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Hooters Air, 2003.
Presents a case study of the marketing of Hooters Air.
3,400 words (approx. 13.6 pages), 13 sources, MLA, £ 68.95
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Abstract
On December 26, 2002, Robert H. Brooks, chairman of the Atlanta-based Hooters restaurant chain, announced the acquisition of the North Carolina-based Pace Airlines from Piedmont-Hawthorne. The airline industry has suffered dramatically since the terrorist attacks against the United States on September 11, 2001, yet this new start-up company is seen as the next possible savior for the industry. This paper examines the marketing of Hooters Air prior to their inception. It deals with the history, creation, marketing strategy strategy and product mix.
Table of Contents:
Introduction
Hooter's History
Pace Airlines' History
Creating Hooter's Air
The Airline Environment
Analyzing the Situation
Economic Environment
Social Environment
Legal/Political Environment
Cooperative Environment
Competitive Environment
The Marketing Strategy
Mission Statement
Competencies
Objectives
Differentiation
The Marketing Mix
Product Mix
Promotion and Place Mix
Summary
References
From the Paper
"Will Hooters Air bring about the return of the golden age of commercial aviation and flight attendants that turn the head? It is not likely to become aviation's savior, but it will bring headlines and publicity to the ailing aviation industry in general. If anything, it will certainly be fun to watch as the political and social arenas unravel. Hooters Air is a complicated study and has no real concrete marketing solutions yet, but it will have several alternatives for its marketing strategy when the time comes. The most logical strategy will be to follow the practices of what they do best: marketing its own restaurants. If nothing else, the new airline will bring more market exposure to the company in general."
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Making LUV Grow: Southwest Airlines, 2004.
A case analysis of Southwest Airlines.
2,654 words (approx. 10.6 pages), 13 sources, MLA, £ 56.95
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Abstract
This paper presents a case analysis of American air company, Southwest Airlines. It includes a problem statement, an industry analysis, a situational or SWOT analysis, alternatives and recommendations.
Table of Contents:
I. Brief History
II. Problem Statement
III. Analysis
A. Industry Analysis
B. Current Position
C. Situational Analysis
IV. Alternatives
A. Possible Solutions
B. Recommendations
V. Implementation
VI. Works Cited
VII. Contact Sheet
From the Paper
"Southwest is faced with many alternatives for expansion. However, the first alternative is to leave the business as it is. Southwest consistently posts profits despite hard times in the industry. The theme of this strategy is to remain committed to what Southwest does best by continually being the industry's low cost provider. While this might not seem like a viable course of action, consider that the top competitors have all posted losses in the past three years (Graph 1). It is sometimes a good strategy to wait until strong opponents are weak to take advantage of them. Case in point, Southwest has overtaken U.S. Airways in terms of sales as of 2003 without changing its strategy. However, it is unlikely at best that the remaining five top competitors will all file for bankruptcy twice in as many years as U.S. Airways did."
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Airport Security, 2004.
Airport security in the United States - is it effective or are they just there to make us "feel" safe?
1,252 words (approx. 5.0 pages), 11 sources, MLA, £ 30.95
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Abstract
This research paper examines the statistics and incidents post-September 11th in which their have been security breaches on aircrafts allowing weapons to be brought on board. Also on the basis of the information and facts presented, predictions about the future of airline security are made.
From the Paper
"Terrorism has now and for years past been a word that strikes fear deep into people's hearts. Webster's Dictionary defines terrorism as mass-organized ruthlessness (323). In Zafar Siddiqui's article, "Terrorism statistics just do not add up", he states, "The State Department says that from 1996-2000 there were 676 terrorist incidents directed at the U.S. worldwide," (Siddiqui). Remember, that fact on terrorism is only about incidents directed at the United States and does not include terrorism directed at other countries. "On September 11th, 2001, hijackers rammed jetliners into each of New York's World Trade Center towers, toppling both in a hellish storm of ash, glass, smoke and leaping victims," (Jones). After September 11th, security at all major airports was increased. Though, post-September 11th one is left to ask, can our present security measures really deter weapons from being brought on our airplanes?"
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The Time to Come for NASA, 2005.
The future of NASA and the space program of the United States.
2,930 words (approx. 11.7 pages), 10 sources, MLA, £ 61.95
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Abstract
This paper explains the history of NASA, starting with the Kennedy administration. It briefly explains the 'firsts' of space exploration: Apollo and Skylab. The writer then discusses the disasters of NASA: Challenger, Columbia, and some Mars missions. It looks at the accomplishments of NASA with technology and at home and ends with the future of NASA with George Bush's Space Boost plan and a conclusion.
