Decision Areas for Las Cruces
Products and Services
Promotion
Price
Distribution
Revised Arrival Forecasts
Lodging
Food and Beverage
Analysis of the Current Competitive Environment
Identification and Validity of Key Market Segments and Target Market Groups
Viability of the Proposed Marketing Objectives
Detailed Analysis of the Marketing Mix Strategy
Evaluation of the Systems of Control and Monitoring Used in Measuring the Success of the Plan
Recommendations
Relevant PEST Factors
New Market Segments and Target Markets' New Objectives
Revised Marketing Mix and Monitoring Processes
From the Paper
"Today, Las Cruces, New Mexico is a vibrant community that has been voted America's best place to retire. The city has been fortunate enough to have withstood the downturn in travel and tourism that wracked the industry following the terrorist attacks of September 11, 2001, and has emerged as a growing city that has much to offer its current and potential citizens. It has not always been this way, though. Old accounts tell how a Spanish military party was ambushed by Apaches at the spot where Las Cruces stands today; 14 Spanish soldiers were killed, and their bodies were buried where they fell, marked by crude wooden crosses, thus the name Las Cruces (Spanish: "The Crosses") (Las Cruces, 2004). According to the Las Cruces, New Mexico Convention & Visitors Bureau 2003-4 Marketing Plan, the mission of the Las Cruces Convention & Visitors Bureau (CVB) is to: attract meetings, leisure and business travelers to Las Cruces in the most economic and efficient manner possible in order to stimulate the local economy."
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Japan as a Tourist Destination, 2005.
An insight into Japan as the ideal tourist destination for Australians.
1,023 words (approx. 4.1 pages), 9 sources, MLA, £ 20.95
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Abstract
This essay discusses Japan, in terms of culture, as well as attractions. It explores possible reasons for tourists being reluctant to visit Japan. The paper then offers unique ideas on how Japan could market tourism to other areas of the world, in order to encourage tourists to visit.
From the Paper
"Despite Japan's facade of modernity, from its city skylines and "Bullet Trains" to its millions of people who seem to have high-tech cell phones glued to their ears, traditional Japan still exists in a huge network of inns and restaurants, and in arts, crafts and customs that have not changed in over a thousand years. The deceptive thing about Tokyo is that it seems surprisingly Western on the surface with Western looking buildings, McDonald's franchises and kids listening to rap music. It seems like you might as well be in Los Angeles. Yet you don't need to dig very deep to discover the Japanese soul beneath the Western facade. One of the most appealing aspects of travelling in Japan is the richness of culture that can be encountered. Advertisement should grasp that despite Japan's apparent Western aspirations, it is uniquely Japanese. "
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Hunting Wolves in and Around Algonquin Park, 2006.
A look at the sport of hunting wolves in Algonquin Park and the environmental and ethical issues concerned with this practice.
1,800 words (approx. 7.2 pages), 5 sources, £ 39.95
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Abstract
This paper explores the environmental and ethical issues involved in the hunting of wolves in and around Algonquin Park. The paper shows how sport hunting is extremely anthropocentric and how the Canadian government supports it. The paper also suggests ecotourism as an alternative to hunting.
From the Paper
"Wolves in North America are in a general state of decline. For example, the article "Fear and Loathing" states, Before the first European settlers arrived, timber (or grey) wolves were found almost everywhere in Canada. The wolf has now been extirpated from Nova Scotia, New Brunswick, Newfoundland, southern Ontario, southern Quebec, and the Prairies. It is endangered in all but one of the lower 48 states, where it has been exterminated from 95 percent of its former range (Anonymous 3). This statement clearly indicates that wolves in North America are generally in a state of decline."
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Natural Amenities in Tourism Areas, 2006.
A look at natural amenities in tourism areas and how they serve as tourist attractions.
2,700 words (approx. 10.8 pages), 6 sources, £ 59.95
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Abstract
Recreation and tourism are major industries which can permit otherwise impoverished regions to stay fiscally float and which can also satisfy the human need for leisure time and escape. This paper does not dispute the basic contentions of the preceding paragraph but it does argue that the concept of recreation and the concept of tourism are both items which are far more sophisticated than many of us might imagine. Specifically this paper examines the use and occasional exploitation of natural amenities in tourist areas and asserts that natural amenities serve basic human needs for control.
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Global Tourism, 2006.
A review of global tourism focusing on the significance to the economies of poor countries.
1,575 words (approx. 6.3 pages), 0 sources, £ 34.95
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Abstract
This paper reviews the global tourism industry as one of the largest transnational industries of the modern world. In networks stretching from the richest and most developed nations of the global north, to the poorest developing nations of the global south, the tourism industry employs millions of people with annual revenues in the billions of dollars. The paper further discusses how this industry is particularly significant in the economies of many poorer countries, such as those of the Caribbean basin, where the revenues provided from tourism are frequently - as in the case of Jamaica - the primary source of foreign exchange for the country.
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Four Seasons Hotel, 2006.
An overview and analysis of the hospitality industry, using the Four Season Hotel chain to illustrate issues about managing costs and quality.
900 words (approx. 3.6 pages), 4 sources, £ 19.95
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Abstract
This paper notes that the hospitality industry, which includes travel, businesses, hotels, restaurants, and theme parks among other businesses, operates on a relatively small margin in most cases and can be adversely affected by economic changes and by customer dissatisfaction that then translates into bad word of mouth. Businesses like hotels and restaurants thus have to set and meet quality standards that contribute to customer satisfaction and also must provide customer service. At the same time, such businesses have to try to keep down labor costs in order to stay within the small profit margin they usually face. This paper discusses some of these issues by examining the way that the Four Seasons Hotel chain has managed costs and quality in recent years. The Four Seasons Hotel Chain is a Canadian-based company that began with one hotel in Toronto.
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