From the Paper
"Human curiosity about space has been with man as far back as we can go. Native Americans made names for the constellations. Greece created Gods from them. The technology to get to space was just created in the past fifty years. Some consider Americans lucky to live in a nation, where man can touch the surface of the moon. This feat is mostly thanks to the National Aeronautics and Space Administration (NASA), and their advancements. However, recent polls have shown that interest for NASA is down the list of people's concerns, below crime, energy, and the environment for example. Interest has changed since the Kennedy administration, where shortly after, twelve men walked on the moon in a three and a half year period. NASA is still making advancements, however, in the areas of science, math, astrology, and it's new findings in space. Nevertheless, the public remembers Columbia and Challenger. They also know about the millions of tax dollars being spent each year. Because of this, does NASA have a future? Will it still be around in twenty years? Will our children and their children, still dream of becoming astronauts?"
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America's Space Program, 2004.
Examines the impact of the U.S.A space program, beginning with the first man on the moon, on the country's economy and way of life.
2,323 words (approx. 9.3 pages), 6 sources, MLA, £ 50.95
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Abstract
This paper discusses why the American space program was worth the cost. It presents a retrospective history of the program with regards to its impact on the U.S. economy and way of life. It shows how the 1969 trip to the moon allowed many new technologies, which would normally take decades of development to be refined in the private sector, to crystallize in mere years. Technologies like cell phones, TV, the Internet, and many others got their start during the American 'space race'.
From the Paper
"Besides its obvious benefits to the technology sector, when a project of the space program's magnitude is attempted, there are inherent benefits to the entire economy. The Mercury, Gemini, and Apollo programs cost the government approximately 25 billions dollars in 1960's money. It terms of the 60's GDP, or Gross Domestic Product, the space program gave the US economy an additional yearly growth rate of 2.6%, from 1959-1970. In a good year of growth, the US economy will grow from 3 to 5%. That means that because of the Apollo program alone, the GDP growth rate was nearly twice what it would have been without the governments influx of cash. Aside from the money that was pumped into the economy, thousand of jobs were created to build all of the millions of parts that were used during the decade of the space program."
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CRM and other Safety Initiatives, 2005.
An examination of the factors that contribute most to aviation safety.
3,779 words (approx. 15.1 pages), 36 sources, APA, £ 74.95
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Abstract
This paper outlines the developments in the psychology and behavioural sciences fields of aviation along with advances in technology and other improvements. Included are examples of how the principles of Crew Resource Management (CRM) can be interpreted in various aircraft accidents and how CRM is linked with other safety initiatives.
Outline
Introduction and Background
Crew Resource Management
Other Safety Initiatives
What Does Contribute More?
Conclusion and Implications
From the Paper
"Ever since Orville Wright first flew in 1903, industry analysts have strived to devise ways to improve the safety of air transportation. The possibilities of air travel became apparent during World War I and the first professional aircraft designers concentrated on developing a safe design to transport people and cargo (Gibbs-Smith, 1967). These early years brought about innovations to basic aircraft design and propulsion systems. Frank Whittle's gas turbine engine idea was the single most momentous development in the 20th century, a development that not only improved the performance of aircraft, but also eventually improved the overall safety and reliability of aircraft transportation (Dempsey & Gesell, 1997)."
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Deregulation of the Airline Industry, 2005.
An examination of the impact of counteracting increased competition through strategic management of economic performance.
3,700 words (approx. 14.8 pages), 24 sources, APA, £ 73.95
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Abstract
This paper investigates the considerable effect deregulation has had on the airline industry in terms of competition and how airlines have had to formulate defined strategies to improve their economic performance in order to remain competitive. The history of deregulation in Australia, Europe and the United States is reviewed, as well as the more recent developments in the industry as a result of deregulation. The various strategies available to airlines are discussed, along with how these counteract the competitive forces of their rivals, in both the domestic and international domains. It is also argued that airline managers must monitor competition and industry forecasts, develop initiatives to reduce costs while simultaneously maintaining or increasing yield to ensure long-term profitability.
Outline
Introduction
Outcomes of Deregulation
Intense Competition
The Economic Characteristics of an Airline
Managing Economic Performance and Competition
Conclusion and Implications
From the Paper
"As governments began to consider that current regulations in the airline industry were too restrictive, deregulation (or liberalisation) of economic and political regulations was thought to be the response to their desire to stimulate competition. Largely, the United States pioneered the implementation of regulatory reform. US government control over domestic airfares and entry into the market had ceased in the early 1980s, immediately encouraging new entrants into the domestic airline industry. As a result, airfares fell as competition grew. In Europe, the European Court of Justice ruled that government intervention concerning airfares breached competition law, leading to the staged deregulation of airfares and airline services (Hutcheson, 1996). On the Australian scene, interstate regulation was phased out in 1990, while intrastate regulation of routes and fares remained predominately intact to stabilise and scrutinise essential regional services."
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Managing Airport Investment Decisions, 2004.
An examination of interdependence of timing and magnitude on major airport development.
2,948 words (approx. 11.8 pages), 15 sources, MLA, £ 62.95
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Abstract
This paper examines the link that timing and scale have on investment at airports, particularly those in Australia. It analyses the affect that the complexity of airport operation has on development proposals and how airport managers must create investment rules, priority groups and networking teams to overcome specific problems in the airport management field. It also discusses how productive commercial relationships with airport customers, that is, airlines, are essential in determining precise requirements for airport development.
From the Paper
"The potential investment at functioning airports is an inevitable challenge faced by airport managers at some stage of an airport's life. Although it might seem a case of traditional economic theory, investment in the development of airports is far more complex and multifarious (Lawrence, 1999). Investment in indivisible, capital assets such as runways and terminal buildings, requires meticulous preparation, research and industry consultation. This is for a number of reasons associated with factors attributed with both primary and secondary airports."
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Adaptive Business-Level Strategies in Airlines, 2004.
A case study of Southwest Airlines and Lauda Air.
1,778 words (approx. 7.1 pages), 20 sources, MLA, £ 40.95
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Abstract
This paper examines the link between two airlines - Southwest Airlines and Lauda Air and the business-level adaptive strategy model originally conceived by Miles and Snow. It positions the two airlines within the model, stating their strategic characteristics as a defender, prospector or analyser. Comparisons are made between the styles and products of the two airlines. The benefits of using benchmarking principles to improve financial and commercial performance is also discussed.
Outline
The Miles and Snow Typolopgy
The Defender
The Prospector
The Analyser
Southwest Airlines
A Cut-Price Airline
Robbins' (1994) Evaluation of Southwest
Benchmarking Southwest's Performance
Lauda Air
An Innovative Carrier
Driving the Future
Benchmarking Lauda Air's Performance
Conclusion
From the Paper
"The defender strategy is generally used by businesses in a stable, established industry environment, or an environment viewed as that by the company. Defenders pursue permanence and strength by focussing on a specific product for a specific market. Businesses using this type of strategy act aggressively to defend their product, preventing new competition to penetrate their niche market (Robbins, et. al., 1997). Defenders are often ignorant towards industry developments, primarily focussing on their own product and improving it's own efficiency. Therefore, defenders are subject to minimal growth and innovation, but increased efficiency."
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Delta Airlines Strategic Analysis, 2005.
An analysis of Delta Air Lines and its international strategic alliances.
2,121 words (approx. 8.5 pages), 8 sources, APA, £ 47.95
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Abstract
Today, Delta Air Lines, Inc. is an air carrier that provides scheduled air transportation for passengers and cargo throughout the United States and around the world. To identify Delta's overall domestic and global strategies to maintain and increase its market share, this paper provides a brief company profile for Delta and a current problem that has adversely affected the company's performance, followed by an assessment of a potential solution for the company's predicament today and in the future. A summary of the research is provided in the conclusion.
From the Paper
"As early as mid-1999, though, Delta was already targeting foreign airlines for strategic alliances. For instance, in an article entitled, "Air France to Set up Alliance with U.S. Delta Airlines," it was reported that France's national carrier Air France announced intentions to establish a strategic partnership with the U.S. Delta Airlines pursuant to both airlines' intentions to expand into a global marketplace by establishing alliances with other air companies. This move also involved Delta disengaging itself from its relationship with Swissair, Sabena and Austrian Airlines -- a move that was not without controversy."
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Regulation of International Air Travel, 2005.
An examination of the Treaty on Open Skies, which encourages the regulation of international air travel.
2,014 words (approx. 8.1 pages), 4 sources, APA, £ 45.95
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Abstract
The Treaty on Open Skies establishes a regime of unarmed, aerial observation flights over the entire territory of its participants. This paper explains how the treaty is designed to enhance mutual understanding and confidence by giving all participants, regardless of size, a direct role in gathering information about military forces and activities of concern to them. It points out that Open Skies is the most wide-ranging international effort to date to promote openness and transparency of military forces and activities.
From the Paper
"Regulation of international air travel The Treaty on Open Skies establishes a regime of unarmed aerial observation flights over the entire territory of its participants. The treaty is designed to enhance mutual understanding and confidence by giving all participants, regardless of size, a direct role in gathering information about military forces and activities of concern to them. Open Skies is the most wide-ranging international effort to date to promote openness and transparency of military forces and activities."
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Federal Aviation Administration, 2005.
This paper explores the detailed duties of the Federal Aviation Administration and its evolution over time.
2,000 words (approx. 8.0 pages), 10 sources, MLA, £ 45.95
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Abstract
Established in 1958, the Federal Aviation Administration has grown from a largely unorganized regulatory agency to overseeing the safety of civil aviation and the nation's largest air traffic control system. This paper examines how it has grown into one of the most powerful agencies in the government today and, in light of the recent terrorist attacks, is now federally regulating many recently privatized aspects of civil aviation.
From the Paper
"The Federal Aviation Administration (FAA) was created in 1958 under the Federal Aviation Act to oversee and promote civil aviation safety. However, the Air Commerce Act of 1926 set the stage for a federally-overseen aviation system, mainly as a method of ensuring safety standards, and was "the cornerstone of the Federal government's regulation of civil aviation." (FAA.gov). Its early responsibilities focused mainly on setting safety standards, and "for licensing virtually everything related to aerospace" (Tyson 2). Until its designation as the Federal Aviation Agency in 1958, the agency took on an expanding role in overseeing the progression of civil aviation. As times changed, and technology made new innovations possible, the government recognized a need for a more central agency to regulate civil aviation. In 1966, the Department of Transportation was created, and the Federal Aviation Administration was included in this new department. Many important events took place in the following decade. These included the creation of a semi-automated air traffic control system, which allowed controllers to determine the speed and location of aircraft. The Airline Deregulation Act of 1978 gave way to increased competition, and saw the need for a more efficient system to combat the increased growth. The National Airspace System was created in 1982 as a way to address this problem by improving many aspects of the current system. The last twenty years have seen technology make notable impacts on the airspace system, and the terrorist attacks of September 11, 2001 spurred major regulations, including the creation of a Transportation Security Administration that overtook primary responsibility for the system. As its mission statement reads, "Our mission is to provide the safest, most efficient aerospace system in the world." (FAA.gov)."
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Economic Impact on Aviation Employment, 2005.
A look at how job markets in the aviation industry have been affected by the health of the economy.
2,094 words (approx. 8.4 pages), 7 sources, MLA, £ 46.95
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Abstract
This paper defines, discusses, and analyzes several different economic variables in order to determine the likelihood of obtaining employment within the aviation industry. The paper considers all aspects of the industry such as crop dusting, flight training, corporate aviation, air taxis, sightseeing, banner towing, flying for personal reasons, etc. The paper also considers all types of aircraft, ranging from a single-seat, single-engine aircraft to a corporate jet.
From the Paper
"Many economic studies examine statistics like the numbers of people employed, value added, contribution to GDP, price growth as compared to the growth of goods and services nationwide, and industry growth or decline and the factors contributing to it. By definition, economy is "the structure of economic life in a country, area or period". Economics is defined as: of, relating to, or based on the production, distribution and consumption of goods and services. Costs and benefits are not always easily measured in tangible terms. For example, safety, while an important and significant benefit, can only be measured by the absence of occurrences. What are the driving factors in production and consumption? Generally, supply and demand, and the driving factors in supply and demand are often scarcity, volume and price."
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American Airlines Today, 2003.
A strategic analysis of American Airlines and its competitors today.
3,922 words (approx. 15.7 pages), 14 sources, APA, £ 75.95
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Abstract
This paper examines the driving forces in the aviation industry, including a SWOT analysis and Porter's Five Forces analysis of the company's major competitors, followed by a discussion and summary of the research in the conclusion.
From the Paper
"Competition in the aviation industry has always been a driving force for progress in America. Originally known as Aviation Corporation, the company that emerged from the 20th century mergers and acquisitions was American Airlines. As a result of the attacks of September 11, 2001, though, this company, the U.S. government, as well as the traveling public are all demanding tighter security at the nation's airports. While the problems with security recently highlighted by various industry analysts are not new, they have been the focus of a much more urgent debate since the country is virtually at war, both politically and economically. These attacks have hammered the aviation industry in the United States to the extent they may not recover, even in the long-term, without much more assistance from both the federal government as well as an immediate increase in the number of passengers being carried."
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